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市场调查报告书
商品编码
1732139
2026 年至 2032 年运动鞋市场(按类型、分销管道、最终用户和地区划分)Athletic Footwear Market By Type, By Distribution Channel, By End-User, & Region For 2026-2032 |
运动健身日益普及,尤其是在年轻人群体中,人们对兼顾舒适性、韧性和时尚感的高性能鞋履的需求是推动运动鞋市场发展的关键因素。根据 Verified Market Research 分析师预测,2024 年运动鞋市场规模将达到约 1,407.2 亿美元,预测期内将达到 1,951.2 亿美元。
随着全球健康和健身意识的不断提升,消费者对跑步、健行等运动专用鞋类的兴趣日益浓厚。鞋类设计和材料技术的进步,以及休閒机芯中日益增长的时尚潮流——倡导日常穿着的时尚运动鞋——进一步推动了这一趋势。预计2026年至2032年期间,市场复合年增长率将达到4.6%。
运动鞋市场定义/概述
运动鞋,俗称运动鞋或运动鞋,是一种主要用于体育活动(例如运动、运动和休閒)的鞋类。这些鞋子由柔韧的材质製成,并配有橡胶鞋底,为慢跑、篮球、网球和有氧运动等活动提供舒适性、支撑性和耐用性。运动鞋的设计旨在透过缓衝减震、稳定支撑运动时以及抓地力等特性来提高运动表现。运动鞋作为休閒服饰越来越受欢迎,吸引了许多追求日常穿着兼具功能性和时尚感的人。
全球日益增长的健康和健身意识推动了运动鞋的需求。世界卫生组织 (WHO) 的数据显示,缺乏运动是全球非传染性疾病和死亡的主要风险因素。据世界卫生组织 (WHO) 称,全球四分之一的人缺乏运动。为了解决这个问题,许多国家製定了国家体育锻炼计划。例如,美国卫生与公众服务部的《美国体能锻炼指南》建议每週至少 150 分钟的中等强度有氧运动。对体育锻炼的重视增加了对合适运动鞋的需求。
体育运动和运动活动的增加是运动鞋市场的主要驱动力。根据美国体育与健身产业协会 (SFIA) 2021 年《参与度报告》,儘管新冠疫情带来了许多挑战,但 72.8% 的 6 岁及以上美国人在 2020 年至少参与了一项体育运动或健身活动。报告还发现,从 2019 年到 2020 年,户外运动参与率增加了 3.2%。体育运动参与率的提高直接转化为对专业运动鞋的强劲需求。
此外,快速的都市化和不断变化的时尚潮流正在推动运动鞋市场的发展。联合国经济社会事务部预测,到2050年,全球68%的人口将居住在城市,高于2018年的55%。都市区生活包含频繁的步行和休閒体育活动,这将增加对舒适运动鞋的需求。此外,根据美国劳工统计局的《消费者支出调查》,美国消费者在鞋类上的平均年支出将从2013年的378美元增至2020年的419美元,这显示消费者越来越愿意在鞋类上花钱,包括兼具时尚街头服饰的运动鞋。
需求的季节性对运动鞋市场有显着的影响,因为消费者的偏好会随着天气变化而波动。例如,某些类型的鞋类需求在一年中会出现波动,例如春夏季节需要跑鞋,而冬季则需要保暖鞋。这种差异给製造商和零售商的库存管理带来了挑战,导致旺季可能缺货,淡季可能库存过剩,从而影响盈利和客户满意度。
此外,日益增长的环境问题为运动鞋市场带来了巨大的限制,运动鞋市场因其污染问题(包括生产过程中产生的废物和非生物分解材料的使用)而受到严格审查。旨在减少碳足迹的环保措施和立法措施迫使品牌重新思考其生产方式。这种转变导致成本上升和营运挑战,从而减缓了市场成长。
The growing popularity of sports and fitness, especially among young people, and the need for performance-oriented footwear that strikes a balance between comfort, toughness, and style are the main factors propelling the Athletic Footwear Market. According to the analyst from Verified Market Research, the Athletic Footwear Market is estimated to reach a valuation of USD 195.12 Billion over the forecast subjugating around USD 140.72 Billion valued in 2024.
Consumers' interest in specialized footwear for running, hiking, and other sports is expanding as global health consciousness grows. Technological developments in shoe design and materials, together with the growing impact of fashion trends within the athleisure movement, which promotes fashionable sports shoes for daily wear, are further driving this trend in the market. It enables the market to grow at a CAGR of 4.6% from 2026 to 2032.
Athletic Footwear Market: Definition/Overview
Athletic footwear, commonly known as athletic shoes or sneakers, is a type of shoe developed primarily for physical activities such as sports, exercise, and recreation. These shoes are made of flexible materials and have rubber soles to provide comfort, support, and durability when participating in activities like jogging, basketball, tennis, and aerobics. Athletic footwear is designed to improve performance by including qualities such as cushioning to absorb impact, stability to provide support during movement, and traction to grip various surfaces. Athletic shoes have grown in popularity as casual wear, appealing to a wide range of people who want both functionality and flair in their everyday footwear.
The growing global awareness of health and fitness is boosting demand for athletic footwear. According to the World Health Organization (WHO), a lack of physical exercise is a major risk factor for noncommunicable diseases and death worldwide. According to the World Health Organization, one in every four persons worldwide is insufficiently active. To address this issue, numerous countries have created national physical activity plans. For example, the U.S. Department of Health and Human Services' "Physical Activity Guidelines for Americans" recommend that individuals engage in at least 150 minutes of moderate-intensity aerobic activity every week. This emphasis on physical exercise is driving up the need for appropriate athletic footwear.
The growing engagement in sports and athletic activities is a significant driver of the Athletic Footwear Market. According to the Sports & Fitness Industry Association's (SFIA) 2021 Topline Participation Report, 72.8% of Americans aged 6 and up engaged in at least one sport or fitness activity in 2020, despite the hurdles given by the COVID-19 epidemic. Also, the report found a 3.2% increase in outdoor sports participation from 2019 to 2020. This increase in sports participation directly translates into a stronger demand for specialized athletic footwear.
Furthermore, rapid urbanization and changing fashion trends are boosting the Athletic Footwear Market. The United Nations Department of Economic and Social Affairs predicts that 68% of the world's population will live in cities by 2050, up from 55% in 2018. Urban lives frequently include increased walking and casual sports activities, which increases the demand for comfortable, athletic-style footwear. Also, the Bureau of Labor Statistics Consumer Expenditure Survey reported that the average annual expenditure on footwear in the United States increased from $378 in 2013 to $419 in 2020, indicating that consumers are increasingly willing to spend on shoes, including athletic footwear that doubles as fashionable streetwear.
The seasonality of demand has a considerable impact on the Athletic Footwear Market since consumer tastes fluctuate with changing weather conditions. For example, the demand for specific types of footwear, such as running shoes in the spring and summer or insulated shoes in the winter, fluctuates throughout the year. This dispersion hampers inventory management for manufacturers and merchants, resulting in potential stockouts during peak seasons or excess inventory during off-peak periods, affecting profitability and customer satisfaction.
Furthermore, the growing environmental concerns impose considerable constraints on the Athletic Footwear Market. The market is being scrutinized for its contribution to pollution, which includes trash generated during production and the usage of non-biodegradable materials. Environmental activism and legislative efforts aimed at decreasing carbon footprints are forcing brands to reassess their manufacturing practices. This transition resulted in higher costs and operational issues, which slowed market growth.
According to VMR analyst, the running and walking shoes segment is expected to dominate the segment within the Athletic Footwear Market during the forecast period. Running and walking are among the most accessible kinds of exercise, appealing to a diverse range of people, including casual exercisers, serious athletes, and those who participate in regular physical activities for health reasons. This broad appeal generates a large, diverse consumer base for running and walking shoes, resulting in high demand across all age groups, fitness levels, and geographic regions.
The global rise in health consciousness, as well as the emphasis on physical fitness as a lifestyle choice, have all contributed to the popularity of running and walking as easy ways to improve fitness, lose weight, and maintain general health. This trend has increased demand for running and walking shoes that provide cushioning, support, and durability.
Furthermore, running and walking shoes have benefited from ongoing technological breakthroughs in materials and design, improving performance, comfort, and safety. Improved shock absorption, support technology, and materials with enhanced breathability and durability meet consumers' growing need for high-quality footwear.
The men's segment is estimated to hold the largest share of the Athletic Footwear Market during the forecast period. Men have historically been more likely to participate in sports and physical activities than women and children. This increased involvement has resulted in a greater need for athletic footwear tailored to the individual needs of diverse sports. Men's athletic shoes appeal to a wide range of sports and activities, which boosts sales in this segment.
