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市场调查报告书
商品编码
1740720
吹风机的全球市场的评估:类别,各用途,各输出功率,各种价格,各流通管道,各地区,机会,预测(2018年~2032年)Global Hair Dryer Market Assessment, By Type, By Application, By Power, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F |
全球吹风机市场规模预计将从2024年的80.3亿美元增至2032年的116.9亿美元,在2025-2032年的预测期内,复合年增长率为4.81%。这主要得益于技术进步、消费者对美容产品的需求不断增长以及沙龙需求的不断增长。社群媒体趋势和不断变化的时尚潮流提升了消费者对美髮和个人护理的兴趣,从而推动了对能够在家用沙龙级效果的专业吹风机的需求。技术进步日益受到关注,离子和陶瓷技术等尖端技术可以最大限度地减少毛躁和热损伤,而支援智慧应用程式的吹风机则可以提供个人化的造型体验。专业沙龙产业的成长,尤其是在发展中国家,持续推动着耐用专业吹风机的发展。
线上购物网站以合理的价格提供种类繁多的产品(包括通常不在网上销售的产品),进一步支持了市场的扩张,使全球消费者更容易获得这些产品。可支配收入的增加和城市化进程的加快,尤其是在新兴市场,正在推动个人护理电器的消费群体成长。环保议题正在推动产品创新,製造商纷纷推出节能产品和环保材料。此外,男士美容市场的扩张以及对旅行手持式设计的需求正在开闢新的市场前景。从技术引领的进步到消费者观念的转变,这些相互交织的趋势正在全面推动吹风机市场的发展,而创新是满足不断变化的消费者需求的核心。市场方向表明,随着企业积极应对这些变化的推动因素,同时克服价格敏感度和环保因素等课题,市场预计将进一步成长。
例如,戴森有限公司于2024年3月在韩国首尔举行的活动上推出了其最聪明的吹风机Supersonic Nural。该公司声称,这款吹风机是最聪明的吹风机,可以控制和管理空气温度,而不会对头髮和头皮造成热伤害。
本报告提供全球吹风机市场相关调查分析,提供市场规模与预测,市场动态,主要企业的形势等资讯。
Global hair dryer market is projected to witness a CAGR of 4.81% during the forecast period, 2025-2032, growing from USD 8.03 billion in 2024 to USD 11.69 billion in 2032, driven by technological advancements, rising consumer demand for grooming products, and the increasing demand from salons. Increased consumer interest in hairstyling and personal grooming, driven by social media trends and changing fashion directions, has boosted demand for professional hair dryers that provide salon-quality performance at home. Technological advancements are taking center stage, with cutting-edge technologies such as ionic and ceramic technologies minimizing frizz and heat damage, while smart, app-enabled dryers provide personalized styling experiences. The growing professional salon industry, especially in developing nations, keeps driving professional-grade dryers, durable.
Online shopping websites have further driven market expansion by listing a variety of products, including ones not typically sold online, more readily available and at a reasonable price for consumers everywhere. Growing disposable income, particularly in emerging markets, and accelerated urbanization have fueled the consumer base for personal care appliances. Environmentally friendly concerns are driving product innovation, with producers launching energy-saving versions and eco-friendly materials. Furthermore, the expanding men's grooming market and the need for handheld, travel-centric designs are opening new market possibilities. These intersecting trends-from tech-driven advancements to shifting consumer attitudes-are collectively driving the hair dryer market, with innovation at the core to meet evolving consumer needs. The market direction indicates further growth as companies respond to these changing drivers while overcoming such challenges as price sensitivity and environmental concerns.
For instance, in March 2024, Dyson Limited unveiled Supersonic Nural, the smartest hair dryer, at an event in Seoul, South Korea. The company claims the dryer to be the most intelligent hair dryer that can control and manage air temperature, causing no heat damage to hair or scalp.
Rising Demand for Personal Grooming and Styling Drives the Global Hair Dryer Market
The global market for hair dryers is experiencing substantial growth, led largely by accelerating consumer focus on hairstyling and personal grooming. As beauty trends transform and social networking sites highlight constantly changing hair styles, consumers are spending more on premium styling equipment to obtain salon-quality outcomes at home. This change in consumer trend is especially prevalent among millennials and Gen Z, who value professional-level hair care as an integral part of their daily grooming. This demand has prompted manufacturers to create high-end hair dryers with features designed to meet the needs of different hair types and styles. Technologies such as ionic conditioning for frizz control and ceramic heating for even heat distribution have become standard in high-end models, appealing to consumers who seek both high performance and hair health benefits. As personal grooming and self-care remain increasingly significant trends in international consumer lifestyles, the market for hair dryers is expanding continuously, with product innovation and tailoring set to fuel future product evolution to support these changing styling demands.
For instance, in May 2024, Panasonic Holding Corporation unveiled its latest innovation in beauty solutions: the nanocare Hair Dryer EH-NA0J. This new dryer features Panasonic's groundbreaking nanoe technology, which captures moisture from the air to produce tiny, moisture-rich particles. These particles are so small that they can penetrate the shafts of your hair, helping to keep it hydrated and healthy.
Growth of E-Commerce and Online Retail Drives the Global Hair Dryer Market
The global hair dryer market is witnessing a surge from the rapid expansion in e-commerce and online shopping platforms. Online marketplaces have transformed the way people access hair care appliances, providing maximum convenience, competitive prices, and a vast assortment of products from leading brands and new manufacturers. Major players such as Amazon.com, Inc., SEPHORA COSMETICS PRIVATE LIMITED, and specialty beauty stores are now go-to places for buyers looking for value offerings to high-end professional-level dryers, with ample product information, user reviews, and comparison features that support well-informed buying choices. Such online upgradation has been especially lucrative for direct-to-consumer companies and foreign producers, allowing them to cater to worldwide consumers without geographic constraints. Digital platforms make it possible for consumers to access innovative products with the most recent technological innovations, including ionic conditioning, ceramic heating, and smart connectivity features previously only attainable through specialty brick-and-mortar outlets. The convenience of in-home delivery, as well as regular online sales promotions and easy return terms, has further increased the attractiveness of buying hair dryers through digital means.
For instance, in January 2025, Mermade Hair Pty Ltd., an Australian haircare brand, expanded in the Indian market by launching exclusively on the multi-brand e-commerce platform Tira, owned by Reliance Retail Limited.
Individual Application Dominates Global Market
The individual application segment dominates the global market for hair dryers, driven largely by an increase in disposable income, a surge in the middle-class population and a rise in a number of working women. This shift reflects evolving consumer lifestyles with a focus on personal appearance, grooming, self-care habits, and the convenience of styling at home. Unlike professional salon use, which is constrained by business hours and costs, hair dryers have become a staple household device, adopted by diverse demographic segments. Increased disposable income, especially in developing economies, has enabled quality hair care appliances to be more widely affordable to individual consumers. Increasing social media-driven beauty culture has turned hair styling from a periodic salon indulgence to an everyday ritual, with consumers investing in higher-end dryers with ionic, ceramic, and infrared technologies for healthier styling outcomes. Companies are strategically targeting individual consumers through product design innovations such as lightweight models, travel-friendly models, and smart innovations that resonate with tech-conscious consumers. With self-care trends accelerating globally, the individual application segment is likely to remain in the leadership position, deriving continued market growth through rising household penetration rates and replacement buys.
For instance, in March 2025, Dyson Limited rolled out its latest innovation: the Dyson Supersonic hair dryer, bringing professional hairstyling home. This sleek device boasts a streamlined heater, the powerful Dyson Hyperdymium motor, and smart Radio Frequency Identification (RFID) sensors in its attachments. These sensors work in harmony with the hair dryer, automatically adjusting the motor and heater to provide the perfect airflow and temperature for your styling needs.
North America Leads the Global Hair Dryer Market
North America has become the world leader in the hair dryer market due to robust consumer demand, technological advancement, and high disposable incomes. The leadership of the region contributes by several factors, including an established beauty and personal care sector, pioneering use of sophisticated hair styling technologies, and a high-premium grooming product culture. The largest share of the region comes from the United States, underpinned by strong retail infrastructure and the presence of top manufacturers. Growth is primarily driven by the rising demand from consumers for high-performance, feature-laden hair dryers. Models featuring ionic, ceramic, and infrared technologies are gaining popularity, as they respond to calls for quicker drying times, less heat damage, and salon-quality performance in the home. Sustainability trends are influencing product creation, where companies are launching energy-saving models to cater to green-conscious consumers. North America's ongoing focus on digital retail, premiumization, and innovation, the region is likely to continue holding its position as the global leader in the hair dryer market, with constant growth anticipated over the next few years.
For instance, in August 2023, Laifen, a renowned leader in hair care products in the United States, introduced the Laifen SE High-Speed Hair Dryer. The dryer features powerful airflow and smart temperature control. This dryer can dry hair five times faster than conventional models, all while keeping hair and scalp safe from overheating.
Impact of the U.S. Tariff on Global Hair Dryer Market
The U.S. imposition of tariffs on imported hair dryers has created significant ripple effects across the global market, reshaping competitive dynamics and supply chain strategies.
As one of the largest consumer markets for personal care appliances, America's trade policies directly influence production costs, pricing structures, and market accessibility for both domestic and international brands.
The Chinese-made hair dryers have forced immediate price increases across mid-range models, with premium brands absorbing costs to maintain market share. This has disproportionately affected value-conscious consumers, shrinking the addressable market for entry-level products and potentially slowing replacement cycles.
Key Players Landscape and Outlook
The market for hair dryers is expected to maintain robust growth, the market's outlook is buoyed by ongoing technological advancements, the proliferation of professional salons, and the increasing prioritization of personal grooming worldwide. The expansion of professional salons globally, especially in developing economies, is a major driver of growth, as is the rising disposable income that enables consumers to invest in premium styling tools. The market is also witnessing a surge in demand for sustainable and energy-efficient products, with manufacturers increasingly adopting eco-friendly materials and processes. E-commerce has further intensified competition by broadening market access for both established and emerging brands, while influencers and beauty bloggers play a pivotal role in shaping consumer preferences. The global hair dryer market is characterized by a dynamic and competitive landscape, with both established multinational brands and numerous emerging players vying for market share. Leading companies are recognized for their brand reputation and continuous investment in technological innovation, offering products that feature advanced ionic technology, noise reduction, and intelligent temperature control. Overall, the continued development of smart, lightweight, and ergonomic hair dryers, along with the expansion of online retail channels, is set to further shape the competitive landscape and drive future market growth.
For instance, at CES (Consumer Electronics Show) Las Vegas in January 2024, L'Oreal Groupe introduced an innovative hair drying tool called AirLight Pro, crafted in collaboration with professional stylists to cater to both beauty experts and everyday users at home. This exciting product was developed alongside Zuvi Inc., a cutting-edge hardware startup.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.