数位礼品卡市场报告：趋势、预测和竞争分析（至 2031 年）

全球数位礼品卡市场前景光明，在消费品、健康与保健、餐饮与酒吧、旅游与观光以及媒体与娱乐市场都存在机会。预计 2025 年至 2031 年间，全球数位礼品卡市场将以 16.0% 的复合年增长率成长。该市场的主要驱动力是付款行业对最尖端科技的采用日益增多、全球对数位付款的了解日益加深、智慧型手机的爆炸式普及以及金融机构和企业对礼品卡的使用日益增多。

• Lucintel 预测，基于通路，在预测期内，受强大的网路连线和行动装置的普及推动，数位管道将继续成为更大的细分市场。
• 从应用角度来看，消费品仍将是最大的细分市场。
• 根据地区划分，由于数位礼品卡需求的不断增长、数位化的快速发展以及智慧型装置的快速普及，预计北美将在预测期内实现最高成长。

数位礼品卡市场的策略性成长机会

快速发展的数位礼品卡市场提供了众多策略发展机会。对于希望提高市场影响力的品牌来说，了解这些机会至关重要。

• 企业礼品：随着企业寻求更好的解决方案来感谢员工和客户，企业礼品领域成为数位礼品卡使用的主要目标。公司礼品卡的便利性在培养品牌忠诚度方面发挥关键作用。
• 基于事件的赠送：某些事件（例如假期和婚礼）会产生以最少的努力赠送礼物的需求。这个机会符合文化规范，特别是在送礼盛行的地区。
• 忠诚度计画：忠诚度计画的主要原则是礼品卡客户会对您的品牌更加忠诚，并且不太可能转向竞争对手。企业也可以使用礼品卡作为奖励来鼓励重复购买。
• 电子商务伙伴关係：在电子商务网站上销售和推广独家线上礼品卡是增加品牌收益和知名度的另一种方式。此次合作将使我们能够利用快速成长的网路购物习惯并进入更广阔的市场。
• 国际礼品解决方案：开发用于国际礼品的数位礼品卡解决方案将开闢新的市场。它简化了跨境购买和发送礼物的过程，吸引了外籍人士和全球社会。

这些策略性成长机会再形成数位礼品卡市场，提高品质和创造力以满足消费者需求并提高市场渗透率。

数位礼品卡市场的驱动因素与挑战

数位礼品卡市场面临各种市场驱动因素和挑战，包括科技、经济、政治和法律环境。这些因素有助于市场相关人员了解市场背景。

驱动程式

• 电子商务的兴起：电子商务的便利性为数位礼品卡产业带来了巨大的推动，越来越多的零售商提供数位礼品卡以满足消费者的需求。
• 消费者偏好便利性：数位卡等替代礼品方式的出现正在推动数位礼品卡领域的收益成长。消费者发现购买和发送数位卡片比购买实体礼物更容易。
• 行动装置使用量的增加：智慧型手机和行动付款应用程式的广泛采用正在支持数位礼品卡市场的成长。行动钱包简化了礼品卡的储存和兑换，改善了用户体验。
• 客製化和个人化趋势：随着礼品文化的发展，消费者对个人化礼品的要求越来越高，这导致人们对可自订数位礼品卡的兴趣日益浓厚。这种趋势鼓励品牌提供反映个人偏好的选择。
• 解决品牌忠诚度：数位礼品卡被整合到忠诚度计画中，以鼓励重复购买并提高客户维繫。这项策略促进了与消费者的长期关係。

任务：

• 安全问题：人们对资料使用日益增长的担忧给充斥着网路安全威胁的数位礼品卡市场带来了风险。品牌必须采取措施确保消费者的信任。
• 市场饱和：数位礼品卡市场竞争加剧，使得品牌难以区分其产品并建立品牌忠诚度。
• 法规遵循：企业面临遵守数位付款和礼品卡相关法规的挑战。遵守这些法律法规对于市场进入和消费者信心至关重要。

这些驱动因素和挑战将影响品牌的策略思维和消费者选择，最终影响数位礼品卡产业的成长前景。

目录

第一章执行摘要

第二章 全球数位礼品卡市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章市场趋势与预测分析（2019-2031）

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球数位礼品卡市场趋势（2019-2024）及预测（2025-2031）
• 全球数位礼品卡市场（按通路）
  • 实体店面
  • 数位的
• 全球数位礼品卡市场（按交易类型）
  • B2C
  • B2C
• 全球数位礼品卡市场（按应用）
  • 消费品
  • 健康与保健
  • 餐厅和酒吧
  • 旅行和旅游
  • 媒体与娱乐
  • 其他的
• 全球数位礼品卡市场（按最终用途划分）
  • 零售商
  • 企业机构

第四章区域市场趋势与预测分析（2019-2031）

• 全球数位礼品卡市场（按地区）
• 北美数位礼品卡市场
• 欧洲数位礼品卡市场
• 亚太数位礼品卡市场
• 世界其他地区数位礼品卡市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球数位礼品卡市场成长机会（按频道）
  • 全球数位礼品卡市场成长机会（按交易类型）
  • 全球数位礼品卡市场的成长机会（按应用）
  • 全球数位礼品卡市场成长机会（按最终用途划分）
  • 全球数位礼品卡市场各区域成长机会
• 全球数位礼品卡市场的新趋势
• 战略分析
  • 新产品开发
  • 全球数位礼品卡市场容量扩张
  • 全球数位礼品卡市场的企业合併
  • 认证和许可

第七章主要企业简介

• Apple
• Loop Commerce
• PayPal Holdings
• Blackhawk Network
• Walmart
• NGC
• InComm Payments
• Target Brands
• Amazon.com
• Fiserv

The future of the global digital gift card market looks promising with opportunities in consumer goods, health wellness, restaurants and bars, travel & tourism, and media & entrainment markets. The global digital gift card market is expected to grow with a CAGR of 16.0% from 2025 to 2031. The major drivers for this market are the rise in the payments industry's use of cutting-edge technology, the increase in knowledge about digital payments worldwide, the explosion in smartphone adoption, and the rise in gift card use among financial institutions and companies.

• Lucintel forecasts that, within the channel category, the digital will remain the larger segment over the forecast period due to robust internet connectivity and the widespread adoption of mobile devices.
• Within the application category, the consumer good will remain the largest segment.
• In terms of region, North America is expected to witness the highest growth over the forecast period due to an increase in demand for digital gift cards, rapid digitization, and a sharp increase in the use of smart devices in the region.

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Emerging Trends in the Digital Gift Card Market

This is particularly noticeable in the increasing digital gift card sales. As the landscape of technology and consumers changes, this sector is poised to shift accordingly. These trends indicate growing demands for customization, ease, and eco-friendly options, thus contributing significantly to how consumers view and use gift cards.

• Personalization: Brands have launched initiatives to offer consumers outstanding personalized digital gift cards that enable them to insert messages, select designs, and input the values they want. This enhances the emotional aspect of spending, making the gift card more than just a promotional tool, thereby increasing interaction and utilization rates.
• Push Towards E-commerce: Digital gift cards are increasingly embedded within e-commerce platforms, allowing consumers to purchase and send gifts easily. This trend not only boosts sales for retailers but also improves the shopping experience for consumers, providing simple gift options.
• Social Gifting: The emergence of gifting features on social media networks, applications, and messaging apps is gaining momentum. Today, consumers can send gift cards to relatives and friends via these platforms in seconds, enhancing the fun of gift-giving.
• Increasing Focus on Sustainability: The rise in eco-conscious consumers forces brands to offer sustainable solutions like digital gift cards instead of physical ones. This change helps reduce plastic consumption and targets environmentally conscious consumers, thereby fostering brand loyalty.
• More Secure: As online transactions increase, security concerns must be addressed. Consumers are assured of their safety when using digital gift cards since brands are implementing advanced security measures, including two-factor authentication and secure payments.

As these trends unfold, the digital gift card market will transform, expediting market revolutions, optimizing consumer satisfaction, and aligning products with contemporary values like customization and sustainability.

Recent Developments in the Digital Gift Card Market

Recent developments in the digital gift card market align with evolving consumer behavior and preferences. These changes significantly impact the promotion and use of gift cards globally.

• Growth of Multi-Brand Sites: As this trend continues, multi-brand platforms for gift cards are growing rapidly, enabling consumers to select from multiple retailers. This trend encourages users to purchase, simplifying the gift-giving process and enhancing consumer satisfaction.
• Advanced Mobile Wallet Integration: The integration of mobile wallets with digital gift cards is becoming prevalent, making storage and usage easier. This trend creates a better environment for users and encourages them to adopt electronic payment methods, thus driving market growth.
• New Ways of Marketing: The promotion of digital gift cards is utilizing innovative methods, including influencer marketing and social media advertising. These approaches are particularly effective in capturing the interest of younger audiences who demonstrate higher engagement levels.
• Blockchain Technology Utilization: Some platforms are exploring the use of blockchain technology in transactions to enhance credibility for cardholders and merchants. This progress boosts consumer confidence and mitigates the risks of fraud.
• Emergence of Subscription Service-Based Gift Cards: New models for gift cards are emerging, allowing customers to buy a series of gift cards that can be used for specific services or products. This trend caters to the modern consumer's desire for quick and straightforward gift-giving.

These developments are driving change in the digital gift card market by promoting growth through innovation and addressing consumer needs in line with modern gift-giving trends.

Strategic Growth Opportunities for the Digital Gift Card Market

The rapidly evolving digital gift card market presents numerous strategic development opportunities. Understanding these opportunities is essential for brands aiming to enhance their market presence.

• Corporate Gifting: The corporate gifting segment is a prime target for digital gift card usage, as organizations seek better solutions to appreciate their staff and clients. The convenience of corporate gift cards plays a significant role in fostering brand loyalty.
• Event-Based Gifting: Specific occasions, such as holidays and weddings, create a demand for gifts with minimal effort. This opportunity aligns with cultural norms, particularly in regions where gifting is prevalent.
• Loyalty Programs: The primary rationale behind loyalty programs is that customers using gift cards will become more loyal to the brand, reducing the likelihood of switching to competitors. Companies can also drive repurchases by using gift cards as rewards.
• E-commerce Partnerships: Selling and promoting exclusive online gift cards on e-commerce sites is another avenue for increasing brand revenue and visibility. Collaborations can leverage booming internet shopping habits to reach broader markets.
• International Gifting Solutions: Developing digital gift card solutions for international gifting opens new markets. It simplifies the process for people to buy gifts and send them across borders, appealing to expatriates and global communities.

These strategic growth opportunities are reshaping the digital gift card market, enhancing quality and creativity to meet consumer needs, and improving market penetration.

Digital Gift Card Market Driver and Challenges

The digital gift card market faces various drivers and challenges, including technology, economics, and the political and legal environment. These factors help market players understand the market context.

Drivers:

• Increasing Penetration of E-commerce: The convenience of e-commerce has significantly boosted the digital gift card industry, increasing the number of retailers offering digital gift cards to meet consumer demand.
• Consumer Preference for Convenience: The availability of alternative gifting methods, such as digital cards, is driving revenue in the digital gift card sector. Consumers find buying and sending digital cards easier than purchasing physical gifts.
• Increased Mobile Usage: The rising adoption of smartphones and mobile payment applications supports the growth of the digital gift card market. Mobile wallets simplify the storage and redemption of gift cards, enhancing user experience.
• Customization and Personalization Trends: As gifting culture evolves, consumers demand personalized gifts, leading to increased interest in customizable digital gift cards. This trend encourages brands to offer choices that reflect individual preferences.
• Brand Loyalty Initiatives: Digital gift cards are being incorporated into loyalty programs, encouraging repeat purchases and increasing customer retention. This strategy fosters long-lasting relationships with consumers.

Challenges:

• Security Concerns: Growing concerns about data usage pose risks to the digital gift card market, as cybersecurity threats are prevalent. Brands must implement measures to ensure consumer trust.
• Market Saturation: Increased competition in the digital gift card market makes it challenging for brands to differentiate their products and foster brand loyalty.
• Regulatory Compliance: Companies face challenges adhering to regulations governing digital payments and gift cards. Compliance with these laws is critical for market entry and consumer trust.

These drivers and challenges influence the strategic thinking of brands and the choices consumers make, ultimately affecting the growth prospects of the digital gift card sector.

List of Digital Gift Card Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, digital gift card companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the digital gift card companies profiled in this report include-

• Apple
• Loop Commerce
• PayPal Holdings
• Blackhawk Network
• Walmart
• NGC
• InComm Payments
• Target Brands
• Amazon.com
• Fiserv

Digital Gift Card by Segment

The study includes a forecast for the global digital gift card market by channel, transaction type, application, end use, and region.

Digital Gift Card Market by Channel [Analysis by Value from 2019 to 2031]:

• Brick and Mortar
• Digital

Digital Gift Card Market by Transaction Type [Analysis by Value from 2019 to 2031]:

• B2B
• B2C

Digital Gift Card Market by Application [Analysis by Value from 2019 to 2031]:

• Consumer Goods
• Health and Wellness
• Restaurants and Bars
• Travel and Tourism
• Media and Entertainment
• Others

Digital Gift Card Market by End Use [Analysis by Value from 2019 to 2031]:

• Retail Establishments
• Corporate Institutions

Digital Gift Card Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Digital Gift Card Market

The market for digital gift cards has expanded and transformed due to technological advancements and shifts in consumer behavior. The United States, China, Germany, India, and Japan are experiencing new trends in gift card distribution, personalization, and e-commerce implications, leading to greater interaction between consumers and businesses.

• United States: The U.S. market has seen a sharp increase in the adoption of digital gift cards, driven by the pandemic, which prompted more consumers to shop online. Retailers are offering more choices, including tailored solutions and online sales. Additionally, brand and digital wallet collaborations are making it easier for buyers to send gift cards.
• China: The digital gift card industry in China is growing rapidly, supported by the widespread use of mobile payment services like Alipay and WeChat. More consumers are purchasing digital gift cards for various celebrations, and companies are providing incentives to enhance their appeal. The social aspect of gifting is also gaining traction.
• Germany: The digital gift card market in Germany is growing, with a notable shift toward sustainability and resource efficiency. Brands like RedBox are introducing environmentally friendly card options, replacing physical cards with digital alternatives to reduce pollution. Furthermore, mobile apps are enhancing the purchasing and gifting process for consumers.
• India: In India, the digital sales penetration of gift cards is increasing due to improved internet access and smart device usage. Organizations are creating location-specific gift cards tailored to the Indian audience, considering various festivals and events. The rise of multi-brand platforms is also simplifying the gift card purchasing process, expanding the user base.
• Japan: In Japan, consumer behavior emphasizes the redeemability of digital gift cards. Retailers are utilizing QR codes for purchases, and gift cards are integrated with loyalty programs. Additionally, the trend of using gift cards for experiences beyond products is gaining popularity.

Features of the Global Digital Gift Card Market

Market Size Estimates: Digital gift card market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Digital gift card market is sized by various segments, such as by channel, transaction type, application, end use, and region in terms of value ($B).

Regional Analysis: Digital gift card market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in a different channel, transaction type, application, end use, and regions for the digital gift card market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the digital gift card market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the digital gift card market by channel (brick and mortar and digital), transaction type (B2B and B2C), application (consumer goods, health and wellness, restaurants and bars, travel and tourism, media and entertainment, and others), end use (retail establishments and corporate institutions), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Digital Gift Card Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Digital Gift Card Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Digital Gift Card Market by Channel
  • 3.3.1: Brick and Mortar
  • 3.3.2: Digital
• 3.4: Global Digital Gift Card Market by Transaction Type
  • 3.4.1: B2B
  • 3.4.2: B2C
• 3.5: Global Digital Gift Card Market by Application
  • 3.5.1: Consumer Goods
  • 3.5.2: Health and Wellness
  • 3.5.3: Restaurants and Bars
  • 3.5.4: Travel and Tourism
  • 3.5.5: Media and Entertainment
  • 3.5.6: Others
• 3.6: Global Digital Gift Card Market by End Use
  • 3.6.1: Retail Establishments
  • 3.6.2: Corporate Institutions

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Digital Gift Card Market by Region
• 4.2: North American Digital Gift Card Market
  • 4.2.1: North American Digital Gift Card Market by Channel: Brick and Mortar and Digital
  • 4.2.2: North American Digital Gift Card Market by Application: Consumer Goods, Health and Wellness, Restaurants and Bars, Travel and Tourism, Media and Entertainment, and Others
• 4.3: European Digital Gift Card Market
  • 4.3.1: European Digital Gift Card Market by Channel: Brick and Mortar and Digital
  • 4.3.2: European Digital Gift Card Market by Application: Consumer Goods, Health and Wellness, Restaurants and Bars, Travel and Tourism, Media and Entertainment, and Others
• 4.4: APAC Digital Gift Card Market
  • 4.4.1: APAC Digital Gift Card Market by Channel: Brick and Mortar and Digital
  • 4.4.2: APAC Digital Gift Card Market by Application: Consumer Goods, Health and Wellness, Restaurants and Bars, Travel and Tourism, Media and Entertainment, and Others
• 4.5: ROW Digital Gift Card Market
  • 4.5.1: ROW Digital Gift Card Market by Channel: Brick and Mortar and Digital
  • 4.5.2: ROW Digital Gift Card Market by Application: Consumer Goods, Health and Wellness, Restaurants and Bars, Travel and Tourism, Media and Entertainment, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Digital Gift Card Market by Channel
  • 6.1.2: Growth Opportunities for the Global Digital Gift Card Market by Transaction Type
  • 6.1.3: Growth Opportunities for the Global Digital Gift Card Market by Application
  • 6.1.4: Growth Opportunities for the Global Digital Gift Card Market by End Use
  • 6.1.5: Growth Opportunities for the Global Digital Gift Card Market by Region
• 6.2: Emerging Trends in the Global Digital Gift Card Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Digital Gift Card Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Digital Gift Card Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Apple
• 7.2: Loop Commerce
• 7.3: PayPal Holdings
• 7.4: Blackhawk Network
• 7.5: Walmart
• 7.6: NGC
• 7.7: InComm Payments
• 7.8: Target Brands
• 7.9: Amazon.com
• 7.10: Fiserv