男士护肤品市场报告：2031 年趋势、预测与竞争分析

未来全球男士护肤品市场很可能在超级市场/大卖场、便利商店、药局、电子商务市场等看到机会。预计 2025 年至 2031 年期间全球男士护肤品市场将以 6.0% 的复合年增长率成长。市场的主要驱动力是男性对个人卫生意识的不断增强、男性越来越注重整装仪容以及对健康和保健的日益关注（也延伸到护肤）。

• Lucintel 预测，在预测期内，剃须护理仍将是按产品类型分類的最大细分市场。
• 按应用划分，超级市场和大卖场仍将是最大的细分市场。
• 按地区划分，预计欧洲在预测期内将经历最高的成长。

男士护肤品市场的策略性成长机会

男士护肤市场提供了多种策略性成长机会，以进一步扩大和提升品牌定位。识别并实现这样的机会将确保获得显着的市场优势。

• 透过扩张到新兴市场实现成长：一个强劲的成长途径是透过扩张到印度和中国等新兴市场，这些市场的中产阶级人口正在迅速成长。让您的产品适应当地的偏好和偏好并增加您的市场曝光率将有助于提高您的销售量和品牌知名度。
• 开发订阅服务：护肤订阅服务可以成为可靠的收益来源并确保客户忠诚度。便捷的送货方式和个人化的护肤程序可以帮助您建立忠实的客户群。
• 符合健康趋势：护肤产品被定位为更广泛的健康和保健趋势的一部分，与那些注重整体自我护理方法的消费者产生共鸣。将护肤与缓解压力、抗衰老等健康功效相结合的产品有望吸引更多消费者。
• 专注于尖端技术：投资先进的护肤技术，例如人工智慧个人化和创新配方，可以帮助您的品牌脱颖而出，并吸引那些寻求最新解决方案的技术娴熟的消费者。
• 有影响力的合作：与有影响力的人物和名人伙伴关係生产护肤产品可以提高品牌知名度并建立信誉。有效的合作可以增加消费者的兴趣并进一步深入市场。

新兴市场的成长机会、开发订阅服务、拥抱健康趋势、利用最尖端科技以及利用有影响力的合作可能会对男士护肤市场产生重大影响。实施这些策略有望提升您的市场影响力并增加您的消费者互动。

男士护肤品市场的驱动因素与挑战

从技术变化和经济影响到消费行为的变化等各种市场驱动因素和挑战都在影响男性护肤品市场。了解这些要素将帮助您成功驾驭市场。

推动男性护肤品市场发展的因素有：

1. 增强对护肤效果的认识：男性越来越意识到护肤的后遗症，这增加了对专门产品的需求。教育宣传活动和媒体曝光是影响这一趋势的一些因素，扩大了市场成长的空间。

2. 技术进步：先进配方和输送系统等护肤技术的创新正在提高所用产品的功效。这些技术创新正在吸引需要高效能解决方案的消费者。

3. 可支配所得增加：可支配所得的增加使得消费者有能力购买某些高价值的护肤产品。不断增长的消费能力将推动奢侈品和高端市场的成长。

4. 电子商务的成长：扩大电子商务网站的访问量为护肤产品铺平了道路。便利性和多样性是网路购物的驱动力，它们不断推动市场扩张和消费者的购物兴趣。

5. 对美容的文化变革：社会规范的改变和男性对美容的接受度的提高正在推动市场的发展。随着整装仪容意识逐渐成为主流，对护肤产品的需求也随之增加。

男士护肤市场面临的挑战是：

1. 市场饱和：随着越来越多的品牌和产品进入市场，市场正在饱和状态。企业越来越难以在拥挤的市场中脱颖而出，无法凸显其产品特色。

2. 遵守法规：满足不同地区的复杂监管要求会增加营运的复杂性。遵守各种标准会影响产品开发和市场发展。

3. 价格敏感度：降低消费者价格敏感度的经济波动可能会损害销售。高端品牌面临的挑战是在保持品质的同时与更经济的替代品竞争。

因此，可以公平地得出结论，男士护肤市场的成长动力和挑战包括意识的提高、技术进步、收益的提高、电子商务的普及、文化变化、市场饱和、法规遵从性和价格敏感性的提高。如果您能有效克服这些因素，您在这个充满活力的市场中取得成功的机会将得到保证。

目录

第一章执行摘要

第 2 章全球男士护肤品市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动因素与挑战

第 3 章 市场趋势与预测分析（2019-2031 年）

• 宏观经济趋势（2019-2024）与预测（2025-2031）
• 全球男士护肤品市场趋势（2019-2024）及预测（2025-2031）
• 全球男士护肤品市场依产品类型划分
  • 刮鬍护理
  • 乳霜和保湿霜
  • 防晒油
  • 清洁剂和洗面乳
  • 其他的
• 全球男士护肤品市场（按应用）
  • 超级市场和大卖场
  • 便利商店
  • 药局
  • 电子商务
  • 其他的

第 4 章区域市场趋势与预测分析（2019-2031 年）

• 全球男士护肤品市场（按地区）
• 北美男士护肤品市场
• 欧洲男士护肤品市场
• 亚太地区男士护肤品市场
• 世界其他地区的男士护肤品市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球男士护肤市场成长机会（依产品类型）
  • 全球男士护肤品市场成长机会（按应用）
  • 全球男士护肤品市场各区域成长机会
• 全球男士护肤品市场的新趋势
• 战略分析
  • 新产品开发
  • 全球男士护肤市场容量不断扩大
  • 全球男士护肤品市场的企业合併
  • 认证和许可

第七章主要企业简介

• Procter and Gamble
• Unilever
• L'Oreal
• Johnson & Johnson
• Edgewell Personal Care
• Coty
• Philips

The future of the global men skincare product market looks promising with opportunities in the supermarket & hypermarket, convenience store, pharmacy, and e-commerce markets. The global men skincare product market is expected to grow with a CAGR of 6.0% from 2025 to 2031. The major drivers for this market are the rising awareness about personal hygiene among men, the increase in men's grooming, and the expanding focus on health and wellness, which extends to skincare.

• Lucintel forecasts that, within the product type category, shave care will remain the largest segment over the forecast period.
• Within the application category, supermarkets & hypermarkets will remain the largest segment.
• In terms of regions, Europe is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Men Skincare Product Market

Various growing trends within the men's skincare market stipulate the ways through which changing consumer preference and innovation in product development affect demand. The underpinning elements of such growth reveal the dynamism and adaptation mechanism of industries for changing consumer demands.

• Natural and Organic Products: There is a fast-growing demand for natural and organic skincare products. People have a huge inclination towards products with fewer synthetic ingredients, which are more eco-friendly; this called for changing the formulations of brands with new packaging that reflected their manufacturing processes in an eco-friendly way.
• Skincare with a Multi-Functionality: Guys are embracing multi-functional products that solve multiple skin issues in one hit. This compels every kind of solution, including all-in-one moisturizers and sunscreens, into existence.
• Personalized Skincare: Personalized skincare is on the upswing because this allows a brand to offer different products to different skin types and different skin concerns. With customization comes better efficacy or product performance and, consequently, better customer satisfaction, which buys loyalty and repeat purchases.
• E-commerce Growth: E-commerce growth remains one of the features transforming how men buy skincare products. It creates convenience and a wider variety, thus offering brands a platform to expand globally, improve consumer interaction, and better understand consumer needs.
• Influencer Marketing: Influencer and celebrity endorsements become significant in driving product awareness and credibility. It also assists the brand in gaining consumer connections and trust built through relatable and aspirational figures.

All these trends are reshaping the men's skincare market dimension toward natural ingredients, multifunctionality, personalization, online shopping, and the influence of influencers. It is a drift toward more sophisticated and personalized solutions in skincare.

Recent Developments in the Men Skincare Product Market

Product innovation, market expansion, and growing consumer preference men's skincare product market have various such recent developments. It reflects greater acceptance of grooming among men and the maturity of the market.

• Portfolio Diversification: Brands are expanding their portfolio mix to obtain specialized products like anti-aging and anti-pollution skin care. Such diversification would therefore meet the specific needs of a variety of skin types and appeal to larger consumers.
• Multifunctional Skincare: Men favor multifunctional products that address multiple skin issues in one. This trend is driven by a desire for convenience and efficiency, leading to the development of all-in-one solutions like combined moisturizers and sunscreens.
• Increased focus on sustainability: Companies adopt responsible behavior, such as using environmentally friendly packaging and sourcing from ethical standards. The intention is to adapt to the demands of consumers for 'green-free' products.
• Premium segments emergence: Premium and luxury skincare for men emerge as a new segment in the market. Rising disposable incomes and desires for quality have escalated the demand for luxury grooming solutions.
• Better Digital Marketing Strategies: The firms are also investing in advanced digital marketing tools, such as targeted advertisements and partnerships with social network influencers, to reach out and connect with technologically savvy customers.

