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市场调查报告书

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1897017

全球男士护肤市场，市场规模研究与预测：按产品、分销管道和地区分類的预测（2025-2035 年）

Global Men's Skincare Products Market Size Study & Forecast, by Product and Distribution Channel and Regional Forecasts 2025-2035

出版日期: 2026年01月01日 | 出版商:

Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2024年全球男士护肤品市场价值约为156.7亿美元，预计在预测期内（即2025-2035年）将以超过6.20%的复合年增长率成长。

男士护肤曾一度处于美容行业的边缘，如今随着现代消费者越来越重视自我护理、日常仪容整装仪容和高端个人健康体验，男士护肤已迅速发展成为一个充满活力且极具影响力的品类。从剃须用品、日常保湿霜到高级防晒产品和洗面乳涵盖了广泛的产品系列，市场需求不断变化，以适应生活方式的改变、皮肤健康意识的提高以及对性别中立审美标准的日益认可。数位互动、精准行销策略以及针对男士肌肤独特生理特性而精心研发的配方，都推动了这一品类的扩张。随着人们对男士仪容打理的观念不断转变，男士护肤已成为个人护理领域中最具活力和盈利能力的细分市场之一。

男士对高性能护肤品的需求日益增长，促使各大品牌拓展产品线并提升产品创新能力。全球美容潮流的兴起、健身养生文化的影响，以及对污染和紫外线伤害等环境压力因素日益增长的关注，都在加速男士养成日常护肤习惯。电商平台、社群媒体达人和订阅服务透过简化产品发现流程和推广高品质配方，进一步推动了这一趋势。然而，原材料价格波动以及来自老牌个人护理巨头和新兴独立品牌的日益激烈的竞争，可能会带来一定的阻碍因素。儘管如此，在策略性产品开发和消费者接受度不断提高的支撑下，随着男士的日常整装仪容习惯从偶尔剃须发展到全面的护肤生活方式，市场有望持续增长。

波特五力模型
- 买方的议价能力
- 供应商的议价能力
- 新进入者的威胁
- 替代品的威胁
- 竞争对手之间的竞争
波特五力预测模型（2024-2035）
PESTEL 分析
- 政治
- 经济
- 社会
- 科技
- 环境
- 法律
重大投资机会
关键成功策略（2025）
市占率分析（2024-2025）
全球价格分析与趋势（2025）
分析师建议与结论

第五章：2025-2035年全球男士护肤品市场规模及产品预测

市场概览
全球男士护肤品市场表现与潜力分析（2025 年）
刮鬍护理产品
乳霜和保湿霜
防晒油产品
洗面乳/洁面乳
其他的

第六章：2025-2035年全球男士护肤品市场规模及通路预测

市场概览
全球男士护肤品市场表现与潜力分析（2025 年）
超级市场和大卖场
便利商店
药局
电子商务
其他的

第七章：2025-2035年全球男士护肤品市场规模及区域预测

按成长区域分類的市场概览
主要国家和新兴国家
北美洲
- 美国
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 西班牙
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 墨西哥
中东和非洲
- 阿拉伯聯合大公国
- 沙乌地阿拉伯（KSA）
- 南非

第八章竞争讯息

主要市场的策略
L'Oreal Group
- 公司简介
- 主要高阶主管
- 公司简介
- 财务绩效（视数据可用性而定）
- 产品和服务组合
- 最新进展
- 市场策略
- SWOT分析
Beiersdorf AG
Procter & Gamble
Unilever
Shiseido Co., Ltd.
Edgewell Personal Care
Johnson & Johnson
Estee Lauder Companies
Kao Corporation
Coty Inc.
Bulldog Skincare
Brickell Men's Products
Neutrogena（Men's Line）
Clinique for Men
Nivea Men

