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市场调查报告书
商品编码
1733446

全球 BLE Beacon 和 iBeacon 市场 - 市场规模（按技术、应用、地区和预测）

Global Bluetooth Beacon And iBeacon Market Size By Technology, By End-User, By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

BLE Beacon/iBeacon 市场规模及预测

2024 年 BLE Beacon/iBeacon 市场规模价值为 28.7 亿美元，预计到 2032 年将达到 792 亿美元，2026 年至 2032 年的复合年增长率为 87.74%。

人们对 iBeacon 技术的认识不断提高、智慧型手机的普及率不断提高以及消费者购买力的提高导致智慧型手机的使用率不断提高是推动全球 BLE Beacon 和 iBeacon 市场成长的一些主要因素。本研究报告对全球 BLE Beacon 和 iBeacon 市场进行了全面的评估和分析。它对关键细分市场、趋势、市场驱动因素、限制因素、竞争格局以及在市场中发挥关键作用的因素进行了全面的分析。

定义全球 BLE Beacon/iBeacon 市场

BLE 信标是一种低功耗蓝牙 (LE) 设备，它是一种向附近的便携式电子设备广播识别码的硬体发送器。这项技术允许智慧型手机、平板电脑和其他设备在靠近信标时采取行动。 BLE 信标使用低功耗蓝牙近距离感应来传输可被任何相容应用程式或作业系统接收的通用唯一识别码。与此识别码一起传送的位元组可用于确定装置的实体位置、追踪客户或根据装置位置触发操作，例如社群媒体签到或推播通知。

BLE Beacon 发射器具有多种外形规格，包括小型钮扣电池装置、USB 记忆棒和通用蓝牙 4.0 USB 加密狗。它采用低功耗蓝牙 4.0 标准，因此可以使用电池供电。设备电池寿命因製造商而异。 BLE通讯协定比传统蓝牙更节能。 BLE 信标可用于传输包含通用唯一识别码 (UUID) 的资讯包。

iBeacons 基于低功耗蓝牙近距离感应技术，透过传输可由相容应用程式和作业系统取得的通用唯一识别码来建构。 iBeacon 还可以与应用程式一起使用作为室内定位系统，帮助确定智慧型手机的大致位置和状态。借助 iBeacon，智慧型手机上的软体可以粗略地找到其相对于商店内其他 iBeacon 的位置。

全球 BLE Beacon 和 iBeacon 市场概览

人们对 iBeacon 技术的认识不断提高、智慧型手机的普及率不断提高以及消费者购买力的提高导致智慧型手机的使用率不断提高是推动全球 BLE Beacon 和 iBeacon 市场成长的一些关键因素。信标技术的采用彻底改变了公司的业务方式，透过个人化推动了新层次的客户参与。这一成长前景是由零售业中基于位置的行销的快速成长所推动的。将实体购物体验与数位生态系统的优势相结合已成为商店型零售商的关键。

此外，预计在预测期内，信标与摄影机、LED 照明、销售点 (POS) 设备、数位电子看板和自动贩卖机的整合度不断提高将推动产业成长。除了零售应用之外，预计信标在工业应用中也会变得普遍。此外，物联网 (IoT) 等 IT 解决方案的进步、低功耗需求和低成本是推动全球 BLE Beacon 和 iBeacon 市场成长的一些主要因素。持续的技术进步是全球商店和商业领域变革的关键因素。

在过去的十年中，电子和资讯科技领域的各种技术进步迅速，带动了 BLE Beacons 和 iBeacons 全球市场的发展。此外，推动行业成长的一个主要因素是具有信标和低功耗蓝牙 (BLE) 标籤的应用的增加。信标在大规模製造垂直领域变得越来越普遍，用于资产追踪和机器/设备状态监控。同时，现有和新应用市场正在成熟，从而实现大规模部署。

然而，使用 iBeacon 和 BLE Beacons 时，用户可能会面临与有限的传输通讯协定（不允许两个设备之间进行双向通讯）、频率变化（它们没有相同的频率并且不传输相同功率的信号）、隐私和安全问题、由于天气条件、设备功率、温度和轮询间隔导致的信号精度波动等挑战。这将限制用户对 iBeacon 和 BLE Beacon 的采用，并限制全球 BLE Beacon/iBeacon 市场的成长。

目录

第一章 全球BLE Beacon和iBeacon市场介绍

  • 市场概览
  • 研究范围
  • 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章 BLE Beacon 和 iBeacon 的全球市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
  • 波特五力模型
  • 价值链分析

第五章 全球 BLE Beacon 和 iBeacon 市场（按技术）

  • 概述
  • iBeacon
  • Eddystone
  • 其他的

第六章 全球 BLE Beacon 和 iBeacon 市场（按应用）

  • 概述
  • 零售
  • 非零售

第七章 全球 BLE Beacon 和 ibeacon 市场（按地区）

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区
    • 拉丁美洲
    • 中东和非洲

第八章全球BLE Beacon和iBeacon市场的竞争格局

  • 概述
  • 各公司市场排名
  • 主要发展策略

第九章 公司简介

  • Texas Instruments Inc.
  • Nordic Semiconductor ASA
  • Silicon Laboratories Inc.
  • Onyx Beacon LTD
  • Estimote Inc.
  • Kontakt Micro-Location Sp. Zoo
  • BlueCats Australia Pty Limited
  • Gimbal Inc.
  • Blue Sense Networks Ltd.
  • Accent Advanced Systems

第十章 附录

  • 相关调查
简介目录
Product Code: 69525

Bluetooth Beacon And iBeacon Market Size And Forecast

Bluetooth Beacon And iBeacon Market size was valued at USD 2.87 Billion in 2024 and is projected to reach USD 79.2 Billion by 2032, growing at a CAGR of 87.74% from 2026 to 2032.

Rising awareness about iBeacon technology as well as growing smartphone usage and increasing purchasing power of consumers resulting in increased smartphone usage are some of the key factors propelling the growth of the Global Bluetooth Beacon And iBeacon Market. The Global Bluetooth Beacon And iBeacon Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Bluetooth Beacon And iBeacon Market Definition

Bluetooth Beacons are hardware transmitters which is a class of Bluetooth low energy (LE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets, and other devices to perform actions when in close proximity to a beacon. Bluetooth Beacons use Bluetooth low energy proximity sensing to transmit a universally unique identifier picked up by a compatible app or operating system. The identifier and several bytes sent with it can be used to determine the device's physical location, track customers, or trigger a location-based action on the device such as a check-in on social media or push notification.

Bluetooth Beacon transmitters come in a variety of form factors, including small coin cell devices, USB sticks, and generic Bluetooth 4.0 capable USB dongles. It operates using the Bluetooth 4.0 Low Energy standard so battery-powered devices are possible. The battery life of devices varies depending on the manufacturer. The Bluetooth LE protocol is significantly more power-efficient than Bluetooth Classic. Bluetooth Beacon can be used to send a packet of information that contains a Universally Unique Identifier (UUID). iBeacon is a protocol that was originally developed by Apple Inc.

iBeacon is based on Bluetooth low energy proximity sensing by transmitting a universally unique identifier picked up by a compatible app or operating system. The identifier and several bytes sent with it can be used to determine the device's physical location, track customers, or trigger a location-based action on the device such as a check-in on social media or push notification. iBeacon can also be used with an application as an indoor positioning system, which helps smartphones determine their approximate location or context. With the help of an iBeacon, a smartphone's software can approximately find its relative location to an iBeacon in a store.

Global Bluetooth Beacon And iBeacon Market Overview

Rising awareness about iBeacon technology as well as growing smartphone usage and increasing purchasing power of consumers resulting in increased smartphone usage are some of the key factors propelling the growth of the Global Bluetooth Beacon And iBeacon Market. The introduction of beacons technology has revolutionized the adopters' operations by driving a new level of customer engagement through personalization. The growth prospects can be attributed to the surging eminence of location-based marketing in the retail industry. Combining the benefits of the physical shopping experience with the digital ecosystem has become important for brick-and-mortar retailers.

In addition, the Growing integration of beacons in cameras, LED lightings, point of sale (POS) devices, digital signage, and vending machines is expected to propel the industry growth over the forecast period. Apart from retail applications, beacons are also projected to become a common commodity in industrial applications. Moreover, Advancement in IT solutions such as the Internet of Things (IoT), low power requirement, and low cost are some of the key factors propelling the growth of the Global Bluetooth Beacon And iBeacon Market. Continuous technology advancement is a key factor for the revolution of the global stores and business sectors.

Over the last decade, various technological advancements in electronics and information technology have occurred rapidly resulting in the development of the Global Bluetooth Beacon And iBeacon Market. Furthermore, The key factor driving the industry growth is the increased number of applications powered by beacons and Bluetooth Low Energy (BLE) tags. Beacons are witnessing growing penetration across asset tracking and machine/equipment status observation in high-volume verticals. At the same time, the markets for both existing and new applications are maturing, leading to larger roll-outs.

However, with the use of iBeacons and Bluetooth Beacon, users are expected to witness challenges related to the limited transmit-only protocol (no bidirectional communications between two devices), frequency variance (do not have the same frequency and do not transmit signals of same power), privacy and security issues, fluctuation in signal accuracy due to weather conditions, device power, temperature and polling intervals. This limits adoption of iBeacons and Bluetooth Beacon among users and restricts the Global Bluetooth Beacon And iBeacon Market growth.

