媒体串流市场：按组件、按管道、按行业、按收益模式、按地区

预计2024年全球媒体串流市场规模为1,001.1亿美元，预估2031年将达1,763.2亿美元，2024年至2031年复合年增长率为8.4%。

图：2024 年各地区媒体串流市场占有率 (%)

由于互联网普及率不断上升和智慧型设备的广泛采用，媒体串流媒体市场在过去十年中经历了显着增长。内容消费模式的变化、随选服务需求的增加以及观众对数位媒体的日益青睐等因素正在推动全球市场的扩张。媒体串流允许用户透过网路存取音讯和视讯内容，而无需先下载整个檔案。此功能可让您在不同平台和装置上无限制地存取各种娱乐节目。串流媒体技术的进步使消费者能够获得高品质、不间断的观看体验。随着创新经营模式和平台的不断涌现，串流媒体产业很可能在未来几年出现指数级增长。

市场动态

智慧型手机和网路使用的成长是串流媒体市场的关键成长要素。当今的观众更喜欢在智慧型手机、智慧电视和笔记型电脑上串流他们喜爱的内容的灵活性和便利性。此外，媒体公司增加投资专门为串流媒体平台提供客製化和独家内容也推动了市场成长。然而，发展中地区的基础设施挑战和资料隐私问题继续限制其采用。巨大的机会在于个人化建议、扩展到新的地区以及跨连网型设备的统一体验。媒体公司也尝试新的定价和收益分享模式来吸引用户。

本研究的主要特点

该报告对全球媒体串流媒体市场进行了详细分析，并提供了以2023年为基准年的预测期（2024-2031）的市场规模和年复合成长率（CAGR%）。

它还揭示了各个细分市场的潜在商机，并说明了该市场有吸引力的投资提案矩阵。

它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要见解。

它根据公司亮点、产品系列、主要亮点、绩效和策略等参数来介绍全球媒体串流市场的主要企业。

本研究涵盖的主要企业包括 IBM Corporation、Alphabet Inc、Amazon.com Inc、Hulu LLC、Brightcove Inc、Apple Inc、Roku Inc、Havision Inc、腾讯控股有限公司、Netflix Inc 和 Disney+。

- 该报告的见解将帮助负责人和公司经营团队就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

本研究报告针对该产业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。

相关人员可以透过用于分析全球媒体串流市场的各种策略矩阵来促进他们的决策。

目录

第一章 研究目的与前提

• 研究目的
• 先决条件
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要

第三章市场动态、法规与趋势分析

• 市场动态
• 影响分析
• 主要亮点
• 监管场景
• 产品发布/核准
• PEST分析
• 波特分析
• 併购场景
• 产业动态

第 4 章 全球媒体串流市场（按组成部分）2024-2031 年

• 软体
• 内容传送服务

第五章 全球媒体串流媒体市场（按管道），2024-2031 年

• 卫星电视
• 有线电视
• IPTV
• OTT 串流媒体

第六章 全球媒体串流市场（按行业），2024-2031 年

• 电子学习
• 卫生保健
• 政府
• 运动的
• 游戏
• 其他的

第 7 章 全球媒体串流市场，依收益模式划分，2024-2031 年

• 基于订阅
• 基于交易
• 基于广告

第 8 章 全球媒体串流市场（按地区），2024-2031 年

• 北美洲
• 拉丁美洲
• 欧洲
• 亚太地区
• 中东
• 非洲

第9章 竞争格局

• IBM Corporation
• Alphabet Inc
• Amazon.com Inc
• Hulu LLC
• Brightcove Inc
• Apple Inc
• Roku Inc
• Havision Inc
• Tencent Holdings Ltd
• Netflix Inc
• Disney+

第10章分析师建议

• 命运之轮
• 分析师观点
• 一致的机会图

第十一章 参考文献与调查方法

• 参考
• 调查方法
• 关于出版商

Global media streaming market is estimated to be valued at USD 100.11 Bn in 2024 and is expected to reach USD 176.32 Bn by 2031, growing at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.

Figure. Media Streaming Market Share (%), By Region 2024

The media streaming market has witnessed significant growth in the last decade due to increasing internet penetration and widespread adoption of smart devices. Factors such as changing content consumption patterns, rising demand for On-Demand services, and increasing preference for digital media among audiences have fueled market expansion globally. Media streaming allows users to access audio and video content over the internet without needing to download the entire file first. This feature provides unlimited access to a variety of entertainment programs on various platforms and devices. Advances in streaming technologies have allowed high-quality, uninterrupted viewing experiences for consumers. With innovative business models and platforms emerging constantly, the media streaming industry is poised to grow at an exponential rate over the coming years.

Market Dynamics

Rising smartphone and internet usage have been the major growth drivers for the media streaming market. Audiences today prefer flexibility and convenience of streaming content of their choice on smartphones, smart TVs, and laptops. Increasing investments by media companies to provide exclusive and customized content exclusively on streaming platforms is also propelling market growth. However, infrastructure challenges in developing regions and concerns around data privacy continue to restrain widespread adoption. Significant opportunities lie in personalized recommendations, expansion to newer geographies, and integrated experiences across connected devices. Media companies are also experimenting with new pricing and revenue-sharing models to engage users.

Key features of the study:

This report provides in-depth analysis of the global media streaming market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.

It profiles key players in the global media streaming market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.

Key companies covered as a part of this study include IBM Corporation, Alphabet Inc, Amazon.com Inc, Hulu LLC, Brightcove Inc, Apple Inc, Roku Inc, Havision Inc, Tencent Holdings Ltd, Netflix Inc, and Disney+.

- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.

The global media streaming market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global media streaming market.

Market Segmentation

• Component Insights (Revenue, USD Bn, 2019 - 2031)
  • Software
  • Content Delivery Services
• Channel Insights (Revenue, USD Bn, 2019 - 2031)
  • Satellite TV
  • Cable TV
  • IPTV
  • OTT Streaming
• Vertical Insights (Revenue, USD Bn, 2019 - 2031)
  • E-learning
  • Healthcare
  • Government
  • Sports
  • Gaming
  • Others
• Revenue Model Insights (Revenue, USD Bn, 2019 - 2031)
  • Subscription-based
  • Transaction-based
  • Advertising-based
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • IBM Corporation
  • Alphabet Inc
  • com Inc
  • Hulu LLC
  • Brightcove Inc
  • Apple Inc
  • Roku Inc
  • Havision Inc
  • Tencent Holdings Ltd
  • Netflix Inc
  • Disney+

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Media Streaming Market, By Component
  • Media Streaming Market, By Channel
  • Media Streaming Market, By Vertical
  • Media Streaming Market, By Revenue Model
  • Media Streaming Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario
• Industry Trends

4. Global Media Streaming Market, By Component, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Software
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Content Delivery Services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Global Media Streaming Market, By Channel, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Satellite TV
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Cable TV
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• IPTV
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• OTT Streaming
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Global Media Streaming Market, By Vertical, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• E-learning
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Healthcare
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Government
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Sports
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Gaming
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Media Streaming Market, By Revenue Model, 2024-2031, (USD Bn)

• Introduction
• Market Share Analysis, 2024 and 2031 (%)
• Y-o-Y Growth Analysis, 2019 - 2031
• Segment Trends

8. Global Media Streaming Market, By Region, 2024 - 2031, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • U.S.
  • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • GCC Countries
  • Israel
  • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • South Africa
  • North Africa
  • Central Africa

9. Competitive Landscape

• IBM Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Alphabet Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Amazon.com Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hulu LLC
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Brightcove Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Apple Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Roku Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Havision Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Tencent Holdings Ltd
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Netflix Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Disney+
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

10. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

11. References and Research Methodology

• References
• Research Methodology
• About us