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体育用品和健身健身器材

市场调查报告书

商品编码

1908008

瑜珈垫市场按类型、分销管道、最终用户和地区划分

Yoga Mat Market, By Type, By Distribution Channel, By End User, By Geography

出版日期: 2025年12月16日 | 出版商:

Coherent Market Insights | 英文 135 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2025年瑜珈垫市场规模预计为174.7亿美元，预计到2032年将达到264.5亿美元，2025年至2032年的复合年增长率为6.1%。

报告内容		报告详情
基准年：	2024	2025年市场规模：	174.7亿美元
历史数据时期：	2020年至2024年	预测期：	2025年至2032年
预测期（2025-2032年）复合年增长率：	6.10%	2032 年的预测值：	264.5亿美元

近年来，瑜珈垫市场经历了显着成长。随着健康意识的增强，许多人将瑜伽和冥想融入日常生活，以达到健身和缓解压力的目的。瑜珈垫为各种瑜珈体位法和练习提供舒适防滑的表面。它们有多种材质、厚度、尺寸和设计可供选择，以满足不同使用者的需求和瑜珈风格。领先的製造商正在推出具有更多功能的新产品系列，例如天然除臭和缓衝支撑，以提升瑜伽体验。此外，人们对包括瑜珈在内的灵修和健康活动的兴趣日益浓厚，也推动了对专业瑜珈垫的需求。

市场动态

瑜珈作为健身和放鬆方式，在全球范围内日益普及，是瑜珈垫市场的主要驱动力。根据业界估计，光在美国就有超过3,600万人练习瑜珈。新冠疫情后，人们对健康、正念和压力管理的关注度不断提高，进一步推动了瑜珈的普及。然而，来自本地製造商的低价瑜珈垫以及运动垫等替代品的存在，都带来了价格压力，构成了一定的挑战。针对专业瑜珈练习者、老年使用者和行动不便人士，开发具有附加功能的创新产品线蕴藏着巨大的机会。製造商还可以探索与知名瑜伽工作室和应用程式进行联合品牌推广的机会。

本次调查的主要特点

本报告对全球瑜珈垫市场进行了详细分析，以 2024 年为基准年，给出了预测期（2025-2032 年）内的市场规模和复合年增长率。
我们将重点介绍各个细分市场的潜在收入成长机会，并说明该市场具有吸引力的投资提案矩阵。
该研究还提供了有关市场驱动因素、限制因素、机会、新产品发布或核准、市场趋势、区域展望以及主要企业采取的竞争策略的重要见解。
该报告根据以下参数对全球瑜珈垫市场的主要企业参与者进行了分析：公司概况、产品系列、主要亮点、财务表现和策略。
本报告的研究结果将使负责人和企业经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
这份全球瑜珈垫市场报告的目标受众是该行业的各类相关人员，包括投资者、供应商、产品製造商、经销商、新参与企业和金融分析师。
相关人员可以透过各种用于分析全球瑜珈垫市场的策略矩阵轻鬆做出决策。

北美洲
- 美国
- 加拿大
拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲国家
欧洲
- 英国
- 德国
- 义大利
- 法国
- 西班牙
- 俄罗斯
- 其他欧洲
亚太地区
- 中国
- 印度
- 日本
- ASEAN
- 澳洲
- 韩国
- 其他亚太地区
中东和非洲
- 海湾合作委员会国家
- 以色列
- 其他中东和非洲地区

第八章竞争情势

热图分析
市占率分析（3x3矩阵）
公司简介
- Jade Yoga
- Hugger Mugger
- Alo Yoga
- Lululemon Athletica
- Manduka
- prAna
- Liforme Ltd.
- Khataland
- Gaiam
- Yoga Direct
- Suga
- La Vie Boheme Yoga
- Barefoot Yoga
- Trimax Sports
- Body-Solid
- Grip Yoga
- Arcturus Foam Industries
- Wavar
- Successful Mat Co., Ltd.
- Travancore Cocotuft Pvt. Ltd.

第九章分析师建议

幸运轮盘
分析师观点
Coherent Opportunity Map

第十章各节

参考
调查方法

简介目录

Product Code: CMI6784

Yoga Mat Market is estimated to be valued at USD 17.47 Bn in 2025 and is expected to reach USD 26.45 Bn by 2032, growing at a compound annual growth rate (CAGR) of 6.1% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 17.47 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	6.10%	2032 Value Projection:	USD 26.45 Bn

The yoga mat market has experienced significant growth in recent years. With increasing health awareness, many people are incorporating yoga and meditation into their daily routines for fitness and stress relief. Yoga mats provide a comfortable, non-slip surface needed to perform different yoga poses and exercises. They are available in a variety of materials, thickness, sizes and designs to suit different user needs and styles of yoga. Major manufacturers are introducing new product lines with added features like natural odor control and padded support to enhance the yoga experience. The global population is also getting more inclined towards spirituality and wellness activities like yoga, which is supporting the rising demand for specialized yoga mats.

Market Dynamics

The rising popularity of yoga as a fitness and relaxation activity across the world is a major driver for the yoga mat market. According to industry estimates, over 36 million people in the U.S. alone practice yoga. High importance given to wellness, mindfulness, and stress management post the COVID-19 pandemic has further accelerated yoga participation rates. However, pricing pressure from local manufacturers offering low cost yoga mats and availability of substitutes like exercise mats pose a challenge. Opportunity lies in the development of innovative product ranges with added features focused at professional yoga practitioners, older users, and those with physical limitations. Manufacturers can also explore co-branding opportunities with major yoga studios and apps.

Key Features of the Study

This report provides an in-depth analysis of the global yoga mat market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global yoga mat market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Jade Yoga, Hugger Mugger, Alo Yoga, Lululemon Athletica, Manduka,, prAna, Liforme Ltd., Khataland, Gaiam, Yoga Direct, Suga, La Vie Boheme Yoga, Barefoot Yoga, Trimax Sports, Body-Solid, Grip Yoga, Arcturus Foam Industries, Wavar, Successful Mat Co., Ltd., and Travancore Cocotuft Pvt. Ltd.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global yoga mat market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global yoga mat market

Market Segmentation

Type Insights (Revenue, USD Bn, 2020 - 2032)
- Sticky Yoga Mats
- Natural Rubber Yoga Mats
- Plastic Elastomer Yoga Mats
- Others (Cotton & Hemp Yoga Mats, etc.)
Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Hypermarkets & Supermarkets
- Specialty Stores
- Online Channels
- Others
End User Insights (Revenue, USD Bn, 2020 - 2032)
- Health & Fitness Clubs
- Households
- Schools & Corporates
- Others (Public Seminars & Events, etc.)
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East & Africa
- GCC Countries
- Israel
- Rest of Middle East & Africa
Key Players Insights
- Jade Yoga
- Hugger Mugger
- Alo Yoga
- Lululemon Athletica
- Manduka,
- prAna
- Liforme Ltd.
- Khataland
- Gaiam
- Yoga Direct
- Suga
- La Vie Boheme Yoga
- Barefoot Yoga
- Trimax Sports
- Body-Solid
- Grip Yoga
- Arcturus Foam Industries
- Wavar
- Successful Mat Co., Ltd.
- Travancore Cocotuft Pvt. Ltd.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Type
- Market Snippet, By Distribution Channel
- Market Snippet, By End-User
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trend

4. Global Yoga Mat Market, By Type, 2020-2032 (USD Bn)

Introduction
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Sticky Yoga Mats
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Natural Rubber Yoga Mats
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Plastic Elastomer Yoga Mats
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Others (Cotton & Hemp Yoga Mats, etc.)
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends

5. Global Yoga Mat Market, By Distribution Channel, 2020-2032 (USD Bn)

Introduction
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Hypermarkets & Supermarkets
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Specialty Stores
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Online Channels
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Others
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends

6. Global Yoga Mat Market, By End-User, 2020-2032 (USD Bn)

Introduction
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Health & Fitness Clubs
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Households
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Schools & Corporates
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Others (Public Seminars & Events, etc.)
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends

7. Global Yoga Mat Market, By Region, 2020-2032 (USD Bn)

Introduction
- Market Share Analysis, By Region, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2032
North America
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, By Country, 2021 - 2032
- Market Size and Forecast, By Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Market Size and Forecast, By End-User, 2020- 2032 (USD Bn)
- Countries
  - U.S.
  - Canada
Latin America
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, By Country, 2021 - 2032
- Market Size and Forecast, By Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Market Size and Forecast, By End-User, 2020- 2032 (USD Bn)
- Countries
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, By Country, 2021 - 2032
- Market Size and Forecast, By Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Market Size and Forecast, By End-User, 2020- 2032 (USD Bn)
- Countries
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Market Size and Forecast, By Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Market Size and Forecast, By End-User, 2020- 2032 (USD Bn)
- Y-o-Y Growth Analysis, By Country, 2021 - 2032
- Countries
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Middle East & Africa
- Market Share Analysis, By Region/Country, 2025, 2028 and 2032 (%)
- Market Size and Forecast, By Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Market Size and Forecast, By End-User, 2020- 2032 (USD Bn)
- Y-o-Y Growth Analysis, By Region/Country, 2020 - 2032
- Sub-Regions/Countries
  - GCC Countries
  - Israel
  - Rest of Middle East & Africa

8. Competitive Landscape

Heat Map Analysis
Market Share Analysis (3x3 Matrix)
Company Profiles
- Jade Yoga
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Hugger Mugger
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Alo Yoga
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Lululemon Athletica
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Manduka
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- prAna
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Liforme Ltd.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Khataland
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Gaiam
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Yoga Direct
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Suga
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- La Vie Boheme Yoga
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Barefoot Yoga
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Trimax Sports
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Body-Solid
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Grip Yoga
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Arcturus Foam Industries
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Wavar
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Successful Mat Co., Ltd.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Travancore Cocotuft Pvt. Ltd.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates

9. Analyst Recommendation

Wheel of Fortune
Analyst View
Coherent Opportunity Map

10. Section

References
Research Methodology
About Us and Sales Contact

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License/价格

瑜珈垫市场按类型、分销管道、最终用户和地区划分

Yoga Mat Market, By Type, By Distribution Channel, By End User, By Geography