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市场调查报告书
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1525324

2022-2032 年全球银行 CRM 软体市场规模研究（按产品、部署模式、应用程式和区域预测）

Global Banking CRM Software Market Size study, by Offering, by Deployment Mode, by Application and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

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简介目录

2023年，全球银行CRM软体市场价值约为127.1亿美元，预计在2024-2032年预测期内将以超过15.66%的健康成长率成长。银行业客户关係管理（CRM）的概念着重于建立和维持与客户的长期关係，以使消费者和银行都受益。这种方法使银行能够识别、分类并与每个客户互动，从而建立持久的联繫。在当今的商业环境中，银行需要认识客户的需求并调整其产品以增加收入。新 CRM 软体的增加和先进技术的采用是推动银行 CRM 软体市场成长的一些趋势。例如，2020 年 4 月，Temenos 推出了软体即服务 (SaaS) 方案，利用创新的可解释人工智慧 (XAI) 和云端技术来帮助银行业在冠状病毒大流行期间管理消费者关係。此外，数位银行活动的增加进一步推动了市场成长。

银行 CRM 软体可显着提高资料品质，并协助企业开发可持续的行销模式，以满足不断增长的需求。该软体越来越多地被采用来提高业务效率，推动银行 CRM 软体市场的成长。然而，对关键客户资料潜在遗失和初始软体成本高昂的担忧限制了市场扩张。相反，进入未开发市场的机会和训练有素的专业人员预计将在未来几年创造利润丰厚的机会。此外，投资银行 CRM 的发展和倡议预计将为市场提供潜在的成长机会。

全球银行CRM软体市场的主要区域包括北美、欧洲、亚太地区、拉丁美洲、中东和非洲。到 2023 年，由于其强大的金融基础设施、技术创新和数位银行解决方案的大规模采用，北美将在收入方面主导银行 CRM 软体市场。该地区的主要金融机构优先考虑客户关係管理 (CRM) 软体，以提高客户参与度、简化营运并提高获利能力。主要参与者的存在和金融科技新创公司强大的生态系统不断创新适合银行需求的 CRM 解决方案。监管合规性和资料安全措施进一步巩固了北美的主导地位，塑造了全球产业标准。这种领先地位凸显了该地区在塑造银行业 CRM 技术未来方面的关键作用。此外，预计在 2024 年至 2032 年预测期内，亚太地区将经历最快的市场成长。

目录

第 1 章：全球银行 CRM 软体市场执行摘要

  • 全球银行 CRM 软体市场规模及预测（2022-2032）
  • 区域概要
  • 分部摘要
    • 透过提供
    • 按部署模式
    • 按申请
  • 主要趋势
  • 经济衰退的影响
  • 分析师推荐与结论

第 2 章：全球银行 CRM 软体市场定义与研究假设

  • 研究目的
  • 市场定义
  • 研究假设
    • 包含与排除
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的角度）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者意识和接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第 3 章：全球银行 CRM 软体市场动态

  • 市场驱动因素
    • 银行业对 CRM 提升客户体验的高需求
    • 高银行生产力与获利能力
    • 更好的细分和客户保留
  • 市场挑战
    • 遗失重要客户资料的可能性
    • 软体初始成本昂贵
  • 市场机会
    • 进入未开发市场的机会
    • 训练有素的专业人员的可用性
    • 投资银行 CRM 的发展与倡议

第 4 章：全球银行 CRM 软体市场产业分析

  • 波特的五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争竞争
    • 波特五力模型的未来方法
    • 波特的 5 力影响分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 技术性
    • 环境的
    • 合法的
  • 顶级投资机会
  • 最佳制胜策略
  • 颠覆性趋势
  • 产业专家视角
  • 分析师推荐与结论

第 5 章：全球银行 CRM 软体市场规模与预测：按产品分类 - 2022-2032 年

  • 细分仪表板
  • 全球银行 CRM 软体市场：2022 年和 2032 年提供收入趋势分析
    • 解决方案
    • 服务

第 6 章：全球银行 CRM 软体市场规模与预测：依部署模式 - 2022-2032

  • 细分仪表板
  • 全球银行 CRM 软体市场：2022 年和 2032 年部署模式收入趋势分析
    • 本地部署
    • 云

第 7 章：全球银行 CRM 软体市场规模与预测：按应用分类 - 2022-2032

  • 细分仪表板
  • 全球银行 CRM 软体市场：2022 年和 2032 年应用收入趋势分析
    • 客户服务
    • 客户体验管理
    • 客户关係管理分析
    • 行销自动化
    • 销售人员自动化
    • 其他的

