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市场调查报告书
商品编码
1830552

礼品卡市场：按卡片类型、发行商类型、最终用户、分销通路、应用程式和垂直产业划分－2025-2032 年全球预测

Gift Cards Market by Card Type, Issuer Type, End User, Distribution Channel, Application, Industry Vertical - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 186 Pages | 商品交期: 最快1-2个工作天内

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预计到 2032 年，礼品卡市场规模将成长至 14,663.4 亿美元，复合年增长率为 6.59%。

主要市场统计数据
基准年2024年 8794.3亿美元
预计2025年 9353.4亿美元
预测年份：2032年 14,663.40亿美元
复合年增长率（%） 6.59%

现代礼品卡系统如何连结多个相关人员（包括支付、奖励、企业激励和全通路商务）的前瞻性框架。

礼品卡已从简单的零售代金券发展成为涵盖付款、会员积分、奖励和数位商务等多种用途的载体。本报告从策略角度阐述了礼品卡如何作为消费者和商家之间的多功能资产，连接线下零售环节和无缝的线上观点。本报告探讨了营运、技术和商业驱动因素，这些因素正在改变发卡机构、商家合作伙伴和最终用户对基于卡片的解决方案的认知和部署方式。

引言部分阐述了该行业的结构性构成要素，阐明了关键术语，并强调了数位和实体形式、发行商模式、分销管道、最终用户行为以及应用框架之间的相互关係。此外，引言还概述了影响该行业的关键因素，包括技术整合、监管变化和不断变化的客户期望。儘早了解这些要素，有助于读者更好地理解后续章节，这些章节将分析竞争动态、资费影响、细分市场细微差别、区域差异，并为寻求利用当前转变的高管提供实用建议。

由于诈欺和监管压力的增加，关键行业转变推动了数位优先的采用、发行人模型之间的互通性以及计划个性化的提高

礼品卡产业正在经历一系列变革时期，加速了支付、忠诚度生态系统和数位商务的融合。首先，持续向数位优先体验的转变迫使发卡机构和零售商透过与行动钱包和原生应用程式的集成，重新思考卡片的启动、兑换和管理。这种转变推动了人们对即时价值转移和即时余额可见度的期望，并推动了对 API、代币化和安全身分验证层的投资。

同时，随着金融机构、金融科技平台和零售品牌之间的伙伴关係不断扩大其分销范围，开放回路和闭合迴路机构的动态也在不断演变。这些合作实现了跨网路互通性，并开闢了消费者选择的新途径。在企业层面，透过利用数据将奖励结构与行为结果连结起来，奖励和员工奖励计画正变得更加个人化和可衡量。同时，忠诚度计画正在转向支持联合、基于积分和分层方法的模组化架构，使品牌能够在整个客户旅程中提供情境价值。

此外，诈欺预防和监管合规正日益成为优先事项。强化身分验证、交易监控和反洗钱措施正逐步融入信用卡生态系统，这通常由监管指导和商业性风险管理共同推动。因此，生态系参与者必须在速度、便利性和强而有力的管控之间取得平衡。综上所述，这些转变表明，该领域将日益由互通性、数据主导的个人化和增强的营运弹性所定义。

2025 年美国关税政策的变化将如何改变采购、生产前置作业时间、定价以及卡片产品向数位化交付的转变

2025年，美国关税政策的调整将对生产和销售实体礼品卡的公司的业务核算产生重大影响，同时也会影响其更广泛的供应链和定价策略。特种卡片基材、印刷包装组件和电子设备等原料的进口关税上调，推高了实体库存的单位成本。这些成本压力正促使发卡机构和供应商重新评估筹资策略，与製造商协商签订长期合同，并探索近岸外包方案，以降低关税波动带来的风险。

製造商和经销商正在转嫁部分增加的成本，迫使零售合作伙伴决定如何在销售点吸收或调整价格。一些零售商正在透过优化包装、减少不必要的添加物以及精简库存分类来提高周转率，以减轻影响。同时，物流供应商正在适应运费和海关处理时间的变化，这可能会延长季节性产品推出和促销宣传活动的前置作业时间。因此，实体卡生产的规划週期现在需要更多的前置作业时间缓衝和紧急库存，以避免在尖峰时段出现缺货。

重要的是，关税压力正在尽可能地加快数位化步伐。数位礼品卡和行动电子钱包的分销不受相同的进口动态影响，从而更快地部署并降低增量处理成本。这种脱节促使许多发卡机构打造更丰富的数位体验，并投资于安全的交付管道和即时履约。监管合规和跨境支付考量对于实体和数位管道仍然至关重要，尤其对于企业礼品和国际员工奖励计画而言，这凸显了全面协调供应链和税务策略的重要性。

全面的细分洞察表明，卡片外形规格、发行商模式、最终用户行为、通路和应用需求推动策略性产品选择

我们细緻入微的细分框架揭示了卡片类型、发卡机构动态、最终用户需求、通路、使用案例和垂直行业如何共同塑造产品设计和上市选择。产品类型将数位卡和履约。数位卡强调即时交付和 API 集成，而实体卡则需要专注于材料、包装和零售货架摆放。发卡机构类型区分闭合迴路和开放回路型，影响跨网路受理、支付流程和伙伴关係策略，进而影响消费者便利性和商家经济效益。

终端用户细分将消费者需求流和企业需求流区分开来。消费者使用情况涵盖P2P赠礼和个人礼品购买，分别受情感触发和便利性驱动。企业使用涵盖B2B赠礼和员工奖励计划，优先考虑合规性、报告和可衡量的投资报酬率。分销通路分析区分线下和线上通路。线下通路包括便利商店、药局、杂货店、量贩店和专业零售商，需要特别注意商品行销和销售点。线上通路包括直销商、电子零售商和需要无缝结帐和数位钱包相容性的行动应用程式。

基于应用的差异化，例如礼品、奖励和忠诚度奖励，进一步细化了产品需求。奖励可以围绕推荐或销售绩效计划构建，旨在激励用户行为；而忠诚度奖励系统可以采用联合计划模型、积分机製或层级结构来深化用户参与度。最后，娱乐、游戏、餐饮、零售和旅游等垂直行业各自拥有独特的使用模式、尖峰时段高峰和伙伴关係机会，需要客製化产品目录组合、合规性以及与垂直平台的整合。

区域动态和跨境考虑影响美洲、中东和非洲以及亚太地区的分销选择、合规需求和产品设计

区域动态对于理解分销、监管框架和消费行为将如何影响关键地区的礼品卡策略至关重要。在美洲，成熟的零售网路和数位支付基础设施与消费者不断变化的即时满足和综合忠诚度偏好并存，为融合店内活动和行动优先体验的全通路计画创造了肥沃的土壤。欧洲、中东和非洲地区的零售商和发行商在拓展国际企业礼品业务时，必须同步促销日程和物流，并考虑跨境课税和合规问题。

欧洲、中东和非洲地区呈现出显着的差异性，已开发市场优先考虑隐私和监管合规性，而新兴市场则优先考虑可近性和行动传输。在欧洲、中东和非洲地区，跨司法管辖区的消费者保护和洗钱防制规则可能会影响产品设计和入职流程，要求供应商投资在地化的合规框架和多语言客户支援。与区域支付计划和零售联盟合作通常对于扩大规模至关重要。

亚太地区的特点是数位化迅速、行动钱包普及率高以及游戏和娱乐领域的创新用案例。此外，该地区还拥有多样化的管理体制和货币考量，这些因素会影响兑换机制和跨境奖励。整体而言，区域策略必须考虑当地消费行为、通路经济和法规环境。量身定制的本地化方案还可以发现在类似市场复製成功方案的机会。

产业领导企业如何结合 API 驱动的技术、通路伙伴关係和产业特定服务来扩大覆盖范围、减少摩擦并增强企业产品

礼品卡生态系统中的主要企业透过技术投资、通路伙伴关係和垂直专业化相结合来脱颖而出。专注于技术的供应商优先考虑API优先架构、令牌化和分析技术，以实现与零售销售点系统、数位钱包和企业人力资源平台的快速整合。这些公司也强调可扩展的安全框架，以应对诈欺和监管要求，从而减少企业客户和大宗零售合作伙伴之间的摩擦。

零售商和品牌所有者正在利用礼品卡作为策略工具，深化客户关係并鼓励重复购买，将礼品卡奖励纳入忠诚度计画和促销宣传活动，并探索联合品牌和合作伙伴发起的产品/服务，以提升相关性。同时，金融科技公司和支付网路正在扩展开放回路解决方案，以推动更广泛的接受度和多通路使用，为希望在无需大规模内部基础设施的情况下扩大覆盖范围的品牌创造新的分销机会。

专注于企业捐赠和员工奖励的服务提供者正在增强报告功能、与人力资本管理系统的整合以及合规能力，以简化企业客户的管理。在整个生态系统中，成功的企业越来越以其将产品创新与严谨的营运相结合的能力而着称，这些能力包括可靠的履约、透明的报告以及能够应对通路经济和监管限制的自适应定价机制。

明确营运和策略重点，以加强供应链弹性、加速数位交付、增强 API 整合并设计模组化、以客户为中心的计画。

为了有效竞争，产业领导者应采取务实的短期营运调整和长期策略投资相结合的策略。短期内，他们必须透过多元化供应商、协商灵活的前置作业时间以及提高交货时间的透明度来增强实体卡供应链的韧性，以减轻关税和运费造成的干扰。同时，增加对数位交付管道的投资可以减少与进口相关的成本压力，同时提高履约速度和客户便利性。

从策略上讲，企业应优先考虑与零售销售点系统、行动钱包以及企业人力资源和客户关係管理平台进行 API 集成，以打造无缝的全通路体验，并改善资料收集以实现个人化。建立灵活的忠诚度机制，支持连结式、积分式和分层式结构，使品牌能够制定有针对性的参与策略并获得可衡量的成果。企业也应投资先进的诈欺侦测和合规功能，利用机器学习和交易分析来降低风险，同时又不损害使用者体验。

最后，企业必须采用以顾客为中心的产品设计方法，针对消费者送礼、P2P、B2B 送礼和员工奖励计画客製化产品。这包括提供可配置的履约选项、清晰的企业客户彙报以及反映分销管道经济效益的模组化定价。透过将产品创新、强大的合作伙伴生态系统与营运韧性相结合，领导者能够保持成长，并适应不断变化的监管和商业环境。

结合初步访谈、二次分析和主题综合的混合调查方法将在保持保密和方法严谨性的同时产生有效的见解。

本研究采用混合方法，结合质性访谈、相关人员的一手资料研究以及严格的二次分析，以确保研究结果的稳健性和可操作性。主要见解来自对行业相关人员（包括发行人、零售商、分销​​合作伙伴、企业买家和技术供应商）的结构化访谈，提供有关营运挑战、通路动态和产品创新的第一手观点。二次资讯包括对产业报告、监管文件、产业期刊和专有资料来源的分析，以三角测量趋势并检验主题情境。

分析师采用主题综合法，从访谈和案头研究中辨识出重复出现的模式，并辅以比较案例研究，重点在于突显成功的部署模式和常见的风险缓解策略。资料品管包括将访谈洞察与观察到的分销行为和供应商能力进行交叉检验。虽然这种调查方法能够捕捉结构和行为趋势，但它不能取代客製化咨询服务来模拟特定组织的财务结果。在相关人员访谈过程中，我们遵守道德标准和保密通讯协定，参与者提供的商业性敏感资讯在分析和报告中均被匿名化。

最终评估强调了营运弹性、数位投资和以客户为中心的专案设计之间的策略平衡，以应对当前的混乱局面

总而言之，礼品卡生态系统正处于支付创新、不断演变的忠诚度和日新月异的通路经济的交汇点。技术进步、分销管道多元化以及监管压力的共同作用，为发卡机构、零售商和企业买家带来了挑战和机会。尤其值得一提的是，那些能够在应对供应链和关税压力的即时营运韧性与对数位化能力和合作伙伴生态系统的长期投资之间取得平衡的公司，将最有可能捕捉价值并降低风险。

决策者应谨慎行事，整合 API主导的基础设施，扩展安全的数位交付选项，并根据不同的终端用户群体（从点对点消费者赠礼到 B2B奖励计划）定制产品。此外，区域策略必须反映当地管理体制和消费行为，同时支援可扩充性的策略，以便高效在地化。最终，那些优先考虑互通性、数据主导的个人化和严格合规性的组织更有可能安然度过短期中断，并提供更具适应性、以客户为中心的服务，从而支持持续的业务绩效。

目录

第一章：前言

第二章调查方法

第三章执行摘要

第四章 市场概况

第五章 市场洞察

  • 人工智慧收件人偏好分析推动个人化数位礼品卡的成长
  • 扩展零售商品牌电子礼品卡，内嵌可扫描QR码，可在店内兑换
  • 将区块链技术融入礼品卡平台，增强安全性和可追溯性
  • 企业礼品卡计画的普及提供了一个可客製化的员工奖励平台
  • 推出订阅制的礼品卡服务，每月提供精选体验盒
  • 在社群媒体商店和应用程式上实施全通路礼品卡购买选项

第六章：2025年美国关税的累积影响

第七章：人工智慧的累积影响，2025年

第八章 礼品卡市场（按卡类型）

  • 数位的
  • 身体的

9. 礼品卡市场（依发行商类型）

  • 闭合迴路
  • 开放回路

第 10 章 礼品卡市场（依最终用户划分）

  • 消费者
    • P2P
    • 个人礼物
  • 公司
    • B2B礼品
    • 员工奖励

第 11 章礼品卡市场（依通路）

  • 离线
    • 便利商店
    • 药局
    • 杂货
    • 量贩店
    • 专业零售商
  • 在线的
    • 经销商
    • 电子零售商
    • 行动应用程式

第十二章 礼品卡市场（按应用）

  • 礼物
  • 奖励
    • 介绍
    • 销售业绩
  • 忠诚奖励
    • 联盟计划
    • 积分制
    • 基于层次结构

第十三章 礼品卡市场（依产业垂直划分）

  • 娱乐
  • 游戏
  • 餐厅
  • 零售
  • 旅行

第十四章 礼品卡市集（按地区）

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 欧洲、中东和非洲
    • 欧洲
    • 中东
    • 非洲
  • 亚太地区

第十五章 礼品卡市场（依类别）

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第 16 章 礼品卡市场（依国家划分）

  • 美国
  • 加拿大
  • 墨西哥
  • 巴西
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 义大利
  • 西班牙
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国

第十七章竞争格局

  • 2024年市占率分析
  • 2024年FPNV定位矩阵
  • 竞争分析
    • Amazon.com, Inc.
    • Apple Inc.
    • Starbucks Corporation
    • Target Corporation
    • The Home Depot, Inc.
    • Best Buy Co., Inc.
    • InComm Payments, Inc.
    • Blackhawk Network, Inc.
    • Visa Inc.
    • Edenred Sp. z oo
Product Code: MRR-43339CF46FD9

The Gift Cards Market is projected to grow by USD 1,466.34 billion at a CAGR of 6.59% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 879.43 billion
Estimated Year [2025] USD 935.34 billion
Forecast Year [2032] USD 1,466.34 billion
CAGR (%) 6.59%

A forward-looking orientation that frames how modern gift card systems connect payments, loyalty, corporate incentives, and omnichannel commerce across diverse stakeholders

Gift cards have evolved from simple retail vouchers into versatile instruments that intersect payments, loyalty, incentives, and digital commerce. This report provides a strategic lens on how gift cards now operate as multifunctional assets across consumer and corporate contexts, bridging offline retail moments with seamless online experiences. It explores the operational, technological, and commercial drivers that are reshaping how issuers, distribution partners, and end users perceive and deploy card-based solutions.

The introduction sets the stage by clarifying key terminologies and describing the industry's structural components, emphasizing the interplay between digital and physical formats, issuer models, distribution channels, end-user behaviors, and application frameworks. It also outlines the principal forces influencing the sector, including technological integration, regulatory changes, and evolving customer expectations. By framing these elements early, readers will better understand the subsequent sections that analyze competitive dynamics, tariff impacts, segmentation nuances, regional distinctions, and practical recommendations for executives seeking to capitalize on current shifts.

Major industry transitions driving digital-first activation, interoperability between issuer models, and heightened program personalization alongside stronger fraud and regulatory controls

The gift card landscape is undergoing several transformative shifts that accelerate convergence between payments, loyalty ecosystems, and digital commerce. First, a sustained migration toward digital-first experiences is prompting issuers and retailers to reimagine card activation, redemption, and management through mobile wallets and native app integrations. This transition increases expectations for instantaneous value transfer and real-time balance visibility, which in turn drives investment in APIs, tokenization, and secure authentication layers.

Concurrently, open-loop and closed-loop issuer dynamics are evolving as partnerships between financial institutions, fintech platforms, and retail brands expand distribution footprints. These collaborations enable cross-network interoperability and create new avenues for consumer choice. At the corporate level, incentive and employee recognition programs are becoming more personalized and measurable, leveraging data to tie reward structures to behavioral outcomes. Meanwhile, loyalty programs are shifting toward modular architectures that support coalition, points-based, and tiered approaches, enabling brands to deliver contextualized value across customer journeys.

Additionally, fraud prevention and regulatory compliance are rising priorities. Enhanced identity verification, transaction monitoring, and anti-money-laundering controls are being layered into card ecosystems, often driven by both regulatory guidance and commercial risk management. As a result, ecosystem participants must balance speed and convenience with robust controls. Taken together, these shifts signal a sector increasingly defined by interoperability, data-driven personalization, and heightened operational resilience.

How 2025 changes to United States tariff policy are reshaping sourcing, production lead times, pricing decisions, and the shift toward digital delivery for card-based products

In 2025, adjustments to United States tariff policy have materially affected the operational calculus for companies that produce and distribute physical gift cards while also influencing broader supply chain and pricing strategies. Increased import duties on raw materials such as specialty card substrates, printed packaging components, and electronic elements raise unit costs for physical inventory. These cost pressures are prompting issuers and suppliers to reassess sourcing strategies, negotiate longer-term contracts with manufacturers, and explore nearshoring options to reduce exposure to customs volatility.

As manufacturers and distributors pass through a portion of these incremental costs, retail partners face decisions about how to absorb or price-adjust at the point of sale. Some retailers are mitigating impacts by optimizing packaging, reducing non-essential add-ons, and streamlining inventory assortments to improve turn rates. In parallel, logistics providers are adapting to shifts in freight pricing and customs processing times, which can elongate lead times for seasonal rollouts and promotional campaigns. Consequently, planning cycles for physical card production now require greater lead time buffers and contingency inventory to avoid stockouts during peak demand windows.

Importantly, tariff pressure is accelerating the pace of digital conversion where feasible. Digital gift cards and mobile wallet distributions are not subject to the same import dynamics, enabling faster deployment and lower incremental handling costs. This divergence is motivating many issuers to build richer digital experiences and to invest in secure delivery channels and instant fulfillment. Regulatory compliance and cross-border payments considerations remain essential for both physical and digital channels, particularly for corporate gifting and international employee incentive programs, underscoring the importance of holistic supply chain and tax strategy alignment.

Comprehensive segmentation-driven insights revealing how card form factor, issuer model, end-user behavior, distribution pathways, and application needs determine strategic product choices

A nuanced segmentation framework reveals how card type, issuer dynamics, end-user needs, distribution pathways, application use cases, and industry verticals collectively shape product design and go-to-market choices. Card type contrasts digital and physical formats, which differ in production timelines, fulfillment mechanics, and fraud profiles; digital cards emphasize instant delivery and API integration, whereas physical cards demand attention to materials, packaging, and retail shelf presence. Issuer type distinguishes closed-loop and open-loop models, influencing cross-network acceptance, settlement flows, and partnership strategies that affect both consumer convenience and merchant economics.

End-user segmentation separates consumer and corporate demand streams. Consumer usage spans peer-to-peer gifting and personal gift purchases, each driven by emotional triggers and convenience; corporate use breaks down into B2B gifts and employee incentive programs, which prioritize compliance, reporting, and measurable ROI. Distribution channel analysis differentiates offline and online channels: offline encompasses convenience stores, drug stores, grocery, mass merchandisers, and specialty retailers with particular merchandising and point-of-sale considerations, while online channels include direct sellers, e-retailers, and mobile apps that demand seamless checkout and digital wallet compatibility.

Application-based distinctions-gifting, incentives, and loyalty rewards-further refine product requirements. Incentives can be structured around referral and sales performance programs designed to motivate behavior, whereas loyalty rewards systems may adopt coalition program models, points-based mechanisms, or tier-based structures to deepen engagement. Finally, industry verticals such as entertainment, gaming, restaurants, retail, and travel each bring unique redemption patterns, peak seasonality, and partnership opportunities, which require tailored catalog assortments, regulatory awareness, and integration with vertical-specific platforms.

Regional dynamics and cross-border considerations that shape distribution choices, compliance needs, and product design across the Americas, Europe Middle East & Africa, and Asia-Pacific

Regional dynamics are critical to understanding how distribution, regulatory frameworks, and consumer behavior influence gift card strategies across major geographies. In the Americas, established retail networks and mature digital payment infrastructures coexist with evolving consumer preferences for instant gratification and loyalty integration; this creates fertile ground for omnichannel initiatives that blend in-store activation with mobile-first experiences. Retailers and issuers in the region must synchronize promotional calendars with logistics and consider cross-border taxation and compliance when extending corporate gifting internationally.

Europe, Middle East & Africa exhibits significant heterogeneity, with advanced markets emphasizing privacy and regulatory compliance while emerging markets prioritize accessibility and mobile distribution. In EMEA, cross-jurisdictional rules around consumer protection and anti-money-laundering can shape product design and onboarding processes, prompting providers to invest in localized compliance frameworks and multilingual customer support. Partnerships with regional payment schemes and retail consortia often prove essential to achieving scale.

Asia-Pacific is characterized by rapid digital adoption, high mobile wallet penetration, and innovative use cases within gaming and entertainment verticals. The region also presents diverse regulatory regimes and currency considerations that influence redemption mechanics and cross-border incentives. Overall, regional strategies should account for local consumer behaviors, channel economics, and the regulatory environment, while also identifying opportunities to replicate successful playbooks across similar markets with calibrated localization.

How industry leaders are combining API-driven technology, channel partnerships, and vertical-focused services to expand reach, reduce friction, and strengthen enterprise offerings

Leading companies within the gift card ecosystem are differentiating through a combination of technology investment, channel partnerships, and vertical specialization. Technology-focused providers prioritize API-first architectures, tokenization, and analytics capabilities that enable rapid integration with retailer point-of-sale systems, digital wallets, and corporate HR platforms. These firms also emphasize scalable security frameworks to address fraud and regulatory requirements, thereby reducing friction for enterprise clients and high-volume retail partners.

Retailers and brand owners are leveraging gift cards as strategic instruments to deepen customer relationships and stimulate repeat purchases. They are integrating gift card incentives into loyalty programs and promotional campaigns and are exploring co-branded and partner-originated offerings to broaden relevance. At the same time, fintechs and payment networks expand open-loop solutions that facilitate broader acceptance and multi-channel redemption, creating new distribution opportunities for brands that seek to extend reach without extensive in-house infrastructure.

Service providers that focus on corporate gifting and employee incentives are enhancing reporting, integration with human capital management systems, and compliance features to simplify administration for enterprise customers. Across the ecosystem, successful players are increasingly distinguished by their ability to combine product innovation with operational rigor-ensuring reliable fulfillment, transparent reporting, and adaptive pricing mechanisms that respond to channel economics and regulatory constraints.

Clear operational and strategic priorities to strengthen supply chain resilience, accelerate digital delivery, enhance API integrations, and design modular customer-focused programs

To compete effectively, industry leaders should adopt a pragmatic mix of short-term operational adjustments and longer-term strategic investments. In the near term, organizations must shore up supply chain resilience for physical cards by diversifying suppliers, negotiating flexible contracts, and increasing visibility into lead times to mitigate tariff- and freight-driven disruptions. At the same time, increasing investment in digital delivery channels can reduce exposure to import-related cost pressures while enhancing fulfillment velocity and customer convenience.

Strategically, firms should prioritize API-enabled integrations with retail point-of-sale systems, mobile wallets, and corporate HR and CRM platforms to create seamless omnichannel experiences and improve data capture for personalization. Building flexible loyalty mechanics that support coalition, points-based, and tiered structures will help brands craft targeted engagement strategies and measurable outcomes. Companies should also invest in advanced fraud detection and compliance capabilities, leveraging machine learning and transaction analytics to reduce risk without compromising user experience.

Finally, organizations should adopt a customer-centric approach to product design, tailoring offerings for consumer gifting, peer-to-peer moments, B2B gifts, and employee incentive programs. This includes providing configurable fulfillment options, clear reporting for corporate clients, and modular pricing that reflects distribution channel economics. By aligning operational resilience with product innovation and strong partner ecosystems, leaders can sustain growth and adapt to evolving regulatory and commercial environments.

A mixed-methods research design blending primary interviews, secondary analysis, and thematic synthesis to produce validated insights while maintaining confidentiality and methodological rigor

This research employs a mixed-methods approach combining qualitative interviews, primary stakeholder engagement, and rigorous secondary analysis to ensure findings are robust and actionable. Primary insights were derived from structured interviews with industry participants, including issuers, retailers, distribution partners, corporate buyers, and technology vendors, which provided first-hand perspectives on operational challenges, channel dynamics, and product innovation. Secondary analysis included industry reports, regulatory filings, trade publications, and proprietary data sources to triangulate trends and validate the thematic narrative.

Analysts applied a thematic synthesis method to identify recurring patterns across interviews and desk research, supplemented by comparative case studies that highlight successful deployment models and common risk mitigations. Data quality controls included cross-validation of interview insights against observed distribution behaviors and vendor capabilities. Limitations are acknowledged: while the methodology captures structural and behavioral trends, it does not substitute for bespoke consultancy engagements that model organization-specific financial outcomes. Ethical standards and confidentiality protocols were observed during stakeholder interviews, and any commercially sensitive information provided by participants was anonymized in analysis and reporting.

Concluding assessment emphasizing the strategic balance between operational resilience, digital investment, and customer-centric program design to navigate current disruptions

In conclusion, the gift card ecosystem stands at the intersection of payments innovation, loyalty evolution, and shifting channel economics. The cumulative effect of technological advances, distribution diversification, and regulatory pressure has created both challenges and opportunities for issuers, retailers, and corporate buyers. Companies that balance immediate operational resilience-particularly in response to supply chain and tariff pressures-with long-term investments in digital capabilities and partner ecosystems will be best positioned to capture value and reduce risk.

Decision-makers should move deliberately to integrate API-driven infrastructures, expand secure digital delivery options, and tailor products to distinct end-user segments, from peer-to-peer consumer gifting to B2B incentive programs. Moreover, regional strategies must reflect local regulatory regimes and consumer behaviors while enabling scalable playbooks that can be localized efficiently. Ultimately, the organizations that emphasize interoperability, data-driven personalization, and disciplined compliance will navigate near-term disruptions and emerge with more adaptable, customer-centric offerings that support sustained commercial performance.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Growth of personalized digital gift cards driven by AI powered recipient preference analysis
  • 5.2. Expansion of retailer branded e gift cards embedding scannable QR codes for in store redemption
  • 5.3. Integration of blockchain technology in gift card platforms to enhance security and traceability
  • 5.4. Surge in corporate gift card programs offering customizable employee incentive platforms
  • 5.5. Adoption of subscription based gift card services providing curated monthly experience boxes
  • 5.6. Implementation of omnichannel gift card purchasing options across social media shops and apps

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Gift Cards Market, by Card Type

  • 8.1. Digital
  • 8.2. Physical

9. Gift Cards Market, by Issuer Type

  • 9.1. Closed Loop
  • 9.2. Open Loop

10. Gift Cards Market, by End User

  • 10.1. Consumer
    • 10.1.1. Peer To Peer
    • 10.1.2. Personal Gift
  • 10.2. Corporate
    • 10.2.1. B2B Gift
    • 10.2.2. Employee Incentive

11. Gift Cards Market, by Distribution Channel

  • 11.1. Offline
    • 11.1.1. Convenience Stores
    • 11.1.2. Drug Stores
    • 11.1.3. Grocery
    • 11.1.4. Mass Merchandisers
    • 11.1.5. Specialty Retailers
  • 11.2. Online
    • 11.2.1. Direct Sellers
    • 11.2.2. E Retailers
    • 11.2.3. Mobile Apps

12. Gift Cards Market, by Application

  • 12.1. Gifting
  • 12.2. Incentives
    • 12.2.1. Referral
    • 12.2.2. Sales Performance
  • 12.3. Loyalty Rewards
    • 12.3.1. Coalition Program
    • 12.3.2. Points Based
    • 12.3.3. Tier Based

13. Gift Cards Market, by Industry Vertical

  • 13.1. Entertainment
  • 13.2. Gaming
  • 13.3. Restaurants
  • 13.4. Retail
  • 13.5. Travel

14. Gift Cards Market, by Region

  • 14.1. Americas
    • 14.1.1. North America
    • 14.1.2. Latin America
  • 14.2. Europe, Middle East & Africa
    • 14.2.1. Europe
    • 14.2.2. Middle East
    • 14.2.3. Africa
  • 14.3. Asia-Pacific

15. Gift Cards Market, by Group

  • 15.1. ASEAN
  • 15.2. GCC
  • 15.3. European Union
  • 15.4. BRICS
  • 15.5. G7
  • 15.6. NATO

16. Gift Cards Market, by Country

  • 16.1. United States
  • 16.2. Canada
  • 16.3. Mexico
  • 16.4. Brazil
  • 16.5. United Kingdom
  • 16.6. Germany
  • 16.7. France
  • 16.8. Russia
  • 16.9. Italy
  • 16.10. Spain
  • 16.11. China
  • 16.12. India
  • 16.13. Japan
  • 16.14. Australia
  • 16.15. South Korea

17. Competitive Landscape

  • 17.1. Market Share Analysis, 2024
  • 17.2. FPNV Positioning Matrix, 2024
  • 17.3. Competitive Analysis
    • 17.3.1. Amazon.com, Inc.
    • 17.3.2. Apple Inc.
    • 17.3.3. Starbucks Corporation
    • 17.3.4. Target Corporation
    • 17.3.5. The Home Depot, Inc.
    • 17.3.6. Best Buy Co., Inc.
    • 17.3.7. InComm Payments, Inc.
    • 17.3.8. Blackhawk Network, Inc.
    • 17.3.9. Visa Inc.
    • 17.3.10. Edenred Sp. z o.o.

LIST OF FIGURES

  • FIGURE 1. GLOBAL GIFT CARDS MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL GIFT CARDS MARKET SIZE, BY CARD TYPE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL GIFT CARDS MARKET SIZE, BY CARD TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL GIFT CARDS MARKET SIZE, BY END USER, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL GIFT CARDS MARKET SIZE, BY END USER, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL GIFT CARDS MARKET SIZE, BY APPLICATION, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL GIFT CARDS MARKET SIZE, BY APPLICATION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2032 (%)
  • FIGURE 13. GLOBAL GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. GLOBAL GIFT CARDS MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. AMERICAS GIFT CARDS MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. NORTH AMERICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. LATIN AMERICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. EUROPE GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. MIDDLE EAST GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. AFRICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GLOBAL GIFT CARDS MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. ASEAN GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. GCC GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. EUROPEAN UNION GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. BRICS GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. G7 GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. NATO GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 30. GLOBAL GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 31. GIFT CARDS MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 32. GIFT CARDS MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. GIFT CARDS MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL GIFT CARDS MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL GIFT CARDS MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL GIFT CARDS MARKET SIZE, BY CARD TYPE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL GIFT CARDS MARKET SIZE, BY CARD TYPE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL GIFT CARDS MARKET SIZE, BY DIGITAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL GIFT CARDS MARKET SIZE, BY DIGITAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL GIFT CARDS MARKET SIZE, BY DIGITAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL GIFT CARDS MARKET SIZE, BY DIGITAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL GIFT CARDS MARKET SIZE, BY DIGITAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL GIFT CARDS MARKET SIZE, BY DIGITAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL GIFT CARDS MARKET SIZE, BY PHYSICAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL GIFT CARDS MARKET SIZE, BY PHYSICAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL GIFT CARDS MARKET SIZE, BY PHYSICAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL GIFT CARDS MARKET SIZE, BY PHYSICAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL GIFT CARDS MARKET SIZE, BY PHYSICAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL GIFT CARDS MARKET SIZE, BY PHYSICAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL GIFT CARDS MARKET SIZE, BY CLOSED LOOP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL GIFT CARDS MARKET SIZE, BY CLOSED LOOP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL GIFT CARDS MARKET SIZE, BY CLOSED LOOP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL GIFT CARDS MARKET SIZE, BY CLOSED LOOP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL GIFT CARDS MARKET SIZE, BY CLOSED LOOP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL GIFT CARDS MARKET SIZE, BY CLOSED LOOP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL GIFT CARDS MARKET SIZE, BY OPEN LOOP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL GIFT CARDS MARKET SIZE, BY OPEN LOOP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL GIFT CARDS MARKET SIZE, BY OPEN LOOP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL GIFT CARDS MARKET SIZE, BY OPEN LOOP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL GIFT CARDS MARKET SIZE, BY OPEN LOOP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL GIFT CARDS MARKET SIZE, BY OPEN LOOP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL GIFT CARDS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL GIFT CARDS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL GIFT CARDS MARKET SIZE, BY PEER TO PEER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL GIFT CARDS MARKET SIZE, BY PEER TO PEER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL GIFT CARDS MARKET SIZE, BY PEER TO PEER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL GIFT CARDS MARKET SIZE, BY PEER TO PEER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL GIFT CARDS MARKET SIZE, BY PEER TO PEER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL GIFT CARDS MARKET SIZE, BY PEER TO PEER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL GIFT CARDS MARKET SIZE, BY PERSONAL GIFT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL GIFT CARDS MARKET SIZE, BY PERSONAL GIFT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL GIFT CARDS MARKET SIZE, BY PERSONAL GIFT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL GIFT CARDS MARKET SIZE, BY PERSONAL GIFT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL GIFT CARDS MARKET SIZE, BY PERSONAL GIFT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL GIFT CARDS MARKET SIZE, BY PERSONAL GIFT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL GIFT CARDS MARKET SIZE, BY CORPORATE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL GIFT CARDS MARKET SIZE, BY B2B GIFT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL GIFT CARDS MARKET SIZE, BY B2B GIFT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL GIFT CARDS MARKET SIZE, BY B2B GIFT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL GIFT CARDS MARKET SIZE, BY B2B GIFT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL GIFT CARDS MARKET SIZE, BY B2B GIFT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL GIFT CARDS MARKET SIZE, BY B2B GIFT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL GIFT CARDS MARKET SIZE, BY EMPLOYEE INCENTIVE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL GIFT CARDS MARKET SIZE, BY EMPLOYEE INCENTIVE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL GIFT CARDS MARKET SIZE, BY EMPLOYEE INCENTIVE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL GIFT CARDS MARKET SIZE, BY EMPLOYEE INCENTIVE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL GIFT CARDS MARKET SIZE, BY EMPLOYEE INCENTIVE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL GIFT CARDS MARKET SIZE, BY EMPLOYEE INCENTIVE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL GIFT CARDS MARKET SIZE, BY OFFLINE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL GIFT CARDS MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL GIFT CARDS MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL GIFT CARDS MARKET SIZE, BY CONVENIENCE STORES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL GIFT CARDS MARKET SIZE, BY CONVENIENCE STORES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL GIFT CARDS MARKET SIZE, BY CONVENIENCE STORES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL GIFT CARDS MARKET SIZE, BY CONVENIENCE STORES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL GIFT CARDS MARKET SIZE, BY DRUG STORES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL GIFT CARDS MARKET SIZE, BY DRUG STORES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL GIFT CARDS MARKET SIZE, BY DRUG STORES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL GIFT CARDS MARKET SIZE, BY DRUG STORES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL GIFT CARDS MARKET SIZE, BY DRUG STORES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL GIFT CARDS MARKET SIZE, BY DRUG STORES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL GIFT CARDS MARKET SIZE, BY GROCERY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL GIFT CARDS MARKET SIZE, BY GROCERY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL GIFT CARDS MARKET SIZE, BY GROCERY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL GIFT CARDS MARKET SIZE, BY GROCERY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL GIFT CARDS MARKET SIZE, BY GROCERY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL GIFT CARDS MARKET SIZE, BY GROCERY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL GIFT CARDS MARKET SIZE, BY MASS MERCHANDISERS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL GIFT CARDS MARKET SIZE, BY MASS MERCHANDISERS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL GIFT CARDS MARKET SIZE, BY MASS MERCHANDISERS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL GIFT CARDS MARKET SIZE, BY MASS MERCHANDISERS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL GIFT CARDS MARKET SIZE, BY MASS MERCHANDISERS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL GIFT CARDS MARKET SIZE, BY MASS MERCHANDISERS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL GIFT CARDS MARKET SIZE, BY SPECIALTY RETAILERS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL GIFT CARDS MARKET SIZE, BY SPECIALTY RETAILERS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL GIFT CARDS MARKET SIZE, BY SPECIALTY RETAILERS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL GIFT CARDS MARKET SIZE, BY SPECIALTY RETAILERS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL GIFT CARDS MARKET SIZE, BY SPECIALTY RETAILERS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL GIFT CARDS MARKET SIZE, BY SPECIALTY RETAILERS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL GIFT CARDS MARKET SIZE, BY DIRECT SELLERS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL GIFT CARDS MARKET SIZE, BY DIRECT SELLERS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL GIFT CARDS MARKET SIZE, BY DIRECT SELLERS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL GIFT CARDS MARKET SIZE, BY DIRECT SELLERS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL GIFT CARDS MARKET SIZE, BY DIRECT SELLERS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL GIFT CARDS MARKET SIZE, BY DIRECT SELLERS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL GIFT CARDS MARKET SIZE, BY E RETAILERS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL GIFT CARDS MARKET SIZE, BY E RETAILERS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL GIFT CARDS MARKET SIZE, BY E RETAILERS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL GIFT CARDS MARKET SIZE, BY E RETAILERS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL GIFT CARDS MARKET SIZE, BY E RETAILERS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL GIFT CARDS MARKET SIZE, BY E RETAILERS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL GIFT CARDS MARKET SIZE, BY MOBILE APPS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL GIFT CARDS MARKET SIZE, BY MOBILE APPS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL GIFT CARDS MARKET SIZE, BY MOBILE APPS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL GIFT CARDS MARKET SIZE, BY MOBILE APPS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL GIFT CARDS MARKET SIZE, BY MOBILE APPS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL GIFT CARDS MARKET SIZE, BY MOBILE APPS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL GIFT CARDS MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL GIFT CARDS MARKET SIZE, BY GIFTING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL GIFT CARDS MARKET SIZE, BY GIFTING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL GIFT CARDS MARKET SIZE, BY GIFTING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL GIFT CARDS MARKET SIZE, BY GIFTING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL GIFT CARDS MARKET SIZE, BY GIFTING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL GIFT CARDS MARKET SIZE, BY GIFTING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL GIFT CARDS MARKET SIZE, BY INCENTIVES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL GIFT CARDS MARKET SIZE, BY REFERRAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL GIFT CARDS MARKET SIZE, BY REFERRAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL GIFT CARDS MARKET SIZE, BY REFERRAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL GIFT CARDS MARKET SIZE, BY REFERRAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL GIFT CARDS MARKET SIZE, BY REFERRAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL GIFT CARDS MARKET SIZE, BY REFERRAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL GIFT CARDS MARKET SIZE, BY SALES PERFORMANCE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL GIFT CARDS MARKET SIZE, BY SALES PERFORMANCE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL GIFT CARDS MARKET SIZE, BY SALES PERFORMANCE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL GIFT CARDS MARKET SIZE, BY SALES PERFORMANCE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL GIFT CARDS MARKET SIZE, BY SALES PERFORMANCE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL GIFT CARDS MARKET SIZE, BY SALES PERFORMANCE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL GIFT CARDS MARKET SIZE, BY COALITION PROGRAM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL GIFT CARDS MARKET SIZE, BY COALITION PROGRAM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL GIFT CARDS MARKET SIZE, BY COALITION PROGRAM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL GIFT CARDS MARKET SIZE, BY COALITION PROGRAM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL GIFT CARDS MARKET SIZE, BY COALITION PROGRAM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL GIFT CARDS MARKET SIZE, BY COALITION PROGRAM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL GIFT CARDS MARKET SIZE, BY POINTS BASED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL GIFT CARDS MARKET SIZE, BY POINTS BASED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL GIFT CARDS MARKET SIZE, BY POINTS BASED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL GIFT CARDS MARKET SIZE, BY POINTS BASED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL GIFT CARDS MARKET SIZE, BY POINTS BASED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL GIFT CARDS MARKET SIZE, BY POINTS BASED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL GIFT CARDS MARKET SIZE, BY TIER BASED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL GIFT CARDS MARKET SIZE, BY TIER BASED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL GIFT CARDS MARKET SIZE, BY TIER BASED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL GIFT CARDS MARKET SIZE, BY TIER BASED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL GIFT CARDS MARKET SIZE, BY TIER BASED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL GIFT CARDS MARKET SIZE, BY TIER BASED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL GIFT CARDS MARKET SIZE, BY GAMING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL GIFT CARDS MARKET SIZE, BY GAMING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL GIFT CARDS MARKET SIZE, BY GAMING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL GIFT CARDS MARKET SIZE, BY GAMING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL GIFT CARDS MARKET SIZE, BY GAMING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL GIFT CARDS MARKET SIZE, BY GAMING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL GIFT CARDS MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL GIFT CARDS MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 229. AMERICAS GIFT CARDS MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 230. AMERICAS GIFT CARDS MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 231. AMERICAS GIFT CARDS MARKET SIZE, BY CARD TYPE, 2018-2024 (USD MILLION)
  • TABLE 232. AMERICAS GIFT CARDS MARKET SIZE, BY CARD TYPE, 2025-2032 (USD MILLION)
  • TABLE 233. AMERICAS GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2018-2024 (USD MILLION)
  • TABLE 234. AMERICAS GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2025-2032 (USD MILLION)
  • TABLE 235. AMERICAS GIFT CARDS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 236. AMERICAS GIFT CARDS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 237. AMERICAS GIFT CARDS MARKET SIZE, BY CONSUMER, 2018-2024 (USD MILLION)
  • TABLE 238. AMERICAS GIFT CARDS MARKET SIZE, BY CONSUMER, 2025-2032 (USD MILLION)
  • TABLE 239. AMERICAS GIFT CARDS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 240. AMERICAS GIFT CARDS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 241. AMERICAS GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 242. AMERICAS GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 243. AMERICAS GIFT CARDS MARKET SIZE, BY OFFLINE, 2018-2024 (USD MILLION)
  • TABLE 244. AMERICAS GIFT CARDS MARKET SIZE, BY OFFLINE, 2025-2032 (USD MILLION)
  • TABLE 245. AMERICAS GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2024 (USD MILLION)
  • TABLE 246. AMERICAS GIFT CARDS MARKET SIZE, BY ONLINE, 2025-2032 (USD MILLION)
  • TABLE 247. AMERICAS GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 248. AMERICAS GIFT CARDS MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 249. AMERICAS GIFT CARDS MARKET SIZE, BY INCENTIVES, 2018-2024 (USD MILLION)
  • TABLE 250. AMERICAS GIFT CARDS MARKET SIZE, BY INCENTIVES, 2025-2032 (USD MILLION)
  • TABLE 251. AMERICAS GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2018-2024 (USD MILLION)
  • TABLE 252. AMERICAS GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2025-2032 (USD MILLION)
  • TABLE 253. AMERICAS GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 254. AMERICAS GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 255. NORTH AMERICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 256. NORTH AMERICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 257. NORTH AMERICA GIFT CARDS MARKET SIZE, BY CARD TYPE, 2018-2024 (USD MILLION)
  • TABLE 258. NORTH AMERICA GIFT CARDS MARKET SIZE, BY CARD TYPE, 2025-2032 (USD MILLION)
  • TABLE 259. NORTH AMERICA GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2018-2024 (USD MILLION)
  • TABLE 260. NORTH AMERICA GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2025-2032 (USD MILLION)
  • TABLE 261. NORTH AMERICA GIFT CARDS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 262. NORTH AMERICA GIFT CARDS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 263. NORTH AMERICA GIFT CARDS MARKET SIZE, BY CONSUMER, 2018-2024 (USD MILLION)
  • TABLE 264. NORTH AMERICA GIFT CARDS MARKET SIZE, BY CONSUMER, 2025-2032 (USD MILLION)
  • TABLE 265. NORTH AMERICA GIFT CARDS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 266. NORTH AMERICA GIFT CARDS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 267. NORTH AMERICA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 268. NORTH AMERICA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 269. NORTH AMERICA GIFT CARDS MARKET SIZE, BY OFFLINE, 2018-2024 (USD MILLION)
  • TABLE 270. NORTH AMERICA GIFT CARDS MARKET SIZE, BY OFFLINE, 2025-2032 (USD MILLION)
  • TABLE 271. NORTH AMERICA GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2024 (USD MILLION)
  • TABLE 272. NORTH AMERICA GIFT CARDS MARKET SIZE, BY ONLINE, 2025-2032 (USD MILLION)
  • TABLE 273. NORTH AMERICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 274. NORTH AMERICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 275. NORTH AMERICA GIFT CARDS MARKET SIZE, BY INCENTIVES, 2018-2024 (USD MILLION)
  • TABLE 276. NORTH AMERICA GIFT CARDS MARKET SIZE, BY INCENTIVES, 2025-2032 (USD MILLION)
  • TABLE 277. NORTH AMERICA GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2018-2024 (USD MILLION)
  • TABLE 278. NORTH AMERICA GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2025-2032 (USD MILLION)
  • TABLE 279. NORTH AMERICA GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 280. NORTH AMERICA GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 281. LATIN AMERICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 282. LATIN AMERICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 283. LATIN AMERICA GIFT CARDS MARKET SIZE, BY CARD TYPE, 2018-2024 (USD MILLION)
  • TABLE 284. LATIN AMERICA GIFT CARDS MARKET SIZE, BY CARD TYPE, 2025-2032 (USD MILLION)
  • TABLE 285. LATIN AMERICA GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2018-2024 (USD MILLION)
  • TABLE 286. LATIN AMERICA GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2025-2032 (USD MILLION)
  • TABLE 287. LATIN AMERICA GIFT CARDS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 288. LATIN AMERICA GIFT CARDS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 289. LATIN AMERICA GIFT CARDS MARKET SIZE, BY CONSUMER, 2018-2024 (USD MILLION)
  • TABLE 290. LATIN AMERICA GIFT CARDS MARKET SIZE, BY CONSUMER, 2025-2032 (USD MILLION)
  • TABLE 291. LATIN AMERICA GIFT CARDS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 292. LATIN AMERICA GIFT CARDS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 293. LATIN AMERICA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 294. LATIN AMERICA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 295. LATIN AMERICA GIFT CARDS MARKET SIZE, BY OFFLINE, 2018-2024 (USD MILLION)
  • TABLE 296. LATIN AMERICA GIFT CARDS MARKET SIZE, BY OFFLINE, 2025-2032 (USD MILLION)
  • TABLE 297. LATIN AMERICA GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2024 (USD MILLION)
  • TABLE 298. LATIN AMERICA GIFT CARDS MARKET SIZE, BY ONLINE, 2025-2032 (USD MILLION)
  • TABLE 299. LATIN AMERICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 300. LATIN AMERICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 301. LATIN AMERICA GIFT CARDS MARKET SIZE, BY INCENTIVES, 2018-2024 (USD MILLION)
  • TABLE 302. LATIN AMERICA GIFT CARDS MARKET SIZE, BY INCENTIVES, 2025-2032 (USD MILLION)
  • TABLE 303. LATIN AMERICA GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2018-2024 (USD MILLION)
  • TABLE 304. LATIN AMERICA GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2025-2032 (USD MILLION)
  • TABLE 305. LATIN AMERICA GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 306. LATIN AMERICA GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 307. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 308. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 309. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY CARD TYPE, 2018-2024 (USD MILLION)
  • TABLE 310. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY CARD TYPE, 2025-2032 (USD MILLION)
  • TABLE 311. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2018-2024 (USD MILLION)
  • TABLE 312. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2025-2032 (USD MILLION)
  • TABLE 313. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 314. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 315. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY CONSUMER, 2018-2024 (USD MILLION)
  • TABLE 316. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY CONSUMER, 2025-2032 (USD MILLION)
  • TABLE 317. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 318. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 319. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 320. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 321. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY OFFLINE, 2018-2024 (USD MILLION)
  • TABLE 322. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY OFFLINE, 2025-2032 (USD MILLION)
  • TABLE 323. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2024 (USD MILLION)
  • TABLE 324. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY ONLINE, 2025-2032 (USD MILLION)
  • TABLE 325. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 326. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 327. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY INCENTIVES, 2018-2024 (USD MILLION)
  • TABLE 328. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY INCENTIVES, 2025-2032 (USD MILLION)
  • TABLE 329. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2018-2024 (USD MILLION)
  • TABLE 330. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2025-2032 (USD MILLION)
  • TABLE 331. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 332. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 333. EUROPE GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 334. EUROPE GIFT CARDS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 335. EUROPE GIFT CARDS MARKET SIZE, BY CARD TYPE, 2018-2024 (USD MILLION)
  • TABLE 336. EUROPE GIFT CARDS MARKET SIZE, BY CARD TYPE, 2025-2032 (USD MILLION)
  • TABLE 337. EUROPE GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2018-2024 (USD MILLION)
  • TABLE 338. EUROPE GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2025-2032 (USD MILLION)
  • TABLE 339. EUROPE GIFT CARDS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 340. EUROPE GIFT CARDS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 341. EUROPE GIFT CARDS MARKET SIZE, BY CONSUMER, 2018-2024 (USD MILLION)
  • TABLE 342. EUROPE GIFT CARDS MARKET SIZE, BY CONSUMER, 2025-2032 (USD MILLION)
  • TABLE 343. EUROPE GIFT CARDS MARKET SIZE, BY CORPORATE, 2018-2024 (USD MILLION)
  • TABLE 344. EUROPE GIFT CARDS MARKET SIZE, BY CORPORATE, 2025-2032 (USD MILLION)
  • TABLE 345. EUROPE GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 346. EUROPE GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 347. EUROPE GIFT CARDS MARKET SIZE, BY OFFLINE, 2018-2024 (USD MILLION)
  • TABLE 348. EUROPE GIFT CARDS MARKET SIZE, BY OFFLINE, 2025-2032 (USD MILLION)
  • TABLE 349. EUROPE GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2024 (USD MILLION)
  • TABLE 350. EUROPE GIFT CARDS MARKET SIZE, BY ONLINE, 2025-2032 (USD MILLION)
  • TABLE 351. EUROPE GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 352. EUROPE GIFT CARDS MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 353. EUROPE GIFT CARDS MARKET SIZE, BY INCENTIVES, 2018-2024 (USD MILLION)
  • TABLE 354. EUROPE GIFT CARDS MARKET SIZE, BY INCENTIVES, 2025-2032 (USD MILLION)
  • TABLE 355. EUROPE GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2018-2024 (USD MILLION)
  • TABLE 356. EUROPE GIFT CARDS MARKET SIZE, BY LOYALTY REWARDS, 2025-2032 (USD MILLION)
  • TABLE 357. EUROPE GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 358. EUROPE GIFT CARDS MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 359. MIDDLE EAST GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 360. MIDDLE EAST GIFT CARDS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 361. MIDDLE EAST GIFT CARDS MARKET SIZE, BY CARD TYPE, 2018-2024 (USD MILLION)
  • TABLE 362. MIDDLE EAST GIFT CARDS MARKET SIZE, BY CARD TYPE, 2025-2032 (USD MILLION)
  • TABLE 363. MIDDLE EAST GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2018-2024 (USD MILLION)
  • TABLE 364. MIDDLE EAST GIFT CARDS MARKET SIZE, BY ISSUER TYPE, 2025-