休閒食品市场规模、份额和成长分析（按产品、包装、分销和地区划分）－2026-2033年产业预测

预计到 2024 年，全球零食市场规模将达到 15.55 兆美元，到 2025 年将达到 16.02 兆美元，到 2033 年将达到 20.29 兆美元，预测期（2026-2033 年）的复合年增长率为 3%。

全球零食消费趋势正蓬勃发展，尤其是在成年人和年轻消费者群体中，他们越来越多地大量购买零食来缓解饥饿感。为了应对这一转变，製造商正在开发富含蛋白质、维生素和营养成分的零食，以满足消费者便捷的营养补充需求。消费者行为的改变促使他们更加重视美味、营养和永续的食品选择，以配合积极的生活方式，零食有望取代传统正餐。对便携性和便利性的需求正在推动市场成长，而优质化则推动了更健康、功能性更强的产品的创新。此外，在地化倡议，例如融入大胆辛辣的口味，迎合了不同的偏好，并支持了区域市场的扩张。便利性也推动了线上零食购买量的成长。

推动全球零食市场发展的因素

全球零食市场正经历显着成长，这主要得益于人们健康意识的增强和生活方式的改变，推动了对多样化零食的需求。消费者越来越多地用零食代替正餐，带动了对满足各种饮食偏好（包括纯素和无过敏原产品）的创新零食的需求激增。这种对更健康、更便捷零食选择的转变反映了更广泛的饮食习惯变化，促使製造商不断丰富产品线，以满足日益增长的消费者群体对便捷营养零食的需求。

全球零食市场面临的限制因素

全球零食市场成长可能受到价格波动和关键原料（如可可粉、奶油和奶粉）成本上涨的阻碍。随着这些必需原料价格的上涨，製造商在生产价格亲民的零食的同时，可能面临维持利润率的挑战。此外，消费者健康意识的增强可能会限制高碳水化合物零食的受欢迎程度，并促使消费者转向更健康的替代品。这种消费者偏好的转变可能会抑制传统零食品类的成长，并影响整体市场扩张。

全球零食市场趋势

全球零食市场正经历着向水果零食的显着转变，这主要得益于消费行为健康意识的增强以及对便捷营养食品需求的不断增长。水果零食由加工水果製成，形式多样，从软糖到耐嚼小块应有尽有，凭藉其宣称的健康益处和令人垂涎的口味，正日益受到消费者的青睐。食品科技的创新以及持续的研发投入，使得水果零食的产品更加丰富多元、更具吸引力且更易于取得。因此，预计水果零食的需求将进一步成长，这也反映了零食产业向更健康食品转型的大趋势。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价策略分析
• 监管分析
• 专利分析

全球休閒食品市场规模（按产品和复合年增长率划分）（2026-2033 年）

• 冷冻/冷藏
• 水果
• 麵包店
• 零嘴零食
• 糖果甜点
• 乳製品
• 其他的

全球休閒食品市场规模（按包装类型和复合年增长率划分）（2026-2033 年）

• 袋子和小袋
• 盒子
• 能
• 瓶子
• 其他的

全球休閒食品市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 超级市场/大卖场
• 便利商店
• 在线的
• 其他的

全球休閒食品市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• PepsiCo（US）
• Mondelez International（US）
• Nestle（Switzerland）
• Kellogg's（US）
• General Mills（US）
• The Hershey Company（US）
• Mars, Incorporated（US）
• Unilever（UK/Netherlands）
• Orkla ASA（Norway）
• Calbee（Japan）
• Meiji Holdings Co., Ltd.（Japan）
• Lotte Confectionery（South Korea）
• Orion Corp.（South Korea）
• Britannia Industries（India）
• Haldiram's（India）
• Intersnack Group（Germany）
• Lorenz Snack-World（Germany）
• Grupo Bimbo（Mexico）
• Arcor（Argentina）
• Pladis（UK）

结论与建议

Global Snacks Market size was valued at USD 15.55 Trillion in 2024 and is poised to grow from USD 16.02 Trillion in 2025 to USD 20.29 Trillion by 2033, growing at a CAGR of 3% during the forecast period (2026-2033).

The global snacking trend has gained traction, particularly among adults and younger consumers, who are increasingly purchasing snacks in bulk to stave off hunger. This shift has prompted manufacturers to develop snacks that are rich in protein, vitamins, and nutrients, catering to the demand for convenient on-the-go nourishment. As consumer behavior evolves, snack foods are poised to potentially replace traditional meals, with a focus on enjoyable, nourishing, and sustainable options that align with active lifestyles. The desire for portable and convenient snacks is driving market growth, while premiumization fosters innovation in healthier and more functional offerings. Additionally, localization efforts to incorporate bold, spicy flavors cater to diverse palates, further enhancing regional market expansion, alongside the rising trend of online snack purchases due to convenience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Snacks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Snacks Market Segments Analysis

Global Snacks Market is segmented by Product, Packaging, Distribution and region. Based on Product, the market is segmented into Frozen & Refrigerated, Fruit, Bakery, Savory, Confectionery, Dairy and Others. Based on Packaging, the market is segmented into Bag & Pouches, Boxes, Cans, Jars and Others. Based on Distribution, the market is segmented into Supermarket/Hypermarket, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Snacks Market

The Global Snacks market is experiencing significant growth driven by a heightened demand for diverse snacking options, fueled by growing health consciousness and evolving lifestyles. Consumers are increasingly replacing traditional meals with snacks, leading to a surge in demand for innovative products that cater to various dietary preferences, such as vegan and allergen-free options. This shift towards healthier and more convenient snack choices reflects broader changes in eating habits, motivating manufacturers to diversify their offerings in order to meet the needs of an ever-expanding consumer base eager for convenient and nutritious alternatives.

Restraints in the Global Snacks Market

The growth of the Global Snacks market is likely to be hindered by the volatility and increasing costs of key raw materials, including cocoa powder, butter, and milk powder. As these essential components become more expensive, manufacturers may face challenges in maintaining their profit margins while producing affordable snacks. Additionally, a rising consciousness among consumers regarding health and wellness can limit the popularity of high-carbohydrate snack options, leading to a shift in demand toward healthier alternatives. This evolving consumer preference may restrict the traditional snack category's growth and impact overall market expansion.

Market Trends of the Global Snacks Market

The global snacks market is witnessing a significant shift towards fruit snacks, driven by a surge in health-conscious consumer behavior and an increasing demand for convenient, nutritious options. These snacks, often crafted from processed fruits and available in various forms such as gummies and chewy bites, are gaining traction due to their perceived health benefits and appetizing flavors. Innovations in food technology and ongoing research and development efforts are enhancing product offerings, making them more appealing and accessible. As a result, the demand for fruit snacks is expected to flourish, reflecting broader trends in the snacking sector favoring healthier alternatives.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Strategy Analysis
• Regulatory Analysis
• Patent Analysis

Global Snacks Market Size by Product & CAGR (2026-2033)

• Market Overview
• Frozen & Refrigerated
• Fruit
• Bakery
• Savory
• Confectionery
• Dairy
• Others

Global Snacks Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Bag & Pouches
• Boxes
• Cans
• Jars
• Others

Global Snacks Market Size by Distribution & CAGR (2026-2033)

• Market Overview
• Supermarket/Hypermarket
• Convenience Stores
• Online
• Others

Global Snacks Market Size & CAGR (2026-2033)

• North America (Product, Packaging, Distribution)
  • US
  • Canada
• Europe (Product, Packaging, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Packaging, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Packaging, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Packaging, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• PepsiCo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg's (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orkla ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calbee (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Confectionery (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orion Corp. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haldiram's (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intersnack Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lorenz Snack-World (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Bimbo (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arcor (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pladis (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations