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市场调查报告书
商品编码
1820352

2025 年至 2033 年护髮精华市场规模、份额、趋势及预测（依性质、产品类型、配销通路及地区）

Hair Serum Market Size, Share, Trends and Forecast by Nature, Product Type, Distribution Channel, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 144 Pages | 商品交期: 2-3个工作天内

价格

2024年，全球护髮精华素市场规模达13.205亿美元。展望未来， IMARC Group预测，到2033年，该市场规模将达到24.016亿美元，2025-2033年期间的复合年增长率为6.9%。亚太地区目前占据市场主导地位，2024年将占据超过38.1%的市场。脱髮和掉髮消费者数量的不断增长、人们对护髮精华素益处的认识不断提高、产品创新和消费者偏好的不断变化，都是推动亚太地区护髮精华素市场份额增长的一些因素。

护髮精华液市场需求的驱动因素包括消费者日益增长的护髮意识，以及对有效解决毛躁、损伤和脱髮等常见问题的渴望。消费者越来越倾向选择高端多功能产品，尤其是在追求便利性和高性价比的都会人群中。富含天然和有机成分的护髮精华液日益流行，反映出消费者对更安全、更永续产品的日益偏好。电商网站的兴起提供了更便捷的市场管道，使品牌能够透过个人化产品触及全球更广泛的受众。社群媒体和网红行销在创造需求方面的作用不容忽视，因为它们能够帮助消费者了解产品的功效。化妆品配方的技术创新催生了轻盈、不油腻的精华液，适用于各种髮质。男性和女性对个人护理的日益关注，以及可支配收入的提高，进一步支撑了销售。随着城市化进程的加速和西方美容潮流的日益流行，发展中经济体的市场正在快速成长。这些因素共同为护髮精华液市场的创新和扩张创造了肥沃的土壤。

美国已成为护髮精华的重要区域市场。美国护髮精华素市场的成长得益于消费者对高级个人护理解决方案日益增长的需求。这些解决方案包括防止毛躁、修復损伤和辅助造型。这与现代消费者追求效率和效果的快节奏生活方式息息相关。消费者对使用天然和有机配方的需求日益增长，这将进一步推动护髮精华的需求。如今，消费者已经意识到个人护理中化学成分的危害。护髮精华中含有的精油、植物萃取物和维生素等天然成分在美国日益普及。电子商务和数位行销影响了需求，从而影响了护髮精华的供应。

护髮精华素市场趋势：

掉髮和掉髮因素增多

全球护髮精华液市场份额正在显着增长，因为越来越多的消费者因遗传、荷尔蒙失调、压力、营养不良、环境污染和刺激性化学产品等因素而遭受脱髮困扰。据 Medihair 称，约 85% 的男性和 33% 的女性患有脱髮。男性通常会经历雄性秃顶，导致头髮逐渐稀疏和脱落，而女性则可能因荷尔蒙波动、饮食、压力或潜在健康状况而出现脱髮。护髮精华液因其针对性强的功效而广受欢迎，能够对抗头髮稀疏，促进头髮健康生长，滋养头皮，强化毛囊，防止脱髮。随着消费者越来越意识到护髮精华液相对于传统化学疗法的优势，市场正在不断扩大。天然成分以及客製化的营养素、维生素和油脂也颇具吸引力。随着脱髮问题的日益普遍和消费者意识的不断提升，护髮精华液市场有望持续成长。

提高人们对护髮精华益处的认识

全球护髮精华液市场的成长动力源自于消费者日益意识到护髮精华液相较于传统化学护髮产品的益处。大多数消费者正在远离刺激性化学品，寻求更温和、更有效的护髮解决方案。因此，在截至2023年9月的六个月内，35%的印度消费者延长了护髮时间，其中44%的消费者表示对适合特定髮质的个人化产品感兴趣。护髮精华液透过提供额外的保护，在改善头髮健康方面发挥着至关重要的作用。它们可以抵御紫外线、污垢和污染物等环境压力因素，这些因素会损害头髮和头皮健康。透过更长时间地保持头皮清洁，护髮精华液有助于减少有害颗粒的积聚，促进头皮环境健康，并促进头髮生长。人们对其益处的认识不断提高，推动了护髮精华液市场的成长。

创新和不断变化的消费者偏好

持续的产品创新和不断变化的消费者偏好也推动了护髮精华市场的成长。越来越多的公司推出不含对羟基苯甲酸酯、硫酸盐和人工色素等有害成分的护髮精华，同时添加了杏仁油和摩洛哥坚果油等天然油脂。例如，2024年，能够修復高达100%损伤的护髮油品牌Hair & Care of Marico Ltd推出了创新的护髮精华油。这款创新精华油将精华油的造型功效与杏仁的滋养功效相结合，满足了人们对更天然、更有效的护髮解决方案的需求。此外，积极的营销策略，例如社交媒体上的名人代言以及透过线上零售管道轻鬆获取产品，也进一步加速了市场的成长。消费者可支配收入的增加以及对个人形象重要性的日益重视，正在推动对高端护髮产品的需求。随着男性和女性都越来越注重保持健康美丽的秀发，这些因素预计将显着促进护髮精华油市场的持续成长。

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 二手资料
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

第五章：全球护髮精华素市场

  • 市场概况
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场分化：本质

  • 有机的
  • 传统的

第七章：市场区隔：依产品类型

  • 护髮精华素
  • 头髮造型精华素

第八章：市场区隔：按配销通路

  • 超市和大卖场
  • 专卖店
  • 药局和药局
  • 网上商店
  • 其他的

第九章：市场细分：依地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

第 10 章：SWOT 分析

第 11 章：价值链分析

第 12 章：波特五力分析

第十三章：价格分析

第 14 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Amka Products (Pty) Ltd.
    • Avon Products Inc.
    • Giovanni Cosmetics Inc.
    • Henkel AG & Co. KGaA
    • HerStyler
    • John Paul Mitchell Systems
    • Kao Corporation
    • L'Oreal SA
    • Mirta de Perales
    • The Procter & Gamble Company
    • Unilever plc
Product Code: SR112025A4285

The global hair serum market size was valued at USD 1,320.5 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 2401.6 Million by 2033, exhibiting a CAGR of 6.9% during 2025-2033. Asia-Pacific currently dominates the market, holding a significant market share of over 38.1% in 2024. The rising number of consumers experiencing hair loss and hair fall, increasing awareness about the benefits of hair serums, and product innovation and evolving consumer preferences are some of the factors propelling the hair serum market share across Asia Pacific.

The hair serum market demand is driven by increasing consumer awareness about hair care and the desire for effective solutions to common concerns such as frizz, damage, and hair loss. The shift toward premium, multifunctional products is gaining traction, particularly among urban populations seeking convenience and value in a single formulation. Hair serums enriched with natural and organic ingredients are becoming popular, reflecting growing preferences for safer, sustainable options. The emergence of e-commerce sites has provided better access to markets, making brands reach a wider population worldwide with personalized products. The role of social media and influencer marketing cannot be overlooked in creating demand since it educates consumers on the efficacy of a product. The technological innovations within cosmetic formulations are yielding the development of lightweight, non-greasy serums for use in a wide range of hair types. Increased focus on personal grooming among men and women, along with higher disposable incomes, is further supporting sales. Markets in developing economies are growing rapidly with the expansion of urbanization and a greater inclination toward Western beauty trends. Such factors collectively create a fertile landscape for innovation and expansion in the hair serum market.

The United States has emerged as a key regional market for hair serum. The United States hair serum market growth is driven by the increasing demand of consumers for advanced personal care solutions. Such solutions include the prevention of frizzing, repairing damage, and style assistance. This comes along with the fast-paced lifestyles adopted by modern consumers who believe in efficiency and effectiveness. The growing desire to use natural and organic formulations will further propel the demand for hair serum. Consumers realize nowadays the harmful effects of chemical ingredients in personal care. Natural ingredients, such as essential oils, plant extract, and vitamins, present in hair serums lead to the trends of popularity in the U.S. E-commerce and digital marketing influence the demand thereby influencing hair serum supply.

Hair Serum Market Trends:

Rising hair loss and hair fall factors

The global hair serum market share is significantly growing due to the increasing number of consumers experiencing hair loss and hair fall due to factors such as genetics, hormonal imbalances, stress, poor nutrition, environmental pollution, and harsh chemical products. According to Medihair, about 85% of men and 33% of women suffer from hair loss. Men often experience male pattern baldness, which causes gradual thinning and hair loss, while women may experience hair loss due to hormonal fluctuations, diet, stress, or underlying health conditions. Hair serums are popular due to their targeted approach to combat hair thinning and promote healthier hair growth, nourishing the scalp, strengthening hair follicles, and preventing hair from falling out. As consumers become more aware of the benefits of hair serums over traditional chemical-based treatments, the market is expanding. Natural ingredients and tailored nutrients, vitamins, and oils are also appealing. With the growing prevalence of hair loss and increasing consumer awareness, the hair serum market is poised for continued growth.

Increasing awareness about the benefits of hair serums

The global hair serum market is fueled by increasing consumer awareness about the benefits of hair serums compared to traditional chemical-based hair care products. The majority of the consumers are shifting away from harsh chemicals, seeking gentler, more effective solutions for their hair care needs. As such, 35% of Indian consumers increased the duration taken for hair care routines during the six months to September 2023, and 44% of those consumers claimed to be interested in individually tailored products suited to specific hair types. Hair serums play a crucial role in enhancing hair health by offering an extra layer of protection. They act as a barrier against environmental stressors like UV rays, dirt, and pollutants, which can damage hair and scalp health. By keeping the scalp cleaner for longer, hair serums help reduce the buildup of harmful particles, promoting a healthier scalp environment and supporting better hair growth. This increased awareness about their benefits is driving the growth of the hair serum market.

Innovation and evolving consumer preferences

The growth of the hair serum market is also driven by continuous product innovation and evolving consumer preferences. Companies are increasingly launching hair serums that are free from harmful ingredients like parabens, sulphates, and artificial colorants while incorporating naturally sourced oils such as almond and argan oils. For example, in 2024, the hair oil brand, Hair & Care of Marico Ltd, which repairs up to 100% damage introduced innovative Hair & Care Oil in Serum. This innovative serum combines the styling benefits of a serum with the nourishing properties of almonds, catering to the demand for more natural and effective hair care solutions. In addition, aggressive marketing strategies, such as celebrity endorsements on social media and easy accessibility through online retail channels, are further accelerating market growth. Consumers' increasing disposable income and growing awareness about the importance of personal appearance are driving demand for premium hair care products. As both men and women become more invested in maintaining healthy, beautiful hair, these factors are expected to contribute significantly to the continued growth of the hair serum market.

Hair Serum Industry Segmentation:

Analysis by Nature:

  • Organic
  • Conventional

As per the latest hair serum market forecast, conventional hair care products dominate the market accounting for 86.0% of the market share in 2024. They have gained such a strong lead in the market mainly as they are affordable, reliable, and easily available to consumers with different demographics. Conventional hair care products, with synthetic ingredients, are very reliable and compatible with all hair types. These brands are the most popular in both developed and emerging markets due to their already established reputation and low cost. Formulation innovations like high moisturization, heat protection, and styling abilities have further increased their popularity. Aggressive marketing and distribution agreements with leading retailers also contribute to keeping them in the minds of consumers and appealing to the masses.

Analysis by Product Type:

  • Hair Treatment Serum
  • Hair Styling Serum

Based on the recent hair serum market outlook, hair styling serums lead the segment with 59.8% of the market share in 2024. As most consumers are concerned with aesthetic hair appeal, which happens due to trends in grooming and social media influences. Hair styling serums are valued in that they are multifunctional products, for example: they can tame frizzy hair, add shine, and protect hair from heat-styling damage caused by styling instruments. As consumers look for products that provide care and style, this segment is thriving. With the development of lightweight, non-greasy formulations and serums with additional benefits, such as UV protection and resistance to pollution, this segment continues to grow in appeal. Growth is particularly seen among urban consumers and younger demographics that are prioritizing convenience and professional-grade results.

Analysis by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Pharmacy and Drug Stores
  • Online Stores
  • Others

Supermarkets and hypermarkets stand out as the highest distribution channels, accounting for 38.8% of the market share in 2024. It is very convenient for hair care product consumers to find almost all their needs in these stores. They are widely accepted as they have various products catering to premium to budget categories. The usage of various promotional activities such as discounting, in-store sampling, and loyalty programs is likely to boost footfalls and consumer interaction. This strategic placement of the products along with organized shelf arrangements increases visibility and encourages impulse purchases. Supermarkets and hypermarkets also facilitate the launch of new products and brands, giving established as well as emerging players access to a wider audience.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, Asia Pacific holds the largest market share of 38.1% due to the high population of this region, increased urbanization, and the increase in awareness about personal grooming. Cultural factors, such as awareness about good-looking hairstyles, have boosted demand. Higher disposable incomes in China, India, and Indonesia have led to higher spending on beauty and hair care products. The region is also seeing a high propensity toward natural and herbal hair serums, in line with the growing consumer sentiment toward chemical-free products. Growth of the e-commerce segment along with aggressive marketing by various international and local brands greatly helps the market to gain.

North America is one of the most important markets in the hair serum market owing to the high level of concern among consumers for personal grooming and hair care. Growing trends toward premium and multifunctional hair serums drive demand in the region; such trends are a function of increasing disposable incomes and expanding knowledge about hair damage from pollution, heat, and styling instruments. Market growth is further supported by well-established beauty and personal care brands in the region. Moreover, a well-developed retail infrastructure in the region, encompassing specialty stores and e-commerce sites, also makes available a wide array of hair serums conveniently to consumers. Formulation innovation, including products addressing frizz, thinning hair, and scalp health, is also driving market growth.

Growing demand for sustainable and green hair care solutions is driving this European market. The consumers in this region have been demanding organic and vegan hair serums increasingly, making the brands evolve with environmentally friendly formulations as well as packaging. Also, an aging population in Europe contributes to this cause as old consumers are more into serums that treat the problem of hair thinning and scalp care. At the same time, a huge focus on luxury and premium is helping increase sales, especially in the likes of Germany, France, and the UK. Strict regulatory standards in the region ensure quality products, thus raising the confidence of consumers and in turn increasing demand.

Latin America Latin America is steadily growing in the hair serum market due to the increased awareness regarding hair care and increased usage of grooming products among millennials. Lifestyle determinants, such as harsh climate exposure and increased urbanization, are driving demand for serums targeting frizz, dryness, and damage. Market drivers through a shift toward natural and botanical ingredients, which increasingly in this region consumers demand as an aspect of sustainable and safer products. Brazil and Mexico are the two biggest market contributors, driven by increased mid-class spending on personal care products.

The hair serum market is growing in the Middle East and Africa with an improving personal grooming culture and self-beautification. Moreover, heightened consciousness amongst them of the various benefits achieved from hair serums and usage of hair serum to restore dry and brittle hair induced through arid climates of their regions is significantly driving it. The growth in rich clientele preferring premium as well as natural products further drives it. Advances in product availability through increasing retail networks and e-commerce platforms are further fueling market growth. Increasing penetration of global brands and promotional campaigns is also enhancing product visibility and consumer adoption.

Key Regional Takeaways:

United States Hair Serum Market Analysis

In 2024, the United States hair serum market accounts for 91.20% of the hair serum market in North America. The market across the country is stimulated by the increasing air pollution, a main contributor to the ever-rising level of environmental contamination. According to EPA in 2021, nearly 67 Million Tons of pollution were released into the environment; this, in turn, brought increased hair damage and gave reasons for the consumers to use a hair serum that was more protective and repairing for their hairs. Along with this, the rising demand for natural and organic products in the beauty market is highly impacting the hair serum demand. For instance, Nutrafol, the leader in hair wellness, introduced its Growth Activator in 2021, a hair serum consisting of plant-derived exosomes from Ashwagandha seeds for consumers who prefer plant-based ingredients. The hair serum market is also experiencing increased mergers and acquisitions within the industry. For example, in 2022, major players Wella Professionals, O*P*I, Nioxin, and Clairol acquired Briogeo, one of the fastest-growing independent haircare brands. Such strategic moves indicate strong market consolidation and are expected to further drive the demand for hair serums in the U.S. over the next few years.

Asia Pacific Hair Serum Market Analysis

The Asia Pacific hair serum market is stimulated by increasing consumer concerns toward scalp health, such as the conditions of hair thinning, hair loss, dandruff, and sensitive scalp. The extreme climatic conditions in many parts of the region also cause hair damage, thus stimulating demand for hair serums. The Asia Pacific hair serum market has also been stimulated by growth in disposable incomes, especially in India. For instance, in FY24, the per capita disposable income growth in India stood at 8%, up from 13.3% in the preceding year, which increased consumer purchasing power. This has drawn new entrants to the market, including Brooklyn-based Amika, which launched in China in 2022 with its global flagship store on Tmall Global and Little Red Book Xiaohongshu. Strategic acquisitions by existing brands also support market expansion. Additionally, the influence of Western culture and growing consumer awareness about fashion trends and celebrity styles is further pushing the growth of the market in Asia Pacific.

Europe Hair Serum Market Analysis

The market for hair serum in Europe is being driven by several key factors, including a growing youth population. The increase in population, particularly among younger consumers, is directly escalating the demand for hair serums. Additionally, rising disposable incomes are favoring market growth. In the UK, the median household disposable income reached EUR 31,400 (USD 33,394) in the financial year ending 2021, providing consumers with more purchasing power to invest in premium hair care products. Furthermore, established hair serum brands are expanding their presence through acquisitions. For instance, in 2022, Unilever announced its acquisition of a majority stake in Nutrafol, a leading provider of hair wellness products, further strengthening its position in the market. This trend of strategic acquisitions, alongside rising disposable income and a young, growing population, is expected to continue driving the demand for hair serums across Europe in the coming years.

Latin America Hair Serum Market Analysis

Increased research and development in hair serums is driving higher sales across Latin America. For example, Procter & Gamble's decision to open a research and development center in Brazil in 2017 has contributed to the market's growth. Additionally, rising disposable incomes are fueling demand for hair serums, with Brazil's average per capita income reaching BRL 1,848 (USD 370) in 2023, boosting consumer spending on hair care products. Furthermore, the escalating levels of air pollution are damaging hair health, leading to dryness and weakened hair roots. In 2022, Mexico City saw heightened pollution levels, prompting environmental authorities to issue more air quality alerts in the first half of the year than in all of 2021, further intensifying the demand for hair serums across the region.

Middle East and Africa Hair Serum Market Analysis

The rise in population and growing consumer demand for hair care products in the Middle East, driven by the region's harsh climatic conditions, is significantly boosting sales of hair serums. With 60% of the Arab region's population currently living in cities, a number expected to reach 70% by 2050, urbanization is fueling the growth of the hair care market. Increased per capita spending on personal care products, along with greater consumer awareness about the damage caused by harsh chemicals like sulfates and parabens, is driving a shift toward cleaner, natural alternatives. As a result, the demand for hair serums made with organic ingredients is rising, further propelling the market's expansion in the region.

Competitive Landscape:

According to the emerging hair serum market trends, the competitive landscape is characterized by numerous key activities and trends that come from major players in the industry. Companies are getting more focused on the innovation of products, which is why many of them present serums that contain ingredients from nature, organic without sulfates, parabens, and artificial fragrances. This corresponds with the growing demand from the consumer for safer and more environmentally friendly hair care products. Many brands are also investing in developing serums for specific hair concerns such as hair thinning, frizz control, or scalp health, enriched with oils such as argan, jojoba, and almond oils. Other than innovation, aggressive marketing strategies form the key activity. Brands are utilizing celebrity endorsements, influencer collaborations, and social media campaigns to engage with a larger audience, particularly millennials and Gen Z consumers.

The report provides a comprehensive analysis of the competitive landscape in the credit card payment market with detailed profiles of all major companies, including:

  • Amka Products (Pty) Ltd.
  • Avon Products Inc.
  • Giovanni Cosmetics Inc.
  • Henkel AG & Co. KGaA
  • HerStyler
  • John Paul Mitchell Systems
  • Kao Corporation
  • L'Oreal S.A.
  • Mirta de Perales
  • The Procter & Gamble Company
  • Unilever plc

Key Questions Answered in This Report

  • 1.How big is the hair serum market?
  • 2.What is the future outlook of the hair serum market?
  • 3.What are the key factors driving the hair serum market?
  • 4.Which region accounts for the largest hair serum market share?
  • 5.Who are the key players in the global hair serum market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Hair Serum Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Nature

  • 6.1 Organic
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Conventional
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Product Type

  • 7.1 Hair Treatment Serum
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Hair Styling Serum
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Specialty Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Pharmacy and Drug Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Stores
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Amka Products (Pty) Ltd.
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Avon Products Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Giovanni Cosmetics Inc.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 Henkel AG & Co. KGaA
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 HerStyler
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 John Paul Mitchell Systems
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Kao Corporation
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 L'Oreal S.A.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Mirta de Perales
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 The Procter & Gamble Company
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 Unilever plc
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials

List of Figures

  • Figure 1: Global: Hair Serum Market: Major Drivers and Challenges
  • Figure 2: Global: Hair Serum Market: Sales Value (in Million USD), 2019-2024
  • Figure 3: Global: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 4: Global: Hair Serum Market: Breakup by Nature (in %), 2024
  • Figure 5: Global: Hair Serum Market: Breakup by Product Type (in %), 2024
  • Figure 6: Global: Hair Serum Market: Breakup by Distribution Channel (in %), 2024
  • Figure 7: Global: Hair Serum Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Hair Serum (Organic) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Hair Serum (Organic) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Hair Serum (Conventional) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Hair Serum (Conventional) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Hair Serum (Hair Treatment Serum) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Hair Serum (Hair Treatment Serum) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Hair Serum (Hair Styling Serum) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Hair Serum (Hair Styling Serum) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Hair Serum (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Hair Serum (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Hair Serum (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Hair Serum (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Hair Serum (Pharmacy and Drug Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Hair Serum (Pharmacy and Drug Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Hair Serum (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Hair Serum (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Hair Serum (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Hair Serum (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: North America: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: North America: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: United States: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: United States: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Canada: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Canada: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Asia-Pacific: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Asia-Pacific: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: China: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: China: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Japan: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Japan: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: India: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: India: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: South Korea: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: South Korea: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Australia: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Australia: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Indonesia: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Indonesia: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Others: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Others: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Europe: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Europe: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Germany: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Germany: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: France: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: France: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: United Kingdom: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: United Kingdom: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Italy: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Italy: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Spain: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Spain: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Russia: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Russia: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Others: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Others: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Latin America: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Latin America: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Brazil: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Brazil: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Mexico: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Mexico: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Others: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Others: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Middle East and Africa: Hair Serum Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Middle East and Africa: Hair Serum Market: Breakup by Country (in %), 2024
  • Figure 74: Middle East and Africa: Hair Serum Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Global: Hair Serum Industry: SWOT Analysis
  • Figure 76: Global: Hair Serum Industry: Value Chain Analysis
  • Figure 77: Global: Hair Serum Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Hair Serum Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Hair Serum Market Forecast: Breakup by Nature (in Million USD), 2025-2033
  • Table 3: Global: Hair Serum Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
  • Table 4: Global: Hair Serum Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 5: Global: Hair Serum Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Hair Serum Market: Competitive Structure
  • Table 7: Global: Hair Serum Market: Key Players