客户关係管理分析市场－全球产业规模、份额、趋势、机会和预测，按类型、部署方式、最终用户产业、地区和竞争格局划分，2020-2030 年预测

全球客户关係管理分析市场规模将从2024年的91.3亿美元成长到2030年的181.4亿美元，复合年增长率（CAGR）为12.12%。全球客户关係管理（CRM）分析市场专注于系统化收集、分析和解读客户资料，从而深入了解客户行为、偏好和需求，帮助企业优化客户互动和策略决策。市场成长的主要驱动因素包括：云端CRM解决方案的日益普及、个人化客户体验的迫切需求，以及企业日益重视以数据驱动的客户维繫和获取策略。

主要市场驱动因素

对数据驱动型客户洞察日益增长的需求是推动全球客户关係管理分析市场发展的根本动力。企业优先进行全面的资料分析，以了解客户行为、偏好和购买历程，从而做出明智的策略决策。

主要市场挑战

严格的资料隐私法规严重阻碍了全球客户关係管理分析市场的扩张。诸如《一般资料保护规范》(GDPR) 和《加州消费者隐私法案》(CCPA) 等不断变化的全球和区域隐私法规，给那些寻求利用客户资料进行分析的组织带来了沉重的负担。

主要市场趋势

用于预测和指导性分析的高阶人工智慧和机器学习代表着一个重要的市场趋势，它超越了历史分析，能够预测未来的客户需求并推荐最佳行动方案。 CRM 分析平台正越来越多地嵌入这些功能，以预测客户流失、识别交叉销售机会并大规模地实现客户旅程个人化。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：客户之声

第五章：全球客户关係管理分析市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型（销售与行销分析、联络中心分析、客户分析）
  • 依部署方式（本机部署、云端部署）
  • 按最终用户产业（银行、金融服务和保险、医疗保健、零售、电信和IT、运输和物流、媒体和娱乐）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美客户关係管理分析市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲客户关係管理分析市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区客户关係管理分析市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东与非洲客户关係管理分析市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲客户关係管理分析市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球客户关係管理分析市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Salesforce, Inc.
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• Adobe Inc.
• Zoho Corporation Pvt. Ltd.
• HubSpot, Inc.
• QlikTech International AB
• Looker, Inc.
• Domo, Inc.

第十六章：策略建议

第17章调查会社について・免责事项

The Global Customer Relationship Management Analytics Market will grow from USD 9.13 Billion in 2024 to USD 18.14 Billion by 2030 at a 12.12% CAGR. The Global Customer Relationship Management (CRM) Analytics market focuses on the systematic collection, analysis, and interpretation of customer data to derive actionable insights into customer behavior, preferences, and needs, thereby enabling businesses to optimize engagement and strategic decision-making. Market growth is primarily driven by the increasing adoption of cloud-based CRM solutions, the imperative for personalized customer experiences, and a growing organizational emphasis on data-driven strategies for customer retention and acquisition.

Key Market Drivers

The increasing demand for data-driven customer insights fundamentally drives the Global Customer Relationship Management Analytics Market. Businesses prioritize comprehensive data analysis to understand customer behavior, preferences, and journeys, enabling informed strategic decisions. This focus extends beyond collection to actionable intelligence that predicts trends and optimizes interactions, helping organizations leverage vast datasets for deeper customer understanding.

Key Market Challenges

Stringent data privacy regulations represent a significant impediment to the expansion of the Global Customer Relationship Management Analytics market. The evolving landscape of global and regional privacy mandates, such as the General Data Protection Regulation and the California Consumer Privacy Act, imposes substantial burdens on organizations seeking to leverage customer data for analytical insights. These regulations dictate strict controls over data collection, storage, processing, and sharing, directly limiting the scope and accessibility of data crucial for robust CRM analytics.

Key Market Trends

Advanced AI and machine learning for predictive and prescriptive analytics represents a significant market trend, moving beyond historical analysis to anticipating future customer needs and recommending optimal actions. CRM analytics platforms increasingly embed these capabilities to forecast customer churn, identify cross-selling opportunities, and personalize customer journeys at scale.