简介目录

The Global Men's Skincare Products Market is valued at approximately USD 15.67 billion in 2024 and is anticipated to grow at a CAGR of more than 6.20% throughout the forecast period of 2025-2035. Men's skincare, once a quiet corner of the broader beauty ecosystem, has rapidly evolved into a vibrant and influential category as modern consumers increasingly embrace self-care, grooming routines, and premium personal wellness experiences. The market spans an extensive product portfolio-from shave essentials and daily moisturizers to advanced SPF formulations and facial cleansers-that cater to shifting lifestyle patterns, rising dermatological awareness, and the growing acceptance of gender-neutral beauty standards. The category's expansion is further accelerated by digital engagement, targeted marketing narratives, and brands strategically developing formulations tailored to men's unique skin physiology. As perceptions around male grooming continue to transform, men's skincare emerges as one of the most resilient and opportunity-rich segments within the personal care domain.

The rise in demand for high-performance skincare products among men has significantly pushed brands to diversify offerings and elevate product innovation. Increasing exposure to global beauty trends, the influence of fitness and wellness culture, and growing concerns around environmental stressors-such as pollution and UV damage-have intensified the adoption of everyday skincare routines. E-commerce platforms, social influencers, and subscription services have further amplified this momentum by simplifying product discovery and democratizing access to premium formulations. However, cost fluctuations in raw materials, along with rising competition from both legacy personal care houses and emerging indie brands, may introduce moderate constraints. Still, as the men's grooming identity continues to expand beyond occasional shaving to comprehensive skincare lifestyles, the market is poised for sustained acceleration supported by strategic product development and widening consumer acceptance.

The detailed segments and sub-segments included in the report are:

By Product:

Shave Care Products
Creams & Moisturizers
Sunscreen Products
Cleansers & Face Wash
Others

By Distribution Channel:

Supermarkets & Hypermarkets
Convenience Stores
Pharmacies
E-commerce
Others

By Region:

North America

U.S.
Canada

Europe

UK
Germany
France
Spain
Italy
Rest of Europe

Asia Pacific

China
India
Japan
Australia
South Korea
Rest of Asia Pacific

Latin America

Brazil
Mexico

Middle East & Africa

UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Creams & Moisturizers are Expected to Dominate the Market

Creams & moisturizers represent the most dominant product segment in the men's skincare landscape, anchoring the category with consistently strong demand. As male consumers increasingly seek simplified yet effective routines, moisturizers have established themselves as essential daily-use products due to their role in hydration, barrier protection, and overall skin health maintenance. Dermatologist-endorsed formulations, anti-aging blends, and lightweight, multifunctional creams have particularly driven segment expansion. While creams & moisturizers maintain their leadership, shave care products and sunscreen solutions are gaining traction, supported by rising grooming awareness and growing adoption of preventative skincare habits. Nonetheless, moisturizers continue to command the largest share due to their broad applicability, high repeat-purchase frequency, and continuous innovation in texture, ingredients, and sensory appeal.

E-commerce Leads in Revenue Contribution

When analyzing the market by distribution channel, e-commerce currently generates the highest revenue contribution, propelled by the sweeping digital shift in retail and consumer preference for convenience-driven purchasing experiences. E-commerce has surged ahead by offering expansive product choices, user reviews, personalized recommendations, and seamless delivery systems. The rapid growth of influencer-driven marketing and online grooming communities has further amplified demand through curated content and targeted promotions. Meanwhile, supermarkets & hypermarkets maintain a solid presence as the most accessible retail channels and are anticipated to grow steadily due to their widespread availability and emphasis on value-oriented purchasing. Yet, e-commerce remains the fastest-growing and most influential channel, reshaping how men discover, evaluate, and purchase skincare products at scale.

North America dominated the market in 2025 with the largest market share, buoyed by strong consumer awareness, premium product adoption, and the presence of leading grooming brands with extensive retail networks. The region's evolving cultural attitudes around male self-care, alongside a high concentration of digital-first brands, continue to reinforce market leadership. Asia Pacific is expected to witness the fastest growth during the forecast period, driven by rising disposable incomes, urbanization, and the influence of K-beauty and J-beauty trends that highlight structured skincare routines. Europe remains a significant and mature market characterized by its preference for high-quality formulations, natural ingredient profiles, and sustainable packaging initiatives. Meanwhile, Latin America and the Middle East & Africa are experiencing gradual but noticeable expansion supported by increasing grooming awareness, retail modernization, and widening e-commerce penetration.

Major market players included in this report are:

L'Oreal Group
Beiersdorf AG
Procter & Gamble
Unilever
Shiseido Co., Ltd.
Edgewell Personal Care
Johnson & Johnson
Estee Lauder Companies
Kao Corporation
Coty Inc.
Bulldog Skincare
Brickell Men's Products
Neutrogena (Men's Line)
Clinique for Men
Nivea Men

Global Men's Skincare Products Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments and countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries included in the analysis. It offers comprehensive insights into pivotal growth drivers, structural challenges, and evolving market trends that will shape the long-term trajectory of the men's skincare sector. Moreover, the study highlights potential opportunities in niche micro-markets for investors, supported by a detailed competitive landscape and product line assessments across leading brands. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional-level analysis for each market segment.
Detailed analysis of the geographical landscape with country-level insights across major regions.
Competitive landscape including profiles of major industry players.
Analysis of key business strategies with recommendations for future market approach.
Assessment of competitive structure and market dynamics.
Demand-side and supply-side analysis of the market.

Chapter 1. Global Men's Skincare Products Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. key Findings

Chapter 3. Global Men's Skincare Products Market Forces Analysis

3.1. Market Forces Shaping The Global Men's Skincare Products Market (2024-2035)
3.2. Drivers
- 3.2.1. The rise in demand for high-performance skincare products among men
- 3.2.2. Increasing exposure to global beauty trends
3.3. Restraints
- 3.3.1. cost fluctuations in raw materials
3.4. Opportunities
- 3.4.1. men's skincare emerges

Chapter 4. Global Men's Skincare Products Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Men's Skincare Products Market Size & Forecasts by Product 2025-2035

5.1. Market Overview
5.2. Global Men's Skincare Products Market Performance - Potential Analysis (2025)
5.3. Shave Care Products
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market size analysis, by region, 2025-2035
5.4. Creams & Moisturizers
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market size analysis, by region, 2025-2035
5.5. Sunscreen Products
- 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.5.2. Market size analysis, by region, 2025-2035
5.6. Cleansers & Face Wash
- 5.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.6.2. Market size analysis, by region, 2025-2035
5.7. Others
- 5.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.7.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Men's Skincare Products Market Size & Forecasts by Distribution Channel 2025-2035

6.1. Market Overview
6.2. Global Men's Skincare Products Market Performance - Potential Analysis (2025)
6.3. Supermarkets & Hypermarkets
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market size analysis, by region, 2025-2035
6.4. Convenience Stores
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market size analysis, by region, 2025-2035
6.5. Pharmacies
- 6.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.5.2. Market size analysis, by region, 2025-2035
6.6. E-commerce
- 6.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.6.2. Market size analysis, by region, 2025-2035
6.7. Others
- 6.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.7.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Men's Skincare Products Market Size & Forecasts by Region 2025-2035

7.1. Growth Men's Skincare Products Market, Regional Market Snapshot
7.2. Top Leading & Emerging Countries
7.3. North America Men's Skincare Products Market
- 7.3.1. U.S. Men's Skincare Products Market
  - 7.3.1.1. Product breakdown size & forecasts, 2025-2035
  - 7.3.1.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.3.2. Canada Men's Skincare Products Market
  - 7.3.2.1. Product breakdown size & forecasts, 2025-2035
  - 7.3.2.2. Distribution Channel breakdown size & forecasts, 2025-2035
7.4. Europe Men's Skincare Products Market
- 7.4.1. UK Men's Skincare Products Market
  - 7.4.1.1. Product breakdown size & forecasts, 2025-2035
  - 7.4.1.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.4.2. Germany Men's Skincare Products Market
  - 7.4.2.1. Product breakdown size & forecasts, 2025-2035
  - 7.4.2.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.4.3. France Men's Skincare Products Market
  - 7.4.3.1. Product breakdown size & forecasts, 2025-2035
  - 7.4.3.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.4.4. Spain Men's Skincare Products Market
  - 7.4.4.1. Product breakdown size & forecasts, 2025-2035
  - 7.4.4.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.4.5. Italy Men's Skincare Products Market
  - 7.4.5.1. Product breakdown size & forecasts, 2025-2035
  - 7.4.5.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.4.6. Rest of Europe Men's Skincare Products Market
  - 7.4.6.1. Product breakdown size & forecasts, 2025-2035
  - 7.4.6.2. Distribution Channel breakdown size & forecasts, 2025-2035
7.5. Asia Pacific Men's Skincare Products Market
- 7.5.1. China Men's Skincare Products Market
  - 7.5.1.1. Product breakdown size & forecasts, 2025-2035
  - 7.5.1.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.5.2. India Men's Skincare Products Market
  - 7.5.2.1. Product breakdown size & forecasts, 2025-2035
  - 7.5.2.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.5.3. Japan Men's Skincare Products Market
  - 7.5.3.1. Product breakdown size & forecasts, 2025-2035
  - 7.5.3.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.5.4. Australia Men's Skincare Products Market
  - 7.5.4.1. Product breakdown size & forecasts, 2025-2035
  - 7.5.4.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.5.5. South Korea Men's Skincare Products Market
  - 7.5.5.1. Product breakdown size & forecasts, 2025-2035
  - 7.5.5.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.5.6. Rest of APAC Men's Skincare Products Market
  - 7.5.6.1. Product breakdown size & forecasts, 2025-2035
  - 7.5.6.2. Distribution Channel breakdown size & forecasts, 2025-2035
7.6. Latin America Men's Skincare Products Market
- 7.6.1. Brazil Men's Skincare Products Market
  - 7.6.1.1. Product breakdown size & forecasts, 2025-2035
  - 7.6.1.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.6.2. Mexico Men's Skincare Products Market
  - 7.6.2.1. Product breakdown size & forecasts, 2025-2035
  - 7.6.2.2. Distribution Channel breakdown size & forecasts, 2025-2035
7.7. Middle East and Africa Men's Skincare Products Market
- 7.7.1. UAE Men's Skincare Products Market
  - 7.7.1.1. Product breakdown size & forecasts, 2025-2035
  - 7.7.1.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.7.2. Saudi Arabia (KSA) Men's Skincare Products Market
  - 7.7.2.1. Product breakdown size & forecasts, 2025-2035
  - 7.7.2.2. Distribution Channel breakdown size & forecasts, 2025-2035
- 7.7.3. South Africa Men's Skincare Products Market
  - 7.7.3.1. Product breakdown size & forecasts, 2025-2035
  - 7.7.3.2. Distribution Channel breakdown size & forecasts, 2025-2035

Chapter 8. Competitive Intelligence

8.1. Top Market Strategies
8.2. L'Oreal Group
- 8.2.1. Company Overview
- 8.2.2. Key Executives
- 8.2.3. Company Snapshot
- 8.2.4. Financial Performance (Subject to Data Availability)
- 8.2.5. Product/Services Port
- 8.2.6. Recent Development
- 8.2.7. Market Strategies
- 8.2.8. SWOT Analysis
8.3. Beiersdorf AG
8.4. Procter & Gamble
8.5. Unilever
8.6. Shiseido Co., Ltd.
8.7. Edgewell Personal Care
8.8. Johnson & Johnson
8.9. Estee Lauder Companies
8.10. Kao Corporation
8.11. Coty Inc.
8.12. Bulldog Skincare
8.13. Brickell Men's Products
8.14. Neutrogena (Men's Line)
8.15. Clinique for Men
8.16. Nivea Men

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License/价格

全球男士护肤市场，市场规模研究与预测：按产品、分销管道和地区分類的预测（2025-2035 年）

Global Men's Skincare Products Market Size Study & Forecast, by Product and Distribution Channel and Regional Forecasts 2025-2035