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市场调查报告书
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1522741

2022-2032 年全球蓝牙信标市场规模研究（依技术、功能、最终用户和区域预测）

Global Bluetooth Beacons Market Size Study, by Technology, by Functions, by End-User and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 200 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年全球蓝牙信标市场价值约为 42.2 亿美元，预计在 2024-2032 年预测期内将以超过 16.62% 的健康成长率成长。蓝牙信标是基于蓝牙低功耗 (BLE) 的小型无线设备，广泛用于监控工作空间占用情况、追踪访客流量并提供无缝室内导航。蓝牙技术采用的激增刺激了对创新无线应用的需求，包括家庭自动化、基于位置的服务、个人监控和追踪以及远端存取控制。蓝牙信标越来越多地应用于物流和仓库管理，以提供经济实惠且适应性强的基础设施，使其成为应对传统挑战的可扩展且经济高效的解决方案。此外，对工业 4.0 的持续投资增加了对蓝牙信标的需求，以实现跨製造设施的设备识别和追踪自动化。然而，对资料隐私和安全以及维护问题的认识和担忧有限，限制了蓝牙信标在各个最终用户产业的部署。儘管如此，超远端和远端蓝牙信标的引入，以及它们在医疗保健领域的日益普及，以简化操作和简化室内导航，预计将在未来几年为蓝牙信标市场创造成长机会。

Apple 蓝牙信标的采用率不断上升，得益于开发人员支援的改善和强大的品牌认知。 AltBeacon 是一种开放的非专有协议，可促进跨平台的互通性和创造力。 Google 的 Eddystone 协定提供了多种帧类型，可满足各种应用的需求，透过全面的功能和广泛的平台相容性增强了其行业地位。 Apple 的 iBeacon 技术彻底改变了 iOS 装置上基于位置的服务，促进了个人化使用者体验，例如店内导航和定向广告。 URIBeacon 最初为物联网互动和基于位置的服务提供了一种独特的 URL 广播方法，后来被 Eddystone 更灵活的 URL 框架类型所取代。

汽车产业使用蓝牙信标来增强车辆追踪、在经销商中提供近距离行销以及个人化客户旅程，从而简化营运并丰富连网汽车体验。在金融领域，蓝牙信标透过有针对性的广告、高效的队列管理、透过行为分析增强客户洞察以及基于邻近的验证来完善客户互动并增强安全性。医疗保健产业受益于细緻的资产追踪、全面的患者监督和改进的医疗设施导航，显着提高了营运效率、患者福利和资源分配。在零售业，蓝牙信标透过实现无缝近距离行销、非接触式交易、个人化参与以及收集重要的消费者行为资料，彻底改变了消费者互动。他们还完善库存管理并提升客户服务。在旅游和旅游业中，蓝牙信标提供必要的导航协助、情境促销，并透过客製化资讯和通知丰富交通枢纽和文化机构的游客体验。

全球蓝牙信标市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。受零售业扩张、政府对工业数位化的支持措施以及蓝牙信标技术不断进步的推动，北美将在 2023 年主导蓝牙信标市场。美国已开发经济体的大型零售商店和医疗机构大量部署蓝牙信标，进一步支持了市场成长。鑑于 5G 服务的引入和扩展、电子商务行业的指数增长以及对物流和仓储活动的大量投资，预计亚太地区的市场将在预测期内以最快的速度增长。

目录

第 1 章：全球蓝牙信标市场执行摘要

  • 全球蓝牙信标市场规模及预测（2022-2032）
  • 区域概要
  • 分部摘要
    • 依技术
    • 按功能分类
    • 按最终用户
  • 主要趋势
  • 经济衰退的影响
  • 分析师推荐与结论

第 2 章：全球蓝牙信标市场定义与研究假设

  • 研究目的
  • 市场定义
  • 研究假设
    • 包容与排除
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的角度）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者意识和接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第 3 章：全球蓝牙信标市场动态

  • 市场驱动因素
    • 蓝牙技术的普及
    • 物流和仓库管理的采用率不断上升
    • 工业 4.0 和物联网网路的发展
  • 市场挑战
    • 意识有限和数据隐私问题
    • 维护问题
  • 市场机会
    • 推出超远距离与远距离蓝牙信标
    • 扩展到医疗保健领域

