印尼零嘴零食市场

本报告研究了印尼的零嘴零食市场，提供了 2020 年至 2024 年的最新零售数据。报告还确定了领先的公司、品牌和零售商，并评估了消费者需求和销售成长背后的关键趋势和人口变化。

目录

目录和表格

执行摘要

• 2025 年的零嘴零食：整体情况
• 主要趋势（2025年）
• 竞争格局
• 通路开发
• 零嘴零食的走向

市场数据

免责声明

来源

印尼巧克力糖果甜点

主要调查结果

2025年的发展

• 新产品的推出促进了巧克力糖果甜点成长的復苏
• 2025年，Ceres 将开始恢復其在2024年这个艰难的年份失去的部分市场份额。
• 便利商店正在扩大其分销领先优势，但零售电子商务在低基数下也表现良好

前景与机会

• 随着製造商和消费者将注意力转向更小的包装尺寸，市场稳步成长
• 限量版和策略行销有望促进成长
• 预计健康类新品发布将会增加

类别数据

印尼胶

主要调查结果

2025年的发展

• 由于消费者习惯的改变，预计 2025 年口香糖的价值和销售量将持续下降
• 不凡帝范梅勒保持主导地位，而乐天集团则利用社交媒体和健康来增加销售和市场份额
• 消费者仍然依赖小吃店购买口香糖，但便利商店和零售电商正在兴起

前景与机会

• 由于价格上涨，口香糖价值略有增加，但销售量预计仍将持续下降。
• 伙伴关係和社群媒体宣传活动将成为吸引消费者的关键
• 需要满足年轻消费者的需求

类别数据

印尼糖果甜点

主要调查结果

2025年的发展

• 软糖和果冻在年轻人中尤其受欢迎，促进了成长
• 主要企业Yupi积极开发产品，扩大市场份额
• 便利商店成长强劲，但小型本地杂货店仍占主导地位

前景与机会

• 儘管面临糖价波动和竞争加剧等挑战，但预计仍将实现成长
• 建立情感连结和提供体验可以是吸引消费者的一种方式。
• 安全和健康对消费者来说可能很重要

类别数据

印尼甜饼干、零嘴零食和水果零嘴零食

主要调查结果

2025年的发展

• Wafers 透过新品发布和社群媒体活动推动活力
• 马约拉扩大领先优势，但 URC 印尼队在低位时感受到了活力
• 小型本地杂货店保持主导地位，而其他分销管道则占据份额

前景与机会

• 满足所有消费族群的需求，预计将实现强劲成长
• 需要将包装、伙伴关係和产品发布进行良好结合
• 奢侈品与健康产品的关联日益紧密

类别数据

印尼冰淇淋

主要调查结果

2025年的发展

• 创新和策略定价将推动2025年冰淇淋的成长，但成长速度将放缓
• 联合利华在新品产品推出和消费者参与度方面保持领先，而阿尔卑斯食品工业表现良好
• 便利商店凭藉其店铺规模和产品选择的多样性而处于领先地位。

前景与机会

• 持续的成长势头显而易见，尤其是那些以折扣价提供产品的不太知名的品牌。
• 优质化和口味创新预计将推动持续成长
• 多包装冰淇淋因单价低廉而日益流行

类别数据

印尼风味小吃

主要调查结果

2025年的发展

• 膨化零嘴零食维持强劲成长，品牌持续创新推动持续成长
• Garudafood 透过扩大产品阵容保持领先，而 Indofood 则凭藉创新产品取得优势
• 便利商店和电子商务零售商提供便利和低价，从小型本地杂货店抢占市场份额。

前景与机会

• 咸味零食新品牌和现有品牌的成长机会
• 品牌必须调整其产品、包装和传播方式以保持相关性
• 预测期内可能会更重视成年人

类别数据

In 2025, snacks in Indonesia is set to exhibit robust retail current value growth across the biggest categories, despite several macroeconomic challenges. The first half of the year was characterised by weakened consumer confidence and economic uncertainty, leading to cautious spending behaviour. Additionally, inflationary pressures and rising production costs posed significant challenges, compelling brands to carefully balance affordability with profitability. However, snacks is set to demonstr...

Euromonitor International's Snacks in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2020-2025
• Table 2 Sales of Snacks by Category: Value 2020-2025
• Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
• Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Snacks: % Value 2021-2025
• Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Snacks by Format: % Value 2020-2025
• Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
• Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• New launches contribute to rebound to growth for chocolate confectionery
• In 2025, Ceres starts to recover some of the share lost in a difficult year in 2024
• Convenience stores extends its lead of distribution, but retail e-commerce also performs well from a low base

PROSPECTS AND OPPORTUNITIES

• Steady growth as manufacturer and consumer focus moves to smaller pack sizes
• Limited editions and strategic marketing set to contribute to growth
• An increasing number of launches expected to have a focus on health
• Summary 2 Other Chocolate Confectionery by Product Type: 2025

CATEGORY DATA

• Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
• Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
• Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

GUM IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Changing consumer habits drive continued value and volume decline for gum in 2025
• Perfetti Van Melle maintains its dominance, but Lotte Group leverages social media and health to see sales and share growth
• Consumers still value warung for purchasing gum, but convenience stores and retail e-commerce see a rising trend

PROSPECTS AND OPPORTUNITIES

• Volume decline set to continue for gum, despite price rises driving slight value growth
• Partnerships and social media campaigns will be important to engage with consumers
• A need to align with the demands of younger consumers

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2020-2025
• Table 26 Sales of Gum by Category: Value 2020-2025
• Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
• Table 28 Sales of Gum by Category: % Value Growth 2020-2025
• Table 29 Sales of Gum by Flavour: Rankings 2020-2025
• Table 30 NBO Company Shares of Gum: % Value 2021-2025
• Table 31 LBN Brand Shares of Gum: % Value 2022-2025
• Table 32 Distribution of Gum by Format: % Value 2020-2025
• Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
• Table 34 Forecast Sales of Gum by Category: Value 2025-2030
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

SUGAR CONFECTIONERY IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Gummies and jellies drives growth, as these are particularly popular among the younger population
• Leading player Yupi extends its share due to active product development
• Convenience stores rises strongly, although small local grocers continues to dominate

PROSPECTS AND OPPORTUNITIES

• Growth anticipated despite challenges of fluctuating sugar prices and rising competition
• Creating an emotional connection and offering experiences could be ways to attract consumers
• Safety and health and wellness likely to be important to consumers
• Summary 3 Other Sugar Confectionery by Product Type: 2025

CATEGORY DATA

• Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
• Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
• Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wafers drives dynamism thanks to launches and social media activity
• Mayora extends its lead, but URC Indonesia sees dynamism from a low base
• Although small local grocers maintains its dominance, other distribution channels are taking share

PROSPECTS AND OPPORTUNITIES

• Robust growth anticipated by catering to all consumer groups
• The need to successfully combine packaging, partnerships, and product launches
• Premium and health-related products set to be increasingly relevant

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
• Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
• Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
• Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
• Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

ICE CREAM IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Innovation and strategic pricing drive growth in ice cream in 2025, although at a slower rate
• Unilever maintains its lead with launches and consumer engagement, while Alpen Food Industry performs well
• Convenience stores takes the lead due to widespread outlets and broad product range

PROSPECTS AND OPPORTUNITIES

• Continued growth momentum, particularly for less established brands with their discounted offerings
• Premiumisation and flavour innovation expected to contribute to continued growth
• Multipack ice cream set to see a rising trend due to the economical price per unit

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2020-2025
• Table 70 Sales of Ice Cream by Category: Value 2020-2025
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
• Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
• Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
• Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
• Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
• Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

SAVOURY SNACKS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Constant brand innovation drives continued growth, with puffed snacks still performing well
• Garudafood expands its product range and maintains its lead, but Indofood excels with innovative products
• Convenience stores and retail e-commerce offer convenience and low prices, taking share from small local grocers

PROSPECTS AND OPPORTUNITIES

• Growth opportunities for new and existing brands in savoury snacks
• Brands will need to adapt their products, packaging, and communication to remain relevant
• The adult demographic likely to see a greater focus over the forecast period
• Summary 4 Other Savoury Snacks by Product Type: 2025

CATEGORY DATA

• Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
• Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
• Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030