运动鞋市场规模、份额和成长分析（按产品类型、价格基础、最终用户、分销管道和地区）- 2025-2032 年行业预测

预计 2023 年全球运动鞋市场规模将达到 1,411 亿美元，并从 2024 年的 1,487.2 亿美元成长到 2032 年的 2,265.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.4%。

预计未来几年，全球范围内健康意识的增强以及体育运动和户外活动参与度的提高将大大推动运动鞋的需求。休閒时尚日益流行，尤其是在千禧世代和 Z 世代中，可能会进一步促进这一领域的销售。此外，为了满足不断变化的消费者偏好，对持续的产品推出和创新进行大量投资，预计将为运动鞋品牌创造有利条件。到 2031 年，瞄准印度、中国和巴西等新兴市场将为企业提供丰厚的成长机会。然而，假冒产品盛行、价格敏感度、供应链中断和创新成本上升等挑战可能会阻碍长期市场成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

运动鞋市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 跑鞋
• 运动鞋
• 有氧运动鞋
• 健走鞋
• 健行和远足鞋
• 插入
• 运动鞋
• 背包鞋

运动鞋市场规模：基于价值和复合年增长率（2025-2032）

• 市场概况
• 优质的
• 中
• 经济

运动鞋市场规模（按最终用户和复合年增长率划分）（2025-2032 年）

• 市场概况
• 男性
• 女士
• 孩子

运动鞋市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 体育用品店
• 超级市场/大卖场
• 网路零售商
• 其他分销管道

运动鞋市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Nike（USA）
• Adidas（Germany）
• Puma（Germany）
• Under Armour（USA）
• New Balance（USA）
• Skechers（USA）
• ASICS（Japan）
• Reebok（USA）
• VF Corporation（USA）
• Li Ning（China）
• Anta Sports（China）
• Decathlon（France）
• Wolverine World Wide（USA）
• Brooks Running（USA）
• Saucony（USA）
• On Holding AG（Switzerland）
• Hoka（USA）
• Fila（South Korea）
• Mizuno（Japan）
• Columbia Sportswear（USA）

结论和建议

Global Athletic Footwear Market size was valued at USD 141.1 billion in 2023 and is poised to grow from USD 148.72 billion in 2024 to USD 226.51 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The global surge in health consciousness and increased participation in sports and outdoor activities is anticipated to significantly drive demand for athletic footwear over the next several years. The rising popularity of athleisure fashion, particularly among millennials and Gen Z, is likely to further enhance sales in this segment. Additionally, ongoing product launches and substantial investments in innovation aimed at meeting evolving consumer preferences are expected to create favorable conditions for athletic footwear brands. Targeting emerging markets like India, China, and Brazil presents lucrative growth opportunities for companies through 2031. However, challenges such as the prevalence of counterfeit products, pricing sensitivities, supply chain disruptions, and rising innovation costs may pose obstacles to long-term market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Athletic Footwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Athletic Footwear Market Segments Analysis

Global Athletic Footwear Market is segmented by Product Type, Price-Based, End-User, Distribution Channel and region. Based on Product Type, the market is segmented into Running Shoes, Sports Shoes, Aerobic Shoes, Walking Shoes, Trekking and Hiking Shoes, Insert, Sports Shoes and Backpacking Shoes. Based on Price-Based, the market is segmented into Premium, Mid and Economy. Based on End-User, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Sports and Athletic Goods Stores, Supermarkets/Hypermarkets, Online Retail Stores and Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Athletic Footwear Market

The rising trend of athleisure fashion, which seamlessly merges casual and athletic wear, has garnered immense popularity globally. This fusion of styles makes athletic footwear suitable for both casual and semi-formal settings, appealing particularly to younger generations such as Gen Z and millennials. As these demographics continue to embrace athleisure, the demand for athletic shoes is expected to surge, leading to increased revenue for the market. With their versatility and comfort, athletic shoes are becoming a staple in everyday wardrobes, further driving the growth of the global athletic footwear market in the coming years.

Restraints in the Global Athletic Footwear Market

The prevalence of counterfeit athletic footwear globally poses a significant challenge to the growth of the athletic footwear market. These low-cost imitation products not only damage the reputation of established brands but also lead to a decline in sales for authentic manufacturers. As a result, this undermines the revenue potential for major athletic footwear companies worldwide. The widespread availability of these knockoff items creates an environment where legitimate brands find it increasingly difficult to compete, stifling market expansion and discouraging innovation within the sector. Thus, addressing the issue of counterfeits is crucial for the industry's long-term sustainability and success.

Market Trends of the Global Athletic Footwear Market

The global athletic footwear market is increasingly leaning towards customization as a key trend, with companies prioritizing personalized designs to enhance consumer engagement. By offering customers the ability to choose materials, colors, and styles, brands are creating unique products that resonate with individual preferences. This shift towards customization not only elevates consumers' purchase experience but also fosters brand loyalty, ultimately generating new growth opportunities in an increasingly competitive market. As consumers seek footwear that reflects their personal style and performance needs, the emphasis on customized athletic footwear is set to thrive, reshaping how brands approach product development and marketing strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Athletic Footwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Running Shoes
• Sports Shoes
• Aerobic Shoes
• Walking Shoes
• Trekking and Hiking Shoes
• Insert
• Sports Shoes
• Backpacking Shoes

Global Athletic Footwear Market Size by Price-Based & CAGR (2025-2032)

• Market Overview
• Premium
• Mid
• Economy

Global Athletic Footwear Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Athletic Footwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Sports and Athletic Goods Stores
• Supermarkets/Hypermarkets
• Online Retail Stores
• Other Distribution Channels

Global Athletic Footwear Market Size & CAGR (2025-2032)

• North America (Product Type, Price-Based, End-User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Price-Based, End-User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Price-Based, End-User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Price-Based, End-User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Price-Based, End-User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reebok (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolverine World Wide (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooks Running (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saucony (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• On Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fila (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations