印度吹风机市场评估：依类型、应用、功率、价格区间、通路、地区、机会及预测，2019年度-2033年度

受社会经济、技术和文化因素的共同推动，印度吹风机市场预计将从2025年度的5.1812亿美元成长至2033年度的7.8974亿美元，在2026年度-2033年度的预测期内，年复合成长率为5.41%。日益壮大的中产阶级和上层阶级的可支配收入不断成长，推动了个人护理用品的消费。城市化以及社交媒体、美容专家和名人的影响也提高了人们的美容意识，吹风机如今已成为家庭的常见设备。受专业美髮服务需求推动的沙龙水疗市场蓬勃发展，也推动了市场成长，尤其是高性能吹风机市场。

电商网站透过折扣、EMI设备和丰富的品牌选择，让吹风机广受欢迎。离子吹风机、陶瓷吹风机和电气石吹风机等技术吸引了那些追求沙龙级效果且对头髮损伤较小的消费者。品牌吸引力增强，本土公司致力于价格敏感的消费者。此外，职业女性的崛起和西方美妆潮流的流行也推动了对快速高效造型设备和旅行装吹风机的需求。护髮灵感和 "印度製造" 等政府政策也促进了本土生产。价格意识和来自低价本土品牌的竞争仍然是阻碍因素。未来，人工智慧吹风机等技术、环保设计以及在二、三线城市的更广泛渗透可能会推动成长。

例如，Dyson Technology India Private Limited于2025年 3月推出了其最新创新产品戴森超音速吹风机。这款造型时尚的设备配备了时尚的加热器、强大的Dyson Hyperdymium 马达以及配件上的智慧型 RFID（无线射频识别）感测器。这些感测器与吹风机协同工作，自动调节马达和加热器，提供适合造型需求的完美风量和温度。

目录

第1章 专案范围与定义

第2章 研究方法

第3章 美国关税的影响

第4章 执行摘要

第5章 使用者评价

• 受访者人口统计
• 品牌知名度
• 购买决策考虑因素
• 购买后面临的挑战
• 首选通路
• 购买频率

第6章 印度吹风机市场展望2019年度 -2033年度

• 市场规模分析与预测
  • 依价值
  • 依数量
• 市场占有率分析与预测
  • 依类型
    • 有线
    • 无线
  • 依应用
    • 个人
    • 专业
  • 依功率输出
    • 1000W以下
    • 1600W-2000W
    • 2100W以上
  • 依价格区间
    • 大众/经济型
    • 高阶
  • 依通路
    • 多品牌畅货中心
    • 超商/大卖场
    • 专卖店
    • 线上
    • 其他
  • 依地区
    • 北部
    • 东部
    • 西部和中部
    • 南部
  • 依公司（前五名及其他）市场占有率分析 - （价值基准，2025年度）
• 2025财政年度市场地图分析
  • 依类型
  • 依应用
  • 依输出
  • 依价格区间
  • 依通路
  • 依地区

第7章 供需分析

第8章 进出口分析

第9章 价值链分析

第10章 波特五力分析

第11章 PESTLE 分析

第12章 定价分析

第13章 市场动态

• 市场驱动因素
• 市场挑战

第14章 市场趋势与发展

第15章 政策与监理格局

第16章 个案研究

第17章 竞争格局

• 五大市场领导者竞赛矩阵
• 五大公司 SWOT 分析
• 十大主要参与者的市场格局
  • Philips India Limited
  • 公司简介
  • 主要管理团队
  • 主要产品
  • 主要财务资料（截至报告日）
  • 主要市场重点与地域分布
  • 近期发展/合作/伙伴关係/併购
  • Havells India Limited
  • Vega Industries Private Limited
  • Nova India
  • Syska Led Lights Private Limited
  • Universal Corporation Limited（Agaro）
  • Ikonic World
  • Dyson Technology India Private Limited
  • Panasonic Life Solutions India Private Limited
  • Bajaj Electricals Limited

以上公司不以市占率预留订单，并且可能根据研究工作期间获得的资讯进行更改。

第18章 策略建议

第19章 关于调查公司及免责声明

India hair dryer market is projected to witness a CAGR of 5.41% during the forecast period FY2026-FY2033, growing from USD 518.12 million in FY2025 to USD 789.74 million in FY2033F, owing to a combination of socioeconomic, technological, and cultural factors. The rising disposable incomes of the growing middle and upper-middle classes have driven personal grooming appliance consumption. Urbanization and social media, beauty experts, and celebrities' influence have also driven greater beauty awareness, with hair dryers now a common fixture in homes. The thriving salon and spa market, underpinned by demand for expert hairstyling services, has also promoted market growth, especially for top-performing dryers.

E-commerce websites have popularized hair dryers with discounts, EMI facilities, and an ample range of brands. Technology, including ionic, ceramic, and tourmaline dryers, attracts people looking for salon-standard outcomes with less damage to the hair. Brand names have a growing appeal, and local players focus on price-sensitive consumers. Apart from this, the increasing number of working women and the popularity of Western beauty trends have also fueled the demand for speed, efficient styling equipment, and travel-sized dryers. Sensitization of hair care and government policies such as 'Make in India' have also supported local manufacturing. Price consciousness and competition from local brands with low prices continue to hinder. In the future, technologies, including AI-based dryers, eco-friendly designs, and increasing penetration into Tier 2 and 3 cities, are likely to propel growth.

For instance, in March 2025, Dyson Technology India Private Limited rolled out its latest innovation: the Dyson Supersonic hair dryer, bringing professional hairstyling home. This sleek device boasts a streamlined heater, the powerful Dyson Hyperdymium motor, and smart Radio Frequency Identification (RFID) sensors in its attachments. These sensors work in harmony with the hair dryer, automatically adjusting the motor and heater to provide the perfect airflow and temperature for your styling needs.

Growing Beauty and Grooming Consciousness Drives the India Hair Dryer Market Demand

The Indian dryer market is also seeing rapid growth driven by a rise in beauty and grooming awareness among customers. As more Indians are exposed to international beauty trends via social media sites such as Instagram and YouTube, coupled with the influence of celebrities and beauty bloggers, personal grooming has become a priority among Indians. This change in consumerism has resulted in increased demand for hair styling equipment, with an emphasis on hair dryers since they are shifting from being perceived as luxury goods to grooming appliances. The increasing working population, notably the women population, is also pushing this trend since working professionals require easy and efficient means of having well-groomed appearances. Also, the boom in the salon business and the increased popularity of home grooming regimes have further driven demand for personal and professional-level hair dryers. Also, companies are making amends by launching new features such as ionic technology, ceramic finishes, and heat protection to appeal to increasingly sophisticated consumers who value hair health as much as style. With ever-changing beauty standards and consumers splurging on self-grooming, India hair dryer market is ready for long-term growth based on the confluence of convenience, technology, and raised awareness of grooming.

For instance, in June 2025, Philips India Limited rolled out the Philips 8000 Series hair dryer in India. This innovative device boasts high-speed ionic technology and promises to dry your hair in just 3 minutes. It's truly a game-changer in the world of premium hair care. The new model features a brushless DC motor that helps deliver quick and even airflow.

E-commerce Boom and Easy Accessibility Expand the India Hair Dryer Market Size

The high-paced evolution of e-commerce has become a primary impulse towards growing India's hair dryer market, increasing the availability of styling devices to consumers in urban and rural locations. Websites such as Amazon.com, Inc., Flipkart Internet Private Limited, Nykaa E-Retail PVT LTD., and Purplle (Manash E-Commerce Private Limited) have transformed the discovery and buying of products by presenting a comprehensive range of hair dryers, ranging from low-cost devices to high-end brands, at affordable prices with attractive offers and EMI facilities. Doorstep delivery, simple returns, and in-depth product reviews have also increased customer confidence in shopping online. The availability of the internet at low costs and smartphones has also helped even tier 3 and tier 2 city consumers to discover and purchase sophisticated hair dryers, filling the gap between demand and supply. Social commerce and influencer marketing on channels such as Instagram and YouTube have also been key drivers of online purchases, with beauty lovers increasingly checking out tips and demonstrations before buying. The festive period and big sales festivals such as the Great Indian Festival and Big Billion Days also fuel demand, making hair dryers a trending gifting and personal purchase option. With e-commerce itself also evolving through the introduction of voice shopping and AI-driven recommendations, the market for hair dryers is poised to grow even further, granting customers across the country uninterrupted access to the latest grooming technologies.

For instance, in January 2025, Mermade Hair Pty Ltd., an Australian haircare brand, expanded in the Indian market by launching exclusively on the multi-brand e-commerce platform Tira, owned by Reliance Retail Limited.

Corded Type Dominates the India Hair Dryer Market Share

The Indian hair dryer market is still strongly dominated by corded dryers, which maintain the largest share of the market owing to their better performance, dependability, and value for money. These conventional dryers provide certain unique benefits that are exactly coordinated with Indian consumers' requirements and usage habits. Their capacity to provide continuous, high-powered airflow (usually between 1000W and 2000W) renders them ideal for use at home or professional salons, where speed of drying and styling effectiveness is of the most value. The dominance of the corded segment is due to several factors: they are far more economical than their cordless counterparts, thus being within the budget of price-conscious consumers at all income levels; they are more rugged with no fear of battery wear-out; and they work easily with India's infrastructure. Although cordless variants are gaining traction with city-dwelling millennials and regular flyers because they are so portable, higher prices and short runtimes continue to limit mass penetration. As the beauty and personal care industry grows, corded dryers will continue to lead the way, although advances in battery technology could slowly build cordless usage in niche markets. Overall, the unbeatable mix of power, price, and durability guarantees that corded hair dryers continue to be the consumers' first choice in India.

For instance, in March 2025, Portronics Digital India launched Zifro in the Indian market, a high-speed hair dryer that gives a professional salon finish right at home. This entry into the personal care segment marks a significant step for the brand, introducing advanced technology for efficient and damage-free hair drying.

Impact of the U.S. Tariff on India Hair Dryer Market

The U.S. government's recent imposition of tariffs on imported consumer electronics, including hair dryers, could have significant ripple effects on India hair dryer market. While the direct impact may appear limited since India is not a major exporter of hair dryers to the U.S., the secondary consequences could reshape market dynamics.

Chinese manufacturers, who dominate global hair dryer exports, may pivot to alternative markets like India to offset reduced U.S. demand. This influx of competitively priced Chinese hair dryers could intensify price wars, putting pressure on Indian brands.

The tariffs could accelerate India's self-reliance in small appliances. With Chinese imports potentially becoming costlier due to global trade shifts, Indian brands might seize the opportunity to expand domestic production.

Government incentives under the PLI (Production-Linked Incentive) scheme could further encourage local manufacturing of hair dryers, reducing dependency on imports.

Key Players Landscape and Outlook

The India hair dryer market exhibits a vibrant competitive scenario with a diverse portfolio of global premium brands, domestic mass-market brands, and new-age D2C experts. Global players rule the premium segment with advanced technologies, including ionic conditioning and AI heat control, catering mainly to urban, high-income consumers through e-commerce exclusives and salon associations. Conversely, Indian players have managed to tap into the mass market with cost-effective but feature-loaded models, riding robust digital distribution channels and celebrity endorsement. The salon professional market is catered to by salon-centric players, including Wahl Clipper Corporation, which focuses on high-wattage power and longevity through B2B associations. Latest trends are redefining the market, such as increasing premiumization with smart dryer demand, the fast growth of D2C brands using social commerce, more emphasis on eco-friendly energy-efficient models, and aggressive geographic expansion to tier 2/3 cities with value-based offerings. In the future, the market is expected to consolidate with mergers of smaller players, and technological innovations such as AI-driven dryers and IoT-enabled devices may redefine product portfolios.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Hair Dryer Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Corded
    • 6.2.1.2. Cordless
  • 6.2.2. By Application
    • 6.2.2.1. Individual
    • 6.2.2.2. Professional
  • 6.2.3. By Power
    • 6.2.3.1. Less than 1000W
    • 6.2.3.2. 1600W-2000W
    • 6.2.3.3. More than 2100W
  • 6.2.4. By Price Range
    • 6.2.4.1. Mass/Economy
    • 6.2.4.2. Premium
  • 6.2.5. By Distribution Channel
    • 6.2.5.1. Multi-Branded Outlets
    • 6.2.5.2. Supermarkets/Hypermarkets
    • 6.2.5.3. Exclusive Stores
    • 6.2.5.4. Online
    • 6.2.5.5. Others
  • 6.2.6. By Region
    • 6.2.6.1. North
    • 6.2.6.2. East
    • 6.2.6.3. West and Central
    • 6.2.6.4. South
  • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Type
  • 6.3.2. By Application
  • 6.3.3. By Power
  • 6.3.4. By Price Range
  • 6.3.5. By Distribution Channel
  • 6.3.6. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Philips India Limited
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. Havells India Limited
  • 17.3.3. Vega Industries Private Limited
  • 17.3.4. Nova India
  • 17.3.5. Syska Led Lights Private Limited
  • 17.3.6. Universal Corporation Limited (Agaro)
  • 17.3.7. Ikonic World
  • 17.3.8. Dyson Technology India Private Limited
  • 17.3.9. Panasonic Life Solutions India Private Limited
  • 17.3.10. Bajaj Electricals Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Hair Dryer Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Hair Dryer Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Hair Dryer Market Share (%), By Type, FY2019-FY2033F
• Figure 4. India Hair Dryer Market Share (%), By Application, FY2019-FY2033F
• Figure 5. India Hair Dryer Market Share (%), By Power, FY2019-FY2033F
• Figure 6. India Hair Dryer Market Share (%), By Price Range, FY2019-FY2033F
• Figure 7. India Hair Dryer Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. India Hair Dryer Market Share (%), By Region, FY2019-FY2033F
• Figure 9. By Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By Application Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Power Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Price Range Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025