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市场调查报告书
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1527327

全球机上零售和广告市场规模研究（按最终用户、模式、座位等级、营运和 2022-2032 年区域预测）

Global Inflight Retail and Advertising Market Size Study, by End-User, by Mode, by Seat Class, by Operation, and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

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简介目录

2023 年，全球机上零售和广告市场价值约为 33 亿美元，预计在 2024-2032 年预测期内将以超过 7.82% 的健康成长率成长。机上零售和广告包括旨在透过机上电子商务和广告在飞行期间产生收入的商业活动。机上广告包括透过机舱内各种管道（例如座椅靠背萤幕、头顶萤幕和机上应用程式）展示的广告和促销内容。此外，机上零售有助于在飞行期间向航空公司乘客销售商品和服务。其中包括品牌产品、旅行必需品、电子产品等，从而提高了品牌在国际客户群中的知名度和认可度。

全球机上零售和广告市场是由航空客运量增加所推动的，由于航空旅行需求、机场基础设施​​改善和经济状况改善等因素，航空客运量一直在上升。全球航空客运量的持续成长预计将持续下去，为机上零售和广告市场提供坚实的基础。此外，在飞行期间提供独家优惠和促销活动可以立即采取行动并提高广告效果。这些有时限的优惠营造了一种紧迫感，鼓励乘客当场购买。航空公司可以透过突出独特的产品或仅在飞行期间可获得的特别折扣来吸引旅客的注意力，从而提高旅客的价值和便利性。然而，有限的机上连线对机上零售和广告服务的有效实施构成了重大限制。所有航班或所有地区都缺乏普遍的高速、可靠的网路接入，阻碍了即时服务的功能。此限制会影响提供动态内容、即时库存管理和最新广告的能力，进而影响这些服务的整体效率。

全球机上零售和广告市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。到 2023 年，在经济成长和新兴中产阶级的推动下，北美地区航空业迅速扩张，预计将占据最高的市场份额。北美航空公司正在利用先进的数位技术来增强机上连接和娱乐，为零售和广告提供充足的机会。此外，竞争压力正促使航空公司探索新的收入来源，而消费主义文化趋势以及与电子商务平台的策略合作伙伴关係则进一步促进了机上销售和参与度。此外，预计亚太地区的市场在 2024 年至 2032 年的预测期内将以最快的速度发展。

目录

第 1 章：全球机上零售与广告市场执行摘要

  • 全球机上零售及广告市场规模及预测（2022-2032）
  • 区域概要
  • 分部摘要
    • 按最终用户
    • 按模式
    • 按座位等级
    • 按操作
  • 主要趋势
  • 经济衰退的影响
  • 分析师推荐与结论

第 2 章：全球机上零售与广告市场定义与研究假设

  • 研究目的
  • 市场定义
  • 研究假设
    • 包容与排除
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的角度）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者意识和接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第 3 章：全球机上零售与广告市场动态

  • 市场驱动因素
    • 航空客运量上升
    • 独家机上促销
    • 增强型数位技术
  • 市场挑战
    • 机上连线有限
    • 即时服务限制
  • 市场机会
    • 先进的连接解决方案
    • 电子商务策略合作伙伴关係
    • 消费主义文化趋势

第 4 章：全球机上零售与广告市场产业分析

  • 波特的五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争竞争
    • 波特五力模型的未来方法
    • 波特的五力影响分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 技术性
    • 环境的
    • 合法的
  • 顶级投资机会
  • 最佳制胜策略
  • 颠覆性趋势
  • 产业专家视角
  • 分析师推荐与结论

第 5 章：全球机上零售与广告市场规模及预测：依最终用户划分 - 2022-2032 年

  • 细分仪表板
  • 全球机上零售与广告市场：2022 年和 2032 年最终用户收入趋势分析
    • 商业航空
    • 公务航空

第 6 章：全球机上零售与广告市场规模及预测：按模式 - 2022-2032

  • 细分仪表板
  • 全球机上零售与广告市场：2022 年与 2032 年模式收入趋势分析
    • 广告
    • 零售

第 7 章：全球机上零售与广告市场规模及预测：依舱位划分 - 2022-2032 年

  • 细分仪表板
  • 全球机上零售与广告市场：2022 年和 2032 年座位等级收入趋势分析
    • 头等舱
    • 商务课程
    • 经济舱
    • 高级经济舱

第 8 章：全球机上零售与广告市场规模及预测：按营运划分 - 2022-2032 年

  • 细分仪表板
  • 全球机上零售与广告市场：2022 年和 2032 年营运收入趋势分析
    • 已储存
    • 串流媒体

第 9 章：全球机上零售与广告市场规模及预测：按地区 - 2022-2032

  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 欧洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 南非
    • 中东和非洲其他地区

第 10 章：竞争情报

  • 重点企业SWOT分析
  • 顶级市场策略
  • 公司简介
    • EAM Advertising LLC
      • 关键讯息
      • 概述
      • 财务（视数据可用性而定）
      • 产品概要
      • 市场策略
    • MaXposure Media Group (I) Pvt. Ltd.
    • INK
    • Onboard Partners
    • Atin OOH
    • Zagoren Collective
    • Blue Mushroom
    • Panasonic Avionics Corporation
    • Eagle
    • IMM International

第 11 章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

Global Inflight Retail and Advertising Market is valued approximately at USD 3.30 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 7.82% over the forecast period 2024-2032. Inflight Retail and Advertising comprises commercial activities aimed at generating revenue during flights through in-flight e-commerce and advertising. In-flight advertisements include commercials and promotional content displayed through various channels within the airplane cabin, such as seatback screens, overhead screens, and in-flight apps. Additionally, in-flight retail facilitates the sale of goods and services to airline passengers during their flight. This includes branded products, travel essentials, electronics, and more, which enhances brand visibility and recognition among an international customer base.

The Global Inflight Retail and Advertising Market is driven by increasing airline passenger traffic, which has been rising due to factors such as the demand for air travel, improved airport infrastructure, and better economic conditions. This consistent growth in global air passenger traffic is expected to continue, providing a solid foundation for the in-flight retail and advertising market. Moreover, offering exclusive deals and promotions available during the flight is driving immediate action and increasing advertisement effectiveness. These time bound offers create a sense of urgency, encouraging passengers to make on-the-spot purchases. Airlines can capture the attention of travelers by highlighting unique products or special discounts accessible solely during the flight, thereby enhancing value and convenience for passengers. However, the limited inflight connectivity poses a significant restraint for the effective implementation of in-flight retail and advertising services. The lack of universal high-speed, reliable internet access on all flights or in all regions hinders the functionality of real-time services. This limitation affects the ability to offer dynamic content, real-time inventory management, and up-to-date advertising, thereby impacting the overall efficiency of these services.

The key regions considered for the Global Inflight Retail and Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, the North America region is poised to claim the highest market share driven by the rapid expansion of its aviation sector, fueled by economic growth and a burgeoning middle class. Airlines in North America are leveraging advanced digital technologies to enhance inflight connectivity and entertainment, providing ample opportunities for retail and advertising. Additionally, competitive pressures are pushing airlines to explore new revenue streams, while cultural trends towards consumerism and strategic partnerships with e-commerce platforms are further boosting inflight sales and engagement. Furthermore, the market in Asia Pacific is anticipated to develop at the fastest rate over the forecast period 2024-2032.

Major market players included in this report are:

  • EAM Advertising LLC
  • MaXposure Media Group (I) Pvt. Ltd.
  • INK
  • Onboard Partners
  • Atin OOH
  • Zagoren Collective
  • Blue Mushroom
  • Panasonic Avionics Corporation
  • Eagle
  • IMM International

The detailed segments and sub-segment of the market are explained below:

By End-User:

  • Commercial Aviation
  • Business Aviation

By Mode:

  • Advertising
  • Retail

By Seat Class:

  • First Class
  • Business Class
  • Economic Class
  • Premium Economic Class

By Operation:

  • Stored
  • Streamed

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • RoLA
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global Inflight Retail and Advertising Market Executive Summary

  • 1.1. Global Inflight Retail and Advertising Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By End-User
    • 1.3.2. By Mode
    • 1.3.3. By Seat Class
    • 1.3.4. By Operation
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Inflight Retail and Advertising Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Inflight Retail and Advertising Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Rising Airline Passenger Traffic
    • 3.1.2. Exclusive Inflight Promotions
    • 3.1.3. Enhanced Digital Technologies
  • 3.2. Market Challenges
    • 3.2.1. Limited Inflight Connectivity
    • 3.2.2. Real-Time Service Limitations
  • 3.3. Market Opportunities
    • 3.3.1. Advanced Connectivity Solutions
    • 3.3.2. Strategic E-Commerce Partnerships
    • 3.3.3. Cultural Trends Towards Consumerism

Chapter 4. Global Inflight Retail and Advertising Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Inflight Retail and Advertising Market Size & Forecasts by End-User 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Inflight Retail and Advertising Market: End-User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Commercial Aviation
    • 5.2.2. Business Aviation

Chapter 6. Global Inflight Retail and Advertising Market Size & Forecasts by Mode 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Inflight Retail and Advertising Market: Mode Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Advertising
    • 6.2.2. Retail

Chapter 7. Global Inflight Retail and Advertising Market Size & Forecasts by Seat Class 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Inflight Retail and Advertising Market: Seat Class Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. First Class
    • 7.2.2. Business Class
    • 7.2.3. Economic Class
    • 7.2.4. Premium Economic Class

Chapter 8. Global Inflight Retail and Advertising Market Size & Forecasts by Operation 2022-2032

  • 8.1. Segment Dashboard
  • 8.2. Global Inflight Retail and Advertising Market: Operation Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 8.2.1. Stored
    • 8.2.2. Streamed

Chapter 9. Global Inflight Retail and Advertising Market Size & Forecasts by Region 2022-2032

  • 9.1. North America Inflight Retail and Advertising Market
    • 9.1.1. U.S. Inflight Retail and Advertising Market
      • 9.1.1.1. End-User breakdown size & forecasts, 2022-2032
      • 9.1.1.2. Mode breakdown size & forecasts, 2022-2032
      • 9.1.1.3. Seat Class breakdown size & forecasts, 2022-2032
      • 9.1.1.4. Operation breakdown size & forecasts, 2022-2032
    • 9.1.2. Canada Inflight Retail and Advertising Market
  • 9.2. Europe Inflight Retail and Advertising Market
    • 9.2.1. U.K. Inflight Retail and Advertising Market
    • 9.2.2. Germany Inflight Retail and Advertising Market
    • 9.2.3. France Inflight Retail and Advertising Market
    • 9.2.4. Spain Inflight Retail and Advertising Market
    • 9.2.5. Italy Inflight Retail and Advertising Market
    • 9.2.6. Rest of Europe Inflight Retail and Advertising Market
  • 9.3. Asia-Pacific Inflight Retail and Advertising Market
    • 9.3.1. China Inflight Retail and Advertising Market
    • 9.3.2. India Inflight Retail and Advertising Market
    • 9.3.3. Japan Inflight Retail and Advertising Market
    • 9.3.4. Australia Inflight Retail and Advertising Market
    • 9.3.5. South Korea Inflight Retail and Advertising Market
    • 9.3.6. Rest of Asia Pacific Inflight Retail and Advertising Market
  • 9.4. Latin America Inflight Retail and Advertising Market
    • 9.4.1. Brazil Inflight Retail and Advertising Market
    • 9.4.2. Mexico Inflight Retail and Advertising Market
    • 9.4.3. Rest of Latin America Inflight Retail and Advertising Market
  • 9.5. Middle East & Africa Inflight Retail and Advertising Market
    • 9.5.1. Saudi Arabia Inflight Retail and Advertising Market
    • 9.5.2. South Africa Inflight Retail and Advertising Market
    • 9.5.3. Rest of Middle East & Africa Inflight Retail and Advertising Market

Chapter 10. Competitive Intelligence

  • 10.1. Key Company SWOT Analysis
  • 10.2. Top Market Strategies
  • 10.3. Company Profiles
    • 10.3.1. EAM Advertising LLC
      • 10.3.1.1. Key Information
      • 10.3.1.2. Overview
      • 10.3.1.3. Financial (Subject to Data Availability)
      • 10.3.1.4. Product Summary
      • 10.3.1.5. Market Strategies
    • 10.3.2. MaXposure Media Group (I) Pvt. Ltd.
    • 10.3.3. INK
    • 10.3.4. Onboard Partners
    • 10.3.5. Atin OOH
    • 10.3.6. Zagoren Collective
    • 10.3.7. Blue Mushroom
    • 10.3.8. Panasonic Avionics Corporation
    • 10.3.9. Eagle
    • 10.3.10. IMM International

Chapter 11. Research Process

  • 11.1. Research Process
    • 11.1.1. Data Mining
    • 11.1.2. Analysis
    • 11.1.3. Market Estimation
    • 11.1.4. Validation
    • 11.1.5. Publishing
  • 11.2. Research Attributes