运动鞋市场：按类别、按消费群组、按零售分销、按地区

2024年运动鞋市场规模为1,326亿美元，预估2024年至2031年复合年增长率为3.7%，到2031年达到1,709亿美元。

图 1. 2024 年运动鞋全球市场占有率（按地区划分）

由于运动和健身活动在人们中日益普及，全球运动鞋市场在过去几年中出现了显着增长。健康意识的提高以及体育和休閒参与度的提高正在推动世界各地对高性能运动鞋的需求。此外，材料和技术的进步创造了轻盈、耐用且舒适的鞋子，为运动员提供缓衝和支撑。专注于生活方式、休閒和职业运动的知名品牌积极的营销宣传活动吸引了许多客户进入这个市场。不断变化的时尚趋势以及透过线上和线下分销管道提供的各种运动鞋的供应量增加，继续推动全球市场的成长。全球运动鞋市场是由消费者生活方式的变化、技术进步、新型和原创鞋类的推出以及关于需要穿正确类型的鞋类以避免肌肉和腿部受伤的知识推动的，此外还受到以下因素的影响。市场竞争激烈，主要市场参与者都专注于产品创新、併购和合作，以获得竞争优势。

市场动态：

参与体育活动的年轻人数量的增加、领先市场参与企业推出的创新产品、人们健康意识的提高以及可支配收入的增加等关键因素正在推动全球运动鞋市场的成长。然而，仿冒品的流通和原材料价格的波动正在阻碍市场的成长。另一方面，由于体育爱好者数量的不断增加，新兴国家在不久的将来提供了利润丰厚的市场扩张机会。

本研究的主要特点

• 该报告对全球运动鞋市场进行了详细分析，并提供了以2023年为基准年的预测期（2024-2031）的市场规模和年复合成长率（CAGR%）。
• 它还说明了各个细分市场的潜在商机，并为该市场提供了一系列有吸引力的投资提案。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的主要考察。
• 它根据公司亮点、产品系列、主要亮点、财务表现和策略等参数，介绍了全球运动鞋市场的主要企业。
• 该报告的见解使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
• 全球运动鞋市场报告针对该行业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
• 透过用于分析全球运动鞋市场的各种策略矩阵，将促进相关人员的决策。

目录

第一章 研究目的与前提

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章 市场动态、法规与趋势分析

• 市场动态
  • 促进因素
  • 透过体育活动增加人际影响力
  • 全球零售店数量增加
  • 抑制因素
  • 原物料价格上涨
  • 与仿冒品相关的低价
  • 机会
  • 中产阶级人口不断成长的新兴市场
  • 与体育联盟和赛事的合作伙伴关係
• 主要亮点
• 监管场景
• 最近的趋势
• 产品发布/核准
• PEST分析
• 波特的分析
• 合併、收购和合作

第四章全球运动鞋市场－冠状病毒（COVID-19）大流行的影响

• 新型冠状病毒感染疾病（COVID-19）的流行病学
• 供需面分析
• 经济影响

第五章全球运动鞋市场，依类别，2019-2031

• 鞋垫
• 有氧运动鞋
• 休閒鞋
• 跑鞋
• 健走鞋
• 运动（交叉训练）鞋
• 板球鞋
• 网球鞋
• 其他运动鞋
• 登山鞋
• 户外/坚固鞋类
• 徒步靴和步行靴
• 其他田径运动
• 背包靴
• 登山靴
• 技术鞋
• 接近鞋

第六章 全球运动鞋市场，依消费群组，2019-2031

• 女士
• 男性
• 孩子

第七章 2019-2031 年全球运动鞋市场（按零售分销）

• 商店基地
• 没有商店

第八章2019-2031年全球运动鞋市场（按地区）

• 北美洲
• 美国
• 加拿大
• 欧洲
• 英国
• 德国
• 义大利
• 法国
• 西班牙
• 俄罗斯
• 其他欧洲国家
• 亚太地区
• 中国
• 印度
• 日本
• 澳洲
• 韩国
• ASEAN
• 其他亚太地区
• 拉丁美洲
• 巴西
• 墨西哥
• 阿根廷
• 中东和非洲
• 海湾合作委员会国家
• 以色列
• 其他中东地区

第9章 竞争格局

• Nike, Inc.
  • 公司简介
• Adidas Group
• Crocs, Inc.
• Wolverine World Wide, Inc.
• Skechers USA, Inc.
• Under Armour, Inc.
• Puma AG
• Geox SpA
• K- Swiss
• New Balance

第10章

• 参考
• 调查方法
• 关于出版商

The athletic footwear Market size is valued at US$ 132.6 Bn in 2024 and is expected to reach US$ 170.9 Bn by 2031, growing at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.

Figure 1. Global Athletic Footwear Market Share (%), By Region, 2024

Global athletic footwear market has witnessed substantial growth over the past few years due to the increasing popularity of sports and fitness activities amongst the populace. Rising health awareness and growing participation in sports and recreational activities have boosted the demand for high-performance athletic shoes across the world. Furthermore, advancements in materials and technologies have led to the development of lightweight, durable, and comfortable footwear that provides enhanced cushioning and support to athletes. Aggressive marketing campaigns by major brands focusing on lifestyle, leisure, and professional sports have attracted more customers to this market. Changing fashion trends along with the easy availability of varied athletic shoes through online and offline distribution channels continue to drive the market growth globally. Global athletic footwear market is also influenced by factors such as changing consumer lifestyles, technical improvements, the introduction of new and inventive shoes, and increased knowledge about the need for wearing the proper type of shoes to avoid muscle and leg injuries. The market is highly competitive, with key market players focusing on product innovation, mergers and acquisitions, and partnerships to gain a competitive edge.

Market Dynamics:

The key factors such as increasing youth population those who are involved in sports activities, launch of innovative products by dominant market players, rising health consciousness among people, and growing disposable incomes drive the growth of global athletic footwear market. However, availability of counterfeit products and fluctuations in raw material prices hinder the market growth. On the other hand, emerging economies offer lucrative opportunities for market expansion in the near future due to the rising number of sports enthusiasts.

Key features of the study:

• This report provides in-depth analysis of the global athletic footwear market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2024-2031), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global athletic footwear market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Nike, Inc., Adidas Group, Crocs, Inc., Wolverine World Wide, Inc., Skechers U.S.A., Inc., Under Armour, Inc., Puma AG, Geox SpA, K- Swiss, and New Balance
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global athletic footwear market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analysing the global athletic footwear market

Detailed Segmentation:

• Global Athletic Footwear Market, By Category
  • Insert Footwear
  • Aerobics Shoes
  • Athleisure Footwear
  • Running Shoes
  • Walking Shoes
  • Sports (Cross Training) Footwear
  • Cricket Footwear
  • Tennis Shoes
  • Other Sport Shoes
  • Hiking Shoes
  • Outdoor / Rugged Footwear
  • Trekking and Walking Boots
  • Other Athletics
  • Backpacking Boots
  • Hiking Boots
  • Technical Shoes
  • Approach Shoes
• Global Athletic Footwear Market, By Consumer Group
  • Women
  • Men
  • Kids
• Global Athletic Footwear Market, By Retail Distribution
  • Store-Based
  • Non-Store Athletic
• Global Athletic Footwear Market, By Region
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
• Top Companies in the Global Athletic Footwear Market
  • Nike, Inc.
  • Adidas Group
  • Crocs, Inc.
  • Wolverine World Wide, Inc.
  • Skechers U.S.A., Inc.
  • Under Armour, Inc.
  • Puma AG
  • Geox SpA
  • K- Swiss
  • New Balance

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Category
  • Market Snippet, By Consumer Group
  • Market Snippet, By Retail Distribution
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Surging influence of sport activities among individuals
  • Rising number of retail outlets across the globe
  • Restraints
  • Increasing raw material prices
  • Lower pricing associated with the counterfeit products
  • Opportunities
  • Emerging markets with growing middle class population
  • Partnership with sports leagues and events
• Key Highlights
• Regulatory Scenario
• Recent Trends
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Mergers, Acquisitions, and Collaborations

4. Global Athletic Footwear Market- Impact of Coronavirus (Covid-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Athletic Footwear Market, By Category, 2019 - 2031 (US$ Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Insert Footwear
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Sub-Segment Trends
• Aerobics Shoes
• Athleisure Footwear
• Running Shoes
• Walking Shoes
• Sports (Cross Training) Footwear
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Sub-Segment Trends
• Cricket Footwear
• Tennis Shoes
• Other Sport Shoe
• Hiking Shoes
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Sub-Segment Trends
• Outdoor / Rugged Footwear
• Trekking and Walking Boots
• Other Athletics
• Backpacking Boots
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Sub-Segment Trends
• Hiking Boots
• Technical Shoes
• Approach Shoes

6. Global Athletic Footwear Market, By Consumer Group, 2019 - 2031 (US$ Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Women
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
• Men
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
• Kids
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)

7. Global Athletic Footwear Market, By Retail Distribution, 2019 - 2031 (US$ Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Store-Based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
• Non-Store Athletic
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)

8. Global Athletic Footwear Market, By Region, 2019 - 2031 (US$ Bn)

• Introduction
  • Market Share Analysis, By Sub-region, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, By Sub-region, 2019 - 2031
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Consumer Group, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Distribution, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019 - 2031, (US$ Bn)
• U.S.
• Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Consumer Group, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Distribution, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019 - 2031, (US$ Bn)
• U.K.
• Germany
• Italy
• France
• Spain
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Consumer Group, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Distribution, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019 - 2031, (US$ Bn)
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Consumer Group, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Distribution, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019 - 2031, (US$ Bn)
• Brazil
• Mexico
• Argentina
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Consumer Group, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Distribution, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country/Sub-region, 2019 - 2031, (US$ Bn)
• GCC Countries
• Israel
• Rest of Middle East

9. Competitive Landscape

• Nike, Inc.
  • Company Profiles
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Adidas Group
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Crocs, Inc.
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Wolverine World Wide, Inc.
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Skechers U.S.A., Inc.
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Under Armour, Inc.
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Puma AG
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Geox SpA
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• K- Swiss
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• New Balance
  • Company Highlights
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Analyst Views

10. Section

• References
• Research Methodology
• About us