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市场调查报告书

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1812467

社群媒体人工智慧市场（按科技、应用和地区）

AI in Social Media Market, By Technology, By Application, By Geography

出版日期: 2025年08月14日 | 出版商:

Coherent Market Insights | 英文 150 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2025年社群媒体人工智慧市场规模预计为29.2亿美元，预计2032年将达到208.3亿美元，2025年至2032年的年复合成长率（CAGR）为32.4%。

报告范围		报告详细信息
基准年	2024	2025年的市场规模	29.2亿美元
效能数据	2020年至2024年	预测期	2025年至2032年
预测期：2025-2032年复合年增长率：	32.40%	2032年的价值预测	208.3亿美元

市场正在快速发展，涌现出许多先进的人工智慧主导解决方案，例如自然语言处理、机器学习演算法、电脑视觉、情绪分析和聊天机器人。社群媒体巨头正在利用人工智慧功能提供个人化内容推播、改善定向广告、侦测和阻止有害内容、自动化客户服务互动，并从大量资料集中获取可操作的洞察。人工智慧技术正在帮助社交平臺即时处理大量用户生成内容、识别热门话题、预测用户行为模式，并透过扩增实境滤镜、语音辨识和预测文字提案等功能创造更具吸引力的互动体验。

市场动态

全球整体社群媒体用户数量大幅成长，现已超过 48 亿，这产生了大量数据，对人工智慧驱动的解决方案提出了有效的管理、分析和收益需求。对个人化使用者体验日益增长的需求促使平台实施推荐演算法和内容策展系统，以提高使用者参与度和保留率。人们对网路安全、假讯息和有害内容日益增长的担忧也推动了人工智慧内容审核和威胁侦测系统的采用，而社交商务和网红行销日益增长的重要性则推动了人工智慧分析和自动化广告解决方案的需求。然而，市场限制依然存在，包括严格的资料隐私法规，如 GDPR 和 CCPA，这些法规限制了资料收集和处理能力以及人工智慧演算法的有效性。儘管如此，新兴市场仍存在着巨大的商机，社群媒体的迅速普及对针对当地语言和文化背景的人工智慧解决方案产生了巨大的需求。

本次调查的主要特点

本报告对全球社群媒体人工智慧市场进行了详细分析，并提供了预测期（2025-2032 年）的市场规模（十亿美元）和复合年增长率，以 2024 年为基准年。
它还强调了各个领域的潜在商机，并描述了该市场的一系列有吸引力的投资提案。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的主要考察。
它根据公司亮点、产品系列、关键亮点、财务业绩和策略等参数，概述了全球社交媒体人工智慧市场的主要企业。
本报告的见解将使企业负责人和经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
全球社交媒体人工智慧市场报告涉及该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进入者和金融分析师。
相关人员可以透过用于分析全球社群媒体人工智慧市场的各种策略矩阵来更轻鬆地做出决策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 2.92 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	32.40%	2032 Value Projection:	USD 20.83 Bn

The market is evolving fast, including sophisticated AI-driven solutions such as natural language processing, machine learning algorithms, computer vision, sentiment analysis, and chatbots. Social media giants are using AI capabilities to deliver personalized content feeds, improve targeted advertising effectiveness, detect and prevent harmful content, automate customer service interactions, and generate actionable insights from massive datasets. AI technologies help social platforms process huge volumes of user-generated content in real-time, identify trending topics, predict user behavior patterns, and create more engaging interactive experiences through features like augmented reality filters, voice recognition, and predictive text suggestions.

Market Dynamics

The market is seeing growth because of the huge rise in social media user base, which has surpassed 4.8 Bn users globally, creating huge volumes of data. This has created demand for AI-powered solutions for effective management, analysis, and monetization. The increasing demand for personalized user experiences pushes platforms to implement recommendation algorithms and content curation systems that improve user engagement and retention rates. Also, the rising concerns about cybersecurity, misinformation, and harmful content have added to the adoption of AI-driven content moderation and threat detection systems, while the growing importance of social commerce and influencer marketing has created demand for AI-powered analytics and automated advertising solutions. However, the market also sees restraints such as stringent data privacy regulations such as GDPR and CCPA that limit data collection and processing capabilities, limiting AI algorithm effectiveness. Nevertheless, many opportunities can be seen in emerging markets where social media penetration is growing fast, creating a lot of demand for AI solutions tailored to local languages and cultural contexts.

Key features of the study

This report provides in-depth analysis of the global AI in social media market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global AI in social media market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Meta, Google, Microsoft, OpenAI, NVIDIA, Adobe, ByteDance, Salesforce, Sprinklr, Hootsuite, Sprout Social, Emplifi, Talkwalker, Perplexity, and Character.AI.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global AI in social media market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global AI in social media market.

Market Segmentation

Technology Insights (Revenue, USD Bn, 2020 - 2032)
- Machine Learning & Deep Learning
- Natural Language Processing
- Computer Vision
- Generative AI
- Others
Application Insights (Revenue, USD Bn, 2020 - 2032)
- Content Creation & Creative Automation
- Personalization & Recommendation Engines
- Ad-Targeting & Campaign Optimization
- Moderation & Safety
- Social Listening, Sentiment Analysis & Analytics
- Influencer Discovery & Campaign Measurement
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Meta
- Google
- Microsoft
- OpenAI
- NVIDIA
- Adobe
- ByteDance
- Salesforce
- Sprinklr
- Hootsuite
- Sprout Social
- Emplifi
- Talkwalker
- Perplexity
- AI

1. Research Objectives And Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global AI in Social Media Market, By Technology
- Global AI in Social Media Market, By Application
- Global AI in Social Media Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global AI in Social Media Market, By Technology, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Machine Learning & Deep Learning
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Natural Language Processing
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Computer Vision
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Generative AI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global AI in Social Media Market, By Application, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Content Creation & Creative Automation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Personalization & Recommendation Engines
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Ad-Targeting & Campaign Optimization
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Moderation & Safety
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Social Listening, Sentiment Analysis & Analytics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Influencer Discovery & Campaign Measurement
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global AI in Social Media Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

7. Competitive Landscape

Meta
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Microsoft
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
OpenAI
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
NVIDIA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Adobe
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
ByteDance
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Salesforce
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sprinklr
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Hootsuite
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sprout Social
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Emplifi
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Talkwalker
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Perplexity
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
AI
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

8. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

9. References and Research Methodology

References
Research Methodology
About us

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License/价格

社群媒体人工智慧市场（按科技、应用和地区）

AI in Social Media Market, By Technology, By Application, By Geography

市场动态

目录

第 1 章：调查目标与先决条件

第二章市场展望

第三章：市场动态、法规与趋势分析

4. 2020-2032 年全球社群媒体人工智慧市场（按技术划分）

5. 2020-2032 年社群媒体人工智慧市场（按应用）

6. 2020-2032 年社群媒体市场人工智慧（按地区）

第七章竞争态势

第八章分析师建议

第九章参考文献与调查方法