Bluetooth Beacon And iBeacon Market, By Technology

  • iBeacon
  • Eddystone
  • Others

Based on Technology, the market is segmented into iBeacon, Eddystone, and Others. Eddystone technology is expected to register the fastest growth during the forecasted period owing to the paradigm shift from iBeacon to Eddystone along with its flexibility to connect across multiple platforms like iOS and Android is driving the demand for Eddystone technology.

Bluetooth Beacon And iBeacon Market, By End-User

  • Retail
  • Non-Retail

Based on End-User, the market is segmented into Retail and Non-Retail. Retail is anticipated to become the fastest-growing market in the forecast duration. Bluetooth Beacon equipped retailers with innovative solutions to track the movement of customers in the store so that they can send notifications about their products and offers according to their location which helps them in increasing revenues.

Bluetooth Beacon And iBeacon Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the world
  • On the basis of Geography, The Global Bluetooth Beacon And iBeacon Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is expected to hold the largest market share in the forecast period. The region reflected high potential in terms of growth and revenue generation in this market for the past couple of years. In the coming years, it is likely to dominate the global market over other regions. The Bluetooth Beacon And iBeacon Market in North America is projected to grow at an exponential CAGR of 90.6% throughout the period of assessment to reach a high valuation of more than US$ 14 Bn by the end of the forecasted year from a value of US$ 82 Mn in 2017.

Key Players

The "Global Bluetooth Beacon And iBeacon Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Texas Instruments Inc., Nordic Semiconductor ASA, Silicon Laboratories Inc., Onyx Beacon LTD, Estimote Inc., Kontakt Micro-Location Sp. Z.o.o., BlueCats Australia Pty Limited, Gimbal Inc., Blue Sense Networks Ltd., and Accent Advanced Systems.

  • The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL BLUETOOTH BEACON AND IBEACON MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL BLUETOOTH BEACON AND IBEACON MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL BLUETOOTH BEACON AND IBEACON MARKET, BY TECHNOLOGY

  • 5.1 Overview
  • 5.2 iBeacon
  • 5.3 Eddystone
  • 5.4 Others

6 GLOBAL BLUETOOTH BEACON AND IBEACON MARKET, BY APPLICATION

  • 6.1 Overview
  • 6.2 Retail
  • 6.3 Non-Retail

7 GLOBAL BLUETOOTH BEACON AND IBEACON MARKET, BY GEOGRAPHY

  • 7.1 Overview
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 U.K.
    • 7.3.3 France
    • 7.3.4 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 Japan
    • 7.4.3 India
    • 7.4.4 Rest of Asia Pacific
  • 7.5 Rest of the World
    • 7.5.1 Latin America
    • 7.5.2 Middle East & Africa

8 GLOBAL BLUETOOTH BEACON AND IBEACON MARKET COMPETITIVE LANDSCAPE

  • 8.1 Overview
  • 8.2 Company Market Ranking
  • 8.3 Key Development Strategies

9 COMPANY PROFILES

  • 9.1 Texas Instruments Inc.
    • 9.1.1 Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Product Outlook
    • 9.1.4 Key Developments
  • 9.2 Nordic Semiconductor ASA
    • 9.2.1 Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Product Outlook
    • 9.2.4 Key Developments
  • 9.3 Silicon Laboratories Inc.
    • 9.3.1 Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Product Outlook
    • 9.3.4 Key Developments
  • 9.4 Onyx Beacon LTD
    • 9.4.1 Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Product Outlook
    • 9.4.4 Key Developments
  • 9.5 Estimote Inc.
    • 9.5.1 Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Product Outlook
    • 9.5.4 Key Developments
  • 9.6 Kontakt Micro-Location Sp. Z.o.o.
    • 9.6.1 Overview
    • 9.6.2 Financial Performance
    • 9.6.3 Product Outlook
    • 9.6.4 Key Developments
  • 9.7 BlueCats Australia Pty Limited
    • 9.7.1 Overview
    • 9.7.2 Financial Performance
    • 9.7.3 Product Outlook
    • 9.7.4 Key Developments
  • 9.8 Gimbal Inc.
    • 9.8.1 Overview
    • 9.8.2 Financial Performance
    • 9.8.3 Product Outlook
    • 9.8.4 Key Developments
  • 9.9 Blue Sense Networks Ltd.
    • 9.9.1 Overview
    • 9.9.2 Financial Performance
    • 9.9.3 Product Outlook
    • 9.9.4 Key Developments
  • 9.10 Accent Advanced Systems
    • 9.10.1 Overview
    • 9.10.2 Financial Performance
    • 9.10.3 Product Outlook
    • 9.10.4 Key Developments

10 Appendix

  • 10.1 Related Research