Global Digital Gift Card Market is valued at approximately USD 299.16 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 15.8 % over the forecast period 2022-2029. The Digital Gift Card has no physical form; instead, these cards are assigned a unique gift code number that one can use to redeem at online retailers when making online purchases. In a Digital gifting card, the giver purchases the card online and prepaid it with money. Furthermore, the recipient then receives the e-gift card via email and claims and activates the card. The increasing adoption of advanced technologies in the payment sector and rising penetration of digital payments worldwide as well as increasing smartphone subscriptions are key factors driving the market growth.
The growing popularity of digital payment processing is contributing towards the growth of the Global Digital Gift Card market. For instance - as per World Bank estimates - as of 2022, Globally around two-thirds of adults make or receive payment through digital channels. In addition, as per the Press Information Bureau (PIB), the Government of India estimates - In India, during FY 2020-21 around 5554 million digital transactions were recorded, and this number further increased to 8,840 million in FY 2021-22. Moreover, in August 2022 alone, around 6.58 billion financial transactions were carried out digitally through UPI (Unified Payment Interface). Also, the growing popularity of corporate gifting cultures as well as the surge in the internet-literate population would create a lucrative growth prospectus for the market over the forecast period. However, concern over data privacy hinders the market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Digital Gift Card Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the dominance of leading market players as well as the rising popularity of digital gift cards in the region. Whereas Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising penetration of digital payment processing applications as well as growing adoption of e-commerce channels in the region.
Major market players included in this report are:
- Amazon.com Inc.
- Apple, Inc.
- Blackhawk Network Holdings, Inc.
- Fiserv, Inc.
- InComm Payments
- Loop Commerce, Inc.
- National Gift Card Corporation
- PayPal Holdings, Inc.
- Target Brands, Inc.
- Walmart Inc.
Recent Developments in the Market:
- In April 2021, InComm Payments announced the launch of a digital gift card mall that allows customers to choose and send a variety of gift cards via email. Moreover, a new portal named TheGiftCardShop.com would feature cards from more than 100 brands, from Visa, Mastercard and American Express to retailers such as Macy's, GameStop, Lowe's and Darden Restaurants.
Global Digital Gift Card Market Report Scope:
- Historical Data: 2019-2020-2021
- Base Year for Estimation: 2021
- Forecast period: 2022-2029
- Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered: Functional Attribute, End User, Application, Region
- Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
- Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.
By Functional Attribute
- Open-Loop Card
- Closed-Loop Card
By End User
By Application
- Consumer Goods
- Health & Wellness
- Restaurants & Bars
- Travel & Tourism
- Media & Entertainment
- Others
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- RoLA
- Rest of the World
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
- 1.2.1. Digital Gift Card Market, by Region, 2019-2029 (USD Billion)
- 1.2.2. Digital Gift Card Market, by Functional Attribute, 2019-2029 (USD Billion)
- 1.2.3. Digital Gift Card Market, by End User, 2019-2029 (USD Billion)
- 1.2.4. Digital Gift Card Market, by Application, 2019-2029 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Digital Gift Card Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Digital Gift Card Market Dynamics
- 3.1. Digital Gift Card Market Impact Analysis (2019-2029)
- 3.1.1. Market Drivers
- 3.1.1.1. Increasing adoption of advance technologies in the payment sector
- 3.1.1.2. Rising penetration of digital payments worldwide
- 3.1.1.3. Increasing smartphone subscriptions
- 3.1.2. Market Challenges
- 3.1.2.1. Data privacy concerns with respect to digital gift cards
- 3.1.3. Market Opportunities
- 3.1.3.1. Growing popularity of corporate gifting cultures
- 3.1.3.2. Surge in internet-literate population
Chapter 4. Global Digital Gift Card Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.4. Top investment opportunity
- 4.5. Top winning strategies
- 4.6. Industry Experts Prospective
- 4.7. Analyst Recommendation & Conclusion
Chapter 5. Risk Assessment: COVID-19 Impact
- 5.1. Assessment of the overall impact of COVID-19 on the industry
- 5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Digital Gift Card Market, by Functional Attribute
- 6.1. Market Snapshot
- 6.2. Global Digital Gift Card Market by Functional Attribute, Performance - Potential Analysis
- 6.3. Global Digital Gift Card Market Estimates & Forecasts by Functional Attribute 2019-2029 (USD Billion)
- 6.4. Digital Gift Card Market, Sub Segment Analysis
- 6.4.1. Open loop gift card
- 6.4.2. Closed loop gift card
Chapter 7. Global Digital Gift Card Market, by End User
- 7.1. Market Snapshot
- 7.2. Global Digital Gift Card Market by End User, Performance - Potential Analysis
- 7.3. Global Digital Gift Card Market Estimates & Forecasts by End User 2019-2029 (USD Billion)
- 7.4. Digital Gift Card Market, Sub Segment Analysis
- 7.4.1. Retail
- 7.4.2. Corporate
Chapter 8. Global Digital Gift Card Market, by Application
- 8.1. Market Snapshot
- 8.2. Global Digital Gift Card Market by Application, Performance - Potential Analysis
- 8.3. Global Digital Gift Card Market Estimates & Forecasts by Application 2019-2029 (USD Billion)
- 8.4. Digital Gift Card Market, Sub Segment Analysis
- 8.4.1. Consumer Goods
- 8.4.2. Health & Wellness
- 8.4.3. Restaurants & Bars
- 8.4.4. Travel & Tourism
- 8.4.5. Media & Entertainment
- 8.4.6. Others
Chapter 9. Global Digital Gift Card Market, Regional Analysis
- 9.1. Digital Gift Card Market, Regional Market Snapshot
- 9.2. North America Digital Gift Card Market
- 9.2.1. U.S. Digital Gift Card Market
- 9.2.1.1. Functional Attribute breakdown estimates & forecasts, 2019-2029
- 9.2.1.2. End User breakdown estimates & forecasts, 2019-2029
- 9.2.1.3. Application breakdown estimates & forecasts, 2019-2029
- 9.2.2. Canada Digital Gift Card Market
- 9.3. Europe Digital Gift Card Market Snapshot
- 9.3.1. U.K. Digital Gift Card Market
- 9.3.2. Germany Digital Gift Card Market
- 9.3.3. France Digital Gift Card Market
- 9.3.4. Spain Digital Gift Card Market
- 9.3.5. Italy Digital Gift Card Market
- 9.3.6. Rest of Europe Digital Gift Card Market
- 9.4. Asia-Pacific Digital Gift Card Market Snapshot
- 9.4.1. China Digital Gift Card Market
- 9.4.2. India Digital Gift Card Market
- 9.4.3. Japan Digital Gift Card Market
- 9.4.4. Australia Digital Gift Card Market
- 9.4.5. South Korea Digital Gift Card Market
- 9.4.6. Rest of Asia Pacific Digital Gift Card Market
- 9.5. Latin America Digital Gift Card Market Snapshot
- 9.5.1. Brazil Digital Gift Card Market
- 9.5.2. Mexico Digital Gift Card Market
- 9.5.3. Rest of Latin America Digital Gift Card Market
- 9.6. Rest of The World Digital Gift Card Market
Chapter 10. Competitive Intelligence
- 10.1. Top Market Strategies
- 10.2. Company Profiles
- 10.2.1. Amazon.com Inc
- 10.2.1.1. Key Information
- 10.2.1.2. Overview
- 10.2.1.3. Financial (Subject to Data Availability)
- 10.2.1.4. Product Summary
- 10.2.1.5. Recent Developments
- 10.2.2. Apple, Inc.
- 10.2.3. Blackhawk Network Holdings, Inc.
- 10.2.4. Fiserv, Inc.
- 10.2.5. InComm Payments
- 10.2.6. Loop Commerce, Inc.
- 10.2.7. National Gift Card Corporation
- 10.2.8. PayPal Holdings, Inc.
- 10.2.9. Target Brands, Inc.
- 10.2.10. Walmart Inc.
Chapter 11. Research Process
- 11.1. Research Process
- 11.1.1. Data Mining
- 11.1.2. Analysis
- 11.1.3. Market Estimation
- 11.1.4. Validation
- 11.1.5. Publishing
- 11.2. Research Attributes
- 11.3. Research Assumption