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市场调查报告书
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1733319

全球社群化销售软体市场：市场规模（按类型、应用和地区）、未来预测

Global Social Selling Software Market Size By Type (Basic($29-129/Month), Standard($129-599/Month)), By Application (Financial Service, Education And Training), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

社群化销售软体市场规模与预测

近年来，社群化销售软体市场规模呈指数级增长，预计2026年至2032年市场规模将大幅成长。

全球范围内社交媒体渗透率的不断提高，尤其是在印度等新兴经济体，是社群化销售软体市场的主要推动力。此外，人们对社群化销售平台的认识也不断提高，也提升了社群化销售软体产业的潜力。

COVID-19 疫情对全球社群化销售软体产业产生了重大正面影响。原因是供应链中断以及线下或传统销售平台下线。除此之外，政府也提案了一系列措施来支持社群化销售软体产业的发展。同时，领先的公司终于找到了新的方法和技术来解决问题并稳定产业。这将导致预测期内市场显着成长。

定义全球社群化销售软体市场

社群化销售销售是一种销售策略，负责人使用社群媒体网路与商业潜在客户互动。社群化销售软体可协助您的销售团队透过预先核准的内容、品牌和员工宣传以及对特定问题的及时解答在社群媒体上与潜在客户互动。这一战略的重要性日益增加是有道理的。由于负责人和潜在客户都可能每天都使用社群媒体，因此社群方法可以让负责人以比电话行销或电子邮件侵入性更小的方式与潜在客户建立联繫。

社交联繫消除了负责人和他们试图销售产品的人之间的正式障碍，为潜在客户提出问题和负责人共用有用内容创造了一个开放的管道，即使他们还没有准备好购买。为了在社群销售中脱颖而出，负责人需要专注于在社群网路上建立个人品牌和信任。

负责人应该熟练与其行业相关的各种网路上的社交资料，共用潜在客户可能认为有价值的真正有价值和有用的资讯（但这并不一定直接推动销售）。您可以组合不同类型的软体来优化社群化销售策略。有助于促进社群化销售的软体类别包括社交网路、社群媒体管理、社群媒体监控、CRM 和影响者行销。

全球社群化销售软体市场概况

社群媒体智慧平台背后的驱动力是社群媒体在全球日益普及。随着网路普及率的提高，社群媒体用户数量急剧增加。 2017 年至 2018 年，全球社群媒体使用量成长了约 13%。沙乌地阿拉伯的社群媒体用户与前一年同期比较最高。此外，社群媒体是企业有效的行销工具。预计这一因素将在预测期内推动社群媒体智慧平台市场的成长。

社群媒体智慧平台的新兴趋势是采用基于人工智慧的平台。企业正在采用基于人工智慧的智慧工具进行深入分析和影像识别。云端运算采用的成长趋势是推动市场成长的另一个因素。据称，随着供应商利用软体即服务 (SaaS) 来提供云端处理解决方案，云端运算的采用率最近正在增加。商业用户始终希望确保他们获得最有效但又最经济的解决方案。云端实现了云端处理，并提供了将营运 IT业务外包给其他公司的能力。

云端服务提供者承担所有相关风险和责任。分析工作流程的复杂性等市场限制可能是市场成长的重大阻碍因素之一。分析工作流程涉及几个关键步骤，包括识别资料、设定参数、定义业务规则、资料准备、执行、资料建模和视觉化。为了从社群媒体数据中获得最大价值，企业正在使用各种分析技术，包括预测性分析、规范性分析和说明分析。

目录

第 1 章 全球社群化销售软体市场：简介

  • 市场概览
  • 分析范围
  • 先决条件

第二章执行摘要

第三章 已验证的市场研究分析方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章 全球社群化销售软体市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
  • 波特五力模型
  • 价值链分析

第五章 全球社群化销售软体市场（按类型）

  • 概述
  • 基本（29-129 美元/月）
  • 标准（每月 129-599 美元）
  • 老年人（每月 599 美元及以上）

6. 全球社群化销售软体市场（按应用）

  • 概述
  • 金融服务
  • 教育和培训
  • 医疗保健
  • 其他的

7. 全球社群化销售软体市场（按地区）

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区
    • 拉丁美洲
    • 中东和非洲

第八章全球社群化销售软体市场的竞争格局

  • 概述
  • 各公司市场排名
  • 主要发展策略

第九章 公司简介

  • Hootsuite Media
  • FunnelDash
  • CommentSold
  • Sprout Social
  • InsideView
  • CallidusCloud
  • Hearsay Systems
  • We-Connect
  • EveryoneSocial
  • Oracle

第十章 重大进展

  • 新药上市/开发
  • 企业合併与收购（M&A）
  • 业务扩展
  • 商业伙伴关係与合作

第十一章 附录

  • 相关分析
简介目录
Product Code: 63810

Social Selling Software Market Size And Forecast

Social Selling Software Market size is growing at a substantial pace with exponential growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2026 to 2032.

Rising social media penetration across the globe especially in developing Asian economies like India is the major driving factor for the Social Selling Software Market. Besides this, the growing awareness about social selling platforms has led to the increased potential for the social selling software industry

The COVID-19 outbreak has had a significantly positive impact on the global Social Selling Software industry. The reason for this is a disruption in supply networks and a shutdown of offline or conventional selling platforms. Besides this, the government has proposed a number of measures to aid the growth of the Social Selling Software industry. On the other hand, major corporations have ultimately found new approaches and technologies to address issues and stabilize the industry. This will lead to substantial market growth over the forecasted period.

Global Social Selling Software Market Definition

Social selling is a sales strategy wherein salespeople use social media networks to interact with business prospects. Social selling software helps sales teams engage prospects on social media through pre-approved content, brand, and employee advocacy efforts, and timely responses to Type-specific questions. The growing prominence of the strategy makes sense- both salespeople and their prospects are likely engaging with social media on a daily basis, so the social approach allows salespeople to connect with their prospects in a less invasive way than cold calls or emails.

Connecting socially breaks down some of the formal barriers between sales professionals and those they're trying to sell to, creating an open channel for prospects to ask questions or for salespeople to share helpful content that a prospect may find valuable, even if they are not ready to buy yet. To excel at social selling, salespeople need to focus on building their personal brand and building trust in their social networks.

Salespeople should have fully fleshed out social profiles across a variety of networks related to their industry, then share truly valuable, informative information that prospects might find valuable (but that isn't necessarily directly pushing a sale). A combination of software Types can be used to optimize a social selling strategy. Software categories that can help facilitate social selling include social networks, social media management, social media monitoring, CRM, and Influencer Marketing.

Global Social Selling Software Market Overview

The driving factor for the social media intelligence platform is a rise in social media penetration across the globe. Social media users have increased drastically due to growth in internet penetration. Globally, the increase in social media usage from 2017 to 2018 is about is 13%. Saudi Arabia has the largest year-on-year increase in social media users. Additionally, social media is an effective marketing tool for companies. This factor is expected to boost the growth of the social media intelligence platform market over the forecast period.

The emerging trend in the social media intelligence platform is the adoption of artificial intelligence-based platforms. Companies are adopting AI-based intelligence tools for detailed analysis and image recognition. Increasing the cloud adoption trend is the other factor that boosts market growth. Cloud adoption is said to have increased in recent times because vendors are making use of Software-as-a-Service (SaaS) to deliver cloud computing solutions. Business users are always on the lookout to ensure they are providing the most effective yet economical solutions. Cloud makes it possible to perform cloud computing, which provides the ability to outsource the operational IT work to another company.

The cloud service providers take all the risks and burdens associated with it. The restraints, such as complexities in the analytical workflow, could become one of the critical hinderers to market growth. Any analytical workflow involves various important steps, such as data identification, setting parameters, defining business rules, data preparation, execution, data modeling, and visualization. Companies are making use of various analytical methodologies, such as predictive, prescriptive, and descriptive analytics, to create maximum value out of social media data.

Global Social Selling Software Market Segmentation Analysis

Social Selling Software Market, By Type

  • Basic ($29-129/Month)
  • Standard ($129-599/Month)
  • Senior ($Above 599 /Month
  • Based On Type, The market is bifurcated into Basic($29-129/Month), Standard($129-599/Month), Senior($Above 599 /Month). The Standard($129-599/Month) segment is expected to inflate the market growth. Out of which, the standard ($129-599/Month) model of the social selling software would account for the greatest proportion of the Social Selling Software Market. In addition to this, the basic subscription model is expected to grow at a substantial CAGR of 8% over the forecasted period.

Social Selling Software Market, By Application

  • Financial Service
  • Education And Training
  • Health Care
  • Other

Based on Application, The market is bifurcated into Financial Service, Education And Training, Health Care, and Other. Education And Training are anticipated to become the fastest-growing market in the forecast duration. On the other hand, Financial Services are growing at a moderate growth rate over the forecasted period due to security and breaching issues associated with the same. However, the growing technological advancements as well as research and developments in securing social selling platforms will nullify the restraint to some extent in the future.

Social Selling Software Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Based on Geography, The Global Social Selling Software Market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. During the foreseeable future, it is anticipated that North America will maintain its dominant position in this industry. The huge size of the social media marketing industry in North America will be beneficial to the expansion of the Social Selling Software Market in this part of the world. On the other hand, Asia is anticipated to experience the most rapid growth throughout the course of the projected period.

  • These parent regions are further segmented as follows; Asia Pacific (China, India, Japan, Rest of APAC), Europe (Germany, UK, France, Spain, Italy, Rest of Europe), North America (US, Canada, Mexico), Latin America (Brazil, Argentina, Rest of LATAM), and Middle East & Africa (UAE, Saudi Arabia, South Africa, Rest of MEA).

Key Players

The "Global Social Selling Software Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Hootsuite Media, FunnelDash, CommentSold, Sprout Social, InsideView, CallidusCloud, Hearsay Systems, We-Connect, EveryoneSocial, and Oracle.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its Type benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

  • Ace Matrix Analysis
  • The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.
  • Market Attractiveness
  • The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Social Selling Software Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SOCIAL SELLING SOFTWARE MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL SOCIAL SELLING SOFTWARE MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porter's Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL SOCIAL SELLING SOFTWARE MARKET, BY TYPE

  • 5.1 Overview
  • 5.2 Basic($29129/Month)
  • 5.3 Standard($129-599/Month)
  • 5.4 Senior($Above 599 /Month)

6 GLOBAL SOCIAL SELLING SOFTWARE MARKET, BY APPLICATION

  • 6.1 Overview
  • 6.2 Financial Service
  • 6.3 Education And Training
  • 6.4 Health Care
  • 6.5 Other

7 GLOBAL SOCIAL SELLING SOFTWARE MARKET, BY GEOGRAPHY

  • 7.1 Overview
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 U.K.
    • 7.3.3 France
    • 7.3.4 Italy
    • 7.3.5 Spain
    • 7.3.6 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 Japan
    • 7.4.3 India
    • 7.4.4 Rest of Asia Pacific
  • 7.5 Rest of the World
    • 7.5.1 Latin America
    • 7.5.2 Middle East And Africa

8 GLOBAL SOCIAL SELLING SOFTWARE MARKET COMPETITIVE LANDSCAPE

  • 8.1 Overview
  • 8.2 Company Market Ranking
  • 8.3 Key Development Strategies

9 COMPANY PROFILES

  • 9.1 Hootsuite Media
    • 9.1.1 Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Type Outlook
    • 9.1.4 Key Developments
  • 9.2 FunnelDash
    • 9.2.1 Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Type Outlook
    • 9.2.4 Key Developments
  • 9.3 CommentSold
    • 9.3.1 Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Type Outlook
    • 9.3.4 Key Developments
  • 9.4 Sprout Social
    • 9.4.1 Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Type Outlook
    • 9.4.4 Key Developments
  • 9.5 InsideView
    • 9.5.1 Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Type Outlook
    • 9.5.4 Key Developments
  • 9.6 CallidusCloud
    • 9.6.1 Overview
    • 9.6.2 Financial Performance
    • 9.6.3 Type Outlook
    • 9.6.4 Key Developments
  • 9.7 Hearsay Systems
    • 9.7.1 Overview
    • 9.7.2 Financial Performance
    • 9.7.3 Type Outlook
    • 9.7.4 Key Developments
  • 9.8 We-Connect
    • 9.8.1 Overview
    • 9.8.2 Financial Performance
    • 9.8.3 Type Outlook
    • 9.8.4 Key Developments
  • 9.9 EveryoneSocial
    • 9.9.1 Overview
    • 9.9.2 Financial Performance
    • 9.9.3 Type Outlook
    • 9.9.4 Key Developments
  • 9.10 Oracle
    • 9.10.1 Overview
    • 9.10.2 Financial Performance
    • 9.10.3 Type Outlook
    • 9.10.4 Key Developments

10 KEY DEVELOPMENTS

  • 10.1 Type Launches/Developments
  • 10.2 Mergers and Acquisitions
  • 10.3 Business Expansions
  • 10.4 Partnerships and Collaborations

11 Appendix

  • 11.1 Related Research