第 8 章：全球银行 CRM 软体市场规模与预测：按地区 - 2022-2032

  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 欧洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 南非
    • 中东和非洲其他地区

第 9 章：竞争情报

  • 重点企业SWOT分析
  • 顶级市场策略
  • 公司简介
    • Salesforce, Inc.
      • 关键讯息
      • 概述
      • 财务（视数据可用性而定）
      • 产品概要
      • 市场策略
    • Microsoft
    • Oracle
    • SugarCRM Inc.
    • LeadSquared
    • Pegasystems Inc.
    • Claritysoft
    • Zoho Corporation Pvt. Ltd.
    • HubSpot, Inc.
    • KAPTURE
    • Freshworks Inc.
    • SAP SE
    • Creatio
    • Nextiva
    • Nimble

第 10 章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

The Global Banking CRM Software Market is valued approximately at USD 12.71 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 15.66% over the forecast period 2024-2032. The concept of customer relationship management (CRM) in the banking sector is focused on establishing and maintaining long-term relationships with clients to benefit both consumers and banks. This approach enables banks to identify, categorize, and engage with each customer, fostering lasting connections. In today's business environment, banks need to recognize customer needs and tailor their offerings to enhance revenues. Increase in new CRM software and the adoption of advanced technologies are some of the trends driving the banking CRM software market growth. For instance, in April 2020, Temenos launched Software-as-a-Service (SaaS) propositions using innovative explainable artificial intelligence (XAI) and cloud technology to help the banking industry manage consumer relationships during the coronavirus pandemic. Moreover, the rise in digital banking activities is further fueling market growth.

Banking CRM software significantly improves data quality and helps businesses develop sustainable marketing models to meet increasing demands. This software is increasingly adopted to enhance business efficiency, driving the growth of the banking CRM software market. However, concerns regarding the potential loss of crucial customer data and high initial software costs are limiting market expansion. Conversely, opportunities to access unexplored markets and the availability of trained professionals are expected to create lucrative opportunities in the coming years. Additionally, developments and initiatives toward CRM for investment banking are anticipated to provide potential growth opportunities for the market.

The key region in the Global Banking CRM Software Market includes North America, Europe, Asia Pacific, Latin America, Middle East & Africa. In 2023, North America dominates the banking CRM software market in terms of revenue, due to its robust financial infrastructure, technological innovation, and large-scale adoption of digital banking solutions. Major financial institutions in the region prioritize customer relationship management (CRM) software to enhance customer engagement, streamline operations, and drive profitability. The presence of key players and a strong ecosystem of fintech startups continuously innovate CRM solutions tailored to banking needs. Regulatory compliance and data security measures further reinforce North America's dominance, shaping industry standards globally. This leadership underscores the region's pivotal role in shaping the future of CRM technologies within the banking sector. Furthermore, Asia-Pacific is anticipated to experience the fastest growth in the market during the forecast period 2024-2032.

Major market players included in this report are:

  • Salesforce, Inc.
  • SugarCRM Inc.
  • Microsoft
  • Oracle
  • LeadSquared
  • Pegasystems Inc.
  • Claritysoft
  • Zoho Corporation Pvt. Ltd.
  • HubSpot, Inc.
  • KAPTURE
  • Freshworks Inc.
  • SAP SE
  • Creatio
  • Nextiva
  • Nimble

The detailed segments and sub-segment of the market are explained below:

By Offering:

  • Solution
  • Service

By Deployment Mode:

  • On-Premises
  • Cloud

By Application:

  • Customer Service
  • Customer Experience Management
  • CRM Analytics
  • Marketing Automation
  • Salesforce Automation
  • Others

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Banking CRM Software Market Executive Summary

  • 1.1. Global Banking CRM Software Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Offering
    • 1.3.2. By Deployment Mode
    • 1.3.3. By Application
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Banking CRM Software Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Banking CRM Software Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. High Demand for Banking CRM to Enhance Customer Experience
    • 3.1.2. High Bank Productivity and Profitability
    • 3.1.3. Better Segmentation and Customer Retention
  • 3.2. Market Challenges
    • 3.2.1. Possibility of Losing Crucial Customer Data
    • 3.2.2. Expensive Initial Cost of Software
  • 3.3. Market Opportunities
    • 3.3.1. Opportunity to Access Unexplored Markets
    • 3.3.2. Availability of Trained Professionals
    • 3.3.3. Developments & Initiatives Toward CRM for Investment Banking

Chapter 4. Global Banking CRM Software Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Banking CRM Software Market Size & Forecasts by Offering 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Banking CRM Software Market: Offering Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Solution
    • 5.2.2. Service

Chapter 6. Global Banking CRM Software Market Size & Forecasts by Deployment Mode 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Banking CRM Software Market: Deployment Mode Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. On-Premises
    • 6.2.2. Cloud

Chapter 7. Global Banking CRM Software Market Size & Forecasts by Application 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Banking CRM Software Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Customer Service
    • 7.2.2. Customer Experience Management
    • 7.2.3. CRM Analytics
    • 7.2.4. Marketing Automation
    • 7.2.5. Salesforce Automation
    • 7.2.6. Others

Chapter 8. Global Banking CRM Software Market Size & Forecasts by Region 2022-2032

  • 8.1. North America Banking CRM Software Market
    • 8.1.1. U.S. Banking CRM Software Market
      • 8.1.1.1. Offering breakdown size & forecasts, 2022-2032
      • 8.1.1.2. Deployment Mode breakdown size & forecasts, 2022-2032
      • 8.1.1.3. Application breakdown size & forecasts, 2022-2032
    • 8.1.2. Canada Banking CRM Software Market
  • 8.2. Europe Banking CRM Software Market
    • 8.2.1. U.K. Banking CRM Software Market
    • 8.2.2. Germany Banking CRM Software Market
    • 8.2.3. France Banking CRM Software Market
    • 8.2.4. Spain Banking CRM Software Market
    • 8.2.5. Italy Banking CRM Software Market
    • 8.2.6. Rest of Europe Banking CRM Software Market
  • 8.3. Asia-Pacific Banking CRM Software Market
    • 8.3.1. China Banking CRM Software Market
    • 8.3.2. India Banking CRM Software Market
    • 8.3.3. Japan Banking CRM Software Market
    • 8.3.4. Australia Banking CRM Software Market
    • 8.3.5. South Korea Banking CRM Software Market
    • 8.3.6. Rest of Asia Pacific Banking CRM Software Market
  • 8.4. Latin America Banking CRM Software Market
    • 8.4.1. Brazil Banking CRM Software Market
    • 8.4.2. Mexico Banking CRM Software Market
    • 8.4.3. Rest of Latin America Banking CRM Software Market
  • 8.5. Middle East & Africa Banking CRM Software Market
    • 8.5.1. Saudi Arabia Banking CRM Software Market
    • 8.5.2. South Africa Banking CRM Software Market
    • 8.5.3. Rest of Middle East & Africa Banking CRM Software Market

Chapter 9. Competitive Intelligence

  • 9.1. Key Company SWOT Analysis
  • 9.2. Top Market Strategies
  • 9.3. Company Profiles
    • 9.3.1. Salesforce, Inc.
      • 9.3.1.1. Key Information
      • 9.3.1.2. Overview
      • 9.3.1.3. Financial (Subject to Data Availability)
      • 9.3.1.4. Product Summary
      • 9.3.1.5. Market Strategies
    • 9.3.2. Microsoft
    • 9.3.3. Oracle
    • 9.3.4. SugarCRM Inc.
    • 9.3.5. LeadSquared
    • 9.3.6. Pegasystems Inc.
    • 9.3.7. Claritysoft
    • 9.3.8. Zoho Corporation Pvt. Ltd.
    • 9.3.9. HubSpot, Inc.
    • 9.3.10. KAPTURE
    • 9.3.11. Freshworks Inc.
    • 9.3.12. SAP SE
    • 9.3.13. Creatio
    • 9.3.14. Nextiva
    • 9.3.15. Nimble

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes