燕麦零食市场－2025-2030年预测

预计燕麦零食市场将从 2025 年的 247.43 亿美元成长到 2030 年的 313.74 亿美元，复合年增长率为 4.86%。

受消费者健康意识显着提升的推动，燕麦零食市场正经历显着成长。这一增长得益于多种主要饮食趋势的融合、慢性病患病率的上升以及製造商的策略性产品创新。提案的核心价值在于其富含维生素、抗氧化剂、矿物质和膳食纤维，这正是其市场吸引力的基础。

主要成长要素

推动市场扩张的核心动力之一是消费者对产品标籤意识的不断提高。零食产业正经历重大变革，大量产品标榜清洁透明的标籤。製造商们密切关注着这些趋势，意识到洁净标示认证对于产品供应和市场接受度至关重要。非营利组织也透过严格的程序确保消费品不含对健康有害的物质，进一步推动了这一趋势的发展。如今，人们的关注点已不再局限于简单的营养成分，而是扩展到原料的纯度和质量，这使得标籤标註成为一个关键的竞争领域。

在产品领域，燕麦饼干已成为一个蓬勃发展的类别。其受欢迎的原因在于营养丰富且饱腹感强，使其成为健康又实惠的零食选择。燕麦饼干的宣传重点也显着扩展，涵盖了食品安全核准、不含小麦、低糖、无添加剂和不含反式脂肪等特性。其中，不含反式脂肪尤其重要，因为科学研究显示反式脂肪与有害胆固醇水平密切相关。将燕麦饼干定位为在众多美味饼干中更健康的选择，使其在包装燕麦零食市场中占据了相当大的份额。

此外，人们饮食习惯向植物性饮食和纯素饮食的广泛转变，催生了对符合这些生活方式的健康零食的巨大需求。这一趋势与消费者对有机、多谷物和全谷谷物零食的普遍偏好不谋而合。燕麦零食恰好符合这些类别，使生产商能够透过单一产品满足多种消费者需求。经济实惠的生产成本也增强了其吸引力，使其能够实现全球成长和扩充性，同时满足不断变化的消费者期望。

这些市场动态是由人们对能够应对特定健康挑战的机能性食品日益增长的需求所驱动的。糖尿病、心血管疾病、肥胖症和其他慢性疾病的高发生率促使人们在日常饮食中摄取更多燕麦。燕麦中富含的可溶性膳食纤维β-葡聚醣被认为是一种关键的功能性成分，有助于促进肠道健康菌丛的生长，改善消化，并降低有害胆固醇和血糖值。大众对这些健康益处的认识不断提高，加上对高胆固醇等普遍问题的担忧，预计将进一步增加对健康餐点和点心的需求。燕麦製品有望满足这项需求。

区域市场展望

燕麦零食市场的地理分布因地区而异，呈现不同的市场机会。

北美预计将成为关键市场，并有望保持成长动能。该地区拥有庞大的健康意识消费者群体，这直接推动了对健康食品的需求。北美零食製造商正积极响应这一不断增长的需求，持续改进和创新其产品线。市场竞争激烈，主要企业之间的竞争也促进了健康零食的普及。应对竞争的关键策略是重新调整产品系列的优先级，以满足消费者多样化的需求并扩大基本客群。领导品牌正特别关注燕麦类零食，包括早餐食品、点心棒和其他便捷形式的产品，以巩固其市场地位。

同时，亚太地区预计在整个预测期内将实现盈利成长。这一前景得益于多项因素，包括都市化加快导致文明病的增加，从而提升了人们对健康饮食习惯的意识。此外，食品加工技术的不断进步、人均消费量的增长以及受过良好教育、日益关注营养选择的千禧世代人口的增加，进一步扩大了亚太地区的市场潜力。这些因素共同为燕麦基休閒食品的普及和发展创造了极其有利的环境。

本报告的主要优势：

• 深入分析：提供对主要和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、行业垂直领域和其他细分市场。
• 竞争格局：了解全球主要参与者的策略倡议，并了解透过正确的策略进入市场的机会。
• 市场驱动因素与未来趋势：探索推动市场的动态因素和关键趋势，以及它们将如何塑造未来的市场发展。
• 可操作的建议：利用这些见解，在动态环境中做出策略决策，并开拓新的商机和收入来源。
• 受众广泛：适用于Start-Ups、研究机构、顾问公司、中小企业和大型企业，且经济实惠。

你打算用它来做什么？

产业与市场分析、机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法规结构及影响、新产品开发、竞争情报

研究范围：

• 2022年至2024年的历史数据和2025年至2030年的预测数据
• 成长机会、挑战、供应链前景、法规结构与趋势分析
• 竞争定位、策略和市场占有率分析
• 按业务板块和地区分類的收入成长和预测评估，包括国家/地区
• 公司概况（策略、产品、财务资讯、关键发展等）

目录

第一章执行摘要

第二章市场概述

• 市场概览
• 市场定义
• 调查范围

第三章 商业情境

• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析
• 产业价值链分析
• 政策和法规
• 策略建议

第四章 技术展望

5. 全球燕麦基零食市场（依产品类型划分）

• 介绍
• 点心棒
• 噗
• 饼干
• 饼干和糖果甜点
• 其他的

6. 全球燕麦基零食市场按分销管道划分

• 介绍
• 在线的
• 离线
  • 超级市场/大卖场
  • 便利商店
  • 其他的

7. 全球燕麦基零食市场（按应用领域划分）

• 介绍
• 住宅
• 商业的
  • 餐厅和咖啡馆
  • 美食广场
  • 其他的

8. 全球燕麦零食市场（按地区划分）

• 介绍
• 北美洲
  • 依产品类型
  • 透过分销管道
  • 透过使用
  • 按国家/地区
    • 美国
    • 加拿大
    • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他的
• 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 其他的
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 以色列
  • 其他的
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 印尼
  • 泰国
  • 其他的

第九章 竞争格局与分析

• 主要企业和策略分析
• 市占率分析
• 合併、收购、协议和合作
• 竞争对手仪錶板

第十章：公司简介

• General Mills Inc.
• Kellanova
• Nairn Oatcakes
• PepsiCo, Inc.
• Abbott Laboratories
• Simply Delicious, Inc.
• Britannia Industries
• SACO Foods Inc.
• Mondelez International
• Nestle

第十一章附录

• 货币
• 先决条件
• 基准年和预测年时间表
• 相关人员的主要收益
• 调查方法
• 简称

Oat-Based Snacks Market is projected to expand at a 4.86% CAGR, achieving USD 31.374 billion by 2030 from USD 24.743 billion in 2025.

The oat-based snacks market is experiencing significant growth, propelled by a fundamental shift in consumer priorities towards health and wellness. This expansion is driven by the convergence of several key dietary trends, increased prevalence of chronic health conditions, and strategic product innovation by manufacturers. The core value proposition of oats, recognized as a rich source of vitamins, antioxidants, minerals, and fibers, forms the foundation of the market's appeal.

Primary Growth Drivers

A central driver of market expansion is the heightened consumer consciousness regarding product label claims. The snacking landscape has undergone a substantial transformation, with a surge in products that prominently feature clean and transparent labeling. Manufacturers are responding by delving deeply into these trends, recognizing that clean label certification is crucial for product delivery and market acceptance. This movement is further reinforced by the activities of non-profit organizations, which employ stringent procedures to guarantee that consumer goods are free from harmful substances with detrimental health effects. The emphasis has moved beyond mere nutritional content to include the purity and quality of ingredients, making label claims a critical competitive battleground.

Within the product landscape, oat-based cookies have emerged as a category gaining huge demand. Their popularity is anchored in their nutritional benefits and their ability to satisfy hunger for extended periods, positioning them as a viable and wholesome snack option. The label claims for oat-based cookies have expanded significantly to include attributes such as being approved by food safety authorities, wheat-free, low in sugar, free from additional additives, and containing no trans-fat. The latter is particularly significant, as scientific research links trans-fat to adverse cholesterol profiles. The positioning of these cookies as a healthier alternative within the indulgent cookie category has allowed them to capture a substantial portion of the packaged oat snacks available on the market.

The broader shift in eating patterns towards plant-based and vegan diets has also generated a pronounced need for wholesome snacks that align with these lifestyles. This trend dovetails with popular customer preferences for organic, multigrain, and wholegrain snack options. Oat-based snacks naturally fit within these categories, enabling manufacturers to meet multiple consumer demands with a single product type. Their affordable manufacturing costs further enhance their appeal, allowing for global growth and scalability while satisfying evolving consumer expectations.

Underpinning these market dynamics is the growing need for functional foods that address specific health concerns. There has been a rising incorporation of oats into daily meals driven by the high incidence of conditions such as diabetes, cardiovascular disease, obesity, and other chronic ailments. The beta-glucan soluble fiber found in oats is considered a key functional component, credited with increasing healthy gut bacteria, enhancing the digestive system, and lowering levels of harmful cholesterol and blood sugar. Growing public awareness of these health benefits, coupled with concerns over widespread issues like elevated cholesterol levels, is anticipated to further increase the demand for healthy meals and snacks, with oat-based products positioned to capture this demand.

Geographical Market Outlook

The geographical distribution of the oat-based snacks market highlights distinct regional opportunities.

North America is projected to be the prominent market and is anticipated to maintain its momentum. The region boasts a sizable population of health-conscious consumers, which directly drives demand for healthy food options. Snack manufacturers in North America are actively addressing this growing demand by continuously improving and innovating their product offerings. The market is characterized by intense competition among major corporations, which in turn acts as a catalyst for the introduction of healthier snacks. A key strategic response to this competition has been the reprioritization of product portfolios to meet diverse consumer needs and expand the customer base. Major brands are focusing specifically on oat-based snacks, including breakfast foods, snack bars, and other convenient formats, to solidify their market position.

Conversely, the Asia-Pacific region is anticipated to witness highly profitable growth prospects throughout the projected period. This outlook is supported by several factors, including ongoing urbanization, which has contributed to an increased prevalence of various lifestyle-related illnesses. This has created a burgeoning awareness of dietary health. The market potential in Asia-Pacific is further amplified by continuous improvements in food processing technologies, rising per capita consumption, and a growing population of educated millennials who are increasingly attentive to nutritional choices. These factors collectively create a fertile environment for the adoption and growth of oat-based snack products.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

• GLOBAL OAT-BASED SNACKS MARKET BY PRODUCT TYPE
• Snack Bars
• Puffs
• Cookies
• Crakers & Toasties
• Others
• GLOBAL OAT-BASED SNACKS MARKET BY DISTRIBUTION CHANNEL
• Online
• Offline
• Supermarket/ Hypermarket
• Convenience Stores
• Others
• GLOBAL OAT-BASED SNACKS MARKET BY APPLICATION
• Residential
• Commercial
• Restaurants & Cafes
• Food Courts
• Others
• GLOBAL OAT-BASED SNACKS MARKET BY GEOGRAPHY
• North America
• By Product Type
• By Distribution Channel
• By Application
• By Country
• USA
• Canada
• Mexico
• South America
• By Product Type
• By Distribution Channel
• By Application
• By Country
• Brazil
• Argentina
• Others
• Europe
• By Product Type
• By Distribution Channel
• By Application
• By Country
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• By Product Type
• By Distribution Channel
• By Application
• By Country
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• By Product Type
• By Distribution Channel
• By Application
• By Country
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL OAT-BASED SNACKS MARKET BY PRODUCT TYPE

• 5.1. Introduction
• 5.2. Snack Bars
• 5.3. Puffs
• 5.4. Cookies
• 5.5. Crakers & Toasties
• 5.6. Others

6. GLOBAL OAT-BASED SNACKS MARKET BY DISTRIBUTION CHANNEL

• 6.1. Introduction
• 6.2. Online
• 6.3. Offline
  • 6.3.1. Supermarket/ Hypermarket
  • 6.3.2. Convenience Stores
  • 6.3.3. Others

7. GLOBAL OAT-BASED SNACKS MARKET BY APPLICATION

• 7.1. Introduction
• 7.2. Residential
• 7.3. Commercial
  • 7.3.1. Restaurants & Cafes
  • 7.3.2. Food Courts
  • 7.3.3. Others

8. GLOBAL OAT-BASED SNACKS MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Application
  • 8.2.4. By Country
    • 8.2.4.1. USA
    • 8.2.4.2. Canada
    • 8.2.4.3. Mexico
• 8.3. South America
  • 8.3.1. By Product Type
  • 8.3.2. By Distribution Channel
  • 8.3.3. By Application
  • 8.3.4. By Country
    • 8.3.4.1. Brazil
    • 8.3.4.2. Argentina
    • 8.3.4.3. Others
• 8.4. Europe
  • 8.4.1. By Product Type
  • 8.4.2. By Distribution Channel
  • 8.4.3. By Application
  • 8.4.4. By Country
    • 8.4.4.1. Germany
    • 8.4.4.2. France
    • 8.4.4.3. United Kingdom
    • 8.4.4.4. Spain
    • 8.4.4.5. Others
• 8.5. Middle East and Africa
  • 8.5.1. By Product Type
  • 8.5.2. By Distribution Channel
  • 8.5.3. By Application
  • 8.5.4. By Country
    • 8.5.4.1. Saudi Arabia
    • 8.5.4.2. UAE
    • 8.5.4.3. Israel
    • 8.5.4.4. Others
• 8.6. Asia Pacific
  • 8.6.1. By Product Type
  • 8.6.2. By Distribution Channel
  • 8.6.3. By Application
  • 8.6.4. By Country
    • 8.6.4.1. China
    • 8.6.4.2. India
    • 8.6.4.3. Japan
    • 8.6.4.4. South Korea
    • 8.6.4.5. Indonesia
    • 8.6.4.6. Thailand
    • 8.6.4.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Market Share Analysis
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Competitive Dashboard

10. COMPANY PROFILES

• 10.1. General Mills Inc.
• 10.2. Kellanova
• 10.3. Nairn Oatcakes
• 10.4. PepsiCo, Inc.
• 10.5. Abbott Laboratories
• 10.6. Simply Delicious, Inc.
• 10.7. Britannia Industries
• 10.8. SACO Foods Inc.
• 10.9. Mondelez International
• 10.10. Nestle

11. APPENDIX

• 11.1. Currency
• 11.2. Assumptions
• 11.3. Base and Forecast Years Timeline
• 11.4. Key Benefits for the Stakeholders
• 11.5. Research Methodology
• 11.6. Abbreviations