The global gift card market is expected to reach USD 2,632,843.72 million by 2030 from USD 906,341.52 million in 2022, growing at a CAGR of 14.2% during the forecast period of 2023 to 2030.
Market Segmentation
Global Gift Card Market, By Products (E-Gift Cards and Physical Cards), Functional Attribute (Closed Loop, Universal Accepted Open Loop, and E- Gifting), Industry Vertical (Retail and Corporate Institutions), Merchant (Restaurants, Discount Stores, Coffee Shops, Departmental Store, Grocery Store/Food Supermarkets, Entertainment, and Others), Country (U.S., Canada, Mexico, China, India, Indonesia, Philippines, Thailand, Vietnam, Malaysia, Singapore, Cambodia, Myanmar, Rest of South-East Asia, Japan, Australia, New Zealand, South Korea, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, Germany, Russia, France, U.K., Turkey, Italy, Spain, Poland, Netherlands, Belgium, Switzerland, Sweden, Rest of Europe, Saudi Arabia, Iran, Egypt, South Africa, U.A.E., Iraq, Israel, Qatar, Kuwait, Jordan, and Rest of Middle East and Africa) - Industry Trends and Forecast to 2030.
Overview of The Global Gift Card Market Dynamics
- Driver
- The use of gift cards as a business tactic is becoming more popular
- The extensive social trend of giving online gifts
- E-gift cards are becoming increasingly popular among millennials
- Gift cards are gaining rapid popularity among consumers
- Restraint
- Exploitative gift cards practices such as redemption and latency fees
- Security concerns such as hacking and fraud associated with the gift cards
- Opportunity
- The growing internet and smartphone penetration rate worldwide
- Strategic alliances to increase the company's business penetration
Market Players
Some of the major players operating in the global gift card market are:
- Walmart Inc.
- Under Armour, Inc.
- Givex Corporation
- American Express
- Target Brands, Inc.
- Best Buy
- Starbucks Coffee Company
- PayPal Holdings, Inc.
- Apple Inc.
- Sephora USA, Inc.
- Gyft, Inc.
- Walgreen Co.
- TransGate Solutions
- AMILON S.R.L.
- Jigsaw Business Solutions
- Diggecard
- Pine Labs Private Limited
- Alltimeprint.com
- Plastek Card Solutions, Inc.
- Card USA, Inc.
- Duracard
- Blackhawk Network
- Tango Card. Inc
- Stockpile, Inc.
- Huuray A/S
TABLE OF CONTENTS
1 INTRODUCTION 39
- 1.1 OBJECTIVES OF THE STUDY 39
- 1.2 MARKET DEFINITION 39
- 1.3 OVERVIEW 39
- 1.4 LIMITATIONS 40
- 1.5 MARKETS COVERED 41
2 MARKET SEGMENTATION 44
- 2.1 MARKETS COVERED 44
- 2.2 GEOGRAPHICAL SCOPE 45
- 2.3 YEARS CONSIDERED FOR THE STUDY 46
- 2.4 CURRENCY AND PRICING 46
- 2.5 DBMR TRIPOD DATA VALIDATION MODEL 47
- 2.6 GRADE LIFE LINE CURVE 50
- 2.7 MULTIVARIATE MODELLING 51
- 2.8 MANUFACTURING PROCESS LIFELINE CURVE 52
- 2.9 PRIMARY INTERVIEWS WITH THE KEY OPINION LEADERS 53
- 2.10 DBMR MARKET POSITION GRID 54
- 2.11 DBMR MARKET CHALLENGE MATRIX 55
- 2.12 SECONDARY SOURCES 56
- 2.13 ASSUMPTIONS 56
3 EXECUTIVE SUMMARY 57
4 PREMIUM INSIGHTS 60
- 4.1 PORTER'S FIVE FORCES 62
- 4.1.1 THE THREAT OF NEW ENTRANTS 62
- 4.1.2 THE THREAT OF SUBSTITUTES 63
- 4.1.3 CUSTOMER BARGAINING POWER 63
- 4.1.4 SUPPLIER BARGAINING POWER 63
- 4.1.5 INTERNAL COMPETITION (RIVALRY): 64
- 4.2 BRAND COMPETITIVE ANALYSIS 65
- 4.3 SUPPLY CHAIN ANALYSIS 66
- 4.3.1 OVERVIEW 66
- 4.3.2 LOGISTIC COST SCENARIO 66
- 4.3.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 67
- 4.4 DATA ON PLASTIC VS PAPER GIFT CARD MATERIAL 68
- 4.4.1 PLASTIC GIFT CARD MATERIAL 68
- 4.4.2 PAPER GIFT CARD MATERIAL 68
- 4.5 PRODUCT ADOPTION SCENARIO 69
- 4.5.1 OVERVIEW 69
- 4.5.2 PRODUCT AWARENESS 70
- 4.5.3 PRODUCT INTEREST 70
- 4.5.4 PRODUCT EVALUATION 70
- 4.5.5 PRODUCT TRIAL 70
- 4.5.6 PRODUCT ADOPTION 70
- 4.5.7 CONCLUSION 70
- 4.6 FACTORS AFFECTING BUYING DECISION 71
- 4.7 CONSUMERS BUYING BEHAVIOUR 72
- 4.7.1 OVERVIEW 72
- 4.7.2 RECOMMENDATIONS FROM FAMILY, FRIENDS AND DELEARS - 72
- 4.7.3 RESEARCH 72
- 4.7.4 IMPULSIVE 72
- 4.7.5 ADVERTISEMENT: 72
- 4.7.6 TELEVISION ADVERTISEMENT 73
- 4.7.7 ONLINE ADVERTISEMENT 73
- 4.7.8 IN-STORE ADVERTISEMENT 73
- 4.7.9 OUTDOOR ADVERTISEMENT 73
- 4.8 REGULATORY FRAMEWORK 74
5 MARKET OVERVIEW 76
- 5.1 DRIVERS 78
- 5.1.1 THE USE OF GIFT CARDS AS A BUSINESS TACTIC IS BECOMING MORE POPULAR 78
- 5.1.2 EXTENSIVE SOCIAL TREND OF GIVING ONLINE GIFTS 78
- 5.1.3 E-GIFT CARDS ARE BECOMING INCREASINGLY POPULAR AMONG MILLENNIALS 79
- 5.1.4 GIFT CARDS GAINING RAPID POPULARITY AMONG CONSUMERS 79
- 5.2 RESTRAINTS 80
- 5.2.1 EXPLOITATIVE GIFT CARD PRACTICES SUCH AS REDEMPTION AND LATENCY FEES 80
- 5.2.2 SECURITY CONCERNS SUCH AS HACKING AND FRAUD ASSOCIATED WITH THE GIFT CARDS 80
- 5.3 OPPORTUNITIES 81
- 5.3.1 THE GROWING INTERNET AND SMARTPHONE PENETRATION RATE WORLDWIDE 81
- 5.3.2 STRATEGIC ALLIANCES TO INCREASE COMPANY'S BUSINESS PENETRATION 82
- 5.4 CHALLENGE 82
- 5.4.1 THREAT OF SUBSTITUENTS SUCH AS MERCHANDISE AND ELECTRONICS ITEMS AS GIFTS 82
6 GLOBAL GIFT CARD MARKET, BY REGION 83
- 6.1 OVERVIEW 84
- 6.2 NORTH AMERICA 91
- 6.2.1 U.S. 97
- 6.2.2 CANADA 100
- 6.2.3 MEXICO 103
- 6.3 EUROPE 106
- 6.3.1 GERMANY 112
- 6.3.2 RUSSIA 115
- 6.3.3 FRANCE 118
- 6.3.4 U.K. 121
- 6.3.5 TURKEY 124
- 6.3.6 ITALY 127
- 6.3.7 SPAIN 130
- 6.3.8 POLAND 133
- 6.3.9 NETHERLANDS 136
- 6.3.10 BELGIUM 139
- 6.3.11 SWITZERLAND 142
- 6.3.12 SWEDEN 145
- 6.3.13 REST OF EUROPE 148
- 6.4 ASIA-PACIFIC 149
- 6.4.1 CHINA 155
- 6.4.2 INDIA 158
- 6.4.3 SOUTH-EAST ASIA 161
- 6.4.4 JAPAN 164
- 6.4.5 AUSTRALIA 167
- 6.4.6 NEW ZEALAND 170
- 6.4.7 SOUTH KOREA 173
- 6.4.8 REST OF ASIA-PACIFIC 176
- 6.5 SOUTH-EAST ASIA 177
- 6.5.1 INDONESIA 181
- 6.5.2 PHILIPPINES 184
- 6.5.3 THAILAND 187
- 6.5.4 VIETNAM 190
- 6.5.5 MALAYSIA 193
- 6.5.6 SINGAPORE 196
- 6.5.7 CAMBODIA 199
- 6.5.8 MYANMAR 202
- 6.5.9 REST OF SOUTH-EAST ASIA 205
- 6.6 SOUTH AMERICA 206
- 6.6.1 BRAZIL 212
- 6.6.2 ARGENTINA 215
- 6.6.3 REST OF SOUTH AMERICA 218
- 6.7 MIDDLE EAST AND AFRICA 219
- 6.7.1 SAUDI ARABIA 226
- 6.7.2 IRAN 229
- 6.7.3 EGYPT 232
- 6.7.4 SOUTH AFRICA 235
- 6.7.5 U.A.E. 238
- 6.7.6 IRAQ 241
- 6.7.7 ISRAEL 244
- 6.7.8 QATAR 247
- 6.7.9 KUWAIT 250
- 6.7.10 JORDAN 253
- 6.7.11 REST OF MIDDLE EAST AND AFRICA 256
7 GLOBAL GIFT CARD MARKET: COMPANY LANDSCAPE 257
- 7.1 COMPANY SHARE ANALYSIS: GLOBAL 257
- 7.2 COMPANY SHARE ANALYSIS: EUROPE 258
- 7.3 COMPANY SHARE ANALYSIS: NORTH AMERICA 259
- 7.4 COMPANY SHARE ANALYSIS: ASIA PACIFIC 260
- 7.5 MERGER 261
- 7.6 ACQUISITION 261
- 7.7 TECHNOLOGICAL DEVELOPMENT 261
- 7.8 PRODUCT LAUNCH 262
- 7.9 ANNOUNCEMENT 262
8 COMPANY PROFILES 263
- 8.1 TARGET BRANDS,INC.(2022) 263
- 8.1.1 COMPANY SNAPSHOT 263
- 8.1.2 COMPANY SHARE ANALYSIS 263
- 8.1.3 PRODUCT PORTFOLIO 264
- 8.1.4 REVENUE ANALYSIS 264
- 8.1.5 SWOT 265
- 8.1.6 RECENT UPDATES 265
- 8.2 PAYPAL 266
- 8.2.1 COMPANY SNAPSHOT 266
- 8.2.2 REVENUE ANALYSIS 266
- 8.2.3 COMPANY SHARE ANALYSIS 267
- 8.2.4 SWOT 267
- 8.2.5 PRODUCT PORTFOLIO 268
- 8.2.6 RECENT DEVELOPMENT 268
- 8.3 APPLE INC. 269
- 8.3.1 COMPANY SNAPSHOT 269
- 8.3.2 REVENUE ANALYSIS 269
- 8.3.3 COMPANY SHARE ANALYSIS 270
- 8.3.4 SWOT 270
- 8.3.5 PRODUCT PORTFOLIO 271
- 8.3.6 RECENT DEVELOPMENT 271
- 8.4 AMERICAN EXPRESS. 272
- 8.4.1 COMPANY SNAPSHOT 272
- 8.4.2 REVENUE ANALYSIS 272
- 8.4.3 COMPANY SHARE ANALYSIS 273
- 8.4.4 SWOT 273
- 8.4.5 PRODUCT PORTFOLIO 274
- 8.4.6 RECENT DEVELOPMENTS 274
- 8.5 STARBUCKS COFFEE COMPANY (2022) 275
- 8.5.1 COMPANY SNAPSHOT 275
- 8.5.2 PRODUCT PORTFOLIO 275
- 8.5.3 REVENUE ANALYSIS 276
- 8.5.4 COMPANY SHARE ANALYSIS 276
- 8.5.5 SWOT 277
- 8.5.6 RECENT UPDATE 277
- 8.6 BEST BUY (2022) 278
- 8.6.1 COMPANY SNAPSHOT 278
- 8.6.2 PRODUCT PORTFOLIO 278
- 8.6.3 REVENUE ANALYSIS 279
- 8.6.4 SWOT 280
- 8.6.5 RECENT UPDATE 280
- 8.7 ALLTIMEPRINT.COM 281
- 8.7.1 COMPANY SNAPSHOT 281
- 8.7.2 PRODUCT PORTFOLIO 281
- 8.7.3 SWOT 282
- 8.7.4 RECENT DEVELOPMENTS 282
- 8.8 AMILON S.R.L. 283
- 8.8.1 COMPANY SNAPSHOT 283
- 8.8.2 PRODUCT PORTFOLIO 283
- 8.8.3 SWOT 284
- 8.8.4 RECENT DEVELOPMENTS 284
- 8.9 BLACKHAWK NETWORK 285
- 8.9.1 COMPANY SNAPSHOT 285
- 8.9.2 PRODUCT PORTFOLIO 285
- 8.9.3 SWOT 286
- 8.9.4 RECENT UPDATES 286
- 8.10 CARD USA, INC. 287
- 8.10.1 COMPANY SNAPSHOT 287
- 8.10.2 PRODUCT PORTFOLIO 287
- 8.10.3 SWOT 288
- 8.10.4 RECENT DEVELOPMENTS 288
- 8.11 DIGGECARD 289
- 8.11.1 COMPANY SNAPSHOT 289
- 8.11.2 SWOT 289
- 8.11.3 PRODUCT PORTFOLIO 290
- 8.11.4 RECENT DEVELOPMENTS 290
- 8.12 DURACARD 291
- 8.12.1 COMPANY SNAPSHOT 291
- 8.12.2 PRODUCT PORTFOLIO 291
- 8.12.3 SWOT 292
- 8.12.4 RECENT DEVELOPMENTS 292
- 8.13 GIVEX CORPORATION. (2022) 293
- 8.13.1 COMPANY SNAPSHOT 293
- 8.13.2 PRODUCT PORTFOLIO 293
- 8.13.3 REVENUE ANALYSIS 294
- 8.13.4 SWOT 294
- 8.13.5 RECENT UPDATES 295
- 8.14 GYFT, INC. 296
- 8.14.1 COMPANY SNAPSHOT 296
- 8.14.2 PRODUCT PORTFOLIO 296
- 8.14.3 SWOT 297
- 8.14.4 RECENT UPDATES 297
- 8.15 HUURAY A/S 298
- 8.15.1 COMPANY SNAPSHOT 298
- 8.15.2 PRODUCT PORTFOLIO 298
- 8.15.3 SWOT 299
- 8.15.4 RECENT UPDATES 299
- 8.16 JIGSAW BUSINESS SOLUTIONS. 300
- 8.16.1 COMPANY SNAPSHOT 300
- 8.16.2 SWOT 300
- 8.16.3 PRODUCT PORTFOLIO 301
- 8.16.4 RECENT DEVELOPMENTS 301
- 8.17 PINE LABS PRIVATE LIMITED 302
- 8.17.1 COMPANY SNAPSHOT 302
- 8.17.2 SWOT 302
- 8.17.3 PRODUCT PORTFOLIO 303
- 8.17.4 RECENT DEVELOPMENTS 303
- 8.18 PLASTEK CARD SOLUTIONS, INC. 304
- 8.18.1 COMPANY SNAPSHOT 304
- 8.18.2 PRODUCT PORTFOLIO 304
- 8.18.3 SWOT 305
- 8.18.4 RECENT DEVELOPMENTS 305
- 8.19 SEPHORA USA, INC. 306
- 8.19.1 COMPANY SNAPSHOT 306
- 8.19.2 PRODUCT PORTFOLIO 306
- 8.19.3 SWOT 307
- 8.19.4 RECENT UPDATES 307
- 8.20 STOCKPILE, INC. 308
- 8.20.1 COMPANY SNAPSHOT 308
- 8.20.2 PRODUCT PORTFOLIO 308
- 8.20.3 SWOT 309
- 8.20.4 RECENT UPDATES 309