Key Market Players

• Salesforce, Inc.
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• Adobe Inc.
• Zoho Corporation Pvt. Ltd.
• HubSpot, Inc.
• QlikTech International AB
• Looker, Inc.
• Domo, Inc.

Report Scope:

In this report, the Global Customer Relationship Management Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Customer Relationship Management Analytics Market, By Type:

• Sales & Marketing Analytics
• Contact Center Analytics
• Customer Analytics

Customer Relationship Management Analytics Market, By Deployment:

• On-premise
• Cloud

Customer Relationship Management Analytics Market, By End User Industry:

• BFSI
• Healthcare
• Retail
• Telecom & IT
• Transportation & Logistics
• Media & Entertainment

Customer Relationship Management Analytics Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Customer Relationship Management Analytics Market.

Available Customizations:

Global Customer Relationship Management Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Customer Relationship Management Analytics Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics)
  • 5.2.2. By Deployment (On-premise, Cloud)
  • 5.2.3. By End User Industry (BFSI, Healthcare, Retail, Telecom & IT, Transportation & Logistics, Media & Entertainment)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Customer Relationship Management Analytics Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Deployment
  • 6.2.3. By End User Industry
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Customer Relationship Management Analytics Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Deployment
      • 6.3.1.2.3. By End User Industry
  • 6.3.2. Canada Customer Relationship Management Analytics Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Deployment
      • 6.3.2.2.3. By End User Industry
  • 6.3.3. Mexico Customer Relationship Management Analytics Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Deployment
      • 6.3.3.2.3. By End User Industry

7. Europe Customer Relationship Management Analytics Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Deployment
  • 7.2.3. By End User Industry
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Customer Relationship Management Analytics Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Deployment
      • 7.3.1.2.3. By End User Industry
  • 7.3.2. France Customer Relationship Management Analytics Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Deployment
      • 7.3.2.2.3. By End User Industry
  • 7.3.3. United Kingdom Customer Relationship Management Analytics Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Deployment
      • 7.3.3.2.3. By End User Industry
  • 7.3.4. Italy Customer Relationship Management Analytics Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Deployment
      • 7.3.4.2.3. By End User Industry
  • 7.3.5. Spain Customer Relationship Management Analytics Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Deployment
      • 7.3.5.2.3. By End User Industry

8. Asia Pacific Customer Relationship Management Analytics Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Deployment
  • 8.2.3. By End User Industry
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Customer Relationship Management Analytics Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Deployment
      • 8.3.1.2.3. By End User Industry
  • 8.3.2. India Customer Relationship Management Analytics Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Deployment
      • 8.3.2.2.3. By End User Industry
  • 8.3.3. Japan Customer Relationship Management Analytics Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Deployment
      • 8.3.3.2.3. By End User Industry
  • 8.3.4. South Korea Customer Relationship Management Analytics Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Deployment
      • 8.3.4.2.3. By End User Industry
  • 8.3.5. Australia Customer Relationship Management Analytics Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Deployment
      • 8.3.5.2.3. By End User Industry

9. Middle East & Africa Customer Relationship Management Analytics Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Deployment
  • 9.2.3. By End User Industry
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Customer Relationship Management Analytics Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Deployment
      • 9.3.1.2.3. By End User Industry
  • 9.3.2. UAE Customer Relationship Management Analytics Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Deployment
      • 9.3.2.2.3. By End User Industry
  • 9.3.3. South Africa Customer Relationship Management Analytics Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Deployment
      • 9.3.3.2.3. By End User Industry

10. South America Customer Relationship Management Analytics Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Deployment
  • 10.2.3. By End User Industry
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Customer Relationship Management Analytics Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Deployment
      • 10.3.1.2.3. By End User Industry
  • 10.3.2. Colombia Customer Relationship Management Analytics Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Deployment
      • 10.3.2.2.3. By End User Industry
  • 10.3.3. Argentina Customer Relationship Management Analytics Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Deployment
      • 10.3.3.2.3. By End User Industry

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Customer Relationship Management Analytics Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Salesforce, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Microsoft Corporation
• 15.3. Oracle Corporation
• 15.4. SAP SE
• 15.5. Adobe Inc.
• 15.6. Zoho Corporation Pvt. Ltd.
• 15.7. HubSpot, Inc.
• 15.8. QlikTech International AB
• 15.9. Looker, Inc.
• 15.10. Domo, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer