礼品卡市场 - 按类型（闭环礼品卡、开环礼品卡）、按配销通路（在线、离线）、按形式（虚拟、实体）、按充值能力、按应用、按最终用户和预测, 2024 - 2032

由于对个人化和可客製化礼品卡选项的需求不断增长，以及礼品卡在酒店和旅游业中的使用不断增加，2024 年至 2032 年间，全球礼品卡市场规模将实现 20% 的复合年增长率。消费者正在寻求独特且量身定制的礼品解决方案，而个人化礼品卡可以提供这种解决方案，而酒店和旅游业则利用礼品卡提供灵活且难忘的体验。这一趋势透过迎合不断变化的消费者偏好并将礼品卡整合到不同的服务领域来促进市场扩张，从而增强其吸引力和实用性。

例如，2023 年 7 月，泛亚洲豪华餐厅 Muddler 推出了数位礼品卡，让食客可以赠送餐厅的餐点。这些礼品卡仅在线提供，可透过 The Muddler 网站购买。这一发展凸显了人们对数位礼品解决方案的日益偏爱，提高了消费者的便利性并扩大了市场范围。这一趋势也强调了无缝、技术驱动的体验在满足不断变化的消费者偏好方面的重要性。

礼品卡产业根据类型、配销通路、形式、储值能力、应用、最终用户和地区进行细分。

不可充值礼品卡细分市场将在2024 年至2032 年期间大幅成长，这得益于消费者对一次性预充值卡的偏好，这些卡提供简单、安全的礼品解决方案，且无需复杂的可储值选项。不可充值礼品卡由于其易用性以及在各种零售和线上平台上的广泛接受度而越来越受欢迎。随着越来越多的消费者寻求无忧的礼品选择，对不可充值礼品卡的需求将会激增，从而大大促进市场扩张。

到 2032 年，酒店和旅游业将取得显着增长，因为它对寻求灵活、方便的礼品选择的消费者的吸引力不断增强。随着旅游和休閒活动的回升，礼品卡越来越多地用于酒店、航空公司和旅游服务，成为传统礼品的有吸引力的替代品。该细分市场受益于体验式礼品的上升趋势以及数位礼品卡与预订系统的集成，提高了客户参与度并推动了可观的市场成长。

由于经济快速成长、数位支付采用率不断提高以及消费者基础不断扩大，亚太地区礼品卡市场将在 2024 年至 2032 年实现适度的复合年增长率。该地区不断壮大的中产阶级，加上零售基础设施的增强和电子商务的成长，推动了对礼品卡的高需求。此外，行动支付解决方案的普及和对数位交易日益增长的偏好进一步推动了这一趋势。亚太地区动态的市场格局和消费趋势使其成为礼品卡产业整体成长的显着贡献者。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 供应商矩阵
• 利润率分析
• 技术与创新格局
• 专利分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 数位支付的技术进步
    • 电子商务和线上购物趋势不断上升
    • 个性化和可自订的礼物选项
    • 全球扩张与跨国礼品
    • 企业采用和员工激励
  • 产业陷阱与挑战
    • 数位礼品卡交易中的诈欺和安全问题
    • 监管合规性和市场分散
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按类型，2021 - 2032

• 主要趋势
• 闭环礼品卡
• 开环礼品卡

第 6 章：市场估计与预测：依配销通路划分，2021 - 2032 年

• 主要趋势
• 在线的
• 离线

第 7 章：市场估计与预测：按表格，2021 - 2032

• 主要趋势
• 虚拟的
• 身体的

第 8 章：市场估计与预测：按重新加载能力划分，2021 - 2032 年

• 主要趋势
• 不可储值的礼品卡
  • 零售礼品卡
  • 促销卡
  • 奖励卡
• 可储值礼品卡
  • 通用可充值卡 (GPR)
  • 公司/名片
  • 青少年和学生卡

第 9 章：市场估计与预测：依应用分类，2021 - 2032

• 主要趋势
• 个人理财
• 行销和促销
  • 电子商务
  • 时尚与生活风格
  • 杂货店和超市
  • 游戏和娱乐
  • 线上串流
• 饭店及旅游
  • 餐饮及餐厅
  • 观光及饭店
  • 水疗与保健
• 教育
• 非营利和慈善机构
• 其他应用

第 10 章：市场估计与预测：按最终用户划分，2021 - 2032 年

• 主要趋势
• 零售消费者
• 法人机构

第 11 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳新银行
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯
  • MEA 的其余部分

第 12 章：公司简介

• Amazon.com Inc.
• American Express Company
• Apple Inc.
• Best Buy Co., Inc.
• Blackhawk Network
• CVS Health Corporation
• Deluxe Card Services
• eBay Inc.
• Fiserv, Inc.
• Givex Corporation
• Harmony Gifts
• Home Depot, Inc.
• InComm Payment LLC
• Lowe's Companies, Inc.
• Mastercard Incorporated
• PayPal, Inc
• Paytronic System, Inc
• Pine Labs Pvt.
• Premier Gift Cards
• Qwikcilver Solutions Pvt Ltd
• Spectrum Rewards
• Starbucks Corporation
• Target Corporation
• Visa Inc.
• Walmart Inc.

Global Gift Cards Market size will capture a 20% CAGR between 2024 and 2032, driven by the increasing demand for personalized and customizable gift card options, coupled with the growing use of gift cards in the hospitality and travel industries. Consumers are seeking unique and tailored gifting solutions, which personalized gift cards provide, while the hospitality and travel sectors leverage gift cards to offer flexible and memorable experiences. This trend boosts market expansion by catering to evolving consumer preferences and integrating gift cards into diverse service areas, enhancing their appeal and utility.

For instance, in July 2023, the Muddler, a luxury pan-Asian restaurant, introduced a digital gift card allowing diners to gift meals from the restaurant. Available exclusively online, the gift cards can be purchased through The Muddler's website. This development highlights the increasing preference for digital gift solutions, enhancing convenience for consumers and expanding market reach. This trend also underscores the importance of seamless, tech-driven experiences in catering to evolving consumer preferences.

The gift cards industry is segmented based on type, distribution channel, form, ability to reload, application, end-user, and region.

The non-reloadable gift cards segment will witness substantial growth throughout 2024-2032, fueled by consumer preference for single-use, preloaded cards that offer a simple and secure gifting solution without the complexity of reloadable options. Non-reloadable gift cards are increasingly popular due to their ease of use and wide acceptance across various retail and online platforms. As more consumers seek hassle-free gifting options, the demand for non-reloadable gift cards will surge, contributing significantly to market expansion.

The hospitality & travel segment will amass remarkable gains by 2032, owing to its growing appeal among consumers seeking flexible and convenient gifting options. With the rebound in travel and leisure activities, gift cards are increasingly used for hotels, airlines, and travel services, offering an attractive alternative to traditional gifts. This segment benefits from the rising trend of experiential gifts and the integration of digital gift cards into booking systems, enhancing customer engagement and driving considerable market growth.

Asia Pacific gift cards market will achieve a moderate CAGR from 2024 to 2032 due to its rapidly growing economy, increasing digital payment adoption, and expanding consumer base. The region's burgeoning middle class, coupled with enhanced retail infrastructure and e-commerce growth, drives high demand for gift cards. Additionally, the proliferation of mobile payment solutions and the rising preference for digital transactions further contribute to this trend. Asia Pacific's dynamic market landscape and consumer trends position it as a notable contributor to the overall growth of the gift cards industry.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360º synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Vendor matrix
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Patent analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Technological advancements in digital payments
    • 3.8.1.2 Rising e-commerce and online shopping trends
    • 3.8.1.3 Personalized and customizable gifting options
    • 3.8.1.4 Global expansion and cross-border gifting
    • 3.8.1.5 Corporate adoption and employee incentives
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 Fraud and security concerns in digital gift card transactions
    • 3.8.2.2 Regulatory compliance and market fragmentation
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
  • 3.10.1 Supplier power
  • 3.10.2 Buyer power
  • 3.10.3 Threat of new entrants
  • 3.10.4 Threat of substitutes
  • 3.10.5 Industry rivalry
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2032 (USD Billion)

• 5.1 Key trends
• 5.2 Closed-loop gift cards
• 5.3 Open-loop gift cards

Chapter 6 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032 (USD Billion)

• 6.1 Key trends
• 6.2 Online
• 6.3 Offline

Chapter 7 Market Estimates & Forecast, By Form, 2021 - 2032 (USD Billion)

• 7.1 Key trends
• 7.2 Virtual
• 7.3 Physical

Chapter 8 Market Estimates & Forecast, By Ability to Reload, 2021 - 2032 (USD Billion)

• 8.1 Key trends
• 8.2 Non-reloadable gift cards
  • 8.2.1 Retail gift cards
  • 8.2.2 Promotional cards
  • 8.2.3 Incentive cards
• 8.3 Reloadable gift cards
  • 8.3.1 General purpose reloadable cards (GPR)
  • 8.3.2 Corporate/business cards
  • 8.3.3 Teen and student cards

Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2032 (USD Billion)

• 9.1 Key trends
• 9.2 Personal finance
• 9.3 Marketing & promotions
  • 9.3.1 E-commerce
  • 9.3.2 Fashion & lifestyle
  • 9.3.3 Grocery & supermarket
  • 9.3.4 Gaming & entertainment
  • 9.3.5 Online streaming
• 9.4 Hospitality & travel
  • 9.4.1 Dining & restaurant
  • 9.4.2 Travel & hotel
  • 9.4.3 Spa & wellness
• 9.5 Education
• 9.6 Non-profit & charity
• 9.7 Other applications

Chapter 10 Market Estimates & Forecast, By End User, 2021 - 2032 (USD Billion)

• 10.1 Key trends
• 10.2 Retail consumers
• 10.3 Corporate institutions

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2032 (USD Billion)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 ANZ
  • 11.4.6 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Rest of Latin America
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles

• 12.1 Amazon.com Inc.
• 12.2 American Express Company
• 12.3 Apple Inc.
• 12.4 Best Buy Co., Inc.
• 12.5 Blackhawk Network
• 12.6 CVS Health Corporation
• 12.7 Deluxe Card Services
• 12.8 eBay Inc.
• 12.9 Fiserv, Inc.
• 12.10 Givex Corporation
• 12.11 Harmony Gifts
• 12.12 Home Depot, Inc.
• 12.13 InComm Payment LLC
• 12.14 Lowe's Companies, Inc.
• 12.15 Mastercard Incorporated
• 12.16 PayPal, Inc
• 12.17 Paytronic System, Inc
• 12.18 Pine Labs Pvt.
• 12.19 Premier Gift Cards
• 12.20 Qwikcilver Solutions Pvt Ltd
• 12.21 Spectrum Rewards
• 12.22 Starbucks Corporation
• 12.23 Target Corporation
• 12.24 Visa Inc.
• 12.25 Walmart Inc.