市场调查报告书
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1520721
全球数位名片市场规模研究,依平台(Android、iOS、Windows)、使用者类型(商业用户、企业用户)和 2022-2032 年区域预测Global Digital Business Card Market Size study, by Platform (Android, iOS, Windows), by User Type (Business User, Enterprise User) and Regional Forecasts 2022-2032 |
2023 年全球数位名片市场价值约为 1.7931 亿美元,预计在 2024-2032 年预测期内将以超过 12.49% 的健康成长率成长。数位名片,也称为虚拟或电子名片,是一种共享专业资料详细资讯的虚拟模式,例如姓名、联络电话、网站、位置、照片、社交媒体连结以及更多有关个人或企业的资讯。这些数字卡通常包含联络资讯,例如姓名、职位、公司名称、电话号码、电子邮件地址和网站 URL。它们还可能包括其他详细信息,例如社交媒体资料、专业摘要或产品/服务资讯。由于技术进步和对数位通讯的日益依赖,数位名片市场正在不断增长。与传统印刷名片相比,数位名片具有多种优势,包括便利性、成本效益、环保性以及整合可点击连结、影片或二维码等互动功能的能力。
非接触式互动已成为数位名片市场的重要驱动力,彻底改变了专业人士连结和交换资讯的方式。随着对无缝和卫生互动的需求不断增加,传统的纸质名片已经退居次要地位,为创新的数位替代品腾出了空间。此外,随着智慧型手机普及率的提高,个人和组织寻求有效的方法来管理和共享其专业讯息,对数位名片解决方案的需求也在增长。数位名片提供了传统纸质名片的便捷且环保的替代方案,让用户可以透过智慧型手机即时交换联络方式。此外,随着越来越多的公司和专业人士采取环保意识,数位名片市场预计将进一步成长和采用。然而,儘管数位解决方案在业务的各个方面越来越受欢迎,但许多个人和组织仍然没有意识到数位名片提供的优势和可能性。此外,对资料外洩、身分盗窃和未经授权存取敏感资讯的担忧也是采用数位名片的重大阻碍。相反,永续性和成本节约正在推动对更有效率、更环保的解决方案的需求;因此,数位名片市场处于有利位置,可以利用这一机会并在未来几年实现显着成长。
全球数位名片市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲以及中东和非洲。到 2023 年,由于早期的技术采用、强大的商业生态系统以及企业对现代网路解决方案的高需求,北美在收入方面将占据数位名片市场的主导地位。该地区精通技术的专业人士以及 HiHello 和 CamCard 等领先公司透过创新功能和高效服务推动了市场的显着成长。高价值企业合约的盛行,加上数位化和永续发展的强劲趋势,进一步巩固了北美的市场领导地位。随着企业越来越多地寻求具有成本效益且环保的传统纸卡替代品,北美的巨大市场份额和创收预计将持续下去。此外,预计亚太地区在 2024 年至 2032 年预测期内将成长最快。
Global Digital Business Card Market is valued approximately at USD 179.31 million in 2023 and is anticipated to grow with a healthy growth rate of more than 12.49% over the forecast period 2024-2032. Digital business cards, also known as virtual or electronic business cards, are a virtual mode of sharing professional profile details such as name, contact number, website, location, photo, social media links, and much more about an individual or business. These digital cards typically contain contact information, such as name, title, company name, phone number, email address, and website URL. They may also include additional details such as social media profiles, professional summaries, or product/service information. The digital business card market is witnessing growth owing to technological advancements and increased reliance on digital communication. Digital business cards offer several advantages over traditional printed cards, including convenience, cost-effectiveness, eco-friendliness, and the ability to incorporate interactive features like clickable links, videos, or QR codes.
The contactless interactions have emerged as a significant driver of the digital business card market, revolutionizing the way professionals connect and exchange information. With the increasing need for seamless and hygienic interactions, traditional paper-based business cards have taken a backseat, making room for innovative digital alternatives. Furthermore, as smartphone penetration increases, the demand for digital business card solutions grows, as individuals and organizations seek efficient ways to manage and share their professional information. Digital business cards offer a convenient and eco-friendly alternative to traditional paper cards, allowing users to exchange contact details instantly through their smartphones. Moreover, as more companies and professionals embrace environmentally conscious practices, the digital business card market is poised to witness further growth and adoption. However, despite the growing popularity of digital solutions in various aspects of business, many individuals and organizations remain unaware of the advantages and possibilities offered by digital business cards. In addition, the fear of data breaches, identity theft, and unauthorized access to sensitive information acts as a significant deterrent to adopting digital business cards. On the contrary, sustainability and cost savings are driving the demand for more efficient and eco-friendly solutions; hence, the digital business card market is well-positioned to capitalize on this opportunity and experience significant growth in the coming years.
The key regions considered for the Global Digital Business Card Market study include Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. In 2023, North America dominate the Digital Business Card Market in terms of revenue due to its early technology adoption, a robust business ecosystem, and high corporate demand for modern networking solutions. The region's tech-savvy professionals and leading companies like HiHello and CamCard drive significant market growth with innovative features and efficient services. The prevalence of high-value corporate contracts, combined with a strong trend toward digitalization and sustainability, further solidifies North America's market leadership. As businesses increasingly seek cost-effective and eco-friendly alternatives to traditional paper cards, North America's substantial market share and revenue generation are expected to persist. Furthermore, Asia Pacific is expected to grow fastest during the forecast period 2024-2032.