市场调查报告书
商品编码
1613798
机内零售广告的全球市场:广告媒体·终端用户·广告类型·目标对象·不同地区的预测 (~2032年)Global In-flight Retail Advertising Market Research Report By Advertising Medium, By End User, By Type of Advertising, By Target Audience and By Regional Forecast to 2032 |
全球机上零售广告市场规模将从2022 年的75.3 亿美元成长到2023 年的79.1 亿美元,预测期内复合年增长率为5.03%,到2032 年将成长到123 亿美元。成长到美元的大小。
对客製化广告的需求不断增长以及全球乘客数量的增加正在推动机上零售广告市场的显着扩张。航空公司使用机上广告来改善旅客体验并产生额外收入。
技术进步使航空公司能够提供更专业的广告,确保公司能够更有效地接触目标受众。改进的数据分析将使航空公司能够监控客户行为并深入了解趋势和偏好。
数位化趋势也为互动广告格式创造了新的机会,例如行动整合和数位萤幕,以增强飞行体验。
此外,广告服务和忠诚度计画的结合可以鼓励客户与品牌的互动,从而使行销人员和航空公司都受益。最近,机上零售广告的新趋势已被确定,例如强调体验式行销。
区域展望
北美拥有大量航空运输量,并且拥有使用创意广告策略的老牌航空公司,将以很大的占有率引领市场,从 2023 年的 31.5 亿美元增加到 2032 年的 50 亿美元。 。
欧洲在 2023 年以 25 亿美元的价值排名第二,这表明对机上广告的强劲需求。
本报告提供全球机内零售广告的市场调查,彙整市场定义和概要,市场成长的各种影响因素分析,市场规模的转变·预测,各种区分·地区/各主要国家的明细,竞争环境,主要企业简介等资讯。
Global In-flight Retail Advertising Market Research Report By Advertising Medium (Digital Screens, Print Media, In-flight Magazines, Onboard Announcements), By End User (Airlines, Advertising Agencies, Retail Brands), By Type of Advertising (Product Advertising, Service Advertising, Brand Awareness), By Target Audience (Leisure Travelers, Business Travelers, Families) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) Forecast to 2032
The size of the in-flight retail advertising market was projected to be 7.53 billion USD in 2022. By 2032, it is anticipated that the in-flight retail advertising market would have grown from 7.91 billion USD in 2023 to 12.3 billion USD. During the forecast period (2024-2032), the in-flight retail advertising market is anticipated to develop at a CAGR of around 5.03%.
The growing need for customized advertising and the increase in passenger traffic globally are driving the in-flight retail advertising market's notable expansion. In-flight advertising is being used by airlines to improve the traveler experience and generate extra income.
Airlines can now provide more specialized advertising alternatives thanks to technological improvements, guaranteeing that businesses successfully reach their target audience. Airlines can now monitor customer behavior and gain insights into trends and preferences thanks to improved data analytics.
Additionally, the trend toward digitalization creates new opportunities for interactive advertising formats, such mobile integrations and digital screens, which enhance the in-flight experience.
Additionally, combining advertising services with loyalty programs encourages customers to engage with brands, which benefits both marketers and airlines. Emerging trends in in-flight retail advertising, like the emphasis on experiential marketing, have been observed recently.
Perspectives on Market Segments
Numerous advertising channels that greatly influence the traveler experience and bring in a sizable sum of money for airlines are the main drivers of the in-flight retail advertising market. Digital screens, print media, in-flight magazines, and onboard announcements are among the key media in this industry.
Airlines, advertising agencies, and retail brands are important participants in the End User sector, and they all contribute significantly to the market's growth.
The market dynamics are significantly shaped by the type of advertising, which includes a variety of forms such brand awareness, service advertising, and product advertising.
The rising number of air travelers, which encompasses a varied audience that includes families, business travelers, and leisure travelers, is responsible for the market's expansion.
Regional Perspectives
North America, which benefited from a high volume of air traffic and the presence of well-established airlines using creative advertising strategies, led the market in this regard with a sizeable share, estimated at 3.15 USD billion in 2023 and projected to reach 5.0 USD billion in 2032.
In 2023, Europe came in second with a lucrative position of 2.5 USD billion, demonstrating a strong demand for in-flight advertising in the face of competitive air travel dynamics.
These geographical variations are highlighted by the segmentation of the in-flight retail advertising market, which shows that North America and Europe are the leading regions, while APAC offers a quickly expanding landscape that could increase its market share in the future.
Spotlight Media, Inmarsat, Media in Air, Airline Advertising Network, In-flight Media, Routehappy, Eagle Entertainment, TAM Integration, AIM Altitude, and SkyMedia are important players in the in-flight retail advertising market.