菲律宾零嘴零食市场

预计到2025年，菲律宾的零嘴零食销售额将实现成长，这得益于通膨放缓以及现代和传统零售通路需求的持续成长。儘管由于投入成本上升导致价格敏感度较高，但消费者仍在寻求价格实惠的高檔便捷零嘴零食，这支撑了糖果甜点和咸味零食等品类的稳定零售额。

本报告研究了菲律宾零嘴零食市场，提供了 2020 年至 2024 年的最新零售销售数据。报告还确定了领先的公司、品牌和零售商，并评估了消费者需求和销售成长背后的主要趋势和人口变化。

目录

目录和表格

执行摘要

竞争格局

• 通路开发
• 零嘴零食的走向

市场数据

免责声明

来源

菲律宾巧克力糖果甜点

主要调查结果

2025年的发展

• 商店活动、行销和促销推动美元收入稳定成长
• 环球罗宾娜公司维持领先地位，雅高上汽集团业绩强劲成长
• 现代零售通路占据主导地位，但小型本地杂货店仍受到当地消费者的青睐

前景与机会

• 由于产品价格实惠且易于获取，预计成长稳定
• 数位转型推动巧克力糖果甜点的品牌参与与创新
• 在消费者偏好不断变化的情况下，如何平衡健康趋势与可负担性

类别数据

菲律宾胶

主要调查结果

2025年的发展

• 泡泡糖创新乏力，口香糖零售额却创下新高
• 箭牌菲律宾公司继续保持领先地位，专注于创新和增加市场份额
• 小型本地杂货店仍然是主要管道，而零售电子商务势头强劲

前景与机会

• 现代生活方式趋势预期销售额稳定
• 小型本地杂货店将主导口香糖销售，而零售电子商务仍将保持小众地位
• 健康和保健趋势为整个口香糖产业带来了机会和挑战

类别数据

菲律宾糖果甜点

主要调查结果

2025年的发展

• 药用糖果甜点支撑零售额，棒棒糖推动成长
• 环球罗宾娜公司将在 2025 年继续引领糖果甜点市场
• 当地杂货店仍然是菲律宾糖糖果甜点的主要管道

前景与机会

• 预计产品范围的持续扩大和促销将支持成长
• 数位创新在分销和消费者参与方面不断扩展
• 产业伙伴关係关係将永续性努力融入糖果糖果甜点

类别数据

菲律宾甜饼干、零嘴零食和水果零嘴零食

主要调查结果

2025年的发展

• 由于主要原料价格上涨，甜饼干推动销售成长
• 环球罗宾娜公司透过积极主动的合作和数位化参与引领产业发展
• 小型本地杂货店仍然是主要管道，而零售电子商务正在经历强劲增长

前景与机会

• 由于主要企业分销和生产能力的扩大，预计将增长强劲
• 数位化预计将影响零售策略和消费者参与度
• 创新和永续性措施将推动健康零嘴零食的兴起

类别数据

菲律宾冰淇淋

主要调查结果

2025年的发展

• 植物来源和衝动购买型霜淇淋将在 2025 年稳定成长
• 联合利华 RFM 冰淇淋保持领先地位，Aice 成为最具活力的参与企业
• 冰淇淋分销仍然由超级市场主导，小型本地杂货店推动成长

前景与机会

• 预计 Ice 将在整个预测期内呈现稳定成长和策略创新
• 公司将透过定价和产品多样化来增加冰淇淋的供应
• 品牌将利用本地创新和季节性需求

类别数据

菲律宾风味小吃

主要调查结果

2025年的发展

• 实惠的价格和促销活动推动咸味零食销量稳定成长
• 环球罗宾娜公司凭藉着提升产能和有针对性的创新保持领先地位
• 小型本地杂货店仍然是主要管道，自有品牌正在超级市场和便利商店中扩张。

前景与机会

• 咸味零嘴零食价格实惠和创新推动稳定成长
• 虽然实体店将引领潮流，但品牌将利用数位创新来推动参与
• 健康美味的零嘴零食选择预计将推动销售和消费者参与度

类别数据

Value sales of snacks in the Philippines are set to rise in 2025, driven by easing inflation and sustained demand across both modern and traditional retail channels. While elevated input costs has kept price sensitivity high, consumers have continued to seek affordable indulgences and convenient snack options, supporting steady retail sales in categories such as chocolate confectionery and savoury snacks. Retail volume growth has been further reinforced by improved supply chains, the expansion o...

Euromonitor International's Snacks in Philippines report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2020-2025
• Table 2 Sales of Snacks by Category: Value 2020-2025
• Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
• Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Snacks: % Value 2021-2025
• Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Snacks by Format: % Value 2020-2025
• Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
• Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Steady value growth is driven by in-store activations, marketing and promotions
• Universal Robina Corp retains the top spot while Acor SAIC records strong growth
• Modern retail channels lead, however, small local grocers have strong relevance to local consumers

PROSPECTS AND OPPORTUNITIES

• Steady growth is set to be driven by affordable and accessible offerings
• Digital transformation is set to drive brand engagement and innovation in chocolate confectionery
• Balancing wellness trends and affordability amid evolving consumer priorities
• Summary 2 Other Chocolate Confectionery by Product Type: 2025

CATEGORY DATA

• Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
• Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
• Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

GUM IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Chewing gum records retail value growth as bubble gum struggles to innovate
• Wrigley Philippines Inc continues to lead, improving its share with a focus on innovations
• Small local grocers continue to be the key channel, while retail e-commerce gains momentum

PROSPECTS AND OPPORTUNITIES

• Stable value sales are expected, driven by modern lifestyle trends
• Small local grocers will anchor gum sales while retail e-commerce will remain niche
• Health and wellness trends will create both opportunities and challenges across gum

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2020-2025
• Table 26 Sales of Gum by Category: Value 2020-2025
• Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
• Table 28 Sales of Gum by Category: % Value Growth 2020-2025
• Table 29 Sales of Gum by Flavour: Rankings 2020-2025
• Table 30 NBO Company Shares of Gum: % Value 2021-2025
• Table 31 LBN Brand Shares of Gum: % Value 2022-2025
• Table 32 Distribution of Gum by Format: % Value 2020-2025
• Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
• Table 34 Forecast Sales of Gum by Category: Value 2025-2030
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

SUGAR CONFECTIONERY IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Medicated confectionery supports retail value sales while lollipops drive growth
• Sugar confectionary continues to be led by Universal Robina Corp in 2025
• Small local grocers remain the key channel for retail sales of sugar confectionary in the Philippines

PROSPECTS AND OPPORTUNITIES

• Growth is set to be supported by the continued expansion of product variety and promotions
• Digital innovations will expand within distribution and consumer engagement
• Industry partnerships will integrate sustainability initiatives into sugar confectionary
• Summary 3 Other Sugar Confectionery by Product Type: 2025

CATEGORY DATA

• Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
• Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
• Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales growth is driven by sweet biscuits amid the rising price of key ingredients
• Universal Robina Corporation leads through active collaborations and digital engagement
• Small local grocers remains the key channel, while retail e-commerce records dynamic growth

PROSPECTS AND OPPORTUNITIES

• Steady growth is expected as key companies will expand distribution and production capacity
• Digitalisation is expected to shape retail strategies and consumer engagement
• The rise of healthier snacking is set to be supported by innovation and sustainability efforts

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
• Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
• Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
• Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
• Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

ICE CREAM IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Moderate growth is driven by plant-based and impulse ice cream in 2025
• Unilever RFM Ice Cream retains its lead while Aice emerges as the most dynamic player
• Ice cream distribution remains led by supermarkets, with small local grocers driving growth

PROSPECTS AND OPPORTUNITIES

• Ice is set to showcase steady growth and strategic innovations across the forecast period
• Players are set to widen access to ice cream through value pricing and product diversification
• Brands are set to tap into localised innovation and seasonal demand

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2020-2025
• Table 70 Sales of Ice Cream by Category: Value 2020-2025
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
• Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
• Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
• Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
• Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
• Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

SAVOURY SNACKS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Steady growth within savoury snacks is driven by affordability and promotions
• Universal Robina Corp maintains its lead through improved production capabilities and targeted innovation
• Small local grocers remain the key channel, while private label expands in supermarkets and convenience retailers

PROSPECTS AND OPPORTUNITIES

• Steady growth is set to be driven by affordability and innovation in savoury snacks
• While physical retail will lead, brands are expected to leverage digital innovation to drive engagement
• Healthier savoury snack options are expected to drive sales and consumer engagement
• Summary 4 Other Savoury Snacks by Product Type: 2025

CATEGORY DATA

• Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
• Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
• Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030