These developments are bound to continue fueling better growth in the men's skincare market, as the product portfolio is being expanded, direct-to-consumer models embraced, sustainability stressed, and premium segments promoted, not to mention improved digital marketing. This dynamic market keeps on changing.

Strategic Growth Opportunities for Men Skincare Product Market

Several strategic growth opportunities within the men's skincare market may be leveraged to further expand and improve brand positioning. Identification and realization of such opportunities could certainly ensure significant market advantage.

• Growth through Emerging Market Expansion: A strong avenue for growth will be expansion into emerging markets that are experiencing rapid growth of middle-class populations, such as India and China. Adaptation of products to local tastes and preferences, coupled with increased exposure to the market, will contribute to higher sales and brand awareness.
• Subscription Service Development: Subscription services for skincare products can create a guaranteed revenue source and ensure customer loyalty. Convenient delivery options and personalized skincare routines can be used to attract a loyal customer base.
• Tie in with wellness trends: Skincare products positioned as part of a broader wellness and health trend will resonate with consumers who feel this holistic approach to self-care makes sense. Products that combine skincare with some health benefits, like stress relief or anti-aging, are about to capture a greater audience.
• Focus on Advanced Technology: Investment in advanced skincare technologies such as AI-driven personalization or innovative formulation will help differentiate brands and particularly appeal to those tech-savvy consumers in pursuit of solutions offering the latest.
• Influencer Collaborations: Partnerships with influencers and celebrities for skincare products will increase brand awareness and build credibility. Effective collaborations will lead to higher consumer interest and deeper market penetration.

The above-mentioned growth opportunities into emerging markets, subscription service development, inclusion of the wellness trend, technology at the forefront, and using influencer collaborations will have a high degree of impact on the men's skincare market. By implementing these strategies, a higher presence in the market and increased interaction with consumers is expected.

Men Skincare Product Market Driver and Challenges

From technological changes and economic influences to changes in consumer behavior, various drivers and challenges lay their influence on the men's skincare product market. Understanding these elements will propel successful navigation in the marketplace.

The factors responsible for driving the men skincare product market include:

1. Growing Awareness of Skincare Benefits: Increased awareness among males about the after-effects of skincare has risen and increased the demand for specialized products. Educational campaigns and exposure to media are a few of the factors that influence this trend, hence widening the scope of growth in the market.

2. Technological Advancements: Skincare technology innovations, such as advanced formulation and delivery systems, are improving the efficacy of the products applied. These innovations attract consumers who need high-performance solutions.

3. Increasing Disposable Income: Higher disposable incomes are allowing consumers to spend on high-value and specific skincare products. Higher spending capacity feeds the growth of the high-end and luxury segments of the market.

4. E-commerce Growth: Growing access to e-commerce sites is presenting great avenues for skincare products. Convenience and a greater variety drive online shopping, which continues to drive the expansion of both the market and consumer interest in shopping.

5. Cultural Shifts to Grooming: The shifting in societal norms and growing acceptance of grooming amongst men drives the market. As awareness about grooming grows in the mainstream, so does the demand for skincare products.

Challenges in the men skincare product market are:

1. Market Saturation: As more brands and products jump into the fray, the market is becoming saturated. It becomes tough for a company to differentiate its offerings and ensure its presence in an over-populated marketplace.

2. Regulatory Compliance: Navigating complex regulatory requirements across different regions adds operational complexity. Compliance with varying standards can impact product development and market entry.

3. Price Sensitivity: Sales can be hurt by economic fluctuations that dampen price sensitivity among consumers. The challenge for premium brands is to compete with more economical alternatives while maintaining quality.

It would, therefore, be reasonable to conclude that the drivers for growth and challenges in the men's skincare market include increased awareness, technological advancement, improved earnings, greater use of e-commerce, cultural changes, market saturation, compliance with regulations, and increased price sensitivity. Success in this dynamic market will be ensured if these factors can be efficiently traversed.

List of Men Skincare Product Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies men skincare product companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the men skincare product companies profiled in this report include-

• Procter and Gamble
• Unilever
• L'Oreal
• Johnson & Johnson
• Edgewell Personal Care
• Coty
• Philips

Men Skincare Product by Segment

The study includes a forecast for the global men skincare product market by product type, distribution channel, and region.

Men Skincare Product Market by Product Type [Analysis by Value from 2019 to 2031]:

• Shave Care
• Cream & Moisturizer
• Sunscreen
• Cleanser & Face Wash
• Others

Men Skincare Product Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Supermarket & Hypermarket
• Convenience Store
• Pharmacy
• E-commerce
• Others

Men Skincare Product Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Men Skincare Product Market

The men skincare product market keeps changing now and then, given growing consumer awareness and demand for custom skincare. Innovations, shifts in consumer preference, and market expansion are driving recent developments across key global markets.

• United States: Men's skincare is very much on a rapid growth trajectory, with new product launches targeting specific concern areas such as aging and acne. Direct-to-consumer brands and influencer endorsements are improving visibility and increasing consumer engagement in the market.
• China: The men's skincare market in China is also showing very rapid growth, supported by an increased interest in premium and international brands. Product adoption and market penetration are further supported through collaborations with local celebrities and online influencers.
• Germany: Organic and natural skincare products have recently picked up the pace in Germany. The demand for more eco-friendly and ethically produced products from German consumers is in great demand, and hence the brands say, "We oblige."
• India: Growing urbanization and increasing disposable income have driven the growth of the men's skincare market in India. The market is on its way to coming up with a gamut of affordable yet good-quality products targeting different skin types, especially in urban areas.
• Japan: The market is shifting towards a demand for high-tech and multi-purpose skincare products. The Japanese consumer strives to opt for high-quality formulations that are easy and efficient, in the process of extending the premium lines of such products, which are innovative.

Features of the Global Men Skincare Product Market

Market Size Estimates: Men skincare product market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Men skincare product market size by product type, distribution channel, and region in terms of value ($B).

Regional Analysis: Men skincare product market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, distribution channels, and regions for the men skincare product market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the men skincare product market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the men skincare product market by product type (shave care, cream & moisturizer, sunscreen, cleanser & face wash, and others), distribution channel (supermarket & hypermarket, convenience store, pharmacy, e-commerce, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Men Skincare Product Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Men Skincare Product Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Men Skincare Product Market by Product Type
  • 3.3.1: Shave Care
  • 3.3.2: Cream & Moisturizer
  • 3.3.3: Sunscreen
  • 3.3.4: Cleanser & Face Wash
  • 3.3.5: Others
• 3.4: Global Men Skincare Product Market by Distribution Channel
  • 3.4.1: Supermarket & Hypermarket
  • 3.4.2: Convenience Store
  • 3.4.3: Pharmacy
  • 3.4.4: E-commerce
  • 3.4.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Men Skincare Product Market by Region
• 4.2: North American Men Skincare Product Market
  • 4.2.1: North American Market by Product Type: Shave Care, Cream & Moisturizer, Sunscreen, Cleanser & Face Wash, and Others
  • 4.2.2: North American Market by Distribution Channel: Supermarket & Hypermarket, Convenience Store, Pharmacy, E-commerce, and Others
• 4.3: European Men Skincare Product Market
  • 4.3.1: European Market by Product Type: Shave Care, Cream & Moisturizer, Sunscreen, Cleanser & Face Wash, and Others
  • 4.3.2: European Market by Distribution Channel: Supermarket & Hypermarket, Convenience Store, Pharmacy, E-commerce, and Others
• 4.4: APAC Men Skincare Product Market
  • 4.4.1: APAC Market by Product Type: Shave Care, Cream & Moisturizer, Sunscreen, Cleanser & Face Wash, and Others
  • 4.4.2: APAC Market by Distribution Channel: Supermarket & Hypermarket, Convenience Store, Pharmacy, E-commerce, and Others
• 4.5: ROW Men Skincare Product Market
  • 4.5.1: ROW Market by Product Type: Shave Care, Cream & Moisturizer, Sunscreen, Cleanser & Face Wash, and Others
  • 4.5.2: ROW Market by Distribution Channel: Supermarket & Hypermarket, Convenience Store, Pharmacy, E-commerce, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Men Skincare Product Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Men Skincare Product Market by Distribution Channel
  • 6.1.3: Growth Opportunities for the Global Men Skincare Product Market by Region
• 6.2: Emerging Trends in the Global Men Skincare Product Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Men Skincare Product Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Men Skincare Product Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Procter and Gamble
• 7.2: Unilever
• 7.3: L'Oreal
• 7.4: Johnson & Johnson
• 7.5: Edgewell Personal Care
• 7.6: Coty
• 7.7: Philips