第 4 章：全球蓝牙信标市场产业分析

  • 波特的五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争竞争
    • 波特五力模型的未来方法
    • 波特的五力影响分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 技术性
    • 环境的
    • 合法的
  • 顶级投资机会
  • 最佳制胜策略
  • 颠覆性趋势
  • 产业专家视角
  • 分析师推荐与结论

第 5 章：2022-2032 年全球蓝牙信标市场规模及技术预测

  • 细分仪表板
  • 全球蓝牙信标市场：2022 年和 2032 年技术收入趋势分析
    • 替代信标
    • 涡流石
    • 信标
    • URI信标

第 6 章：2022-2032 年全球蓝牙信标市场规模及功能预测

  • 细分仪表板
  • 全球蓝牙信标市场：2022 年和 2032 年功能收入趋势分析
    • 内容交付
    • 事件管理
    • 支付
    • 近距离行销
    • 运输

第 7 章：2022-2032 年全球蓝牙信标市场规模与最终用户预测

  • 细分仪表板
  • 全球蓝牙信标市场：2022 年和 2032 年最终用户收入趋势分析
    • 汽车
    • 金融机构
    • 卫生保健
    • 零售
    • 观光观光

第 8 章：2022-2032 年全球蓝牙信标市场规模及地区预测

  • 北美蓝牙信标市场
    • 美国蓝牙信标市场
      • 2022-2032 年技术细分规模与预测
      • 2022-2032 年职能细分规模与预测
      • 2022-2032 年最终用户细分规模与预测
    • 加拿大蓝牙信标市场
  • 欧洲蓝牙信标市场
    • 英国蓝牙信标市场
    • 德国蓝牙信标市场
    • 法国蓝牙信标市场
    • 西班牙蓝牙信标市场
    • 义大利蓝牙信标市场
    • 欧洲其他地区蓝牙信标市场
  • 亚太地区蓝牙信标市场
    • 中国蓝牙信标市场
    • 印度蓝牙信标市场
    • 日本蓝牙信标市场
    • 澳洲蓝牙信标市场
    • 韩国蓝牙信标市场
    • 亚太其他地区蓝牙信标市场
  • 拉丁美洲蓝牙信标市场
    • 巴西蓝牙信标市场
    • 墨西哥蓝牙信标市场
    • 拉丁美洲其他地区蓝牙信标市场
  • 中东和非洲蓝牙信标市场
    • 沙乌地阿拉伯蓝牙信标市场
    • 南非蓝牙信标市场
    • 中东和非洲其他地区蓝牙信标市场

第 8 章：竞争情报

  • 重点企业SWOT分析
  • 顶级市场策略
  • 公司简介
    • beaconsmind AG
      • 关键讯息
      • 概述
      • 财务（视数据可用性而定）
      • 产品概要
      • 市场策略
    • Beaconstac
    • BeaconZone Ltd.
    • BlueCats Australia Pty Limited
    • blukii by hard&softWERK GmbH
    • ECOM Instruments GmbH
    • ELA Innovation SA
    • EM Microelectronic
    • Estimote, Inc.
    • Gimbal, Inc.
    • Google LLC by Alphabet Inc.
    • GPS Tracking Canada
    • Hewlett Packard Enterprise Development LP
    • HID Global Corporation
    • infsoft GmbH

第 9 章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

Global Bluetooth Beacons Market is valued approximately at USD 4.22 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 16.62% over the forecast period 2024-2032. Bluetooth beacons, small wireless devices based on Bluetooth Low Energy (BLE), are widely used to monitor workspace occupancy, track visitor flow, and provide seamless indoor navigation. The surge in Bluetooth technology adoption has spurred demand for innovative wireless applications, including home automation, location-based services, personal monitoring and tracking, and remote access control. Increasingly, Bluetooth beacons are employed in logistics and warehouse management to deliver an affordable and adaptable infrastructure, making them a scalable and cost-effective solution for traditional challenges. Moreover, ongoing investments in Industry 4.0 have bolstered the demand for Bluetooth beacons to automate equipment identification and tracking across manufacturing facilities. However, limited awareness and concerns about data privacy and security, as well as maintenance issues, have restricted the deployment of Bluetooth beacons across various end-user industries. Nevertheless, the introduction of ultra-long-ranged and long-ranged Bluetooth beacons, along with their growing adoption in the healthcare sector to streamline operations and simplify indoor navigation, is expected to create growth opportunities for the Bluetooth beacons market in the coming years.

The rising adoption of Apple Bluetooth beacons is driven by improved developer support and strong brand recognition. AltBeacon, an open and non-proprietary protocol, promotes interoperability and creativity across platforms. Google's Eddystone protocol offers versatile frame types that cater to various applications, enhancing its industry position with comprehensive capabilities and broad platform compatibility. Apple's iBeacon technology has revolutionized location-based services on iOS devices, facilitating personalized user experiences such as in-store navigation and targeted advertising. URIBeacon initially provided a unique approach to URL broadcasting for IoT interactions and location-based services, later replaced by Eddystone's more flexible URL frame type.

The automotive sector uses Bluetooth beacons to enhance vehicle tracking, offer proximity marketing in dealerships, and personalize the customer journey, thus streamlining operations and enriching the connected car experience. In the financial sector, Bluetooth beacons refine client interactions and bolster security through targeted advertising, efficient queue management, enhanced customer insights via behavior analysis, and proximity-based validation. The healthcare industry benefits from meticulous asset tracking, comprehensive patient supervision, and improved navigation in medical facilities, significantly enhancing operational productivity, patient welfare, and resource allocation. In retail, Bluetooth beacons revolutionize consumer interactions by enabling seamless proximity marketing, contactless transactions, personalized engagements, and gathering vital consumer behavior data. They also refine inventory management and elevate customer service. In travel and tourism, Bluetooth beacons offer essential navigational aid, contextual promotions, and enriched visitor experiences in transit hubs and cultural institutions with customized information and notifications.

The key regions considered for the global Bluetooth Beacons Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the Bluetooth beacon market in 2023, driven by expanding retail sectors, supportive government initiatives for industrial digitization, and ongoing advancements in Bluetooth beacon technologies. High deployment of Bluetooth beacons by large retail stores and healthcare facilities in developed American economies has further supported market growth. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by the introduction and expansion of 5G services, exponential growth of eCommerce sectors, and significant investments in logistics and warehouse activities.

Major market players included in this report are:

  • beaconsmind AG
  • Beaconstac
  • BeaconZone Ltd.
  • BlueCats Australia Pty Limited
  • blukii by hard&softWERK GmbH
  • ECOM Instruments GmbH
  • ELA Innovation SA
  • EM Microelectronic
  • Estimote, Inc.
  • Gimbal, Inc.
  • Google LLC by Alphabet Inc.
  • GPS Tracking Canada
  • Hewlett Packard Enterprise Development LP
  • HID Global Corporation
  • infsoft GmbH

The detailed segments and sub-segment of the market are explained below:

By Technology

  • AltBeacon
  • Eddystone
  • iBeacon
  • URIBeacon

By Functions

  • Content Delivery
  • Event Management
  • Payment
  • Proximity Marketing
  • Transportation

By End-User

  • Automotive
  • Financial Institutions
  • Healthcare
  • Retail
  • Travel & Tourism

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • RoLA
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Bluetooth Beacons Market Executive Summary

  • 1.1. Global Bluetooth Beacons Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Technology
    • 1.3.2. By Functions
    • 1.3.3. By End-User
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Bluetooth Beacons Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Bluetooth Beacons Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Proliferation of Bluetooth Technology
    • 3.1.2. Rising Adoption in Logistics and Warehouse Management
    • 3.1.3. Growth of Industry 4.0 and IoT Networks
  • 3.2. Market Challenges
    • 3.2.1. Limited Awareness and Data Privacy Concerns
    • 3.2.2. Maintenance Issues
  • 3.3. Market Opportunities
    • 3.3.1. Introduction of Ultra-Long-Ranged and Long-Ranged Bluetooth Beacons
    • 3.3.2. Expansion into the Healthcare Sector

Chapter 4. Global Bluetooth Beacons Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Bluetooth Beacons Market Size & Forecasts by Technology 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Bluetooth Beacons Market: Technology Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. AltBeacon
    • 5.2.2. Eddystone
    • 5.2.3. iBeacon
    • 5.2.4. URIBeacon

Chapter 6. Global Bluetooth Beacons Market Size & Forecasts by Functions 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Bluetooth Beacons Market: Functions Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Content Delivery
    • 6.2.2. Event Management
    • 6.2.3. Payment
    • 6.2.4. Proximity Marketing
    • 6.2.5. Transportation

Chapter 7. Global Bluetooth Beacons Market Size & Forecasts by End-User 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Bluetooth Beacons Market: End-User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Automotive
    • 7.2.2. Financial Institutions
    • 7.2.3. Healthcare
    • 7.2.4. Retail
    • 7.2.5. Travel & Tourism

Chapter 8. Global Bluetooth Beacons Market Size & Forecasts by Region 2022-2032

  • 7.1. North America Bluetooth Beacons Market
    • 7.1.1. U.S. Bluetooth Beacons Market
      • 7.1.1.1. Technology breakdown size & forecasts, 2022-2032
      • 7.1.1.2. Functions breakdown size & forecasts, 2022-2032
      • 7.1.1.3. End-User breakdown size & forecasts, 2022-2032
    • 7.1.2. Canada Bluetooth Beacons Market
  • 7.2. Europe Bluetooth Beacons Market
    • 7.2.1. UK Bluetooth Beacons Market
    • 7.2.2. Germany Bluetooth Beacons Market
    • 7.2.3. France Bluetooth Beacons Market
    • 7.2.4. Spain Bluetooth Beacons Market
    • 7.2.5. Italy Bluetooth Beacons Market
    • 7.2.6. Rest of Europe Bluetooth Beacons Market
  • 7.3. Asia-Pacific Bluetooth Beacons Market
    • 7.3.1. China Bluetooth Beacons Market
    • 7.3.2. India Bluetooth Beacons Market
    • 7.3.3. Japan Bluetooth Beacons Market
    • 7.3.4. Australia Bluetooth Beacons Market
    • 7.3.5. South Korea Bluetooth Beacons Market
    • 7.3.6. Rest of Asia Pacific Bluetooth Beacons Market
  • 7.4. Latin America Bluetooth Beacons Market
    • 7.4.1. Brazil Bluetooth Beacons Market
    • 7.4.2. Mexico Bluetooth Beacons Market
    • 7.4.3. Rest of Latin America Bluetooth Beacons Market
  • 7.5. Middle East & Africa Bluetooth Beacons Market
    • 7.5.1. Saudi Arabia Bluetooth Beacons Market
    • 7.5.2. South Africa Bluetooth Beacons Market
    • 7.5.3. Rest of Middle East & Africa Bluetooth Beacons Market

Chapter 8. Competitive Intelligence

  • 8.1. Key Company SWOT Analysis
  • 8.2. Top Market Strategies
  • 8.3. Company Profiles
    • 8.3.1. beaconsmind AG
      • 8.3.1.1. Key Information
      • 8.3.1.2. Overview
      • 8.3.1.3. Financial (Subject to Data Availability)
      • 8.3.1.4. Product Summary
      • 8.3.1.5. Market Strategies
    • 8.3.2. Beaconstac
    • 8.3.3. BeaconZone Ltd.
    • 8.3.4. BlueCats Australia Pty Limited
    • 8.3.5. blukii by hard&softWERK GmbH
    • 8.3.6. ECOM Instruments GmbH
    • 8.3.7. ELA Innovation SA
    • 8.3.8. EM Microelectronic
    • 8.3.9. Estimote, Inc.
    • 8.3.10. Gimbal, Inc.
    • 8.3.11. Google LLC by Alphabet Inc.
    • 8.3.12. GPS Tracking Canada
    • 8.3.13. Hewlett Packard Enterprise Development LP
    • 8.3.14. HID Global Corporation
    • 8.3.15. infsoft GmbH

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
  • 9.2. Research Attributes