仙贝市场：按口味类型、质地类型、包装类型、分销管道、价格分布、成分/健康意识类型、目标人群和地区

预计 2025 年米饼市场价值将达到 86.8 亿美元，到 2032 年将达到 129.7 亿美元，2025 年至 2032 年的复合年增长率为 5.9%。

咸味米饼通常会涂抹酱油和味醂，而甜味米饼则通常会涂抹砂糖。最常见的米饼是酱油味的，旺旺牌米饼则是烤过后撒上辣椒粉。

市场动态：

预计在预测期内，亚洲零嘴零食的日益普及、健康意识的增强、便利性和便携零食的兴起将推动全球米饼市场的成长。此外，口味的多样化也有望推动全球米饼市场的成长。健康保健趋势、优质化和手工製品、全球趋势以及居家零食的兴起预计将为全球米饼市场创造成长机会。

然而，预计某些市场认知度较低、来自其他零食的竞争、价格敏感度、易腐性和保质期将阻碍预测期内米饼市场的成长。

本研究的主要特点

• 本报告对全球米饼市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率(CAGR)。
• 它还强调了各个领域的潜在商机，并说明了该市场的有吸引力的投资提案矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的主要考察。
• 它根据公司亮点、产品系列、关键亮点、业绩和策略等参数，介绍了全球米饼市场的主要企业概况。
• 本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
• 全球米饼市场报告迎合了该行业的各个相关人员，例如投资者、供应商、产品製造商、经销商、新进入者和金融分析师。
• 透过用于分析全球米饼市场的各种策略矩阵，相关人员将更容易做出决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章市场动态、法规与趋势分析

• 市场动态
  • 驱动程式
• 亚洲小吃越来越受欢迎
• 健康意识
• 方便携带的零食
  • 限制因素
• 某些市场认知度较低
• 与其他零食的竞争
• 价格敏感度
  • 机会
• 健康与保健趋势
• 优质化和工艺化
• 全球扩张
• 影响分析
• 主要亮点
• 监管情景
• 产品发布/核准
• PEST分析
• 波特分析
• 併购场景

第四章 全球米饼市场-冠状病毒（COVID-19）大流行的影响

• COVID-19流行病学
• 供需侧分析
• 经济影响

第五章。 2020-2032 年全球米饼市场（依口味类型）

• 原版/普通版
• 酱油
• 海藻
• 芥末
• 照烧
• 虾
• 海藻
• 其他地区风味或创新风味

第六章 2020-2032 年全球米饼市场（依质地类型划分）

• 又薄又脆
• 厚实酥脆
• 柔软丰满

第七章 2020-2032 年全球米饼市场（依包装类型）

• 独立包装
• 多件装或家庭装

第八章。 2020-2032 年全球米饼市场（依分销通路划分）

• 超级市场/大卖场
• 便利商店
• 网上零售（电子商务）
• 专卖店

第九章。 2020-2032 年全球米饼市场（价格分布）

• 价格分布
• 价格分布
• 奢华

第 10 章 2020 年至 2032 年全球米饼市场（按成分和健康类型划分）

• 无麸质米饼
• 有机米饼
• 纯素/素食米饼
• 低盐米饼
• 高纤维全麦米饼

第 11 章 2020 年至 2032 年全球米饼市场（依目标族群划分）

• 孩子
• 成人
• 注重健康的消费者
• 传统小吃爱好者

第 12 章 2020 年至 2032 年全球米饼市场（按地区划分）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 西班牙
  • 法国
  • 义大利
  • 俄罗斯
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • ASEAN
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 以色列
  • 南非
  • 北非
  • 中部非洲
  • 其他中东地区

第十三章竞争格局

• Kameda Seika Co., Ltd.
• Bourbon Corporation
• Calbee, Inc.
• Glico Group
• Ito En, Ltd.
• Yamazaki Baking Co., Ltd.
• Iwatsuka Confectionery Co., Ltd.
• Tanawachi Co., Ltd.
• Morinaga & Co., Ltd.
• Kobayashi Pharmaceutical Co., Ltd.

第 14 章 章节

• 调查方法
• 关于出版商

Senbei Rice Crackers Market is estimated to be valued at USD 8.68 Bn in 2025 and is expected to reach USD 12.97 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.9% from 2025 to 2032.

Savory varieties tend to be coated with both soy sauce and mirin, while sweet Senbei are often covered in granulated sugar. The most common savory Senbei are shoyu (soy sauce) flavored, while the Want Want brand's shelly Senbei are glazed with red pepper powder after toasting.

Market Dynamics:

Growing popularity of Asian snacks, health consciousness, convenience and on-the-go snacking is anticipated to drive growth of the global Senbei rice crackers market over the forecast period. Moreover, diversification of flavors is also expected to boost the growth of the global Senbei rice crackers market over the forecast period. Health and wellness trends, premiumization and artisanal offerings, global expansion, and snacking at home are expected to create growth opportunities for the global Senbei rice crackers market during the forecast period.

