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市场调查报告书

商品编码

1699484

礼品卡市场按类型、商家和地区划分

Gift Card Market, By Type, By Merchant, By Geography

出版日期: 2025年03月03日 | 出版商:

Coherent Market Insights | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

简介目录

预计 2025 年全球礼品卡市场规模将达到 11,631.7 亿美元，到 2032 年将达到 37,052.4 亿美元，2025 年至 2032 年的复合年增长率为 18.0%。

报告范围		报告详细信息
基准年	2024	2025年的市场规模	11,631.70亿美元
效能资料	2020-2024	预测期	2025-2032
预测期：2025-2032年复合年增长率：	18.00%	2032年价值预测	37052.4亿美元

数字。礼品卡市场占有率（按地区划分）（2025 年）

由于人们对数位和塑胶卡礼品的偏好日益高于传统礼品，全球礼品卡市场在过去几年中一直保持持续成长。礼品卡允许收件人根据卡上的金额从他们选择的零售商处选择他们喜欢的任何产品。它为赠送者和接受者提供了便利，也有助于增加零售商的销售。随着网路普及率的提高和电子商务的成长，可以透过电子邮件发送的数位礼品卡越来越受欢迎。创新付款解决方案的日益普及和消费者可支配收入的增加是预计未来几年推动礼品卡需求的一些关键因素。然而，围绕数位礼品卡的安全问题可能会在一定程度上限制市场。

市场动态：

全球礼品卡市场的发展受到创新付款解决方案的日益普及、收礼者对传统礼品的偏好日益增加以及消费者可支配收入不断增加的推动。礼品卡为赠送者和接受者提供了灵活性、便利性和即时，这大大增加了需求。礼品卡为零售商提供了促进销售的贡献和机会，因为收礼者可以在店内消费。然而，数位礼品卡（尤其是透过电子邮件发送的数位礼品卡）的安全性问题仍然是一个挑战。身分盗窃和信用卡诈欺对消费者信心产生负面影响，抑制了市场成长。希望未来诈欺检测技术的进步能缓解这些担忧。此外，开发允许用户透过行动电话轻鬆将积分兑换成现金并查询余额的应用程式也是市场发展的良好机会。

本研究的主要特点

本报告对该市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。
它还强调了各个领域的潜在商机，并说明了该市场的有吸引力的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的主要考察。
该报告根据公司亮点、产品系列、关键亮点、财务表现和策略等参数概述了市场的主要企业参与者。
本报告的见解将使负责人和企业经营团队能够就未来的产品发布、新兴趋势、市场扩张和行销策略做出明智的决策。
本市场报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
透过用于分析该市场的各种策略矩阵，相关人员将更容易做出决策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 1,163.17 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	18.00%	2032 Value Projection:	USD 3,705.24 Bn

The global gift card market has been witnessing sustainable growth over the past few years due to the increasing preference for digital and plastic card-based gifts over conventional gift items. Gift cards allow the recipient to choose an item of their choice from a selected retailer based on the value loaded in the card. They provide convenience to both givers and receivers and help increase sales for retailers. With rising internet penetration and growth of e-commerce, digital gift cards that can be sent via email are gaining popularity. Growing adoption of innovative payment solutions and rising disposable income of consumers are some of the key factors expected to drive the demand for gift cards in the coming years. However, security concerns around digital gift cards may restrain the market to a certain extent.

Market Dynamics:

The global gift card market is driven by growing adoption of innovative payment solutions, increasing preference of recipients over traditional gifts and rising disposable incomes of consumers. Gift cards provide flexibility, convenience and instant gratification to both givers and receivers which has boosted their demand substantially. They help retailers raise sales by allowing recipients to spend money at their stores thus acting as an opportunity. However, security concerns around digital gift cards, especially those sent via email, continue to pose a challenge. Identify theft and fraudulent use of cards affect consumer confidence negatively, restraining market growth. Advancements in fraud detection technologies are expected to ease some of the concerns going forward. Development of apps for easy redemption and check of balances on mobile phones also presents an opportunity for players in the market.

Key features of the study:

This report provides in-depth analysis of this market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in this market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Apple Inc., Amazon.com Inc., Best Buy Co., Inc., Starbucks Corporation, Target Corporation, and Wal-Mart Stores, Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
This market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing this market.

Detailed Segmentation:

Global Gift Card Market, By Type
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- E-Gifting
Global Gift Card Market, By Merchant
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
Global Gift Card Market, By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles
- Apple Inc.
- Amazon.com Inc.
- Best Buy Co., Inc.
- Starbucks Corporation
- Target Corporation
- Wal-Mart Stores, Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Type
- Market Snippet, By Merchant
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Growing Trends of Gift Giving during Festivals and Special Occasions
Birthday Celebrations & Special Occasions
- Restraints
Limited Expiry Dates
- Opportunities
Growth of E-Commerce Industry
Multi-Purpose Cards
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Gift Card Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global Gift Card Market, By Type, 2020 - 2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Universal accepted open loop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
Restaurant closed loop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Retail closed loop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Miscellaneous closed loop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
E-Gifting
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)

6. Global Gift Card Market, By Merchant, 2020 - 2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Restaurant
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Department store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Grocery stores/food supermarket
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Discount store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Coffee shop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)

7. Global Gift Card Market, By Region, 2020- 2032 (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, By Region, 2020 - 2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Merchant, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032 (US$ Bn)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Merchant, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032 (US$ Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Merchant, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032 (US$ Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Merchant, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032 (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Merchant, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020- 2032 (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East

8. Competitive Landscape

Company Profiles
- Apple Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies
- Amazon.com Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies
- Best Buy Co., Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies
- Starbucks Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies
- Target Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies
- Wal-Mart Stores, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies

9. Section

References
Research Methodology
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礼品卡市场按类型、商家和地区划分