运动鞋市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

2024 年全球运动鞋市场价值为 1311 亿美元，预计将经历强劲增长，2025 年至 2034 年的复合年增长率为 5%。随着人们越来越倾向于积极生活方式，对提供舒适性、支撑性和最佳性能的运动鞋的需求激增。无论是跑步、体育活动还是户外探险，人们都越来越多地投资于能够在体力活动期间提高表现并保护双脚的鞋类。

跑步、散步、健身房锻炼以及篮球、网球和足球等运动等健身趋势的兴起极大地推动了对专业鞋类的需求。此外，随着人们对健康生活的兴趣不断增长，健行、骑自行车和越野跑等户外活动变得越来越受欢迎。这种转变扩大了对兼具耐用性、支撑性和舒适性的鞋类的需求，为各种运动提供必要的性能优势。这些活动的多样性为满足不同需求的运动鞋创造了广泛的市场，进一步推动了对高性能鞋类的需求。

根据产品类型进行的市场细分包括跑鞋、步行鞋、运动鞋、健行鞋等类别。跑鞋市场规模在 2024 年将达到 530 亿美元，预计到 2034 年将以 5.4% 的复合年增长率增长。马拉松和健身跑的参与人数增加进一步刺激了这种需求，将跑鞋市场推向了更高的高度。

此外，市场按价格细分，包括经济型、中檔和高檔类别。中端市场在 2024 年占据了 45% 的市场份额，预计在预测期内以 4.3% 的复合年增长率成长。这些鞋子受到追求兼具性能、舒适性和价格实惠性的消费者的追捧。中檔型号通常采用先进的缓衝技术、增强的透气性和时尚的设计，因此受到追求价值而不损害品质的日常运动员或健身爱好者的欢迎。

美国运动鞋市场在全球占据主导地位，占有高达 82% 的市场。跑步和马拉松等运动的受欢迎程度持续飙升，推动了对具有卓越缓衝、支撑和耐用性的鞋类的需求。趣味跑和马拉松等耐力赛事数量的不断增长对美国运动鞋市场的强劲增长发挥了重要作用。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商概况
• 利润率分析。
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 增加体育活动
    • 消费者意识不断增强
  • 产业陷阱与挑战
    • 市场饱和，竞争激烈
    • 永续性问题
• 原料分析
• 消费者购买行为分析
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按产品类型，2021-2034 年

• 主要趋势
• 跑鞋
• 健走鞋
• 运动鞋
• 健行和远足鞋
• 其他（有氧鞋等）

第六章：市场估计与预测：依定价，2021-2034 年

• 主要趋势
• 经济
• 中檔
• 优质的

第 7 章：市场估计与预测：按消费者群体，2021 年至 2034 年

• 主要趋势
• 男性
• 女性
• 孩子们

第 8 章：市场估计与预测：依最终用途，2021 年至 2034 年

• 主要趋势
• 专业人士
• 初学者

第 9 章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 专卖店
  • 大型零售商店
  • 其他（百货商场、个体店等）

第 10 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非

第 11 章：公司简介

• Adidas
• ASICS Corporation
• Brooks Running Company
• Columbia Sportswear Company
• Converse
• Fila Holdings
• New Balance Athletics
• Nike
• Puma
• Reebok International
• Saucony
• Skechers
• Under Armour
• Vans
• VF Corporation

The Global Athletic Footwear Market was valued at USD 131.1 billion in 2024 and is projected to experience robust growth, with a CAGR of 5% from 2025 to 2034. This growth is primarily driven by the increasing emphasis on fitness and physical well-being as more individuals integrate regular exercise routines into their lifestyles. The demand for athletic footwear designed to deliver comfort, support, and peak performance has surged, spurred by the growing adoption of active lifestyles. Whether it's running, sports activities, or outdoor adventures, people are increasingly investing in footwear that enhances their performance and safeguards their feet during physical activities.

The rise in fitness trends, including running, walking, gym workouts, and sports such as basketball, tennis, and football, has significantly boosted the demand for specialized footwear. Moreover, as interest in healthier living continues to grow, outdoor activities like hiking, cycling, and trail running have become more popular. This shift has expanded the need for footwear that combines durability, support, and comfort, offering the necessary performance benefits for various athletic endeavors. The diverse nature of these activities has created a broad market for athletic shoes that cater to different needs, pushing the demand for high-performance footwear even further.

Market segmentation based on product types includes categories such as running shoes, walking shoes, sports shoes, hiking shoes, and others. The running shoes segment, valued at USD 53 billion in 2024, is expected to grow at a CAGR of 5.4% through 2034. With running continuing to be one of the most popular forms of exercise globally, the demand for running shoes that offer the perfect balance of cushioning, support, and stability is on the rise. The increased participation in marathons and fitness runs further fuels this demand, pushing the running shoes segment to greater heights.

Additionally, the market is segmented by pricing, which includes economy, mid-range, and premium categories. The mid-range segment accounted for 45% of the market share in 2024 and is forecast to grow at a CAGR of 4.3% during the forecast period. These shoes are sought after by consumers who want a mix of performance, comfort, and affordability. Mid-range models often feature advanced cushioning technology, enhanced breathability, and stylish designs, making them popular among everyday athletes or fitness enthusiasts who seek value without compromising on quality.

The U.S. athletic footwear market dominates the global scene, holding an impressive 82% market share. The popularity of sports like running and marathons continues to surge, driving the demand for footwear that delivers superior cushioning, support, and durability. The growing number of endurance events, such as fun runs and marathons, plays a significant role in the robust growth of the U.S. athletic footwear market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis.
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Increasing athletic activities
    • 3.6.1.2 Growing consumer awareness
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Market saturation and intense competition
    • 3.6.2.2 Sustainability concerns
• 3.7 Raw material analysis
• 3.8 Consumer buying behavior analysis
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Running shoes
• 5.3 Walking shoes
• 5.4 Sports shoes
• 5.5 Trekking and hiking shoes
• 5.6 Others (aerobic shoes, etc.)

Chapter 6 Market Estimates & Forecast, By Pricing, 2021-2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Economy
• 6.3 Mid-range
• 6.4 Premium

Chapter 7 Market Estimates & Forecast, By Consumer Group, 2021-2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Men
• 7.3 Women
• 7.4 Kids

Chapter 8 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Professionals
• 8.3 Beginners

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce
  • 9.2.2 Company website
• 9.3 Offline
  • 9.3.1 Specialty stores
  • 9.3.2 Mega retail stores
  • 9.3.3 Others (Departmental stores, Individual stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 UAE
  • 10.6.2 Saudi Arabia
  • 10.6.3 South Africa

Chapter 11 Company Profiles

• 11.1 Adidas
• 11.2 ASICS Corporation
• 11.3 Brooks Running Company
• 11.4 Columbia Sportswear Company
• 11.5 Converse
• 11.6 Fila Holdings
• 11.7 New Balance Athletics
• 11.8 Nike
• 11.9 Puma
• 11.10 Reebok International
• 11.11 Saucony
• 11.12 Skechers
• 11.13 Under Armour
• 11.14 Vans
• 11.15 VF Corporation