 |
市场调查报告书
商品编码
1747518
护髮精华市场：按产品类型、按应用、按最终用户、按分销管道、按地区Hair Serum Market, By Product Type, By Application, By End User, By Distribution Channel, By Region |
||||||
预计 2025 年全球护髮精华素市场规模为 13.5 亿美元，到 2032 年将达到 23.5 亿美元，2025 年至 2032 年的复合年增长率为 8.2%。
| 报告范围 | 报告详细信息 | ||
|---|---|---|---|
| 基准年 | 2024 | 2025年的市场规模 | 13.5亿美元 |
| 效能数据 | 从2020年到2024年 | 预测期 | 2025年至2032年 |
| 预测期：2025-2032年复合年增长率： | 8.20% | 2032年价值预测 | 23.5亿美元 |
近年来，全球护髮精华素市场显着成长，这得益于市场对能够针对各种头髮问题提供针对性解决方案的护髮产品日益增长的需求。护髮精华素采用浓缩配方，旨在解决毛躁、干燥、受损和缺乏光泽等特定头髮问题。这些质地轻盈、不油腻的产品涂抹于头髮上，能够滋养、保护秀髮，并提供造型效果。护髮精华市场正在快速扩张，市面上有各种各样的产品，可满足不同髮质和头髮问题的需求。随着消费者越来越意识到头髮健康的重要性，并愿意投资高品质的护髮产品，预计护髮精华的需求将持续成长。
市场动态：
全球护髮精华市场受多种关键因素影响，这些因素推动其成长，限制其扩张，并为创新和市场发展提供机会。市场驱动因素之一是消费者日益意识到护髮的重要性以及使用专业护髮产品的益处。随着人们越来越注重自身外观以及健康秀髮在整体美容中的作用，他们更愿意投资于精华液等高端护髮产品。此外，随着可支配收入的增加，尤其是在新兴国家，消费者能够在整装仪容护理产品上花费更多。然而，市场上也存在一些限制因素，例如仿冒品和高端精华液的高昂价格。此外，油和髮膜等替代性护髮产品的出现也可能对护髮精华市场的成长构成挑战。儘管存在这些市场限制因素，但这也为製造商提供了绝佳的机会，可以进行创新，开发满足不断变化的消费者偏好的新产品。例如，随着越来越多的消费者寻求不含有害化学物质且环保的产品，对天然和有机护髮精华液的需求正在上升。此外，电子商务平台的日益普及为护髮精华素品牌开闢了新的途径，使其能够接触到更大的消费者群体并扩大市场份额。
本研究的主要特点
- 本报告对全球护髮精华素市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模（十亿美元）和年复合成长率（CAGR%）。
- 它揭示了各个领域的潜在商机，并解释了该市场的有吸引力的投资提案矩阵。
- 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。
- 根据公司亮点、产品系列、关键亮点、财务业绩和策略等参数，对全球护髮精华素市场主要企业进行了分析。
- 本报告的见解可以帮助负责人和公司经营团队就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
- 本研究报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
- 相关人员可以透过分析全球护髮精华素市场所使用的各种策略矩阵来更轻鬆地做出决策。
目录
第一章 调查目的与前提条件
- 研究目标
- 先决条件
- 简称
第二章 市场展望
- 报告描述
- 市场定义和范围
- 执行摘要
第三章市场动态、法规与趋势分析
- 市场动态
- 影响分析
- 主要亮点
- 监管情景
- 产品发布/核准
- PEST分析
- 波特分析
- 市场机会
- 监管情景
- 主要进展
- 产业趋势
4. 2020 年至 2032 年全球护髮精华市场（依产品类型）
- 硅基护髮精华素
- 油性护髮精华素
- 水性护髮精华素
5. 2020 年至 2032 年全球护髮精华市场（按应用）
- 头髮修復
- 髮型设计
- 头髮保护
- 预防毛躁
- 其他的
6. 2020 年至 2032 年全球护髮精华市场（按最终用户划分）
- 男性
- 女士
7. 全球护髮精华市场（依通路划分），2020-2032 年
- 在线的
- 离线
8. 2020-2032 年全球护髮精华市场（按地区）
- 北美洲
- 美国
- 加拿大
- 拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲
- 欧洲
- 德国
- 英国
- 西班牙
- 法国
- 义大利
- 俄罗斯
- 其他欧洲国家
- 亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
- ASEAN
- 其他亚太地区
- 中东
- 海湾合作委员会国家
- 以色列
- 其他中东地区
- 非洲
- 南非
- 北非
- 中部非洲
第九章 竞争态势
- L'Oreal SA
- Procter & Gamble Co.
- Unilever
- Estee Lauder Companies Inc.
- Henkel AG & Co. KGaA
- Revlon Inc.
- Shiseido Company, Limited
- Kerastase
- Matrix Essentials
- Moroccanoil
- OGX
- Davines SpA
- Burt's Bees
- Biosilk
- Paul Mitchell
第 10 章分析师建议
- 机会
- 分析师观点
- Coherent Opportunity Map
第 11 章参考文献与调查方法
- 参考
- 调查方法
- 关于出版商
Global Hair Serum Market is estimated to be valued at USD 1.35 Bn in 2025 and is expected to reach USD 2.35 Bn by 2032, growing at a compound annual growth rate (CAGR) of 8.2% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 1.35 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 8.20% | 2032 Value Projection: | USD 2.35 Bn |
The global hair serum market has witnessed significant growth in recent years, driven by the increasing demand for hair care products that offer targeted solutions for various hair concerns. Hair serums are concentrated formulas designed to address specific hair issues such as frizz, dryness, damage, and lack of shine. These lightweight, non-greasy products are applied to the hair to provide nourishment, protection, and styling benefits. The market for hair serums has been expanding rapidly, with a wide range of products available for different hair types and concerns. As consumers become more aware of the importance of hair health and are willing to invest in high-quality hair care products, the demand for hair serums is expected to continue its upward trajectory in the coming years.
Market Dynamic:
The global hair serum market is influenced by several key factors that drive its growth, restrain its expansion, and present opportunities for innovation and development. One of the primary drivers of the market is the increasing consumer awareness about the importance of hair care and the benefits of using specialized hair products. As people become more conscious of their appearance and the role of healthy hair in overall beauty, they are willing to invest in premium hair care products like serums. Additionally, the rise in disposable incomes, particularly in developing countries, has enabled consumers to allocate more funds towards personal grooming and beauty products. However, the market also faces certain restraints, such as the availability of counterfeit products and the high cost of premium hair serums, which can limit the adoption among price-sensitive consumers. Moreover, the presence of alternative hair care products, such as oils and masks, can pose a challenge to the growth of the hair serum market. Despite these restraints, the market presents significant opportunities for manufacturers to innovate and develop new products that cater to evolving consumer preferences. For instance, the demand for natural and organic hair serums is on the rise, as consumers increasingly seek products that are free from harmful chemicals and are eco-friendly. Furthermore, the growing popularity of e-commerce platforms has opened up new avenues for hair serum brands to reach a wider consumer base and expand their market presence.
Key Features of the Study:
- This report provides in-depth analysis of the global hair serum market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global hair serum market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include L'Oreal S.A., Procter & Gamble Co., Unilever, Estee Lauder Companies Inc., Henkel AG & Co. KGaA, Revlon Inc., Shiseido Company, Limited, Kerastase, Matrix Essentials, Moroccanoil, OGX, Davines S.p.A., Burt's Bees, and Biosilk, Paul Mitchell
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global hair serum market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global hair serum market
Market Segmentation
- Product Type Insights (Revenue, USD Bn, 2020 - 2032)
- Silicone-Based Hair Serums
- Oil-Based Hair Serums
- Water-Based Hair Serums
- Application Insights (Revenue, USD Bn, 2020 - 2032)
- Hair Repair
- Hair Styling
- Hair Protection
- Anti-Frizz
- Others
- End User Insights (Revenue, USD Bn, 2020 - 2032)
- Men
- Women
- Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Online
- Offline
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Others
- Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- L'Oreal S.A.
- Procter & Gamble Co.
- Unilever
- Estee Lauder Companies Inc.
- Henkel AG & Co. KGaA
- Revlon Inc.
- Shiseido Company, Limited
- Kerastase
- Matrix Essentials
- Moroccanoil
- OGX
- Davines S.p.A.
- Burt's Bees
- Biosilk
- Paul Mitchell
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Global Hair Serum Market, By Product Type
- Global Hair Serum Market, By Application
- Global Hair Serum Market, By End User
- Global Hair Serum Market, By Distribution Channel
- Global Hair Serum Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trends
4. Global Hair Serum Market, By Product Type, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Silicone-Based Hair Serums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Oil-Based Hair Serums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Water-Based Hair Serums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global Hair Serum Market, By Application, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Hair Repair
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Hair Styling
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Hair Protection
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Anti-Frizz
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
6. Global Hair Serum Market, By End User, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Men
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Women
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
7. Global Hair Serum Market, By Distribution Channel, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Others
8. Global Hair Serum Market, By Region, 2020 - 2032, Value (USD Bn)
- Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
- South Africa
- North Africa
- Central Africa
9. Competitive Landscape
- L'Oreal S.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Procter & Gamble Co.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Unilever
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Estee Lauder Companies Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Henkel AG & Co. KGaA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Revlon Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Shiseido Company, Limited
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Kerastase
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Matrix Essentials
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Moroccanoil
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- OGX
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Davines S.p.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Burt's Bees
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Biosilk
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Paul Mitchell
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
10. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
11. References and Research Methodology
- References
- Research Methodology
- About us
