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市场调查报告书
商品编码
1773300
越南的吹风机产业:2025-2034年Vietnam Hairdryer Industry Research Report 2025-2034 |
近年来,全球吹风机市场呈现快速成长趋势。根据CRI分析,随着人们生活水平的提高和对个人护理的日益关注,作为日常个人护理重要工具的吹风机的需求日益增长。尤其是年轻人,他们对保持整洁的外表和尝试新髮型的兴趣日益浓厚,这推动了对高性能和多样化吹风机的需求。亚太地区是吹风机市场成长的主要驱动力。该地区人口众多、城镇化进程加快、人均可支配收入不断增长以及消费者对个人护理产品日益增长的需求,正在推动吹风机市场的快速发展。
儘管近年来越南吹风机的製造能力有所提升,但与中国等国家相比仍存在较大差距。根据CRI分析,越南利用其低成本的劳动力和政策优势,成功吸引了一些国际品牌和製造商在当地设厂。越南既有外国製造商,也有本土製造商。
外国公司利用越南低成本的劳动力和政策优势,主要以ODM和OEM模式为国际品牌生产吹风机和其他小家电。越南本土吹风机製造商则透过与国际品牌合作、引进外资和技术来提升竞争力。根据CRI对越南一些本土小家电製造商的调查,这些公司积极与外国家电製造商和品牌建立合作关係。
近年来,越南对吹风机的需求也在增加。根据CRI的分析,越南拥有庞大的年轻人口,他们对美容和时尚科技的兴趣日益浓厚,这带动了对吹风机的需求增长,尤其是对高品质、高功能的吹风机。
然而,由于越南吹风机产能有限,儘管有出口需求,但该国每年仍需进口大量吹风机。根据CRI数据,2024年越南吹风机进口额将超过1,272.72万美元,年增约17%。主要进口来源包括中国、新加坡、泰国等。整体而言,越南吹风机市场未来成长潜力大。
本报告探讨了越南吹风机产业的趋势,总结了该国的概况、生产、消费、进出口量趋势及预测、竞争环境、主要企业概况以及未来前景分析。
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Hairdryer is a device that uses a motor to drive a fan to generate airflow, and then gathers the air through a hair dryer to quickly dry hair or the surface of an object. It usually consists of a housing, a handle, a motor, a fan blade, an electric heating element, a wind shield, a switch, a power cord and other components. Hair dryers are widely used in the field of personal care, mainly for drying and shaping hair. In addition, they can also be used for local drying, heating and physical therapy in laboratories, physical therapy rooms, industrial production, and art.
The hairdryer industrial chain includes upstream raw material supply, midstream product design manufacture and downstream sales and services. According to CRI analysis, the upstream mainly includes micromotors, electronic components (including chips), wires and cables, plastic raw materials, etc. The midstream is the core of the industrial chain, including the structural design, function optimization and finished product manufacturing of hair dryers. At this stage, some companies adopt OEM or ODM models for OEM production, and more and more independent brands have established their own production systems. The downstream link covers sales and terminal services, and is an important channel connecting products and consumers.
The global hair dryer market has shown a rapid growth trend in recent years. According to CRI analysis, as people's living standards improve and their attention to personal image increases, hair dryers, as an important tool for daily personal care, are in growing demand. Consumers, especially the younger generation, are increasingly interested in maintaining a neat appearance and trying new hairstyles, which has driven the demand for efficient and diverse hair dryers. The Asia-Pacific region is the main engine of hair dryer market growth. The region has a large population, accelerated urbanization, higher per capita disposable income, and increasing consumer demand for personal care products, which has driven the rapid development of the hair dryer market.
Although Vietnam's hair dryer manufacturing capacity has improved in recent years, it still has a large gap compared with China and other countries. According to CRI analysis, Vietnam has attracted some international brands and manufacturers to set up factories and production locally by virtue of its advantages such as low labor costs. These hair dryer manufacturers in Vietnam include both foreign-funded enterprises and local enterprises.
Foreign-funded enterprises take advantage of Vietnam's low-cost labor and policy advantages, mainly using the ODM/OEM model to produce hair dryers and other small household appliances for international brands. Vietnamese local hair dryer manufacturers have improved their competitiveness by cooperating with international brands and introducing foreign capital and technology. According to CRI's survey of some local small household appliance manufacturers in Vietnam, these companies are willing to establish cooperative relations with foreign-funded household appliance manufacturers and brands.
The demand for hairdryers in Vietnam has been increasing in recent years. According to CRI analysis, Vietnam has a large young population, who pay more and more attention to personal image and pursue fashion and technology, which has driven the growth of demand for hair dryers in Vietnam, especially the strong demand for high-quality and functional hair dryers.
However, due to the limited production capacity of hair dryers in Vietnam, while exporting, Vietnam still imports a considerable number of hair dryers every year. According to CRI data, Vietnam's hair dryer imports in 2024 have exceeded US$12.7272 million, an increase of about 17% year-on-year. Its main import sources include China, Singapore, Thailand and other countries. Overall, the hair dryer market in Vietnam still has great development potential.
CRI predicts that with the continuous improvement of technological innovation and residents' living standards in the future, Vietnam's hair dryer industry is expected to usher in a broader development space. CRI recommends that global hair dryer manufacturers and related investment companies conduct timely research on the Vietnamese market and prepare for the layout of the Vietnamese hair dryer market. CRI's Shanghai, China and Hanoi, Vietnam offices will help foreign companies enter the Vietnamese hair dryer production market.
Topics covered:
Overview of the Hairdryer Industry in Vietnam
The Economic and Policy Environment of Hairdryer Industry in Vietnam
The Market Size of Hairdryer Industry in Vietnam (2025-2034)
Analysis of Major Hairdryer Industry Manufacturers in Vietnam
Main Driving Forces and Market Opportunities of Hairdryer Industry in Vietnam
What are the main driving forces, challenges and opportunities of Hairdryer industry in Vietnam during the forecast period of 2025-2034?
Which companies are the main players in Vietnam's Hairdryer industry market and what are their competitive advantages?
What is the expected revenue of Vietnam's Hairdryer industry market during the forecast period of 2025-2034?
Which part of Vietnam's Hairdryer industry market is expected to dominate the market in 2034?
What are the main disadvantages facing Vietnam's Hairdryer industry?
How can foreign capital enter Vietnam's Hairdryer industry?
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