护髮精华素市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

2024 年全球护髮精华素市场价值为 12.7 亿美元，预计 2025 年至 2034 年期间复合年增长率将达到惊人的 5.8%。现代生活方式、环境污染、频繁使用热定型工具和化学处理导致的头髮损伤日益普遍，推动了对高级护髮解决方案的需求不断增长。这些因素导致了人们普遍存在的头髮问题，如干燥、脆弱、捲曲和脱髮，促使消费者寻求护髮精华等创新的解决方案。作为一种多功能且有效的产品，护髮精华可以解决各种问题，从提供保湿和光泽到提供热保护和防止毛躁。个人修饰意识的不断增强，加上社群媒体趋势和名人代言的影响，进一步加速了不同族群对护髮精华的采用。

市场依产品种类细分，包括防热精华液、光泽增强精华液、抗毛躁精华液、保湿精华液、多用途精华液等。其中，防热精华在 2024 年占据市场主导地位，估值为 3.722 亿美元。预计到 2034 年，该领域将以 6.1% 的强劲复合年增长率扩张。防热精华液不仅可以防止吹风机、捲髮器和直髮器造成的损伤，还可以滋润头髮，增强其自然光泽，使其成为日常美容护理的必需品。

护髮精华素透过线上平台和沙龙、美容店等线下零售通路销售。 2024 年，线下零售占最大市场份额，占总分销的 54.7%。预计 2025 年至 2034 年期间，该领域的复合年增长率为 5.5%。实体零售店，包括药局、超市和美容用品店，仍然是护髮精华素市场的重要组成部分，因为它们能够提供建立消费者信任的实践体验。

在北美，随着高端美容产品越来越受欢迎，护髮精华市场在 2024 年的收入将达到 3.415 亿美元。越来越多的消费者将护髮精华作为日常自我照护的一部分，品牌也利用创新的行销策略来突显这些产品的保护、造型和护理功效。社群媒体平台、有影响力的代言和名人活动在提高知名度和刺激需求方面发挥了至关重要的作用。传统和数位行销管道都已被证明能够有效吸引消费者註意力，确保该地区的稳定成长。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测参数
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 衝击力
  • 成长动力
    • 头髮健康意识不断增强
    • 护髮精华配方的创新
    • 与头髮相关的问题增多
    • 时尚潮流与西方文化的影响
  • 产业陷阱与挑战
    • 偏好天然和有机产品
    • 市场饱和且竞争激烈
• 技术与创新格局
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费者产品采用
  • 首选配销通路
• 成长潜力分析
• 监管格局
• 定价分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按产品类型，2021 年至 2034 年

• 主要趋势
• 防热精华
• 亮泽精华
• 抗毛躁精华
• 保湿精华
• 多用途精华素
• 其他

第六章：市场估计与预测：依形式，2021 – 2034 年

• 主要趋势
• 液体精华
• 乳霜类精华
• 油性精华
• 啫咖哩状精华液
• 喷雾精华
• 其他（慕斯/泡沫精华）

第 7 章：市场估计与预测：按髮质，2021 年至 2034 年

• 主要趋势
• 捲髮
• 捲髮
• 浓密或粗糙的头髮
• 细髮
• 直髮

第 8 章：市场估计与预测：依最终用途，2021 年至 2034 年

• 主要趋势
• 住宅
• 商业的
  • 沙龙
  • 造型师
  • 其他

第九章：市场估计与预测：依性别，2021 – 2034 年

• 主要趋势
• 女性
• 男性
• 男女通用的

第 10 章：市场估计与预测：按价格，2021 年至 2034 年

• 主要趋势
• 低的
• 中等的
• 高的

第 11 章：市场估计与预测：按成分，2021 年至 2034 年

• 主要趋势
• 化学基精华液
• 有机/天然精华素

第 12 章：市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 在线的
  • 电子商务平台
  • 公司自有网站
• 离线
  • 超市/大卖场
  • 专卖店
  • 沙龙/美容店
  • 药局/药局

第 13 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第 14 章：公司简介

• Dove
• Garnier
• Himalaya Herbals
• John Frieda
• Kerastase
• Living Proof
• L'Oréal Paris
• Matrix
• Moroccanoil
• OGX (Organix)
• Pantene
• Redken
• Schwarzkopf Professional
• TRESemmé
• Wella Professionals

The Global Hair Serum Market was valued at USD 1.27 billion in 2024 and is projected to grow at an impressive CAGR of 5.8% from 2025 to 2034. The rising demand for advanced hair care solutions is driven by the increasing prevalence of hair damage caused by modern lifestyles, environmental pollution, frequent use of heat styling tools, and chemical treatments. These factors have led to widespread hair concerns such as dryness, brittleness, frizz, and hair loss, prompting consumers to seek innovative solutions like hair serums. As a versatile and effective product, hair serums address various issues, from providing hydration and shine to offering thermal protection and combating frizz. The growing awareness of personal grooming, combined with the influence of social media trends and celebrity endorsements, is further accelerating the adoption of hair serums across diverse demographics.

The market is segmented by product type, including heat protectant serums, shine enhancer serums, anti-frizz serums, moisture serums, multi-use serums, and others. Among these, heat protectant serums dominated the market in 2024, with a valuation of USD 372.2 million. This segment is expected to expand at a robust CAGR of 6.1% through 2034. With a growing focus on maintaining healthy, damage-free hair, consumers are prioritizing products that safeguard against the harmful effects of heat styling. Heat protectant serums not only prevent damage caused by hair dryers, curling irons, and straighteners but also hydrate the hair and enhance its natural shine, making them a staple in everyday grooming routines.

Hair serums are distributed through both online platforms and offline retail channels, such as salons and beauty stores. Offline retail captured the largest market share in 2024, accounting for 54.7% of the total distribution. This segment is forecasted to grow at a CAGR of 5.5% from 2025 to 2034. Many consumers continue to prefer in-store shopping experiences, where they can test products, receive personalized recommendations, and benefit from exclusive promotions. Physical retail outlets, including drugstores, supermarkets, and beauty supply stores, remain a vital component of the hair serum market due to their ability to provide hands-on experiences that build consumer trust.

In North America, the hair serum market generated USD 341.5 million in 2024, driven by the rising popularity of premium grooming products. Consumers are increasingly embracing hair serums as part of their self-care routines, with brands leveraging innovative marketing strategies to highlight the protective, styling, and treatment benefits of these products. Social media platforms, influencer endorsements, and celebrity campaigns have played a crucial role in raising awareness and boosting demand. Both traditional and digital marketing channels have proven effective in capturing consumer attention, ensuring steady growth in this region.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing awareness of hair health
    • 3.2.1.2 Innovations in hair serum formulations
    • 3.2.1.3 A rise in hair-related issues
    • 3.2.1.4 Influence of fashion trends and western culture
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Preference for natural and organic products
    • 3.2.2.2 Market saturation and intense competition
• 3.3 Technology & innovation landscape
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
• 3.5 Growth potential analysis
• 3.6 Regulatory landscape
• 3.7 Pricing analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 – 2034, (USD Million)

• 5.1 Key trends
• 5.2 Heat protection serum
• 5.3 Shine enhancing serum
• 5.4 Anti-frizz serum
• 5.5 Moisturizing serum
• 5.6 Multi-purpose serum
• 5.7 Other

Chapter 6 Market Estimates & Forecast, By Form, 2021 – 2034, (USD Million)

• 6.1 Key trends
• 6.2 Liquid serum
• 6.3 Cream-based serum
• 6.4 Oil-based serum
• 6.5 Gel-based serum
• 6.6 Spray serum
• 6.7 Other (mousse/ foam serum)

Chapter 7 Market Estimates & Forecast, By Hair Type, 2021 – 2034, (USD Million)

• 7.1 Key trends
• 7.2 Curly hair
• 7.3 Wavy hair
• 7.4 Thick or coarse hair
• 7.5 Fine hair
• 7.6 Straight hair

Chapter 8 Market Estimates & Forecast, By End Use, 2021 – 2034, (USD Million)

• 8.1 Key trends
• 8.2 Residential
• 8.3 Commercial
  • 8.3.1 Salon
  • 8.3.2 Stylists
  • 8.3.3 Other

Chapter 9 Market Estimates & Forecast, By Gender, 2021 – 2034, (USD Million)

• 9.1 Key trends
• 9.2 Women
• 9.3 Men
• 9.4 Unisex

Chapter 10 Market Estimates & Forecast, By Price, 2021 – 2034, (USD Million)

• 10.1 Key trends
• 10.2 Low
• 10.3 Medium
• 10.4 High

Chapter 11 Market Estimates & Forecast, By Ingredients, 2021 – 2034, (USD Million)

• 11.1 Key trends
• 11.2 Chemical based serum
• 11.3 Organic/Natural serum

Chapter 12 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Million)

• 12.1 Key trends
• 12.2 Online
  • 12.2.1 E-commerce platforms
  • 12.2.2 Company owned website
• 12.3 Offline
  • 12.3.1 Supermarkets/hypermarkets
  • 12.3.2 Specialty stores
  • 12.3.3 Salons/beauty stores
  • 12.3.4 Pharmacies/drugstores

Chapter 13 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Million)

• 13.1 Key trends
• 13.2 North America
  • 13.2.1 U.S.
  • 13.2.2 Canada
• 13.3 Europe
  • 13.3.1 Germany
  • 13.3.2 UK
  • 13.3.3 France
  • 13.3.4 Italy
  • 13.3.5 Spain
• 13.4 Asia Pacific
  • 13.4.1 China
  • 13.4.2 India
  • 13.4.3 Japan
  • 13.4.4 South Korea
  • 13.4.5 Australia
  • 13.4.6 Malaysia
  • 13.4.7 Indonesia
• 13.5 Latin America
  • 13.5.1 Brazil
  • 13.5.2 Mexico
• 13.6 MEA
  • 13.6.1 Saudi Arabia
  • 13.6.2 UAE
  • 13.6.3 South Africa

Chapter 14 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 14.1 Dove
• 14.2 Garnier
• 14.3 Himalaya Herbals
• 14.4 John Frieda
• 14.5 Kerastase
• 14.6 Living Proof
• 14.7 L'Oréal Paris
• 14.8 Matrix
• 14.9 Moroccanoil
• 14.10 OGX (Organix)
• 14.11 Pantene
• 14.12 Redken
• 14.13 Schwarzkopf Professional
• 14.14 TRESemmé
• 14.15 Wella Professionals