泰国零嘴零食市场

到2025年，泰国的零嘴零食销售额将持续以金额为准。健康保健趋势和优质化企业推出新产品提供了机会，从而推动零嘴零食销售额的成长。然而，由于2025年经济放缓，市场销售成长将较前一年放缓。一些消费者正在减少在非必需零嘴零食上的支出。

本报告研究了泰国零嘴零食市场，提供了 2020 年至 2024 年的最新零售销售数据。报告还确定了领先的公司、品牌和零售商，并评估了消费者需求和销售成长背后的主要趋势和人口变化。

目录

目录和表格

执行摘要

竞争格局

• 通路开发
• 零嘴零食的走向

市场数据

免责声明

来源

泰巧克力糖果甜点

主要调查结果

2025年的发展

• 成本上升和产品创新影响巧克力糖果甜点的需求
• 泰国乐天强劲成长，雀巢扩大领先优势
• 便利商店主导销售，超级市场则专注于提供优质产品

前景与机会

• 可可价格上涨将影响创新和可负担性策略
• 品牌可能会利用粉丝行销来提高销量
• 健康趋势推动了对更健康、更黑的巧克力的需求

类别数据

泰国胶

主要调查结果

2025年的发展

• 由于其他类别的竞争和产品限制，口香糖销量正在下降
• Dentyne 的成功让亿滋国际占据领先地位
• 大卖场引领分销，超级市场成长强劲

前景与机会

• 由于竞争和创新有限，口香糖市场预计将停滞不前
• 需求下降导致公司数量减少和品牌停产
• 专注于健康和美丽将创新转向功能性益处

类别数据

泰式糖果甜点

主要调查结果

2025年的发展

• 软糖和果冻透过创新口味和形式推动成长
• 亿滋国际保持领先，Sunsu 透过粉丝行销实现快速成长
• 小型本地杂货店引领销售，超级市场成长迅速

前景与机会

• 消费者健康意识增强，无糖创新产品的需求增加
• 品牌利用名人代言来吸引粉丝注意并推动销售
• 健康和美容趋势推动糖果糖果甜点创新

类别数据

泰国甜饼干、零嘴零食、水果零嘴零食

主要调查结果

2025年的发展

• 不断发展的健康趋势推动蛋白质和能量棒的成长
• URC 的多样性和 KCG 对健康的关注将决定市场需求
• 大卖场推动销售，电子商务强劲成长

前景与机会

• 高品质原料的需求推动优质化趋势
• 品牌合作和角色授权推动创新
• 健康福祉成为新产品开发和行销的重点

类别数据

泰式冰淇淋

主要调查结果

2025年的发展

• 由于经济因素以及来自散装冰淇淋的竞争，泰国冰淇淋市场正在萎缩
• 联合利华引领潮流，Chomthana 受益于创新和趣味行销
• 小型本地杂货店在分销领域占据主导地位，电子商务成为最具活力的管道

前景与机会

• 冰淇淋将受益于新口味和新形式的优质化
• 推出季节性和合作产品推动创新
• 公司响应对更健康冰淇淋选择的需求

类别数据

泰国风味小吃

主要调查结果

2025年的发展

• 高蛋白饮食风潮兴起，肉食零食销售增加
• 百事可乐旗下乐事品牌以丰富且价格实惠的产品线引领潮流
• 大卖场是咸味小吃最大、最活跃的通路

前景与机会

• 健康趋势推动新型态咸味零食产品的发展
• 经济放缓可能影响需求并导致通膨萎缩
• 提案的钠税可能会重塑泰国的零嘴零食市场

类别数据

Sales of snacks in Thailand have continued to grow in current value terms in 2025. The health and wellness trend and premiumisation have created opportunities for players to launch new products, which has helped to drive sales growth in snacks. However, the economy has stagnated in 2025, resulting in slower market growth in volume terms than in the previous year. Some consumers have reduced their spending on snacks which are considered as non-essential products. Moreover, the rising cost of the...

Euromonitor International's Snacks in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2020-2025
• Table 2 Sales of Snacks by Category: Value 2020-2025
• Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
• Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Snacks: % Value 2021-2025
• Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Snacks by Format: % Value 2020-2025
• Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
• Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising costs and product innovation informs demand for chocolate confectionery
• Nestle's increases its lead while Thai Lotte sees dynamic growth
• Convenience stores lead sales while supermarkets focus on premium offerings

PROSPECTS AND OPPORTUNITIES

• Rising cocoa prices set to inform innovation and affordability strategies
• Brands likely to continue leveraging fan marketing to boost sales
• Health and wellness trend boosting demand for healthier and dark chocolate options

CATEGORY DATA

• Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
• Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
• Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

GUM IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Gum sales slump due to competition from other categories and product limitations
• Mondelez leads thanks to Dentyne's success
• Hypermarkets leads distribution while supermarkets show dynamic growth

PROSPECTS AND OPPORTUNITIES

• Gum poised for stagnation due to limited competition and innovation
• Fewer players and brand discontinuations as demand falls
• Focus on health and beauty shifts innovation towards functional benefits

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2020-2025
• Table 26 Sales of Gum by Category: Value 2020-2025
• Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
• Table 28 Sales of Gum by Category: % Value Growth 2020-2025
• Table 29 Sales of Gum by Flavour: Rankings 2020-2025
• Table 30 NBO Company Shares of Gum: % Value 2021-2025
• Table 31 LBN Brand Shares of Gum: % Value 2022-2025
• Table 32 Distribution of Gum by Format: % Value 2020-2025
• Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
• Table 34 Forecast Sales of Gum by Category: Value 2025-2030
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

SUGAR CONFECTIONERY IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Gummies and jellies driving growth with innovative flavours and formats
• Mondelez retains the lead while Sunsu grows rapidly through fan Marketing
• Small local grocers lead sales but supermarkets seeing rapid growth

PROSPECTS AND OPPORTUNITIES

• Consumer health awareness should fuel demand for sugar-free innovations
• Brands to utilise celebrity endorsements to engage fans and boost sales
• Health and beauty trends set to drive innovation in sugar confectionery

CATEGORY DATA

• Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
• Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
• Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Protein/energy bars driving growth amidst developing health trends
• URC's variety and KCG's health and wellness focus shaping market demand
• Hypermarkets lead sales while e-commerce seeing strong development

PROSPECTS AND OPPORTUNITIES

• Demand for high-quality ingredients set to fuel premiumisation trend
• Brand collaborations and character licensing set to drive innovation
• Health and wellbeing set to be a focus of new product development and marketing

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
• Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
• Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
• Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
• Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

ICE CREAM IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Thailand's ice cream market declines due to economic factors and competition from unpackaged ice cream
• Unilever leads while Chomthana benefits from innovation and fan marketing
• Small local grocers leads distribution while e-commerce is the most dynamic channel

PROSPECTS AND OPPORTUNITIES

• Ice cream set to benefit from premiumisation with new flavours and formats
• Seasonal and collaborative product introductions set to drive innovation
• Players responding to the call for healthier ice cream options

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2020-2025
• Table 70 Sales of Ice Cream by Category: Value 2020-2025
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
• Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
• Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
• Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
• Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
• Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

SAVOURY SNACKS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales rise with meat snacks benefiting from trend towards high protein diets
• Pepsi-Cola's Lay's brand leads with its extensive and affordable product line
• Hypermarkets the largest and most dynamic distribution channel in savoury snacks

PROSPECTS AND OPPORTUNITIES

• Health trends set to spur new product development in savoury snacks
• Economic slowdown could impact demand and lead to shrinkflation
• Proposed sodium tax would reshape Thailand's savoury snacks market

CATEGORY DATA

• Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
• Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
• Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030