运动鞋市场规模、份额和成长分析（按产品类型、价格分布范围、最终用户、分销管道和地区划分）－2026-2033年产业预测

预计到 2024 年，全球运动鞋市场规模将达到 1,487.2 亿美元，到 2025 年将达到 1,567.5 亿美元，到 2033 年将达到 2,387.4 亿美元，预测期（2026-2033 年）的复合年增长率为 5.4%。

随着健康意识的增强，人们参与体育运动和户外活动的动机日益提高，预计这将推动全球运动鞋的需求成长。休閒风潮的兴起，尤其是在千禧世代和Z世代中，也促进了这一增长并带动了鞋类销售。为了满足不断变化的消费者偏好，运动鞋品牌不断产品推出并加大创新投入，这为运动鞋市场创造了有利环境。拓展印度、中国和巴西等新兴市场为企业带来了巨大的商机。然而，假冒产品、价格敏感性、供应链问题以及高昂的创新成本等挑战可能会阻碍运动鞋市场的长期成长，因此，产业相关人员需要采取策略性应对措施来有效克服这些障碍。

全球运动鞋市场驱动因素

融合休閒与运动元素的休閒休閒风潮正吸引全球消费者的目光。运动鞋以其百搭的特性，越来越受到休閒和半休閒场合的青睐。这种偏好的趋势，尤其是在Z世代和千禧世代等年轻族群中，得益于休閒风格的广泛流行。随着越来越多的人接受这种时尚潮流，运动鞋的需求预计将显着增长，从而推动全球运动鞋市场的收入成长。兼具舒适性和时尚感的运动鞋已成为现代衣柜中的必备单品。

限制全球运动鞋市场发展的因素

假冒运动鞋的氾滥对全球运动鞋市场的成长构成重大挑战。低价仿冒品的广泛流通损害了知名品牌的声誉，削弱了消费者的信任和忠诚度。这些仿冒品的充斥不仅阻碍了正品的销售业绩，也威胁到主要运动鞋製造商的整体获利能力。这种对品牌价值的负面影响最终限制了市场的成长潜力，并为那些力求在产业中保持竞争优势的企业设置了障碍。

全球运动鞋市场趋势

随着消费者对独特和个人化产品的需求日益增长，全球运动鞋市场正加速朝向客製化转型。透过提供各种材质、颜色、设计和其他选项，企业可以满足不同的偏好和需求，从而提升客户参与和满意度。这一趋势不仅增强了品牌忠诚度，也创造了新的商机，因为消费者更愿意投资购买能够反映个人风格的鞋款。随着个人化成为竞争格局中的关键差异化因素，这一趋势正在塑造运动鞋市场的未来，并推动产业创新和以客户为中心的策略。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球运动鞋市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 跑鞋
• 运动鞋
• 有氧运动鞋
• 健走鞋
• 健行/健行鞋
• 鞋垫
• 运动鞋
• 背包鞋

全球运动鞋市场规模（按价格分布和复合年增长率划分）（2026-2033 年）

• 高价格分布
• 中价格分布
• 价格分布

全球运动鞋市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 男性
• 女士
• 孩子

全球运动鞋市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 体育用品店
• 超级市场/大卖场
• 线上零售商
• 其他分销管道

全球运动鞋市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Nike（USA）
• Adidas（Germany）
• Puma（Germany）
• Under Armour（USA）
• New Balance（USA）
• Skechers（USA）
• ASICS（Japan）
• Reebok（USA）
• VF Corporation（USA）
• Li Ning（China）
• Anta Sports（China）
• Decathlon（France）
• Wolverine World Wide（USA）
• Brooks Running（USA）
• Saucony（USA）
• On Holding AG（Switzerland）
• Hoka（USA）
• Fila（South Korea）
• Mizuno（Japan）
• Columbia Sportswear（USA）

结论与建议

Global Athletic Footwear Market size was valued at USD 148.72 Billion in 2024 and is poised to grow from USD 156.75 Billion in 2025 to USD 238.74 Billion by 2033, growing at a CAGR of 5.4% during the forecast period (2026-2033).

The increasing participation in sports and outdoor activities, driven by a growing health consciousness, is anticipated to elevate the demand for athletic footwear globally. The rising trend of athleisure, particularly among millennials and Gen Z, further supports this growth, enhancing footwear sales. Consistent product launches and substantial investments in innovation to meet shifting consumer preferences create favorable conditions for athletic footwear brands. Expanding into developing markets like India, China, and Brazil presents significant opportunities for companies to achieve substantial returns. However, challenges such as counterfeit products, price sensitivity, supply chain issues, and high innovation costs could hinder long-term growth in the athletic footwear market, necessitating strategic responses from industry players to navigate these obstacles effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Athletic Footwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Athletic Footwear Market Segments Analysis

Global Athletic Footwear Market is segmented by Product Type, Price-Based, End-User, Distribution Channel and region. Based on Product Type, the market is segmented into Running Shoes, Sports Shoes, Aerobic Shoes, Walking Shoes, Trekking and Hiking Shoes, Insert, Sports Shoes and Backpacking Shoes. Based on Price-Based, the market is segmented into Premium, Mid and Economy. Based on End-User, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Sports and Athletic Goods Stores, Supermarkets/Hypermarkets, Online Retail Stores and Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Athletic Footwear Market

The rising trend of athleisure fashion, which merges leisure and athletic wear, has captured the attention of consumers globally. Athletic footwear, known for its versatility, is increasingly favored for both casual and semi-casual settings. This growing preference, particularly among younger generations such as Gen Z and millennials, is fueled by the widespread appeal of athleisure style. As more individuals embrace this fashion trend, the demand for athletic shoes is anticipated to rise significantly, driving revenue growth in the global athletic footwear market. The combination of comfort and style in these shoes positions them as a staple in modern wardrobes.

Restraints in the Global Athletic Footwear Market

The proliferation of counterfeit athletic footwear presents a significant challenge to the growth of the global athletic footwear market. The widespread presence of low-cost imitation products undermines the reputation of established brands, leading to diminished consumer trust and loyalty. As these counterfeit items flood the market, they not only hinder the sales performance of authentic brands but also threaten the overall revenue potential for major athletic footwear manufacturers. This adverse impact on brand integrity ultimately restricts the market's ability to thrive, creating obstacles for companies striving to maintain a competitive edge in the industry.

Market Trends of the Global Athletic Footwear Market

The global athletic footwear market is increasingly trending towards customization, as brands recognize the growing consumer demand for unique, personalized products. By offering options such as various materials, colors, and designs, companies can enhance consumer engagement and satisfaction, catering to individual preferences and needs. This trend not only fosters brand loyalty but also creates new revenue opportunities as customers are willing to invest in footwear that reflects their personal style. As personalization becomes a key differentiator in a competitive landscape, it plays a crucial role in shaping the future of the athletic footwear market, driving innovation and customer-centric strategies within the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Athletic Footwear Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Running Shoes
• Sports Shoes
• Aerobic Shoes
• Walking Shoes
• Trekking and Hiking Shoes
• Insert
• Sports Shoes
• Backpacking Shoes

Global Athletic Footwear Market Size by Price-Based & CAGR (2026-2033)

• Market Overview
• Premium
• Mid
• Economy

Global Athletic Footwear Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Kids

Global Athletic Footwear Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Sports and Athletic Goods Stores
• Supermarkets/Hypermarkets
• Online Retail Stores
• Other Distribution Channels

Global Athletic Footwear Market Size & CAGR (2026-2033)

• North America (Product Type, Price-Based, End-User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Price-Based, End-User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Price-Based, End-User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Price-Based, End-User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Price-Based, End-User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reebok (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolverine World Wide (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooks Running (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saucony (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• On Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fila (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations