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客户数据平台 (CDP) 市场：按部署模式、组织规模、最终用户、地区 - 规模、份额、展望、机会分析，2022-2030 年
市场调查报告书
商品编码
1213978

客户数据平台 (CDP) 市场：按部署模式、组织规模、最终用户、地区 - 规模、份额、展望、机会分析，2022-2030 年

Customer Data Platform Market, By Deployment Mode, By Organization Size, By End User, And By Region - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030
出版日期: | 出版商: Coherent Market Insights | 英文 160 Pages | 商品交期: 2-3个工作天内

价格
简介目录

客户数据平台 (CDP) 使企业能够整合和集中第一方和第三方数据，以创建每个客户的综合视图。 此信息可用于营销和销售激活。 它不仅有助于深入了解消费者行为，还可以帮助公司改进他们提供的产品和服务。 选择 CDP 时有多种选择。

在接下来的几年里，客户数据平台 (CDP) 可能会成为每个营销团队工具包的一部分。 确保存储的数据符合质量标准非常重要。 企业管理其客户数据的隐私也很重要。

市场动态

营销和广告活动支出的增加正在推动全球客户数据平台 (CDP) 市场的发展。 此外，大型企业越来越需要基于客户数据的可操作洞察力。

但是，政府对客户数据使用的严格监管可能会阻碍全球客户数据平台 (CDP) 市场的增长。 此外，缺乏用于管理客户数据的统一媒介预计也将成为市场增长的障碍。 它还对保护客户数据有影响。

这项研究的主要特点

  • 本报告对全球客户数据平台 (CDP) 市场进行了深入分析，显示了以 2021 年为基准年的预测期（2022-2030 年）的市场规模（十亿美元）和復合年增长率。我们提供率（CAGR%）。
  • 它还揭示了不同细分市场的潜在创收机会，并为市场勾勒出一个有吸引力的投资建议矩阵。
  • 它还提供重要的见解，例如市场驱动因素、制约因素、机会、新产品发布或批准、市场趋势、区域前景以及主要参与者采用的竞争战略。
  • 根据公司亮点、产品组合、主要亮点、财务业绩和战略等参数对全球客户数据平台 (CDP) 市场的主要参与者进行概况分析。
  • 本研究涵盖的主要公司包括 Zeta Global Corp、Oracle Corporation、mParticle Inc.、Salesforce.com Inc.、BlueConic、Adobe Inc.、Tealium、SAP SE、Acquia Inc. 和 Segment.Io Inc。 （Twilio）。
  • 这份报告中的见解将使营销人员和企业高管能够就未来的产品发布、类型升级、市场扩张和营销策略做出明智的决策。
  • 全球客户数据平台 (CDP) 市场报告面向该行业的各种利益相关者，包括投资者、供应商、产品製造商、分销商、新进入者和金融分析师。
  • 利益相关者可以通过用于分析全球客户数据平台 (CDP) 市场的各种战略矩阵来促进决策制定。

内容

第 1 章目的和先决条件

  • 调查目的
  • 先决条件
  • 缩写说明

第二章市场展望

  • 报告内容
    • 市场定义和范围
  • 执行摘要
    • 按部署模式划分的市场概况
    • 市场概况：按组织规模
    • 市场概况：按最终用户分类
    • 市场概况：按地区
  • 连贯机会图 (COM)

第3章市场动态、规律及趋势分析

  • 市场动态
    • 司机
  • 客户满意度和维护客户关係的重要性与日俱增
  • 增加实时和个性化数据分析
    • 约束因素
  • 对数据隐私和安□□全的担忧日益增加
  • 客户数据平台 (CDP) 缺乏灵活性
    • 商机
  • 对客户满意度的认识不断提高，对更好的购物体验的需求也越来越大
  • 影响分析
  • 主要亮点
  • 监管场景
  • 产品发布和批准
  • 害虫分析
  • 对 PORTER 的分析
  • 合併/收购场景

第 4 章全球客户数据平台市场 (CDP) - 冠状病毒 (COVID-19) 大流行的影响

  • COVID-19 的流行病学特征
  • 供应方和需求方分析
  • 经济影响

第 5 章全球客户数据平台 (CDP) 市场：按部署模式，2017-2030

  • 云
  • 本地

第 6 章。全球客户数据平台 (CDP) 市场：按组织规模，2017-2030

  • 中小企业
  • 大公司

第 7 章：全球客户数据平台 (CDP) 市场：按最终用户分类，2017-2030

  • 零售/电子商务
  • BFSI
  • 媒体和娱乐
  • IT/通信领域
  • 医疗保健
  • 其他（交通、医院、政府、教育等）

第 8 章。全球客户数据平台 (CDP) 市场：按地区划分，2017-2030

  • 北美
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲
  • 世界其他地区

第9章竞争格局

    acle Corporation
  • com Inc.
  • Adobe Inc.
  • SAP SE
  • Io Inc.（Twilio）
  • Acquia Inc.
  • Tealium
  • BlueConic
  • mParticle Inc.
  • Zeta Global Corp.

第 10 章

  • 调查方法介绍
  • 关于出版商
简介目录
Product Code: CMI5497

Customer Data Platforms allow organizations to integrate and unify their first and third-party data, creating a comprehensive view of each of their customers. This information can then be used for marketing and sales activation. It is not only useful for gaining insights into consumer behavior, it can also help improve the product and services that a company offers. There are a number of options when it comes to choosing a CDP.

In the upcoming years, customer data platforms will likely be a part of every marketing team's toolkit. It is important to ensure that the data that is being stored meets quality standards. Also, it's critical that companies manage the privacy of their customer data.

Market Dynamics:

Increasing spending on marketing and advertising activities is driving the global customer data platform market. Furthermore, the need for actionable insights based on customer data is increasing among the large enterprises.

However, stringent government regulations regarding the use of customer data could hinder the growth of the global customer data platform market. Moreover, the lack of a unified medium for the management of customer data is expected to hamper the growth of the market. It also affects the protection of the customer's data.

Key features of the study:

  • This report provides in-depth analysis of the global customer data platform market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2022-2030), considering 2021 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global customer data platform market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Zeta Global Corp, Oracle Corporation, mParticle Inc., Salesforce.com Inc., BlueConic, Adobe Inc., Tealium, SAP SE, Acquia Inc., and Segment.Io Inc. (Twilio).
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global customer data platform market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global customer data platform market

Detailed Segmentation:

  • Global Customer Data Platform Market, By Deployment Mode:
    • Cloud
    • On-premise
  • Global Customer Data Platform Market, By Organization Size:
    • Small and Medium Enterprises
    • Large Enterprises
  • Global Customer Data Platform Market, By End User:
    • Retail and E-commerce
    • BFSI
    • Media and Entertainment
    • IT and Telecommunication
    • Healthcare
    • Other (Transportation, Hospitality, Government, and Education)
  • Global Customer Data Platform Market, By Geography:
    • North America
    • Europe
    • Asia-Pacific
    • Rest of the World
  • Company Profiles
    • Oracle Corporation
    • Salesforce.com Inc.
    • Adobe Inc.
    • SAP SE
    • Segment.Io Inc. (Twilio)
    • Acquia Inc.
    • Tealium
    • BlueConic
    • mParticle Inc.
    • Zeta Global Corp.

Table of Contents

1. Research Objectives and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Market Snapshot, By Deployment Mode
    • Market Snapshot, By Organization Size
    • Market Snapshot, By End User
    • Market Snapshot, By Region
  • Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Drivers
  • Rise in importance of maintaining customer satisfaction and relationship
  • Growing analysis of real-time and personalized data
    • Restraints
  • Growing concerns regarding data privacy and security
  • Lack of flexibility of customer data platforms
    • Opportunities
  • Growing awareness regarding customer satisfaction and increasing demand for better shopping experiences
  • Impact Analysis
  • Key Highlights
  • Regulatory Scenario
  • Product launch/Approvals
  • PEST Analysis
  • PORTER's Analysis
  • Merger and Acquisition Scenario

4. Global Customer Data Platform Market - Impact of Coronavirus (COVID-19) Pandemic

  • COVID-19 Epidemiology
  • Supply Side and Demand Side Analysis
  • Economic Impact

5. Global Customer Data Platform Market , By Deployment Mode, 2017-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2022 and 2030 (%)
    • Y-o-Y Growth Analysis, 2017 - 2030
    • Segment Trends
  • Cloud
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Bn)
  • On-premise
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Bn)

6. Global Customer Data Platform Market , By Organization Size, 2017-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2022 and 2030 (%)
    • Y-o-Y Growth Analysis, 2017 - 2030
    • Segment Trends
  • Small and Medium Enterprises
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  • Large Enterprises
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)

7. Global Customer Data Platform Market , By End User, 2017-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2022 and 2030 (%)
    • Y-o-Y Growth Analysis, 2017 - 2030
    • Segment Trends
  • Retail and E-commerce
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  • BFSI
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  • Media and Entertainment
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  • IT and Telecommunication
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  • Healthcare
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  • Other (Transportation, Hospitality, Government, and Education)
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)

8. Global Customer Data Platform Market , By Region, 2017-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, By Country, 2022 and 2030 (%)
    • Y-o-Y Growth Analysis, For Country 2017-2030
    • Country Trends
  • North America
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2017-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)
  • Europe
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2017-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)
  • Asia Pacific
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2017-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)
  • Latin America
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2017-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)
  • Middle East & Africa
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2017-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)
  • Rest of World
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2017-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)

9. Competitive Landscape

  • Oracle Corporation
    • Company Highlights
    • Product Portfolio
    • Key Developments
    • Financial Performance
    • Strategies
  • com Inc.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Adobe Inc.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • SAP SE
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Io Inc. (Twilio)
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Acquia Inc.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Tealium
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • BlueConic
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • mParticle Inc.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Zeta Global Corp.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Analyst Views

10. Section

  • Research Methodology
  • About us