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市场调查报告书
商品编码
1880440
传统餐点点心市场预测至2032年:按产品类型、通路、消费者群体和地区分類的全球分析Snackification of Traditional Meals Market Forecasts to 2032 - Global Analysis By Product Type, Distribution Channel, Consumer Demographics and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球传统餐点零食市场价值将达到 1,468.8 亿美元,到 2032 年将达到 2,517.2 亿美元,预测期内复合年增长率为 8.0%。
随着快节奏的都市生活,人们越来越倾向于选择更快捷、更灵活的食物,而将传统餐点製成零食代表着现代饮食习惯的转变。消费者不再满足于享用精緻的正餐,而是选择灵感源自熟悉传统食谱的便利营养点心。这些现代零食形式兼具方便携带、易于控制份量的优点,同时保留了传统风味的精髓。尤其年轻一代,因其多样化的选择和健康理念而备受青睐。在食材、包装和功能性营养创新的推动下,传统食物作为零食的重新诠释正在改变人们的日常消费模式,并重新定义传统美食在快节奏生活中的定位。
根据欧睿国际(Euromonitor International,2025)的数据,到2024年,17%的美国成年人将用零食代替正餐,高于2023年的14%。在英国,这一比例将从2023年的10%上升到2024年的13%。新加坡、加拿大和巴西等国用轻食代替正餐的比例也增加了3%。
以便利性为优先的消费成长
便利性是推动人们选择传统餐点作为点心的最重要因素之一,因为现代消费者追求的是快速、便携且省时的食物。忙碌的日常生活和不规则的饮食习惯促使人们用方便携带的传统菜餚来代替繁复的正餐。这些便捷的食用方式让消费者无需花费大量时间即可享受到异国风味。因此,各大品牌纷纷推出越来越多以传统食谱为灵感的便携式即食食品。如今,便利性比以往任何时候都更影响着人们的饮食选择,而零食式的传统食品正成为人们快速获得美味营养的首选。
生产和包装成本不断上涨
生产和包装成本的上涨是传统餐点零食市场的主要阻碍因素。将复杂的传统菜餚转化为方便携带的小包装需要复杂的製作流程和昂贵的包装解决方案。许多传统食谱需要多种食材和精细的烹饪技巧,因此将其转化为统一规格的零食成本很高。为了确保保质期、保持口感并保留其原汁原味,需要使用复杂且通常价格较高的包装材料。此外,单一包装单元数量的增加会推高包装体积和总成本。这些财务压力会影响利润率,并导致产品价格上涨。这可能会减少传统零食的供应,并延缓其被消费者广泛接受。
对洁净标示和功能性零食的需求不断增长
消费者对成分洁净标示、功能性零食的兴趣日益浓厚,这为传统餐食零食市场带来了巨大的增长机会,因为他们更倾向于选择配料简单、有益健康的产品。传统零食可以添加全谷谷物、天然蛋白质、草药和营养成分,以满足注重健康的消费者的需求。透过提供改善消化、增强免疫力和持久能量等益处,品牌可以吸引那些追求健康零食的消费者。在加工食品受到日益严格的审查之际,洁净标示的产品能够提升品牌信誉度,增强消费者忠诚度。这为将传统饮食文化与现代功能性营养相结合创造了机会,从而推动市场在不同地区的扩张。
市场饱和与激烈竞争
市场饱和度的提高和竞争压力的加剧对传统餐食零食市场构成了重大威胁,众多区域性和国际性公司正迅速推出具有文化特色的零食产品。同质化产品的氾滥使得品牌难以脱颖而出。大型公司拥有更强大的资源、供应链和促销能力,这使得小型品牌处于劣势。为了保持竞争力,企业必须不断创新,但这会推高成本并压缩利润空间。口味的重复和价格战也会削弱产品的独特性。在日益激烈的竞争中,品牌可能面临知名度下降、需求成长放缓和客户维繫降低等问题。
感染疾病为传统餐点零食市场带来了挑战与机会。初期,交通中断、劳动力短缺和原材料供应不稳定导致生产延误和市场活动减少。随后,消费者习惯逐渐转变,对易于储存、方便在家食用的传统餐点零食的需求增加,在充满不确定性的时期,这些零食能带来慰藉和熟悉感。在家工作的普及增加了人们的零食消费机会,激发了人们对适量、方便食用的传统零食的兴趣。在实体店营业受限的情况下,电子商务的扩张在改善产品分销方面发挥了关键作用。儘管营运挑战依然存在,但疫情最终加速了人们对便利、怀旧零食的需求,以满足不断变化的生活方式需求。
预计在预测期内,即食包装零食细分市场将占据最大的市场份额。
由于即食包装零食具有无与伦比的便利性、便携性和即时供应的特点,预计在预测期内将占据最大的市场份额。这些产品成功地将传统菜餚转化为方便易食的形式,满足了那些渴望品嚐地道风味却又不想费时烹饪的消费者的生活方式。该品类在零售通路中占据稳固地位,线上通路不断拓展,并持续开发以地方香辛料和传统食材为特色的产品。其保质期长、易于食用且符合快节奏的生活方式,使其深受从年轻人到老年人的广大消费者的喜爱。随着零食日益融入日常生活,即食传统零食在市场偏好和普及方面继续保持主导。
预计在预测期内,线上/电子商务领域的复合年增长率将最高。
在数位化不断提高和消费者对便利性的需求日益增长的推动下,预计线上/电子商务领域在预测期内将实现最高成长率。消费者被在家订购传统零食的便利性、丰富的商品选择以及购买前查看客户评价所吸引。这些平台使品牌能够拓展新市场,服务细分客户群,而无需完全依赖实体店。订阅盒、限时优惠和个人化促销等功能有助于增强客户参与和忠诚度。网路购物的快速、灵活和安全正在改变消费者的购买习惯,使电子商务成为传统零食成长最快的销售管道。
预计北美将在预测期内占据最大的市场份额。这主要得益于消费者对便捷即食食品的需求以及完善的零售和物流系统。快节奏的都市区方式、不断增长的劳动力以及繁忙的日程安排,都推动了人们对便捷便携的传统零食的需求。高效的低温运输基础设施和广泛的分销网络确保了产品的新鲜度和广泛的供应。消费者健康意识的提高、对份量控制产品的兴趣以及创新口味的涌现,也进一步推动了市场成长。此外,该地区还受益于许多领先品牌、广泛的线上零售通路以及创新产品推出。这些因素的综合作用将使北美在传统休閒食品市场占据最大的市场份额。
预计亚太地区在预测期内将实现最高的复合年增长率,这主要得益于都市化、可支配收入的增长以及饮食习惯的改变。年轻消费者忙碌的生活方式推动了便携式即食零食的需求,这类零食既保留了传统风味,又兼具现代便利性。线上零售平台、现代超级市场的扩张以及国际饮食文化的普及,进一步推动了这一趋势在大都会圈和新兴都市地区的成长。人们对健康和功能性食品的日益关注,以及控制份量零食的流行,也促进了市场成长。文化多样性、零食形式的创新以及庞大的人口基数,共同造就了亚太地区传统餐点零食市场成长最快的地区,为品牌带来了巨大的机会。
According to Stratistics MRC, the Global Snackification of Traditional Meals Market is accounted for $146.88 billion in 2025 and is expected to reach $251.72 billion by 2032 growing at a CAGR of 8.0% during the forecast period. Snackification of traditional meals represents a growing transformation in contemporary eating behaviors as hectic schedules and urban living push people toward faster, more flexible food choices. Instead of sitting down for elaborate, time-intensive dishes, consumers are opting for compact, nutritious snacks inspired by familiar cultural recipes. These modern snack formats preserve the essence of traditional flavors while offering convenience, portability, and portion control. Younger generations, in particular, gravitate toward these options for their versatility and health-focused appeal. With rising innovation in ingredients, packaging, and functional nutrition, snack-based reinterpretations of heritage foods are reshaping everyday consumption patterns and redefining how traditional cuisine fits into fast-paced lifestyles.
According to Euromonitor International (2025), data indicates that 17% of adult Americans replaced meals with snacks in 2024, up from 14% in 2023. In the UK, the share rose from 10% in 2023 to 13% in 2024. Other countries like Singapore, Canada, and Brazil also saw a 3% increase in meal replacement with snacks.
Increasing convenience-driven consumption
Convenience has become one of the strongest catalysts behind the growing snackification of traditional meals, as modern consumers seek foods that offer speed, portability, and minimal effort. Busy daily routines and irregular eating patterns encourage people to replace elaborate dishes with compact versions of traditional favorites that can be eaten on the move. These user-friendly formats let consumers stay connected to cultural flavors without the time commitment required for standard meals. In response, brands are launching easy-to-carry, ready-made options inspired by heritage recipes. As convenience shapes food choices more than ever, snack-style traditional products are emerging as go-to options for quick, flavorful nourishment.
Higher production and packaging costs
Rising production and packaging expenses pose a strong limitation to the snackification of traditional meals market, as adapting elaborate traditional dishes into smaller, convenient formats involves complex processing steps and costly packaging solutions. Many heritage recipes include diverse ingredients and detailed cooking techniques, making it expensive to convert them into uniform snack portions. Ensuring shelf life, maintaining texture, and protecting authentic flavors require advanced, often premium, packaging materials. Additionally, the need for multiple individually packed units increases packaging quantity and overall costs. These financial pressures impact profit margins and can elevate product prices, making snackified traditional foods less accessible and slowing broader consumer adoption.
Rising demand for clean-label and functional snacks
Surging interest in clean-label and functional snacking provides a significant growth avenue for the snackification of traditional meals market, as consumers prefer simple ingredients and health-enhancing formulations. Traditional snack formats can be enriched with whole grains, natural proteins, herbs, and nutrient-dense ingredients to meet wellness requirements. By offering benefits such as improved digestion, immune support, or long-lasting energy, brands can attract health-oriented shoppers seeking purposeful snacking. Clean-label claims also enhance credibility and strengthen consumer loyalty amid rising scrutiny of processed foods. This creates an opportunity to merge traditional culinary heritage with modern functional nutrition, boosting market expansion across diverse regions.
Market saturation and intense competition
Rising market saturation and growing competitive pressure represent a major threat to the snackification of traditional meals market, as numerous regional and international companies continue to roll out culturally inspired snack products. The increasing number of similar offerings makes it difficult for brands to stand out. Larger corporations benefit from superior resources, supply chains, and promotional capabilities, putting smaller brands at a disadvantage. To stay relevant, companies must constantly innovate, which raises costs and compresses profit margins. Repetitive flavor concepts and price-driven competition also diminish product uniqueness. As rivalry intensifies, brands may face declining visibility, slower demand growth, and weakened customer retention.
COVID-19 produced both setbacks and opportunities for the snackification of traditional meals market. In the early stages, disruptions in transportation, workforce shortages, and ingredient instability caused production delays and reduced market activity. Gradually, consumer habits shifted as households sought easy-to-store, easy-to-eat snack versions of traditional dishes that provided familiarity and comfort during uncertainty. Work-from-home routines boosted snacking occasions, leading to higher interest in portion-friendly, ready-to-eat cultural snacks. E-commerce expansion played a key role in improving product reach when physical stores faced restrictions. Although operational challenges persisted, the pandemic ultimately accelerated demand for convenient, nostalgic snack formats aligned with evolving lifestyle needs.
The ready-to-eat packaged snacks segment is expected to be the largest during the forecast period
The ready-to-eat packaged snacks segment is expected to account for the largest market share during the forecast period due to their unmatched ease, portability, and instant usability. They successfully convert traditional dishes into quick-grab formats that fit the routines of consumers seeking authentic tastes without cooking effort. This category enjoys strong placement across retail channels, expanding online availability, and steady product experimentation using regional spices and heritage ingredients. Their long storage stability, simple handling, and compatibility with fast-paced lifestyles make them appealing to both younger and older consumers. As snacking becomes more integrated into daily living, ready-to-eat traditional snack options continue to dominate market preference and adoption.
The online/e-commerce segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online/e-commerce segment is predicted to witness the highest growth rate, fueled by increasing digital adoption and consumer demand for convenience. Shoppers are drawn to the ability to order traditional snack foods from home, explore a wide range of products, and access customer reviews before making decisions. These platforms enable brands to enter new regions and serve niche audiences without relying solely on brick-and-mortar stores. Features like subscription boxes, limited-time offers, and personalized promotions strengthen engagement and loyalty. The speed, flexibility, and safety of online shopping have transformed buying habits, positioning e-commerce as the most rapidly expanding distribution channel for snackified traditional meals.
During the forecast period, the North America region is expected to hold the largest market share, primarily driven by consumer demand for convenient, ready-to-eat options and robust retail and logistics systems. Fast-paced urban lifestyles, greater workforce engagement, and busy schedules increase the need for quick, portable traditional snacks. Efficient cold chain infrastructure and widespread distribution networks ensure products remain fresh and widely accessible. Consumers' growing interest in health, portion-controlled products, and novel flavors further promotes market growth. The region also benefits from the presence of leading brands, extensive online retail channels, and innovative product launches. These factors collectively contribute to North America maintaining the largest market share for snackified traditional foods.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, propelled by urbanization, higher disposable incomes, and evolving eating habits. Busy lifestyles among younger consumers drive demand for portable, ready-to-eat snack options that combine traditional tastes with contemporary convenience. The expansion of online retail platforms, modern supermarkets, and exposure to international cuisines further stimulates adoption in both metropolitan and emerging urban centers. Rising awareness of health, functional benefits, and portion-controlled snacking adds to this growth. The combination of cultural diversity, innovation in snack formats, and strong population base makes Asia-Pacific the fastest-growing region for snackification of traditional meals, presenting significant opportunities for brands.
Key players in the market
Some of the key players in Snackification of Traditional Meals Market include Tao Kae Noi, Irvins Salted Egg, Jack 'n Jill, Zenko Superfoods, Kettle Gourmet, MARDI Sarawak, Kellogg's, Mars, PepsiCo, Mondelez International, Haldiram's, Balaji Wafers, Parle Products, Bikanervala Foods and ITC Limited.
In August 2025, Kellogg's becomes first Food Company to sign agreement eliminating toxic dyes from cereals. This agreement, reached with Texas Attorney General Ken Paxton, marks Kellogg's as the first major food manufacturer to enter a legally binding arrangement regarding the removal of toxic dyes, setting a significant precedent in the food and beverage sector.
In May 2025, PepsiCo and Yara have announced a long-term partnership for the supply of crop nutrition programs in Latin America to help decarbonize the food value chain, demonstrating Yara's ability to capitalize on its unique product portfolio by commercializing low carbon products profitably.
In August 2024, Mars, Incorporated and Kellanova announced that they have entered into a definitive agreement under which Mars has agreed to acquire Kellanova for $83.50 per share in cash, for a total consideration of $35.9 billion, including assumed net leverage. The transaction price represents a premium of approximately 44% to Kellanova's unaffected 30-trading day volume weighted average price and a premium of approximately 33% to Kellanova's unaffected 52-week high.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.