The Athletic Footwear Market has targeted men in its marketing campaigns, offering a wider choice of shoes intended exclusively for guys. High-profile endorsements and cooperation with male sportsmen and sports teams have strengthened the men's segment's market domination. This focused marketing strategy has enhanced both visibility and consumer preference for men's athletic footwear.
Furthermore, men have traditionally shown a willingness to invest in high-quality athletic footwear, owing to the idea that these products improve athletic performance and are an essential part of sports apparel. Men's consumer behavior, which includes a preference for functionality, durability, and brand reputation, has contributed to increased sales volumes in this market segment.
North America region is estimated to dominate the Athletic Footwear Market during the forecast period. North America, particularly the United States, has a high level of sports engagement, which drives demand for athletic footwear. According to the Physical Activity Council's 2021 Participation Report, 72.5% of Americans aged 6 and up engaged in at least one sport or fitness activity in 2020. The survey also stated that, despite the pandemic, core involvement (defined as regular engagement) in numerous sports grew, with tennis experiencing a 22.4% increase in participation. This high level of sports participation greatly contributes to the region's supremacy in the Athletic Footwear Market.
Furthermore, North American customers, particularly in the United States, have a high willingness to spend on footwear, especially athletic shoes. According to the U.S. Bureau of Labor Statistics' Consumer Expenditure Survey, the average yearly expenditure on footwear per consumer unit has climbed from $378 in 2013 to $419 in 2020. Also, the US Census Bureau's Annual Retail Trade Survey revealed that shoe store sales in the United States reached around USD 38.4 Billion in 2020, despite the hurdles provided by the COVID-19 epidemic. This significant consumer buying power strengthens North America's position as the leading market for athletic footwear.
The Asia Pacific is estimated to exhibit the highest growth within the Athletic Footwear Market during the forecast period. The Asia Pacific region is undergoing significant economic expansion, which has resulted in increasing disposable income and urbanization, driving demand for athletic footwear. According to the World Bank, GDP per capita (in current US dollars) in East Asia and the Pacific region went from $7,651 in 2010 to $11,526 in 2020, signifying a more than 50% rise in a decade. The United Nations predicts that Asia's urban population will grow by 50% by 2050, reaching 3.5 billion. This urbanization trend, combined with rising affluence, is driving up demand for leisure and athletic products, including footwear.
Furthermore, the Asia Pacific region is experiencing an increase in focus on health and fitness, which is boosting demand for athletic footwear. According to the World Health Organization (WHO), many of the region's governments have established national physical activity action plans. For example, China's "Healthy China 2030" initiative seeks to increase the number of people who exercise regularly to 530 million by 2030, up from 360 million in 2014. According to Japan's Ministry of Health, Labour, and Welfare, the percentage of adults who exercise regularly climbed from 41.7% in 2012 to 59.9% in 2019. The increased emphasis on fitness is driving the Athletic Footwear Market.
The Athletic Footwear Market is highly competitive, with established brands, rising manufacturers, and private labels all vying for market share. Also, collaborations with athletes, celebrities, and influencers are frequent techniques used by market participants to increase brand visibility and appeal to target audiences.
Some of the prominent players operating in the Athletic Footwear Market include:
Nike, Adidas, Under Armour, ASICS, New Balance, Puma, Skechers, VF Corporation, Li Ning, Anta, Fila, Merrell, Hoka One One, Brooks, Saucony, Salomon, La Sportiva, Danner, and Hoka Hey.
In March 2024, Adidas, a leading athletic footwear and clothing business, introduced a new collaboration with vocalist Beyonce to create a range of sustainable performance wear for women. This collaboration demonstrates the increased emphasis on sustainability in the Athletic Footwear Market.
In March 2024, Under Armour, a performance footwear and apparel manufacturer, announced excellent growth in its running shoe division over the last quarter.
In March 2024, Skechers, a well-known company for its casual and athletic footwear, launched a new line of walking shoes that incorporate unique comfort technology. This concept addresses a burgeoning market sector focused on comfort and wellness footwear.
Athletic Footwear Market by Category
Type:
Sports Shoes
Tennis Shoes
Soccer Shoes
Basketball Shoes
Cricket Shoes
Others
Running and Walking Shoes
Hiking and Backpacking Shoes
Aerobic and Gym Shoes
Distribution Channel:
Supermarkets/Hypermarkets
Specialty Stores
Brand Outlets
Online Channels
End-User:
Men
Women
Kids
Region:
North America
Europe
Asia Pacific
Latin America
Middle East & Africa