瑜珈垫市场规模、份额及成长分析（按材料、通路、应用和地区划分）－2026-2033年产业预测

预计到 2024 年，全球瑜珈垫市场规模将达到 161 亿美元，到 2025 年将达到 168.6 亿美元，到 2033 年将达到 243.4 亿美元，预测期（2026-2033 年）的复合年增长率为 4.7%。

全球瑜珈垫市场正经历显着成长，这主要得益于消费者健康意识的提升以及肥胖率的上升。瑜珈被公认为有益于身心健康，因此，各种款式和材质的瑜珈垫能够提升使用者的舒适度，并已成为瑜珈练习者的必备配件。健身俱乐部、健身房和健身设施的扩张进一步激发了消费者参与瑜珈和其他健身活动的热情。越来越多的人寻求有效的练习工具，这一趋势反映了人们生活方式向更健康方向的转变，并有望推动瑜珈垫市场的发展。总而言之，瑜珈的日益普及是推动市场发展的主要动力。

全球瑜珈垫市场驱动因素

随着越来越多的人意识到瑜珈和其他灵修方式带来的许多健康益处，全球瑜珈垫市场预计将显着成长。随着人们对这些益处的认识不断加深，越来越多的人开始透过瑜珈来缓解压力和焦虑等健康问题。这种对健康日益增长的兴趣带动了健身相关活动的激增，进而推动了瑜珈垫及相关配件需求的成长。此外，世界各地瑜珈馆和健身中心等健康健身设施的蓬勃发展，也进一步刺激了对高品质瑜珈垫的需求，并促进了市场的扩张。

限制全球瑜珈垫市场的因素

由于原物料价格波动，全球瑜珈垫市场的扩张面临严峻挑战。瑜珈垫的生产材料多种多样，包括天然橡胶、聚氯乙烯（PVC）、热可塑性橡胶（TPE）和聚氨酯（PU），其中许多材料都源自原油。原油价格的波动会造成市场不稳定，并对整个瑜珈垫供应链产生负面影响。儘管原始设备製造商（OEM）和供应商试图提高价格以提高利润率，但他们面临亏损和客户维繫的双重困境。因此，原材料成本的不确定性成为限制市场成长的主要阻碍因素。

全球瑜珈垫市场趋势

全球瑜珈垫市场正朝着永续材料方向发展，以回应消费者对环保产品日益增长的需求。在环境意识不断增强的推动下，各大品牌优先使用可再生和永续塑料，显着降低对石化燃料的依赖。这一趋势正促使传统PVC材料转变为热可塑性橡胶（TPE）、棉花和黄麻等替代材料。此外，各地日益严格的法规也鼓励生产商进行创新，并采用更环保的生产方式。这种永续性措施不仅满足了消费者的偏好，也使製造商在日益重视环境责任的市场中占有有利地位。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析
• 专利分析

全球瑜珈垫市场规模（依材质划分）及复合年增长率（2026-2033 年）

• PVC
• TPE
• 橡皮
• 棉布
• 其他的

全球瑜珈垫市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 超级市场和大卖场
• 专卖店
• 网路商店
• 其他的

全球瑜珈垫市场规模（依最终用途划分）及复合年增长率（2026-2033 年）

• 家用
• 瑜珈健身俱乐部
• 其他的

全球瑜珈垫市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Lululemon Athletica Inc.（Canada）
• Manduka LLC（USA）
• Jade Yoga（USA）
• Hugger Mugger Yoga Products（USA）
• Gaiam（USA）
• Nike, Inc.（USA）
• Adidas AG（Germany）
• Puma SE（Germany）
• Under Armour, Inc.（USA）
• Tomuno（USA）
• Alo Yoga（USA）
• Yoloha Yoga（USA）
• Barefoot Yoga Co.（USA）
• Bean Products（USA）
• Liforme Ltd.（UK）
• Yoga Design Lab（USA）
• Kharma Khare（USA）
• Aurorae（USA）
• Columbia Sportswear（USA）

结论与建议

Global Yoga Mat Market size was valued at USD 16.1 Billion in 2024 and is poised to grow from USD 16.86 Billion in 2025 to USD 24.34 Billion by 2033, growing at a CAGR of 4.7% during the forecast period (2026-2033).

The global yoga mat market is experiencing significant growth driven by increasing consumer awareness around health and wellness and a rising prevalence of obesity. As yoga is recognized for its effectiveness in promoting both mental and physical well-being, diverse styles and materials of mats enhance user comfort, making them essential accessories for practitioners. The expansion of health clubs, gyms, and fitness facilities is further motivating consumers to engage in yoga and other fitness activities. This trend is likely to bolster the market for yoga mats, as more individuals seek effective tools for their practice, reflecting a broader shift towards a healthier lifestyle. Overall, the growing popularity of yoga serves as a key catalyst for market development.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Yoga Mat market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Yoga Mat Market Segments Analysis

Global Yoga Mat Market is segmented by Material, Distribution Channel, End Use and region. Based on Material, the market is segmented into PVC, TPE, Rubber, Cotton and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores, Online Stores and Others. Based on End Use, the market is segmented into Household, Yoga & Fitness Clubs and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Yoga Mat Market

The global yoga mat market is poised for significant growth as more individuals recognize the numerous health benefits associated with yoga and other spiritual practices. As awareness of these advantages spreads, an increasing number of people are turning to yoga to address health issues stemming from stress and anxiety. This heightened focus on wellness promotes a surge in fitness-related activities, leading to a corresponding rise in demand for yoga mats and related accessories. Furthermore, the proliferation of health and fitness facilities, including yoga studios and fitness centers worldwide, further fuels the appetite for high-quality yoga mats, supporting the market's expansion.

Restraints in the Global Yoga Mat Market

The expansion of the global yoga mat market faces significant challenges due to the volatility in raw material prices. Yoga mats are produced using various materials such as natural rubber, polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU), many of which are derived from crude oil. Fluctuations in crude oil prices create instability that negatively impacts the entire supply chain of yoga mats. As original equipment manufacturers (OEMs) and suppliers attempt to raise prices to enhance profit margins, they simultaneously experience losses and a decline in customer retention. Consequently, this unpredictability in raw material costs acts as a substantial restraint on market growth.

Market Trends of the Global Yoga Mat Market

The Global Yoga Mat market is increasingly characterized by a shift towards sustainable materials, as manufacturers respond to rising consumer demand for eco-friendly products. With a growing consciousness around environmental impact, brands are prioritizing the use of recyclable and sustainable plastics, significantly reducing reliance on fossil fuels. This trend is driving a transition from traditional PVC to alternative materials such as thermoplastic elastomer (TPE), cotton, and jute. Additionally, stricter regulations in various regions are encouraging producers to innovate and adopt greener practices. This commitment to sustainability not only meets consumer preferences but also positions manufacturers favorably in an evolving market focused on environmental responsibility.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Yoga Mat Market Size by Material & CAGR (2026-2033)

• Market Overview
• PVC
• TPE
• Rubber
• Cotton
• Others

Global Yoga Mat Market Size by Distribution Channel: & CAGR (2026-2033)

• Market Overview
• Supermarkets & Hypermarkets
• Specialty Stores
• Online Stores
• Others

Global Yoga Mat Market Size by End Use & CAGR (2026-2033)

• Market Overview
• Household
• Yoga & Fitness Clubs
• Others

Global Yoga Mat Market Size & CAGR (2026-2033)

• North America (Material, Distribution Channel, End Use)
  • US
  • Canada
• Europe (Material, Distribution Channel, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material, Distribution Channel, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material, Distribution Channel, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material, Distribution Channel, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Lululemon Athletica Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manduka LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jade Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hugger Mugger Yoga Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaiam (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tomuno (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alo Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoloha Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barefoot Yoga Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bean Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liforme Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoga Design Lab (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kharma Khare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aurorae (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations