礼品卡和奖励卡市场－全球产业规模、份额、趋势、机会和预测（按类型、用途、应用、地区和竞争情况，2020-2030 年）

2024 年全球礼品卡和奖励卡市场价值为 2,683.4 亿美元，预计到 2030 年将达到 4,020.1 亿美元，预测期内复合年增长率为 8.03%。受数位支付和电子商务日益普及的推动，市场正在迅速扩张。礼品卡因其便利性和灵活性已成为消费者首选的无现金替代品。企业越来越多地利用奖励卡来奖励员工并透过忠诚度计划提高客户参与度。季节性送礼趋势和个人化奖励的需求持续推动市场成长。此外，行动钱包和数位卡格式的进步正在加速用户的采用。零售商和金融机构正在利用促销策略和合作伙伴关係来推动成长。新兴市场对预付费解决方案的使用正在增加，随着数位基础设施和消费者意识的不断提高，其提供了强劲的成长潜力。

关键市场驱动因素

数位支付日益普及

主要市场挑战

监理与合规问题

主要市场趋势

先买后赎回模式的兴起

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

• 品牌知名度
• 影响购买决策的因素

第五章：全球礼品卡与奖励卡市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按类型（礼品卡、奖励卡）
  • 按用途（个人使用、商业使用、其他）
  • 按应用（零售、旅游、食品和饮料、医疗保健、教育、其他）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美礼品卡与奖励卡市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲礼品卡与奖励卡市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太礼品卡与奖励卡市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国

第九章：中东和非洲礼品卡和奖励卡市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美洲礼品卡与奖励卡市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• 公司简介
  • Spendgo, Inc.
  • Emburse, Inc.
  • Fiserv, Inc.
  • Visa
  • Blackhawk Network Holdings, Inc.,
  • Interactive Communications International, Inc.
  • Tango Card, Inc.,
  • DCRS Solutions
  • Pine Labs
  • GoGift

第 15 章：策略建议

第16章调查会社について・免责事项

The Global Gift Card & Incentive Card Market was valued at USD 268.34 billion in 2024 and is projected to reach USD 402.01 billion by 2030, growing at a CAGR of 8.03% during the forecast period. The market is expanding rapidly, fueled by the rise of digital payments and growing e-commerce adoption. Gift cards have become a preferred, cashless alternative for consumers due to their convenience and flexibility. Businesses are increasingly utilizing incentive cards to reward employees and enhance customer engagement through loyalty programs. Seasonal gifting trends and the demand for personalized rewards continue to propel market growth. Additionally, advancements in mobile wallets and digital card formats are accelerating user adoption. Retailers and financial institutions are leveraging promotional strategies and partnerships to drive uptake. Emerging markets are seeing increased use of prepaid solutions, offering strong growth potential as digital infrastructure and consumer awareness continue to rise.

Key Market Drivers

Rising Popularity of Digital Payments

The surge in digital payments is a major catalyst for the growth of the gift card and incentive card market. With India recording approximately 164 billion digital transactions in 2024, the shift to cashless economies is evident. As consumers and organizations move toward seamless, secure, and contactless payment solutions, digital gift cards have become increasingly favored for their ease of use and broad utility. Mobile wallets, contactless technology, and integrated e-commerce solutions have made digital gift cards more accessible than ever. In the corporate world, prepaid incentive cards are widely used for rewards and recognition, reinforcing employee engagement. Technological innovations such as blockchain and AI-driven fraud prevention tools further build consumer trust in these products. The COVID-19 pandemic also played a significant role in fast-tracking digital adoption. In developing regions, digital transformation initiatives continue to promote cashless transactions, creating fertile ground for growth in the prepaid card ecosystem.

Key Market Challenges

Regulatory & Compliance Issues

Regulatory complexities present a major challenge to the global gift card and incentive card market. Regulatory frameworks vary across countries, covering areas like taxation, expiry policies, KYC norms, and anti-money laundering measures. For companies operating internationally, staying compliant with these diverse standards is resource-intensive. Compliance with regulations such as GDPR, AML laws, and PCI DSS raises operational costs and requires regular system updates and monitoring. For example, certain jurisdictions enforce strict KYC protocols for high-value cards, affecting user anonymity and ease of distribution. Cross-border limitations and currency restrictions also hinder global incentive programs. Frequent policy changes further complicate compliance, placing administrative strain on businesses. To manage these requirements without compromising user experience, companies must invest in legal support, risk management technology, and compliance infrastructure-factors that increase market entry barriers and operational complexity.

Key Market Trends

Rising Trend of Buy Now & Redeem Later Model

The "Buy Now, Redeem Later" trend is gaining momentum across the gift card and incentive card market. This approach offers flexibility by allowing consumers to pre-purchase cards and use them at a later time, a feature particularly attractive during sales events or times of economic uncertainty. Sectors such as travel, hospitality, and entertainment are leveraging this model to retain customers and secure early revenue. Airlines and hotels, for example, offer prepaid vouchers that lock in prices and encourage future bookings. Similarly, restaurants and event venues promote preloaded gift cards for future use, helping them manage demand and improve customer retention. Digital gift cards have made this model more accessible, enabling consumers to store and redeem rewards effortlessly. Businesses also integrate this model into loyalty programs and employee incentives to boost brand interaction and repeat usage. As consumers prioritize flexibility and financial planning, the popularity of Buy Now, Redeem Later options is expected to continue rising.

Key Market Players

• Spendgo, Inc.
• Emburse, Inc.
• Fiserv, Inc.
• Visa
• Blackhawk Network Holdings, Inc.
• Interactive Communications International, Inc.
• Tango Card, Inc.
• DCRS Solutions
• Pine Labs
• GoGift

Report Scope:

In this report, the Global Gift Card & Incentive Card Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Gift Card & Incentive Card Market, By Type:

• Gift Card
• Incentive Card

Gift Card & Incentive Card Market, By Purpose:

• Personal Use
• Business Use
• Others

Gift Card & Incentive Card Market, By Application:

• Retail
• Travel
• Food & Beverages
• Healthcare
• Education
• Others

Gift Card & Incentive Card Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Gift Card & Incentive Card Market.

Available Customizations:

Global Gift Card & Incentive Card Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Gift Card & Incentive Card Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Gift Card, Incentive Card)
  • 5.2.2. By Purpose (Personal Use, Business Use, Others)
  • 5.2.3. By Application (Retail, Travel, Food & Beverages, Healthcare, Education, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Gift Card & Incentive Card Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Purpose
  • 6.2.3. By Application
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Gift Card & Incentive Card Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Purpose
      • 6.3.1.2.3. By Application
  • 6.3.2. Canada Gift Card & Incentive Card Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Purpose
      • 6.3.2.2.3. By Application
  • 6.3.3. Mexico Gift Card & Incentive Card Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Purpose
      • 6.3.3.2.3. By Application

7. Europe Gift Card & Incentive Card Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Purpose
  • 7.2.3. By Application
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Gift Card & Incentive Card Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Purpose
      • 7.3.1.2.3. By Application
  • 7.3.2. Germany Gift Card & Incentive Card Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Purpose
      • 7.3.2.2.3. By Application
  • 7.3.3. Spain Gift Card & Incentive Card Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Purpose
      • 7.3.3.2.3. By Application
  • 7.3.4. Italy Gift Card & Incentive Card Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Purpose
      • 7.3.4.2.3. By Application
  • 7.3.5. United Kingdom Gift Card & Incentive Card Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Purpose
      • 7.3.5.2.3. By Application

8. Asia-Pacific Gift Card & Incentive Card Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Purpose
  • 8.2.3. By Application
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Gift Card & Incentive Card Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Purpose
      • 8.3.1.2.3. By Application
  • 8.3.2. Japan Gift Card & Incentive Card Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Purpose
      • 8.3.2.2.3. By Application
  • 8.3.3. India Gift Card & Incentive Card Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Purpose
      • 8.3.3.2.3. By Application
  • 8.3.4. Australia Gift Card & Incentive Card Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Purpose
      • 8.3.4.2.3. By Application
  • 8.3.5. South Korea Gift Card & Incentive Card Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Purpose
      • 8.3.5.2.3. By Application

9. Middle East & Africa Gift Card & Incentive Card Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Purpose
  • 9.2.3. By Application
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Gift Card & Incentive Card Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Purpose
      • 9.3.1.2.3. By Application
  • 9.3.2. Saudi Arabia Gift Card & Incentive Card Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Purpose
      • 9.3.2.2.3. By Application
  • 9.3.3. UAE Gift Card & Incentive Card Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Purpose
      • 9.3.3.2.3. By Application
  • 9.3.4. Turkey Gift Card & Incentive Card Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Purpose
      • 9.3.4.2.3. By Application

10. South America Gift Card & Incentive Card Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Purpose
  • 10.2.3. By Application
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Gift Card & Incentive Card Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Purpose
      • 10.3.1.2.3. By Application
  • 10.3.2. Argentina Gift Card & Incentive Card Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Purpose
      • 10.3.2.2.3. By Application
  • 10.3.3. Colombia Gift Card & Incentive Card Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Purpose
      • 10.3.3.2.3. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Spendgo, Inc.
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Emburse, Inc.
  • 14.1.3. Fiserv, Inc.
  • 14.1.4. Visa
  • 14.1.5. Blackhawk Network Holdings, Inc.,
  • 14.1.6. Interactive Communications International, Inc.
  • 14.1.7. Tango Card, Inc.,
  • 14.1.8. DCRS Solutions
  • 14.1.9. Pine Labs
  • 14.1.10. GoGift

15. Strategic Recommendations

16. About Us & Disclaimer