市场调查报告书
商品编码
1580135
全球 CX 外包市场:依部署类型、组件、产业、地区、规模、趋势、COVID-19 影响进行分析、预测 (-2029)Global CX Outsourcing Market: Analysis By Deployment Type, By Component, By Industry Vertical, By Region, Size and Trends with Impact of COVID-19 and Forecast up to 2029 |
2023年全球CX外包市场规模为1,067.2亿美元,预计2028年将达1,718.1亿美元。 CX外包,也称为客户经验外包,是指与外部服务供应商或第三方公司合作来处理公司客户服务和支援功能的各个方面。过去几年,客户经验(CX)管理领域的外包呈现前所未有的成长,随着新技术实施复杂性的增加,市场预计将继续受益于强劲的成长环境。全球疫情、数位优先经营模式和社群媒体的影响加速了客户行为的演变,创造了对一致、个人化、全通路客户体验的需求。客户体验外包的发展在很大程度上受到客户人口统计变化的影响,特别是深深融入「新经济」的Start-Ups和新兴品牌的不断增长。
随着数位化的发展,公司正在积极寻求客户体验外包解决方案,包括多通路客户支援、社群媒体管理以及与聊天机器人的无缝整合。为了满足这些需求,CX外包服务供应商正在利用人工智慧、云端运算和自动化等最尖端科技为客户提供高效、有效的服务。此类技术进步预计将成为未来几年客户体验外包市场扩张的关键催化剂。预计 2023 年至 2028 年预测期内,该市场将以 8.26% 的复合年增长率成长。
本报告研究分析了全球CX外包市场,提供了各地区的市场规模、COVID-19的影响、市场动态和竞争格局等资讯。
The global CX outsourcing market was valued at US$106.72 billion in 2023, and is expected to be worth US$171.81 billion in 2028. CX outsourcing, also known as Customer Experience outsourcing, refers to the practice of partnering with external service providers or third-party companies to handle various aspects of a company's customer service and support functions. Outsourcing within the customer experience (CX) management sector has grown at unprecedented rates in the past few years, and it is predicted that a strong growth environment would continue to benefit the market, due to the increasing complexity of implementing new technology. Evolving customer behavior, accelerated by the global pandemic, digital-first business models, and the influence of social media, has created a demand for a consistent, personalized, and omnichannel customer experience. The evolution of CX outsourcing is being significantly influenced by shifts in client demographics, particularly with the increasing presence of start-up and emerging brand companies deeply ingrained in the "new economy."
As digitalization continues to gain prominence, enterprises are actively seeking CX outsourcing solutions that encompass multi-channel customer support, adept social media management, and seamless chatbot integration. To meet these demands, CX outsourcing service providers are harnessing cutting-edge technologies like artificial intelligence (AI), cloud computing, and automation, enabling them to deliver highly efficient and effective services to their clientele. This technological progression is poised to be a significant catalyst for the expansion of the CX outsourcing market in the forthcoming years. The CX outsourcing market is determined to grow at a CAGR of 8.26% over the forecasted period of 2023-2028.
Market Segmentation Analysis:
By Deployment Type: The report identifies two segments on the basis of deployment type: On Premise and Cloud. The adoption of cloud-based consumer experience solutions is fueled by SMEs' growing use of cloud computing. Similar to this, the increasing use of cloud-based consumer experience solutions across a variety of industry verticals, including BFSI, healthcare, retail, government, and others, is anticipated to increase demand, and the segment is predicted to grow at the highest CAGR over the course of the forecast period.
By Component: The report identifies two segments on the basis of component: Services and Software. Services segment held the major share as the segment is crucial for organizations aiming to deliver exceptional service and maintain high levels of customer satisfaction. Key offerings include consulting services, where experts provide guidance in developing and implementing effective CX strategies tailored to an organization's specific needs. Moreover, maintenance and support services are essential for ensuring the optimal performance of CX systems, including troubleshooting and regular updates. The increasing emphasis on customer-centric strategies and the growing demand for personalized experiences are expected to drive significant growth in this segment in the coming years.
By Industry Vertical: The report identifies six segments on the basis of industry vertical: Retail, BFSI, IT & Telecom, Healthcare, Government, Energy & Utilities and Other. Retail segment held the highest share in the market in 2022. In an era of rapidly evolving customer behavior, driven by the rise of e-commerce accelerated by the global pandemic, retail companies are increasingly turning to outsourcing for customer support. This demand is fueled by the need to provide consistent, personalized, and omnichannel experiences to customers. With seasonal fluctuations and high expectations for personalized support, retail companies see outsourcing as a cost-effective means to manage customer inquiries effectively during peak shopping seasons.
By Region: In the report, the global CX outsourcing market is divided into four regions: North America, Europe, Asia Pacific, and ROW. The North American region has emerged as a dominant player in the CX outsourcing market. North America is a prominent region in the global CX outsourcing market. It is characterized by a highly developed business landscape, advanced technological infrastructure, and a mature outsourcing industry. North America is at the forefront of technological innovation, making it a hub for companies seeking cutting-edge CX solutions. The integration of AI, automation, and advanced analytics in customer service is a significant driver. Asia Pacific is expected to grow at a highest rate during the forecasted period. Asia Pacific offers cost-effective labor and operational expenses, making it an ideal destination for businesses seeking to reduce costs while maintaining service quality. The region boasts a vast pool of skilled and educated talent, particularly in countries like India, making it a hub for customer support outsourcing. Moreover, the growing middle-class population in Asia Pacific countries increases the demand for products and services, driving the need for CX outsourcing to manage customer interactions effectively. The region has witnessed an explosion in e-commerce and online retail, making efficient customer support essential for e-commerce companies.
The Latin America region would also continue to offer the best opportunity for growth in CX outsourcing, due to its labor arbitrage and outsourcing maturity. Outsourcing has traditionally favored local operators in the Latin America region, where competition is fragmented compared with the more developed economies of Europe and North America.
Market Dynamics:
Growth Drivers: The market has been growing over the past few years, due to factors such as increasing focus on customer centricity, cost optimization, globalization and multilingual support, data analytics and insights, compliance and regulatory expertise and uninterrupted 24/7 availability. Increasing focus on customer centricity has emerged as a significant growth driver for the Customer Experience (CX) outsourcing market. As businesses recognize the pivotal role of exceptional customer experiences in retaining and attracting customers, they are increasingly outsourcing their CX operations to specialized service providers. CX outsourcing providers leverage advanced technologies, data analytics, and skilled personnel to enhance customer interactions, streamline support, and gather actionable insights. This shift allows companies to stay competitive in a rapidly evolving market while efficiently managing costs.
Challenges: However, some challenges are impeding the growth of the market such as data security and privacy concerns, navigating dynamic consumer preferences and complex data realities, etc. Data security and privacy concerns pose a significant challenge to the Customer Experience (CX) outsourcing market. In an age where data breaches and stringent privacy regulations are prevalent, businesses entrust sensitive customer information to third-party service providers, raising apprehensions about safeguarding data integrity. Ensuring compliance with regulations like GDPR, CCPA, or HIPAA demands meticulous oversight, potentially increasing operational costs. Moreover, the risk of data mishandling or breaches during transmission or storage by outsourcing partners can undermine customer trust and result in severe reputational damage.
Trends: The market is projected to grow at a fast pace during the forecast period, due to AI-powered customer support, hyper-personalization, multichannel and omnichannel support, predictive analytics for customer insights, integration of augmented reality (AR) and virtual reality (VR), rise of gig-enabled support models, etc. AI-Powered Customer Support is a transformative trend in the CX outsourcing market. It involves integrating artificial intelligence and machine learning technologies into customer service operations to enhance efficiency and customer satisfaction. AI-powered chatbots, virtual assistants, and predictive analytics are being increasingly employed to handle routine inquiries, freeing human agents to focus on more complex issues. This trend not only improves response times but also offers 24/7 availability. Additionally, AI-driven sentiment analysis can gauge customer emotions and help address issues before they escalate.
Impact Analysis of COVID-19 and Way Forward:
The COVID-19 pandemic had a dual impact on the CX outsourcing market. Initially, it caused disruptions as many outsourcing centers closed or reduced operations due to lockdowns and safety concerns, affecting service quality for businesses. However, it also accelerated trends in CX outsourcing. The need for remote work pushed providers to adopt digital technologies, helping companies adapt to changing customer demands and reduce costs. Additionally, the pandemic highlighted the importance of CX, driving demand for specialized outsourcing services like digital support, chatbots, and AI-powered solutions.
In the post-COVID era, CX outsourcing is likely to remain a vital strategy for businesses looking to streamline costs, access specialized skills, and adapt to changing customer preferences. Companies now prioritize resilience in their outsourcing partnerships. They seek providers with robust business continuity plans to address potential disruptions, whether from pandemics or other unforeseen events, which would drive the market during the post COVID period.
Competitive Landscape:
The global CX outsourcing market is highly fragmented, with eight major players holding a share around 30% of the global market. Leading companies within the CX outsourcing market are actively engaging in partnerships and investments to leverage innovative technology for augmenting their customer experience offerings. To bolster their market standing, these industry giants are involved in a variety of activities such as acquisitions, strategic alliances, collaborations, and mergers. These companies have a global presence and offer a wide range of services, from customer support to omnichannel solutions. In addition to global leaders, numerous regional and niche players operate in specific geographic markets. They often cater to local businesses and industries, leveraging their understanding of regional cultures and languages.
The key players in the global CX outsourcing market are:
Genpact
Teleperformance SE
Transcom Holding AB
Infosys Limited
TTEC Holdings, Inc.
Concentrix Corporation
Atento S.A.
Alorica Inc.
Foundever
VXI Global Solutions
Intouch CX
The competitive landscape of the CX outsourcing market has witnessed significant shifts in recent years. It is believed there would be significant changes in CX outsourcer operations in the coming years, with new economy, technology-based revenue streams appearing. The top CX management outsourcers would engage in heavy M&A spend in order to sustain growth and diversify, and it is expected that AI to provide attractive multiples for CX competitors in the mid-term.