数位名片市场规模、份额和成长分析（按产品类型、平台、价格范围、应用和地区划分）－2026-2033年产业预测

预计到 2024 年，全球数位名片市场规模将达到 2.0454 亿美元，到 2025 年将达到 2.2949 亿美元，到 2033 年将达到 5.7639 亿美元，在预测期（2026-2033 年）内，复合年增长率为 12.2%。

全球数位名片市场正经历强劲成长，这主要得益于其日益普及的可及性、连接性和便利性，以及成本效益和环保优势。行动技术的快速普及在客户参与中发挥关键作用，用户越来越多地使用各种行动应用程式来实现无缝共用。许多数位名片都整合了云端储存功能，方便跨平台分发。然而，隐私问题以及整合新技术带来的复杂性等挑战可能会阻碍其发展。儘管存在认知不足和对从传统纸质名片过渡到数位解决方案的抵触情绪等市场障碍，但便利性、永续性、安全性和个人化等关键驱动因素仍在持续推动客户体验的提升。

全球数位名片市场驱动因素

全球数位名片市场正受到企业专业人士、创业家和商家偏好转变的显着影响，他们越来越重视动态品牌形象而非传统数位名片。许多用户现在更倾向于使用能够与客户关係管理 (CRM) 系统整合并增强线索追踪功能的数位名片，从而提高人脉拓展效率。这种转变推动了企业买家对加值服务的需求，并反映了他们对品牌一致性的坚定承诺。此外，它还推动了对高级人工智慧驱动分析（例如扫描追踪）的需求，这些分析能够提供用户参与度和名片有效性方面的洞察。

限制全球数位名片市场的因素

全球数位名片市场正面临严峻挑战，网路安全威胁日益加剧，同时也需要遵守诸如GDPR和CCPA等严格法规。这些法规增加了营运成本，尤其是在引入增强型加密通讯协定之后，并大幅提升了研发支出。因此，中小企业越来越难以有效应对合规问题。此外，由于担心遭受网路钓鱼攻击，许多用户不愿共用他们的数位名片，这也阻碍了市场成长。

全球数位名片市场趋势

由于采用人工智慧和自动化技术的融合，全球数位名片市场正经历一场重大变革。随着企业寻求提升效率，智慧名片如今可以透过与客户关係管理（CRM）系统的无缝集成，自动更新联络资讯、职位和社交媒体连结。领先的平台已经意识到这一转变，并正在推动数位名片与职业檔案之间的直接数据交换。这种自动化不仅减轻了管理负担，还提高了潜在客户转换率，从而显着惠及销售团队。此外，诸如连结时机预测分析和基于互动模式的自动跟进讯息发送等先进的人工智慧功能，正在重塑人脉拓展策略，并提升用户参与度。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 案例研究
• 顾客购买行为分析

全球数位名片市场规模（依使用者类型划分）及复合年增长率（2026-2033 年）

• 企业用户
• 企业用户
• 个人用户

全球数位名片市场规模（依平台划分）及复合年增长率（2026-2033 年）

• Android
• iOS
• 窗户

全球数位名片市场规模（依产业垂直领域划分）及复合年增长率（2026-2033 年）

• IT/通讯业
• 行销机构
• BFSI
• 销售负责人
• 其他的

全球数位名片市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Adobe
• Inigo
• HiHello
• QR Code Chimp
• CamCard
• Mobilo
• Switchit
• Knowee
• Blinq Technologies Pty Ltd.
• L-Card
• Vistaprint
• eVaunt
• Popl
• Uniqode
• Linq
• Wisery
• MySignature
• ClickCard
• OneCard
• KADO

结论与建议

Global Digital business card Market size was valued at USD 204.54 Million in 2024 and is poised to grow from USD 229.49 Million in 2025 to USD 576.39 Million by 2033, growing at a CAGR of 12.2% during the forecast period (2026-2033).

The global digital business card market is experiencing robust growth, fueled by enhanced accessibility, connectivity, and convenience while being cost-effective and eco-friendly. The surge in mobile technology usage plays a crucial role in customer engagement, as users increasingly adapt to diverse mobile applications that facilitate seamless sharing. Many digital business cards incorporate cloud storage, enabling easy distribution across various platforms. However, challenges such as privacy concerns and the complexities associated with integrating new technologies can impede progress. Nonetheless, key drivers such as convenience, sustainability, security, and personalization continue to enhance customer experiences, even as the market encounters obstacles like lack of awareness and resistance to transitioning from traditional paper cards to digital solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital business card market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital business card Market Segments Analysis

Global Digital business card Market is segmented by User Type, Platform, Industry Vertical and region. Based on User Type, the market is segmented into Business Users, Enterprise Users and Individual Users. Based on Platform, the market is segmented into Android, iOS and Window. Based on Industry Vertical, the market is segmented into IT and Telecommunication, Marketing Agencies, BFSI, Sales Entrepreneurs and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital business card Market

The global digital business card market is significantly influenced by the evolving preferences of corporate professionals, entrepreneurs, and businesses, who increasingly value dynamic branding over traditional digital business cards. Many users now favor digital business cards that integrate with customer relationship management (CRM) systems to enhance lead tracking capabilities, fostering a more efficient networking process. This shift has led to an uptick in premium offerings among corporate buyers, reflecting a strong commitment to brand consistency. Additionally, there is an escalating demand for advanced AI-driven analytics, such as scan tracking, which provides insights into user engagement and card effectiveness.

Restraints in the Global Digital business card Market

The Global Digital Business Card market faces significant challenges due to escalating cybersecurity threats and the need for compliance with stringent regulations such as GDPR and CCPA. These regulations have led to increased operational costs, particularly due to the implementation of enhanced encryption protocols, which have driven research and development expenses up by a substantial margin. As a result, smaller companies are finding it increasingly difficult to navigate compliance issues effectively. Additionally, a considerable number of users express reluctance to share digital business cards, primarily due to concerns over phishing attacks, which further hampers market growth.

Market Trends of the Global Digital business card Market

The global digital business card market is experiencing a significant transformation driven by the integration of AI and automation technologies. As organizations seek enhanced efficiency, smart cards are now capable of automatically updating contact information, job titles, and social media links through seamless CRM integrations. Major platforms have recognized this shift, facilitating direct data exchanges between digital cards and professional profiles. This automation not only minimizes administrative burdens but also boosts lead conversion rates, significantly benefiting sales teams. Additionally, advanced AI functionalities, such as predictive analytics for connection timing and automated follow-up messages based on interaction patterns, are reshaping networking strategies and improving user engagement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer Buying Behavior Analysi

Global Digital business card Market Size by User Type & CAGR (2026-2033)

• Market Overview
• Business Users
• Enterprise Users
• Individual Users

Global Digital business card Market Size by Platform & CAGR (2026-2033)

• Market Overview
• Android
• iOS
• Window

Global Digital business card Market Size by Industry Vertical & CAGR (2026-2033)

• Market Overview
• IT and Telecommunication
• Marketing Agencies
• BFSI
• Sales Entrepreneurs
• Others

Global Digital business card Market Size & CAGR (2026-2033)

• North America (User Type, Platform, Industry Vertical)
  • US
  • Canada
• Europe (User Type, Platform, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (User Type, Platform, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (User Type, Platform, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (User Type, Platform, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Adobe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inigo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HiHello
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QR Code Chimp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CamCard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobilo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Switchit
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Knowee
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blinq Technologies Pty Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L-Card
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vistaprint
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eVaunt
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Popl
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uniqode
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Linq
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wisery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MySignature
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ClickCard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneCard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KADO
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations