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零售业

市场调查报告书

商品编码

1716557

礼品卡市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Gift Card Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年03月10日 | 出版商:

Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2024 年全球礼品卡市场价值达到 7,441 亿美元，预计 2025 年至 2034 年期间将以 12.5% 的复合年增长率稳步增长。对灵活便捷的礼品选择日益增长的需求是这项扩张背后的关键驱动力。随着越来越多的消费者寻求个人化而实用的送礼解决方案，礼品卡的受欢迎程度持续上升。这些卡片不再只是一种简单的给钱的方式；现在它们被视为有意义的礼物，可以透过独特的讯息、设计和个人风格进行客製化。

市场也见证了使用礼品卡作为客户参与策略和促销活动一部分的企业的需求激增。本公司利用礼品卡吸引新客户并加强现有客户的忠诚度，提供鼓励消费的奖励和诱因。礼品卡的多功能性使其适用于各种场合，从而增加了其日益增长的吸引力。除了消费者使用之外，企业也将礼品卡视为一种有效的行销工具，可促进销售和品牌参与。随着这一趋势的不断发展，礼品卡市场将在未来几年实现强劲且持续的成长。

市场范围
起始年份	2024
预测年份	2025-2034
起始值	7441亿美元
预测值	2.39兆美元
复合年增长率	12.5%

市场分为闭环卡和开环卡，每种卡都可满足不同的消费者和企业需求。闭环卡只能在特定零售商或品牌兑换，2024 年的营收为 3,266 亿美元。这些卡在作为员工表彰计划和促销活动的一部分分发给企业的公司中尤其受欢迎。透过提供礼品卡作为奖励，企业可以鼓励增加消费并提高客户忠诚度。开放式卡可在各种商家和平台上使用，由于其灵活性而越来越受欢迎。这两种卡都对市场扩张做出了巨大贡献，企业和消费者都认识到它们在日常购物和特殊场合的价值。

礼品卡也分为实体卡和虚拟卡，其中虚拟卡越来越受欢迎。 2024 年，虚拟礼品卡占了总市场份额的 48.7%。对数位解决方案的偏好日益增长，反映了消费者对即时、无忧和环保选择日益增长的需求。随着行动支付和非接触式交易变得越来越普及，虚拟礼品卡吸引了那些注重送礼速度和便利性的消费者。

光是美国礼品卡市场在 2024 年的价值就达到 2,230 亿美元，而且还在持续快速成长。主要礼品卡提供者的存在以及企业和发卡机构之间日益加强的合作正在推动市场成长。随着公司采用礼品卡进行促销和客户奖励，美国国内的需求依然强劲，并持续支撑整体市场动能。

产业生态系统分析
产业衝击力
- 成长动力
  - 数位支付的技术进步
  - 电子商务和网上购物趋势的兴起
  - 个性化和可客製化的礼品选择
  - 全球扩张与跨国赠送
  - 企业采用和员工激励
- 产业陷阱与挑战
  - 数位礼品卡交易中的诈欺和安全问题
  - 监管合规和市场分散
成长潜力分析
监管格局
技术格局
未来市场趋势
差距分析
波特的分析
PESTEL分析

第四章：竞争格局

介绍
公司市占率分析
主要市场参与者的竞争分析
竞争定位矩阵
策略仪表板

第五章：市场估计与预测：按类型，2021 年至 2034 年

主要趋势
闭环礼品卡
开放式礼品卡

第六章：市场估计与预测：依形式，2021 年至 2034 年

主要趋势
虚拟的
身体的

第七章：市场估计与预测：按配销通路，2021 年至 2034 年

主要趋势
在线的
- 电子商务
- 公司网站
离线
- 超市场
- 专卖店

第八章：市场估计与预测：依最终用途，2021 年至 2034 年

主要趋势
个人
商业的
- 企业机构
- 时尚与生活风格
- 游戏和娱乐
- 网路串流媒体
- 饭店与旅游
  - 餐饮和餐厅
  - 观光及饭店
  - 水疗与健康
- 教育
- 非营利与慈善事业
- 其他的

第九章：市场估计与预测：按地区，2021 年至 2034 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 德国
- 英国
- 法国
- 西班牙
- 义大利
- 荷兰
亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
中东和非洲
- 沙乌地阿拉伯
- 阿联酋
- 南非

第十章：公司简介

Amazon.com Inc.
American Express Company
Apple Inc.
Best Buy Co., Inc.
Blackhawk Network
CVS Health Corporation
Deluxe Card Services
Fiserv, Inc.
Givex Corporation
Harmony Gifts
Home Depot, Inc.
Lowe's Companies, Inc.
Mastercard Incorporated
Pine Labs Pvt.
Premier Gourmet
Spectrum Rewards
Starbucks Corporation
Visa Inc.
Walmart Inc.

简介目录

Product Code: 10030

The Global Gift Card Market reached a value of USD 744.1 billion in 2024 and is forecast to grow at a steady CAGR of 12.5% from 2025 to 2034. The growing demand for flexible and convenient gifting options is a key driver behind this expansion. As more consumers look for personalized yet practical solutions for gifting, the popularity of gift cards continues to rise. These cards are no longer just a simple way to give money; they are now seen as meaningful presents that can be customized with unique messages, designs, and personal touches.

The market is also witnessing a surge in demand from businesses that use gift cards as part of customer engagement strategies and promotional campaigns. Companies leverage gift cards to attract new customers and strengthen loyalty with existing ones, offering rewards and incentives that encourage spending. The versatility of gift cards makes them suitable for a wide range of occasions, adding to their growing appeal. Alongside consumer use, businesses view gift cards as an effective marketing tool, boosting sales and brand engagement. As this trend continues to evolve, the gift card market is poised for strong and consistent growth in the coming years.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$744.1 Billion
Forecast Value	$2.39 Trillion
CAGR	12.5%

The market is segmented into closed-loop and open-loop cards, each catering to different consumer and business needs. Closed-loop cards, which can be redeemed only at specific retailers or brands, accounted for USD 326.6 billion in revenue in 2024. These cards are especially popular among corporations that distribute them as part of employee recognition programs and sales promotions. By offering gift cards as rewards, businesses encourage increased spending and customer loyalty. Open-loop cards, which are accepted across various merchants and platforms, are gaining popularity due to their flexibility. Both types of cards contribute significantly to market expansion, with businesses and consumers recognizing their value for everyday purchases and special occasions alike.

Gift cards are also categorized as physical and virtual, with virtual cards gaining significant traction. In 2024, virtual gift cards represented 48.7% of total market share. The rising preference for digital solutions reflects consumers' growing demand for instant, hassle-free, and environmentally friendly options. As mobile payments and contactless transactions become more widespread, virtual gift cards appeal to consumers who prioritize speed and convenience in gifting.

The U.S. gift card market alone was valued at USD 223 billion in 2024 and continues to grow rapidly. The presence of major gift card providers and increasing collaborations between businesses and card issuers are fueling market growth. As companies adopt gift cards for promotions and customer rewards, the demand within the U.S. remains strong and continues to support overall market momentum.

Chapter 1 Methodology and Scope

1.1 Market scope and definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Technological advancements in digital payments
  - 3.2.1.2 Rising e-commerce and online shopping trends
  - 3.2.1.3 Personalized and customizable gifting options
  - 3.2.1.4 Global expansion and cross-border gifting
  - 3.2.1.5 Corporate adoption and employee incentives
- 3.2.2 Industry pitfalls and challenges
  - 3.2.2.1 Fraud and security concerns in digital gift card transactions
  - 3.2.2.2 Regulatory compliance and market fragmentation
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Technology landscape
3.6 Future market trends
3.7 Gap analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Type, 2021 – 2034 ($ Mn)

5.1 Key trends
5.2 Closed-loop gift cards
5.3 Open-loop gift cards

Chapter 6 Market Estimates and Forecast, By Form, 2021 – 2034 ($ Mn)

6.1 Key trends
6.2 Virtual
6.3 Physical

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 – 2034 ($ Mn)

7.1 Key trends
7.2 Online
- 7.2.1 E-Commerce
- 7.2.2 Company website
7.3 Offline
- 7.3.1 Supermarket
- 7.3.2 Specialty stores

Chapter 8 Market Estimates and Forecast, By End Use, 2021 – 2034 ($ Mn)

8.1 Key trends
8.2 Individual
8.3 Commercial
- 8.3.1 Corporate Institution
- 8.3.2 Fashion & lifestyle
- 8.3.3 Gaming & entertainment
- 8.3.4 Online streaming
- 8.3.5 Hospitality & travel
  - 8.3.5.1 Dining & restaurant
  - 8.3.5.2 Travel & hotel
  - 8.3.5.3 Spa & wellness
- 8.3.6 Education
- 8.3.7 Non-Profit & charity
- 8.3.8 Others

Chapter 9 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Spain
- 9.3.5 Italy
- 9.3.6 Netherlands
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 Australia
- 9.4.5 South Korea
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
9.6 Middle East and Africa
- 9.6.1 Saudi Arabia
- 9.6.2 U.A.E.
- 9.6.3 South Africa