首页 > 市场调查报告书 > 消费品

客户体验/客户参与

市场调查报告书

商品编码

1508740

客户成功管理市场：按组件、按行业、按应用、按地区

Customer Success Management Market, By Component (Software and Services (Professional Services Managed Services)), By Industry Vertical, By Application, By Geography

出版日期: 2024年06月07日 | 出版商:

Coherent Market Insights | 英文 164 Pages | 商品交期: 2-3个工作天内

价格

简介目录

客户成功管理市场预计到 2024 年将达到 20.1 亿美元，预计到 2031 年将达到 79.1 亿美元，2024 年至 2031 年的复合年增长率为 21.6%。

图 1. 2024 年按地区分類的客户成功管理市场占有率(%)

客户成功管理 (CSM) 是一种新的业务实践，专注于透过确保购买的产品和服务的成功来最大化客户的产品价值。随着客户期望的提高以及订阅模式逐渐远离一次性购买，CSM 对于企业在竞争激烈的市场中提供持续价值并留住现有客户至关重要。 CSM 包括策略流程和组织文化变革，使面向客户的团队能够在购买前和购买后阶段主动满足客户需求。透过主动监控产品使用情况并征求回馈，CSM 有助于将业务目标与客户成功结合起来，并提高长期忠诚度和拥护度。

市场动态：

客户成功管理市场的成长是由公司需要从以产品为中心转向以客户为中心的方法来建立可持续的客户关係所推动的。随着消费模式的发展，对可衡量的业务成果的需求不断增加，因此需要与客户积极互动。然而，高昂的实施成本和改变现有公司流程的难度正在限制市场。随着软体即服务 (SaaS) 交付模式和巨量资料分析等技术的日益普及，CSM 供应商拥有优化产品使用和获得有价值的客户洞察的巨大机会。透过即时监控使用模式，您可以主动解决问题并确保持续的价值交付。

本研究的主要特点

本报告对全球客户成功管理市场进行了详细分析，并列出了以2023年为基准年的预测期（2024-2031）的市场规模和复合年增长率。

它还揭示了各个细分市场的潜在商机，并说明了该市场有吸引力的投资提案矩阵。

它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要见解。

它包括基于公司亮点、产品系列、主要亮点、财务业绩和策略等参数的全球客户成功管理市场中主要企业的概况。

本研究报告中介绍的一些主要企业包括：Armatic Technologies Inc.、Avaya Holdings Corp.、ClientSuccess Inc.、CustomerSuccessBox、Freshworks Inc.、Gainsight Inc.、IBM Corporation、Medallia Inc.、Open Text Corporation、Oracle Corporation、 Planhat AB、Salesforce.com Inc.、SAP SE、Sitecore、Tech Mahindra Limited、Totango、UserIQ Inc.、Verint Systems Inc. 等。

该报告的见解使负责人和公司经营团队能够就未来的产品发布、升级、市场扩张和行销策略做出明智的决策。

全球客户成功管理市场报告迎合了该行业的各种相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。

透过用于全球客户成功管理市场分析的各种策略矩阵，将有助于相关人员做出决策。

公司简介
- Armatic Technologies Inc.
- Avaya Holdings Corp.
- ClientSuccess Inc.
- CustomerSuccessBox
- Freshworks Inc.
- Gainsight Inc.
- IBM Corporation
- Medallia Inc.
- Open Text Corporation
- Oracle Corporation
- Planhat AB
- Salesforce.com Inc.
- SAP SE
- Sitecore
- Tech Mahindra Limited
- Totango
- UserIQ Inc.
- Verint Systems Inc.

第九章分析师建议

升起和降落
综合机会图

第10章调查方法

参考
调查方法

简介目录

Product Code: CMI5237

The Customer Success Management Market is estimated to be valued at USD 2.01 billion in 2024 and is expected to reach USD 7.91 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 21.6% from 2024 to 2031.

Figure 1. Customer Success Management Market Share (%), By Region, 2024

Customer Success Management Market - IMG1

Customer success management (CSM) is an emerging business practice focusing on maximizing product value for customers by ensuring their success with the purchased product or service. With rising customer expectations and adoption of subscriptions model over one-time purchases, CSM has become crucial for companies to deliver continuous value and retain existing customers in highly competitive markets. CSM encompasses strategic processes and organizational culture changes that empower customer-facing teams to proactively address customer needs across pre- and post-purchase phases. By actively monitoring product usage and seeking feedback, CSM helps align business goals with customer success to enhance loyalty and advocacy over the long-term.

Market Dynamics:

The customer success management market growth is driven by the need for organizations to shift from a product-centric to customer-centric approach to build sustainable customer relationships. Rising demand for measurable business outcomes along with evolving consumption models has necessitated the need for proactive engagement with customers. However, high implementation costs and difficulty in changing existing enterprise processes act as restraints for the market. The growing adoption of software-as-a-service delivery models and technologies like big data analytics presents significant opportunities for CSM vendors to optimize product usage and gain valuable customer insights. Real-time monitoring of usage patterns can help address issues proactively and ensure continuous value delivery.

Key features of the study:

This report provides in-depth analysis of the global customer success management market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global customer success management market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Armatic Technologies Inc., Avaya Holdings Corp., ClientSuccess Inc., CustomerSuccessBox, Freshworks Inc., Gainsight Inc., IBM Corporation, Medallia Inc., Open Text Corporation, Oracle Corporation, Planhat AB, Salesforce.com Inc., SAP SE, Sitecore, Tech Mahindra Limited, Totango, UserIQ Inc., and Verint Systems Inc. are the major players

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global customer success management market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global customer success management market

Detailed Segmentation-

By Component
- Software
- Services
- Professional Services
- Consulting
- System Integration and Implementation
- Support and Maintenance
- Managed Services
By Industry Vertical
- Healthcare
- Retail
- BFSI
- IT and Telecommunications
- Government
- Other
By Application
- Sales and Marketing Management
- Customer Experience Management
- Risk and Compliance Management
- Other Applications
By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
Key Players Insights
- Armatic Technologies Inc.
- Avaya Holdings Corp.
- ClientSuccess Inc.
- CustomerSuccessBox
- Freshworks Inc.
- Gainsight Inc.
- IBM Corporation
- Medallia Inc.
- Open Text Corporation
- Oracle Corporation
- Planhat AB
- Salesforce.com Inc.
- SAP SE
- Sitecore
- Tech Mahindra Limited
- Totango
- UserIQ Inc.
- Verint Systems Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Component
- Market Snippet, By Industry Vertical
- Market Snippet, By Application
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New system Launch/Approvals
Impact of COVID-19 Pandemic

4. Customer Success Management Market, By Component, 2019-2031, (USD Billion)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020-2031
- Segment Trends
Software
- Introduction
- Market Size and Forecast, 2019-2031, (USD Billion)
Services
- Introduction
- Market Size and Forecast, 2019-2031, (USD Billion)
Professional Services
Consulting
System Integration and Implementation
Support and Maintenance
Managed Services

5. Customer Success Management Market, By Industry Vertical, 2019-2031, (USD Billion)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020-2031
- Segment Trends
Healthcare
- Introduction
- Market Size and Forecast, 2019-2031, (USD Billion)
Retail
- Introduction
- Market Size and Forecast, 2019-2031, (USD Billion)
BFSI
- Introduction
- Market Size and Forecast, 2019-2031, (USD Billion)
IT and Telecommunications
- Introduction
- Market Size and Forecast, 2019-2031, (USD Billion)
Government
- Introduction
- Market Size and Forecast, 2019-2031, (USD Billion)
Other
- Introduction
- Market Size and Forecast, 2019-2031, (USD Billion)

6. Customer Success Management Market, By Application, 2019-2031, (USD Billion)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020-2031
- Segment Trends
Sales and Marketing Management
- Introduction
- Market Size and Forecast, 2019-2031, (USD Billion)
Customer Experience Management
- Introduction
- Market Size and Forecast, 2019-2031, (USD Billion)
Risk and Compliance Management
- Introduction
- Market Size and Forecast, 2019-2031, (USD Billion)
Other Applications
- Introduction
- Market Size and Forecast, 2019-2031, (USD Billion)

7. Customer Success Management Market, By Region, 2019-2031, (USD Billion)

Introduction
- Market Share Analysis, By Region, 2024 and 2031 (%)
North America
- Regional Trends
- Market Size and Forecast, By Component, 2019-2031, (USD Billion)
- Market Size and Forecast, By Industry Vertical, 2019-2031, (USD Billion)
- Market Size and Forecast, By Application, 2019-2031, (USD Billion)
- Market Size and Forecast, By Country, 2019-2031, (USD Billion)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Component, 2019-2031, (USD Billion)
- Market Size and Forecast, By Industry Vertical, 2019-2031, (USD Billion)
- Market Size and Forecast, By Application, 2019-2031, (USD Billion)
- Market Size and Forecast, By Country, 2019-2031, (USD Billion)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Component, 2019-2031, (USD Billion)
- Market Size and Forecast, By Industry Vertical, 2019-2031, (USD Billion)
- Market Size and Forecast, By Application, 2019-2031, (USD Billion)
- Market Size and Forecast, By Country, 2019-2031, (USD Billion)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Component, 2019-2031, (USD Billion)
- Market Size and Forecast, By Industry Vertical, 2019-2031, (USD Billion)
- Market Size and Forecast, By Application, 2019-2031, (USD Billion)
- Market Size and Forecast, By Country, 2019-2031, (USD Billion)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Component, 2019-2031, (USD Billion)
- Market Size and Forecast, By Industry Vertical, 2019-2031, (USD Billion)
- Market Size and Forecast, By Application, 2019-2031, (USD Billion)
- Market Size and Forecast, By Country, 2019-2031, (USD Billion)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

8. Competitive Landscape

Company Profiles
- Armatic Technologies Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Avaya Holdings Corp.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- ClientSuccess Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- CustomerSuccessBox
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Freshworks Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Gainsight Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- IBM Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Medallia Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Open Text Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Oracle Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Planhat AB
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Salesforce.com Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- SAP SE
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Sitecore
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Tech Mahindra Limited
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Totango
- UserIQ Inc.
- Verint Systems Inc.

9. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

10. Research Methodology

References
Research Methodology
About us and Sales Contact

02-2729-4219

+886-2-2729-4219

License/价格

客户成功管理市场：按组件、按行业、按应用、按地区