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1509259

合作伙伴关係管理解决方案市场：按组件、按部署、按行业、按地区

Partner Relationship Management Solution Market, By Component, By Deployment, By Industry Vertical, By Geography

出版日期: 2024年06月19日 | 出版商:

Coherent Market Insights | 英文 150 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2024年合作伙伴关係管理解决方案市场规模预计为217.4亿美元，预计到2031年将达到649.2亿美元，2024年至2031年的复合年增长率为16.9%。

图 1. 2024 年合作伙伴关係管理解决方案市场占有率(%)（按地区）

合作伙伴关係管理 (PRM) 解决方案构成了一类客户关係管理解决方案，专门用于管理合作伙伴关係、联盟和生态系统关係。 PRM 透过联合产业计画、合作伙伴入职、合作伙伴绩效管理和合作伙伴行销等功能促进公司和业务合作伙伴之间的协作。与其他 CRM 解决方案整合可让您在合作伙伴之间共用销售线索、机会和客户资讯。 PRM 解决方案透过简化流程和改善合作伙伴之间的沟通，帮助公司从其业务关係网络中获取更多价值。随着越来越多的公司追求开放的合作伙伴关係主导的经营模式，PRM 市场预计将在未来几年稳定成长。

市场动态：

推动合作伙伴关係管理解决方案市场成长的是越来越多地采用涉及多个外部合作伙伴的基于生态系统的经营模式。随着公司透过合作伙伴关係寻求新的收益来源，对能够有效管理这些复杂关係的系统的需求不断增长。此外，对多层合作伙伴网路的可见性和一致性的需求正在推动合作伙伴关係管理解决方案市场的发展。然而，由于采购和实施的初始成本较高，成长潜力受到一定限制。从积极的一面来看，随着 PRM 解决方案发展成为全面的合作伙伴管理平台，商机正在不断扩大。供应商正在将合作伙伴行销、分析、收费和付款功能建置到他们的产品中。将 CRM 和 PRM 功能整合到单一合作伙伴云端也正在成为一个重要趋势。

本研究的主要特点

本报告对全球合作伙伴关係管理解决方案市场进行了详细分析，并列出了以2023年为基准年的预测期（2024-2031）的市场规模和復合年增长率。
它还揭示了各个细分市场的潜在商机，并说明了该市场有吸引力的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要见解。
它根据公司亮点、产品系列、主要亮点、财务表现和策略等参数，介绍了全球合作伙伴关係管理解决方案市场的主要企业。
该报告的见解使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
全球合作伙伴关係管理解决方案市场报告针对该行业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
相关人员可以透过用于分析全球合作伙伴关係管理解决方案市场的各种策略矩阵来促进他们的决策。

Partner relationship management (PRM) solutions comprise a category of customer relationship management solutions that are designed specifically to manage partnerships, alliances and ecosystem relationships. PRM facilitates collaboration between an enterprise and its business partners through features such as joint business planning, partner onboarding, partner performance management and partnership marketing. Integration with other CRM solutions allows the sharing of leads, opportunities and customer information between partners. By streamlining inter-partner processes and improving communication, PRM solutions help companies extract more value from their web of business relationships. With companies increasingly pursuing open partnership-driven business models, the PRM market is projected to grow steadily in the coming years.

Market Dynamics:

The partner relationship management solution market growth is driven by the rising adoption of ecosystem-based business models that involve multiple external partners. As enterprises pursue new revenue streams through partnerships, there is a need for systems that can manage these complex relationships efficiently. Additionally, the demand for visibility and consistency across multi-tier partner networks is propelling the Partner Relationship Management Solution Market. However, the high initial costs of procurement and implementation limit the growth potential to some extent. On the positive side, the evolution of PRM solutions into comprehensive partner management platforms is opening up opportunities. Vendors are building capabilities around partner marketing, analytics, billing and payments into their offerings. The integration of CRM and PRM functionalities into single partner clouds is another key trend gaining traction.

Key features of the study:

This report provides in-depth analysis of the global partner relationship management solution market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global partner relationship management solution market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Allbound, Channeltivity, HubSpot, Impartner, Ingram Micro Cloud, Kaseya, LogicBay, Magentrix, Microsoft, Mindmatrix, Oracle, Pansonic, Pax8, Salesforce, Upland Cloudreach, Upland Quadrogen, Upland Voiance, Zendesk, Zift Solutions, and ZINFI Technologies.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global partner relationship management solution market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global partner relationship management solution market.

Detailed Segmentation:

By Component
- Solution
- Lead Management
- Partner Portal Management
- Financial and Partner Program Management
- Partner Systems of Record and Business Planning
- Managing Market Development Fund & Co-op Funds
- Business Intelligence
- Services
- Training, Consultation, and Implementation
- Managed services
By Deployment
- Cloud
- On-premise
By Industry Vertical
- BFSI
- IT & Telecom
- Retail & Consumer Goods
- Manufacturing
- Healthcare
- Others
By Regional
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East
- Africa
Key Players Insights
- Allbound
- Channeltivity
- HubSpot
- Impartner
- Ingram Micro Cloud
- Kaseya
- LogicBay
- Magentrix
- Microsoft
- Mindmatrix
- Oracle
- Pansonic
- Pax8
- Salesforce
- Upland Cloudreach
- Upland Quadrogen
- Upland Voiance
- Zendesk
- Zift Solutions
- ZINFI Technologies

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Component
- Market Snippet, By Deployment
- Market Snippet, By Industry Vertical
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New system Launch/Approvals
Impact of COVID-19 Pandemic

4. Global Partner Relationship Management Solution Market, By Component, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
Solution
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Lead Management
Partner Portal Management
Financial and Partner Program Management
Partner Systems of Record and Business Planning
Managing Market Development Fund & Co-op Funds
Business Intelligence
Services
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Training, Consultation, and Implementation
Managed services

5. Global Partner Relationship Management Solution Market, By Deployment, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
Cloud
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
On-premise
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

6. Global Partner Relationship Management Solution Market, By Industry Vertical, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
BFSI
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
IT & Telecom
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Retail & Consumer Goods
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Manufacturing
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Healthcare
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Others
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

7. Global Partner Relationship Management Solution Market, By Region, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
North America
- Regional Trends
- Market Size and Forecast, By Component, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Deployment, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Industry Vertical, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Component, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Deployment, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Industry Vertical, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Component, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Deployment, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Industry Vertical, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Component, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Deployment, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Industry Vertical, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East and Africa
- Regional Trends
- Market Size and Forecast, By Component, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Deployment, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Industry Vertical, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - South Africa
  - GCC Countries
  - Rest of the Middle East and Africa

8. Competitive Landscape

Company Profiles
- Allbound
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Channeltivity
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- HubSpot
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Impartner
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Ingram Micro Cloud
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Kaseya
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- LogicBay
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Magentrix
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Microsoft
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Mindmatrix
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Oracle
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Pansonic
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Pax8
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Salesforce
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Upland Cloudreach
- Upland Quadrogen
- Upland Voiance
- Zendesk
- Zift Solutions
- ZINFI Technologies

9. Wheel of Fortune

Wheel of Fortune
Analyst View
Coherent Opportunity Map

10. Section

References
Research Methodology
About us and Sales Contact

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License/价格

合作伙伴关係管理解决方案市场：按组件、按部署、按行业、按地区