However, limited awareness in some markets, competition from other snack options, price sensitivity, and perishability and shelf life are expected to hamper growth of the Senbei rice crackers market over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global Senbei rice crackers market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global Senbei rice crackers market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Kameda Seika Co., Ltd., Bourbon Corporation, Calbee, Inc., Glico Group, Ito En, Ltd., Yamazaki Baking Co., Ltd., Iwatsuka Confectionery Co., Ltd., Tanawachi Co., Ltd., Morinaga & Co., Ltd., Kobayashi Pharmaceutical Co., Ltd.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global Senbei rice crackers market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Senbei rice crackers market

Detailed Segmentation:

• Global Senbei Rice Crackers market, By Flavor Type:
  • Original/Plain
  • Soy Sauce
  • Seaweed
  • Wasabi
  • Teriyaki
  • Shrimp
  • Nori (seaweed)
  • Other regional or innovative flavors
• Global Senbei Rice Crackers market, By Texture:
  • Thin and crispy
  • Thick and crunchy
  • Soft and puffed
• Global Senbei Rice Crackers market, By Packaging Type:
  • Individual packaging
  • Multipack or family-size packaging
• Global Senbei Rice Crackers market, By Distribution Channel:
  • Supermarkets/hypermarkets
  • Convenience stores
  • Online retail (e-commerce)
  • Specialty stores
• Global Senbei Rice Crackers market, By Price Range:
  • Economy/low-cost Senbei crackers
  • Mid-range
  • Premium
• Global Senbei Rice Crackers market, By Ingredients and Health Focus:
  • Gluten-free Senbei
  • Organic Senbei
  • Vegan/Vegetarian Senbei
  • Low-sodium Senbei
  • High-fiber or whole-grain Senbei
• Global Senbei Rice Crackers market, By Target Demographic:
  • Children
  • Adults
  • Health-conscious consumers
  • Traditional snack enthusiasts
• Global Senbei Rice Crackers market, By Geography:
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
• Company Profiles:
  • Kameda Seika Co., Ltd.
  • Bourbon Corporation
  • Calbee, Inc.
  • Glico Group
  • Ito En, Ltd.
  • Yamazaki Baking Co., Ltd.
  • Iwatsuka Confectionery Co., Ltd.
  • Tanawachi Co., Ltd.
  • Morinaga & Co., Ltd.
  • Kobayashi Pharmaceutical Co., Ltd.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Flavor Type
  • Market Snippet, By Texture
  • Market Snippet, By Packaging Type
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Price Range
  • Market Snippet, By Ingredients and Health Focus
  • Market Snippet, By Target Demographic
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Growing Popularity of Asian Snacks
• Health Consciousness
• Convenience and On-the-go Snacking
  • Restraints
• Limited Awareness in Some Markets
• Competition from Other Snack Options
• Price Sensitivity
  • Opportunities
• Health and Wellness Trends
• Premiumization and Artisanal Offerings
• Global Expansion
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Senbei Rice Crackers Market- Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Senbei Rice Crackers Market, By Flavor Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Original/Plain
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Soy Sauce
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Seaweed
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Wasabi
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Teriyaki
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Shrimp
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Nori (seaweed)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Other regional or innovative flavors
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global Senbei Rice Crackers Market, By Texture, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Thin and crispy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Thick and crunchy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Soft and puffed
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

7. Global Senbei Rice Crackers Market, By Packaging Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Individual Packaging
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Multipack or Family-Size Packaging
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

8. Global Senbei Rice Crackers Market, By Distribution Channel, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Supermarkets/hypermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Convenience stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Online retail (e-commerce)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, b(US$ Bn)
• Specialty stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

9. Global Senbei Rice Crackers Market, By Price Range, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Economy/Low-Cost Senbei Crackers
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Mid-range
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Premium
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

10. Global Senbei Rice Crackers Market, By Ingredients and Health Focus, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Gluten-free senbei
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Organic senbei
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Vegan/Vegetarian senbei
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Low-sodium senbei
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• High-fiber or whole-grain senbei
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

11. Global Senbei Rice Crackers Market, By Target Demographic, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Children
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Adults
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Health-conscious consumers
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Traditional snack enthusiasts
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

12. Global Senbei Rice Crackers Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Flavor Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Texture, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredients and Health Focus, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Target Demographic, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Flavor Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Texture, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredients and Health Focus, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Target Demographic, 2020-2032,( US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Flavor Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Texture, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020-2032,( US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredients and Health Focus, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Target Demographic, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Flavor Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Texture, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredients and Health Focus, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Target Demographic, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Flavor Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Texture, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredients and Health Focus, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Target Demographic, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • GCC Countries
    • Israel
    • South Africa
    • North Africa
    • Central Africa
    • Rest of Middle East

13. Competitive Landscape

• Kameda Seika Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Bourbon Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Calbee, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Glico Group
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Ito En, Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Yamazaki Baking Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Iwatsuka Confectionery Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Tanawachi Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Morinaga & Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Kobayashi Pharmaceutical Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Analyst Views

14. Section

• Research Methodology
• About us