全球窗膜市场：按产品、材料、应用和地区分类

预计2024年全球窗膜市场规模将达121.8亿美元，2024年至2031年复合年增长率为5.4%，2031年将达到176.1亿美元。

图：2024 年按地区分類的窗膜市场占有率(%)

由于建筑业需求的增加，预计全球窗膜市场在预测期内将显着成长。窗膜具有多种优点，包括紫外线防护、眩光控制、安全保障、能源效率和美观。快速的都市化和基础设施发展正在增加窗膜的销售量。此外，消费者对窗膜优点的认识不断提高也有望推动市场成长。然而，未来几年原物料价格的波动可能会在一定程度上阻碍市场的扩张。总体而言，建筑业的扩张和产品普及的激增预计将推动全球窗膜市场。

市场动态：

全球窗膜市场主要由建设活动的快速成长所推动。住宅和商业建筑的建设不断增加，增加了对窗膜的需求，以提供眩光控制和能源效率。此外，消费者对美观的室内设计日益增长的偏好也推动了产品销售。然而，原物料价格波动对市场平稳运作构成重大挑战。例如，塑胶聚合物价格的变化对窗膜的整体生产成本有重大影响。然而，消费者对节能窗膜的环境和经济效益的认识不断提高，预计将为市场扩张提供利润丰厚的机会。此外，旨在提高光学清晰度和耐用性的产品创新正在进行中，这将进一步推动预测期内的全球市场成长。

本研究的主要特点

• 本报告详细分析了全球窗膜市场，并提供了以2023年为基准年的预测期（2024-2031）的市场规模和年复合成长率（CAGR%）。
• 它还揭示了各个细分市场的潜在收益成长机会，并说明了该市场有吸引力的投资提案矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的主要考察。
• 它根据公司亮点、产品系列、主要亮点、财务表现和策略等参数，介绍了全球窗膜市场的主要企业概况。
• 该报告的见解使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
• 全球窗膜市场报告迎合了该行业的各种相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
• 透过分析全球窗膜市场时所使用的各种策略矩阵，将有助于相关人员做出决策。

目录

第一章 研究目的与前提

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章 市场动态、法规与趋势分析

• 市场动态
  • 促进因素
  • 抑制因素
• PEST分析
• 波特五力分析
• 市场机会
• 监管场景
• 主要进展
• 产业趋势

第四章全球窗膜市场－COVID-19 的影响

• 影响全球窗膜市场的因素 – COVID-19
• 影响分析

第五章全球窗膜市场（依产品），2019-2031

• 阳光控制
• 装饰
• 保安/安全

第六章 全球窗膜市场（依材料），2019-2031

• 乙烯基塑料
• 聚酯纤维
• 塑胶
• 陶瓷製品
• 其他的

第七章全球窗膜市场，依应用分类，2019-2031

• 车
• 住宅
• 商业的
• 海洋
• 其他的

第八章全球窗膜市场，按地区，2019-2031

第9章 竞争格局

• 热图分析
• 市场占有率分析（3x3矩阵）
• 公司简介
  • 3M
  • Eastman Chemical Company
  • American Standard Window Film
  • Saint-Gobain Performance Plastics Corporation
  • Madico, Inc.
  • Toray Plastics（America）, Inc.
  • Hanita Coatings RCA Ltd.
  • Johnson Window Films, Inc.
  • Armolan Window Films
  • Garware Suncontrol
  • Reflectiv Window Films
  • Global Window Films
  • Shanghai Hanker Industrial Co., Ltd
  • Garware Hi-Tech Films Limited

第10章分析师建议

第11章 章节

The global windows films market is estimated to be valued at USD 12.18 Bn in 2024 and is expected to reach USD 17.61 Bn by 2031, growing at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.

Figure. Windows Films Market Share (%), By Region, 2024

The global windows films market is expected to witness significant growth during the forecast period due to increasing demand from the construction industry. Windows films provide various benefits such as UV protection, glare control, safety & security, energy efficiency, and aesthetic appearance. Rapid urbanization along with growing infrastructure development activities has augmented the sales of windows films. Moreover, rising consumer awareness regarding the advantages of windows films is also anticipated to fuel the market growth. However, volatility in raw material prices may hamper the market expansion to some extent during the upcoming years. Overall, expansion of the construction sector along with surging product penetration are projected to drive the global windows films market.

Market Dynamics:

The global windows films market is primarily driven by rapid growth in construction activities. Increasing construction of residential and commercial buildings have augmented the demand for windows films for providing glare control and energy efficiency. Moreover, rising consumer preference for aesthetically appealing interior designs has also propelled the product sales. However, fluctuations in raw material prices pose a major challenge for smooth market operations. For instance, price volatility of plastic polymers greatly impacts the overall production cost of window films. Nevertheless, growing awareness among consumers regarding the environmental and economic benefits of energy efficient windows films is expected to offer lucrative opportunities for market expansion. Additionally, ongoing product innovations aimed at improving optical clarity and durability will further aid the global market growth over the forecast period.

Key Features of the Study:

• This report provides an in-depth analysis of the global windows films market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global windows films market based on the following parameters company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include 3M, Eastman Chemical Company, American Standard Window Film, Saint-Gobain Performance Plastics Corporation, Madico, Inc., Toray Plastics (America), Inc., Hanita Coatings RCA Ltd. , Johnson Window Films, Inc., Armolan Window Films, Garware Suncontrol, Reflectiv Window Films, Global Window Films, Shanghai Hanker Industrial Co., Ltd, and Garware Hi-Tech Films Limited.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global windows films market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global windows films market.

Detailed Segmentation-

• By Product:
  • Sun Control
  • Decorative
  • Security & Safety
  • Others (Privacy, etc.)
• By Material:
  • Vinyl
  • Polyester
  • Plastic
  • Ceramic
  • Others
• By Application:
  • Automotive
  • Residential
  • Commercial
  • Marine
  • Others
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • 3M
  • Eastman Chemical Company
  • American Standard Window Film
  • Saint-Gobain Performance Plastics Corporation
  • Madico, Inc.
  • Toray Plastics (America), Inc.
  • Hanita Coatings RCA Ltd.
  • Johnson Window Films, Inc.
  • Armolan Window Films
  • Garware Suncontrol
  • Reflectiv Window Films
  • Global Window Films
  • Shanghai Hanker Industrial Co., Ltd
  • Garware Hi-Tech Films Limited

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Product
  • Market Snippet, By Material
  • Market Snippet, By Application
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
• PEST Analysis
• PORTER's Five Forces Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trend

4. Global Windows Films Market - Impact of Coronavirus (COVID-19) Pandemic

• Overview
• Factors Affecting the Global Windows Films Market - COVID-19
• Impact Analysis

5. Global Windows Films Market, By Product, 2019-2031 (US$ Bn)

• Introduction
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Sun Control
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Decorative
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Security & Safety
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
  • Others (Privacy, etc. Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends

6. Global Windows Films Market, By Material, 2019-2031 (US$ Bn)

• Introduction
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Vinyl
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Polyester
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Plastic
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Ceramic
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Others
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends

7. Global Windows Films Market, By Application, 2019-2031 (US$ Bn)

• Introduction
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Automotive
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Residential
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Commercial
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Marine
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Others
  • Market Share Analysis, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends

8. Global Windows Films Market, By Region, 2019-2031 (US$ BN)

• Introduction
  • Market Share Analysis, By Region, 2024, 2027, and 2031 (%)
  • Y-o-Y Growth Analysis, For Region, 2019 - 2031
• North America
  • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, For Region, 2019 - 2031
  • Market Size and Forecast, By Product, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Material, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Application, 2019- 2031 (US$ Bn)
  • Countries
    • U.S.
    • Canada
    • Latin America
  • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, For Region, 2019 - 2031
  • Market Size and Forecast, By Product, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Material, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Application, 2019- 2031 (US$ Bn)
  • Countries
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
    • Europe
  • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, For Region, 2019 - 2031
  • Market Size and Forecast, By Product, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Material, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Application, 2019- 2031 (US$ Bn)
  • Countries
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
    • Asia Pacific
  • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, For Region, 2019 - 2031
  • Market Size and Forecast, By Product, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Material, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Application, 2019- 2031 (US$ Bn)
  • Countries
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
    • Middle East & Africa
  • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, For Country, 2019 - 2031
  • Market Size and Forecast, By Product, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Material, 2019- 2031 (US$ Bn)
  • Market Size and Forecast, By Application, 2019- 2031 (US$ Bn)
  • Sub-regions/Countries
    • GCC Countries
    • Israel
    • Rest of Middle East & Africa

9. Competitive Landscape

• Heat Map Analysis
• Market Share Analysis (3x3 Matrix)
• Company Profiles
  • 3M
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Eastman Chemical Company
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • American Standard Window Film
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Saint-Gobain Performance Plastics Corporation
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Madico, Inc.
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Toray Plastics (America), Inc.
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Hanita Coatings RCA Ltd.
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Johnson Window Films, Inc.
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Armolan Window Films
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Garware Suncontrol
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Reflectiv Window Films
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Global Window Films
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Shanghai Hanker Industrial Co., Ltd
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Garware Hi-Tech Films Limited
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates

10. Analyst Recommendation

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

11. Section

• References
• Research Methodology
• About Us and Sales Contact
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