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市场调查报告书
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1843567
2025年全球社群媒体人工智慧市场报告AI In Social Media Global Market Report 2025 |
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近年来,社群媒体人工智慧市场规模迅速扩张,从2024年的21.2亿美元成长到2025年的26.8亿美元,复合年增长率达26.6%。这一成长主要归功于个人化内容推荐、增强用户参与度、图像和影片辨识、社交聆听和洞察以及网红行销优化等技术的应用。
预计未来几年,社群媒体人工智慧市场将呈指数级成长,到2029年市场规模将达到77.6亿美元,复合年增长率(CAGR)高达30.4%。预测期内的成长主要归功于平台个人化客製化、垃圾资讯和虚假帐户检测能力的提升、趋势预测的改进、广告定向的精准化以及人工智慧主导的客户服务创新。预测期内的关键趋势包括平台客製化和使用者体验、对话式人工智慧和聊天机器人、内容创作和策划、视觉识别和扩增实境,以及情感分析和社交聆听。
社群媒体中的人工智慧是指应用人工智慧技术和方法来增强社群媒体平台和使用者体验的各个方面,包括利用人工智慧为使用者提供更个人化、更具吸引力和更相关的内容,以及利用人工智慧来改善内容审核和客户服务。
社群媒体人工智慧的主要组成部分是解决方案和服务。解决方案指的是旨在解决特定业务或技术问题的软体或硬体产品,涵盖机器学习、深度学习和自然语言处理 (NLP) 等技术。这些解决方案适用于各种规模的企业。社群媒体人工智慧的应用领域十分广泛,包括客户体验管理、销售和行销、影像识别以及预测性风险评估。社群媒体人工智慧的主要终端用户包括零售、电子商务、银行、金融服务和保险 (BFSI)、公共、广告、教育和公用事业等行业。
美国在2025年春季突然提高关税及其引发的贸易摩擦,对资讯科技产业,特别是硬体製造、资料基础设施和软体部署领域,产生了重大影响。进口半导体、电路基板和网路设备的关税上涨,推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司,面临更长的前置作业时间和价格压力。同时,对专用软体征收的关税以及主要国际市场的报復性措施,扰乱了全球IT供应链,并降低了海外对美国製造技术的需求。为了应对这些挑战,该产业正在加大对国内晶片生产的投资,扩大供应商网络,并利用人工智慧驱动的自动化技术来增强韧性,更有效地控製成本。
这份《社群媒体人工智慧市场研究报告》是商业研究公司最新报告系列的一部分,提供社群媒体人工智慧市场统计数据,例如全球社群媒体人工智慧市场规模、区域份额、市场份额竞争对手、详细的市场细分、市场趋势和商业机会等。这份《社群媒体人工智慧市场研究报告》对该产业的现状和未来发展趋势进行了详细分析,为您提供所需的一切观点。
我们预测未来五年该市场将成长30.4%,较先前预测略微下调0.3%。这一下调主要归因于美国与其他国家之间的关税影响。美国可能会直接受到关税的影响,例如提高对依赖台湾和韩国GPU丛集的AI主导内容审核和广告定向演算法的关税,从而降低这些平台的效率。此外,由于相互关税措施以及贸易紧张局势和限制升级对全球经济和贸易造成的负面影响,关税的影响范围将更加广泛。
社群媒体人工智慧市场的预期成长与社群媒体在网路购物中日益普及密切相关。社群媒体在网路购物中扮演的角色在于帮助使用者透过各种平台发现、研究和购买产品。社群媒体人工智慧透过改善产品推荐、简化购买流程和提供个人化提案来提升购物体验。社群媒体人工智慧在网路购物中的关键应用包括个人化建议、视觉搜寻、聊天机器人和虚拟助理、客户支援、诈骗侦测和安全保障。社群电商销售额的快速成长印证了这个趋势。例如,根据 Influencer Marketing Hub 2022 年 12 月的数据显示,美国社群电商销售额预计将达到 5,310 万美元,占线上总销售额的 5.1%。在中国,社群应用在零售电商总销售额的占比从 2020 年的 11.7% 成长到 2022 年的 52%。社群媒体在网路购物中日益普及是推动社群媒体人工智慧市场成长的关键因素。
社群媒体行销的扩张预计将推动人工智慧在社群媒体领域的未来发展。社群媒体行销(SMM)利用社群媒体平台推广产品和服务,使企业能够与广泛的受众群体建立联繫,并与潜在客户和现有客户建立关係。人工智慧正被应用于社群媒体行销中,透过分析用户数据并制定高度精准的广告宣传,在最佳时机有效地触及目标受众,进而提升行销成效。例如,美国软体公司 HubSpot Inc. 于 2024 年 9 月发布报告称,社群媒体负责人预计 Instagram 将在 2023 年实现最大成长,TikTok 和 Facebook 紧随其后。当时,Instagram 的行销人员使用率为 65%,TikTok 为 36%,Facebook 为 67%。因此,社群媒体行销的兴起正在推动人工智慧在社群媒体市场的发展。
技术进步是社群媒体人工智慧市场中日益显着的趋势,领先企业正积极开发创新技术以维持其市场地位。 2022年7月,美国科技公司Meta Platforms, Inc.推出了突破性的人工智慧工具Sphere。 Sphere是首个能够即时扫描数百万条引文并判断其有效性以及对相关论点的支持度的AI模型。这款创新的AI程式旨在应对网路和Meta平台(包括Facebook、Instagram和WhatsApp)上假讯息(假新闻)的挑战。 Sphere的目标是透过识别和纠正不实资讯来提高维基百科页面资讯的准确性。该工具利用包含1.34亿个公共网页的资料集来快速检查线上引文并搜寻虚假资讯。透过打击假讯息的传播,Sphere有助于提高网路资讯的整体准确性和可靠性。
为了获得竞争优势,社群媒体人工智慧市场的主要企业正策略性地专注于开发技术创新,例如人工智慧驱动的社群媒体写作助理。人工智慧驱动的社群媒体写作助理是一种利用人工智慧帮助用户为社群媒体平台创建引人入胜且风格一致的内容的工具。 2023年7月,总部位于美国的内容日历、内容优化和行销教育解决方案提供商CoSchedule推出了其人工智慧社交助理。此功能透过学习数百万个成功社群媒体贴文的数据,确保讯息能够优化以提高互动率。人工智慧社群助理能够自动产生社群媒体帖子,从而节省时间和精力,对于负责人来说,它无疑是一款强大的工具。
2023年4月,总部位于印度的媒体公司VideoVerse收购了Reely.ai,具体金额未揭露。这项策略性收购旨在增强VideoVerse的实力,更好地服务游戏和电竞行业的客户,这些行业对人工智慧驱动的内容创作和分发的需求日益增长。 Reely.ai是一家总部位于美国的AI内容创作平台,提供社交媒体和游戏平台技术领域的人工智慧服务,这体现了人工智慧在满足不断发展的行业需求方面日益增长的重要性。
参与社群媒体人工智慧市场的主要公司包括 Meta Platforms Inc.、国际商业机器公司、微软公司、Adobe Inc.、Snap Inc.、亚马逊网路服务公司、Google 限量责任公司、Salesforce Inc.、Twitter Inc.、百度公司、Hootsuite Inc.、Clarabridge、NetBase Solutions Inc.、Redwalk Inc.、Converseon Inc.、Sprinklr、Sinterester Inc. Inc.、Socialbakers Inc.、Brandwatch GmbH、Meltwater Group ASA、Crimson Hexagon Inc.、Khoros Inc.、Falcon.io、Zoho Corporation Pvt.Ltd.、Brand24 sp.zoo 和 Oktopost。
2024年,北美是社群媒体人工智慧市场最大的地区。全球社群媒体人工智慧市场报告预测,亚太地区将在预测期内成为成长最快的地区。该报告涵盖亚太地区、西欧、中东欧、北美、南美以及中东和非洲。
社群媒体人工智慧市场报告涵盖澳洲、巴西、中国、法国、德国、印度、印尼、日本、俄罗斯、韩国、英国、美国、加拿大、义大利和西班牙。
社群媒体人工智慧市场由提供社群媒体人工智慧服务的营业单位所获得的收入构成,这些服务包括自动化内容创作、社交聆听与监控、虚拟助理和聊天机器人、内容优化、图像和影片识别以及广告优化服务。市场价值包括服务供应商销售的任何相关商品的价值,或包含在其服务产品中的任何相关商品的价值。社交媒体人工智慧市场还包括用于提供社交媒体人工智慧服务的智慧资讯流演算法、建议系统和资讯服务工具的销售。该市场的价值为“出厂价”,即商品製造商或生产商销售的商品价值,无论销售对像是其他营业单位(包括下游製造商、批发商、经销商和零售商)还是直接销售给最终客户。该市场中的商品价值还包括商品製造商销售的任何相关服务的价值。
AI in social media involves the application of artificial intelligence technologies and techniques to enhance various aspects of social media platforms and user experiences. This includes the use of AI to deliver more personalized, engaging, and relevant content to users, as well as to improve content moderation and customer service.
The primary components of AI in social media are solutions and services. Solutions refer to software or hardware products designed to address specific business or technical problems and encompass technologies such as machine learning, deep learning, and natural language processing (NLP). These solutions are applicable to both small and medium-sized enterprises (SMEs) and large enterprises. AI in social media finds applications in various areas, including customer experience management, sales and marketing, image recognition, predictive risk assessment, and more. The main end-users of AI in social media include industries such as retail, e-commerce, banking, financial services, and insurance (BFSI), media and advertising, education, public utilities, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The AI in social media market research report is one of a series of new reports from The Business Research Company that provides AI in social media market statistics, including AI in social media industry global market size, regional shares, competitors with a AI in social media market share, detailed AI in social media market segments, market trends and opportunities, and any further data you may need to thrive in the AI in social media industry. This AI in social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The ai in social media market size has grown exponentially in recent years. It will grow from $2.12 billion in 2024 to $2.68 billion in 2025 at a compound annual growth rate (CAGR) of 26.6%. The growth in the historic period can be attributed to personalized content recommendations, enhanced user engagement, image and video recognition, social listening and insights, and influencer marketing optimization.
The ai in social media market size is expected to see exponential growth in the next few years. It will grow to $7.76 billion in 2029 at a compound annual growth rate (CAGR) of 30.4%. The growth in the forecast period can be attributed to tailored platform personalization, strengthened spam and fake account detection, improved trend prediction, precision in ad targeting, and AI-driven customer service innovation. Major trends in the forecast period include platform customization and user experience, conversational AI and chatbots, content creation and curation, visual recognition and augmented reality, sentiment analysis and social listening.
The forecast of 30.4% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by raising tariffs on AI-driven content moderation and ad-targeting algorithms, dependent on GPU clusters from Taiwan and South Korea, reducing platform efficiency. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The anticipated growth of the AI in social media market is closely tied to the increasing usage of social media for online shopping. Social media's role in online shopping involves users discovering, researching, and making purchases through various platforms. AI in social media enhances this shopping experience by improving product recommendations, streamlining the purchase process, and providing personalized suggestions. Key applications of AI in social media for online shopping include personalized recommendations, visual search, chatbots and virtual assistants, customer support, fraud detection, and security. The surge in social commerce sales is indicative of this trend. For instance, according to Influencer Marketing Hub in December 2022, social commerce sales in the U.S. were projected to reach $53.10 million, accounting for 5.1% of all online sales. In China, the share of total retail eCommerce sales through social apps increased from 11.7% in 2020 to 52% in 2022. The growing social media usage for online shopping is a key driver propelling the growth of the AI in social media market.
The expansion of social media marketing is anticipated to boost the growth of the AI in social media sector in the future. Social media marketing (SMM) involves utilizing social media platforms to advertise products or services, allowing businesses to connect with a broad audience and foster relationships with both prospective and existing customers. AI is employed in social media to enhance marketing efforts by analyzing user data to develop highly targeted advertising campaigns that effectively reach the appropriate audience at optimal times. For example, in September 2024, HubSpot Inc., a software company based in the US, reported that social media marketers identified Instagram as having the most significant growth potential in 2023, with TikTok and Facebook closely following. At that time, the usage rates among marketers were 65% for Instagram, 36% for TikTok, and 67% for Facebook. Thus, the rise of social media marketing is propelling the growth of AI in the social media market.
Technological advancement is a prominent trend gaining traction in the AI in social media market, with major companies actively developing innovative technologies to maintain their positions. In July 2022, Meta Platforms, Inc., a US-based technology company, introduced Sphere, a groundbreaking AI-powered tool. Sphere is the first AI model capable of instantly scanning millions of citations to determine their validity and support for associated assertions. This innovative AI program addresses the challenge of false information, or fake news, on the internet and across Meta's platforms, including Facebook, Instagram, and WhatsApp. Sphere aims to enhance the accuracy of information on Wikipedia pages by identifying and rectifying factual inaccuracies. The tool leverages a dataset comprising 134 million public webpages to quickly examine online citations and search for misinformation. By combatting the spread of misinformation, Sphere contributes to improving the overall accuracy and reliability of information online.
Major companies in the AI in social media market are strategically focused on developing technological innovations, including AI-powered social media writing assistants, to gain a competitive advantage. An AI-powered social media writing assistant is a tool that utilizes artificial intelligence to help users create engaging and consistent content for their social media platforms. In July 2023, CoSchedule, a US-based provider of content calendar, content optimization, and marketing education solutions, launched the AI Social Assistant. This feature is trained on data from millions of successful social media posts, ensuring that messages are optimized for engagement. The AI Social Assistant proves to be a powerful tool for marketers, saving time and effort by generating social media posts.
In April 2023, VideoVerse, an India-based media company, acquired Reely.ai for an undisclosed amount. This strategic acquisition aims to enhance VideoVerse's capabilities and better serve clients in the gaming and esports industries, where there is an increasing demand for AI-driven content production and delivery. Reely.ai is a US-based AI-powered content creation platform that provides artificial intelligence services in social media and gaming platform technologies, reflecting the growing importance of AI in catering to evolving industry needs.
Major companies operating in the AI in social media market include Meta Platforms Inc., International Business Machines Corporation, Microsoft Corporation, Adobe Inc., Snap Inc., Amazon Web Services Inc., Google LLC, Salesforce Inc., Twitter Inc., Baidu Inc., Hootsuite Inc., Clarabridge, NetBase Solutions Inc., Talkwalker, Converseon Inc., Sprinklr, ByteDance Ltd., Pinterest Inc., Reddit Inc., Sprout Social Inc., Buffer Inc., Socialbakers Inc., Brandwatch GmbH, Meltwater Group ASA, Crimson Hexagon Inc., Khoros Inc., Falcon.io, Zoho Corporation Pvt. Ltd., Brand24 sp. z o.o., Oktopost
North America was the largest region in the AI in social media market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global AI in social media market report during the forecast period. The regions covered in the ai in social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the ai in social media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The AI in social media market consists of revenues earned by entities by providing AI in social media services such as automated content creation, social listening and monitoring, virtual assistants and chatbots, content optimization, image and video recognition, and advertising optimization services. The market value includes the value of related goods sold by the service provider or included within the service offering. The AI in social media market also includes sales of smart feed algorithms, recommendation systems, and data service tools which are used in providing AI in social media services. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
AI In Social Media Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on ai in social media market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for ai in social media ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The ai in social media market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.