首页 > 市场调查报告书 > 消费品

家居用品清扫用品

市场调查报告书

商品编码

1285089

全球洗衣粉市场 - 2023-2030年

Global Laundry Detergent Market - 2023-2030

出版日期: 2023年06月05日 | 出版商:

DataM Intelligence | 英文 211 Pages | 商品交期: 最快1-2个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

市场概况

全球洗衣粉市场在2022年达到652亿美元，预计到2030年将达到1095亿美元，并在2023-2030年预测期内以6.7%的复合增长率增长。

推动洗衣粉市场增长的主要因素包括人口增长、城市化进程加快、可支配收入增加、生活方式改变和个人卫生意识增强。此外，对洗衣粉的需求还受到便利性需求、产品有效性、环境可持续性和香味偏好等因素的影响。

区域动态在洗衣粉市场中起着重要作用，不同地区表现出不同的消费模式和偏好。新兴经济体，如中国、印度和巴西，正在经历快速的城市化和不断扩大的中产阶级，导致对洗衣粉的需求增加。

中国在亚太地区占有50%以上的份额，而印度在预测期内预计将显示出最快的复合年增长率%。同时，北美和欧洲等成熟市场的特点是产品渗透率高，消费者对高端和专业洗衣粉产品的需求大。

市场动态

越来越多的人转向可持续的洗涤剂产品

消费者对健康和卫生生活的关注一直在上升。在COVID-19大流行期间，这种关注尤为突出。它导致了家庭清洁用品支出的增加，这为洗衣片洗涤剂的扩散创造了巨大的机会。

每年，欧洲各地有数百万个塑料洗衣壶被丢弃在垃圾填埋场，由于随着人口的增长，洗衣粉的消费量不断增加，预计这些数字在未来几年会更高。

对塑料废物比率增加的担忧，导致消费者的情绪转向更可持续和生态友好的洗衣产品。例如，洗衣片的包装包含无塑料的可堆肥纸板套，其生态足迹大大小于液体和粉末洗涤剂。

全球各地的公司都在转向采用可持续的洗涤剂产品。例如，2022年7月28日，联合利华最受欢迎的洗衣品牌Dirt Is Good（又称宝莹、Skip和OMO）推出了一种新创造的胶囊，以帮助洗涤过程脱碳并提供出色的清洁效果。新的胶囊被包裹在一个不使用塑料的纸板容器中，此举将阻止每年超过6000吨的塑料进入垃圾流 - 相当于500辆双层巴士的重量。

增加对产品创新和差异化的投资

对产品创新的投资使洗衣粉制造商能够开发新的配方和技术，以满足不断变化的消费者需求。它包括解决特定的问题，如去污、织物护理、香味偏好和环境可持续性。通过引入改进的特点和功能，制造商可以吸引和保留客户，推动市场增长。

全球的公司都在大力投资开发先进的洗涤剂产品。例如，2020年11月11日，世界上不断增长的厨房和洗衣设备制造商惠而浦公司推出了Swash, The Smart Way to Wash，一种液体洗衣剂。惠而浦公司自1911年以来一直在洗衣服，而Swash的推出标志着该公司进入了液体洗涤剂市场。

价格波动

消费者的价格波动会阻碍市场增长。洗衣剂被认为是必不可少的家庭用品，而消费者往往寻求负担得起的选择。价格竞争会导致制造商的利润率下降，并限制他们投资于创新和营销的能力。价格较低的替代品，包括自有品牌或普通品牌，也会对成熟品牌构成挑战。

此外，自有品牌或商店品牌经常在价格上竞争，并提供既定洗衣粉品牌的低价替代品。价格波动会加剧这种竞争，因为与大型制造商相比，自有品牌对价格变化的反应会更快。当全国性品牌或知名品牌的价格上涨时，消费者可能会转向私人品牌产品以节省开支，从而影响到成熟品牌的市场份额和增长。

COVID-19影响分析

COVID-19大流行病给洗衣粉市场带来了挑战和机会。制造商们适应了消费者偏好的变化、供应链的中断以及加强卫生措施的需要。展望未来，随着消费者的习惯和期望继续形成对洗衣粉产品的需求，市场预计将继续发展。

由于原材料价格上涨和供应链挑战，一些制造商面临成本压力。为了管理这些成本，一些公司调整了他们的定价策略或进行包装修改以保持盈利能力。这包括推出更大的包装尺寸，减少促销折扣，或使用替代包装材料。

Market Overview

The Global Laundry Detergent Market reached US$ 65.2 billion in 2022 and is expected to reach US$ 109.5 billion by 2030 and is growing at a CAGR of 6.7% during the forecast period 2023-2030.

Key factors driving the growth of the laundry detergent market include population growth, increasing urbanization, rising disposable incomes, changing lifestyles and the growing awareness of personal hygiene. Additionally, the demand for laundry detergents is influenced by factors such as the need for convenience, product effectiveness, environmental sustainability, and fragrance preferences.

Regional dynamics play a significant role in the laundry detergent market, with different regions exhibiting varying consumption patterns and preferences. Emerging economies, such as China, India, and Brazil, are experiencing rapid urbanization and an expanding middle class, leading to increased demand for laundry detergents.

China holds more than 50% in the Asia-Pacific whereas India is expected to show the fastest CAGR% in the forecast period. Meanwhile, mature markets like North America and Europe are characterized by high product penetration and consumer demand for premium and specialized laundry detergent products.

Market Dynamics

Growing Shift Towards Sustainable Detergent Products

Concern has been rising among consumers about health and sanitary living. The concern has been particularly prominent during the COVID-19 pandemic. It has led to increased spending on household cleaning goods, which has created immense opportunities for laundry sheet detergents to proliferate.

Every year, millions of plastic washing jugs are discarded in landfills across Europe and these numbers are expected to grow even higher in the coming years due to the increasing consumption of laundry detergents with the growing population.

The concerns about increasing rates of plastic waste are leading to a shift in consumer sentiment towards more sustainable and eco-friendly laundry products. For example, the packaging of laundry detergent sheets contains plastic-free compostable cardboard sleeves which have a dramatically smaller eco-footprint than liquid and powder detergents.

Companies are shifting towards adopting sustainable detergent products in various parts of the globe. For instance, on July 28, 2022, the most popular laundry brand from Unilever, Dirt Is Good (also known as Persil, Skip, and OMO), launched a newly created capsule to aid in decarbonizing the washing process and provide excellent cleaning results. The new capsules are wrapped in a cardboard container made without plastic, a move that will stop more than 6,000 tons of plastic from entering the trash stream each year-the weight of 500 double-decker buses.

Increasing Investments On Product Innovation And Differentiation

Investments in product innovation allow laundry detergent manufacturers to develop new formulations and technologies that meet evolving consumer needs. It includes addressing specific concerns such as stain removal, fabric care, fragrance preferences, and environmental sustainability. By introducing improved features and functionalities, manufacturers can attract and retain customers, driving market growth.

Companies across the globe are investing heavily in developing advanced detergent products. For instance, on November 11, 2020, the world's growing manufacturer of kitchen and laundry appliances, Whirlpool Corporation, introduced Swash, The Smart Way to Wash, a liquid laundry detergent. Whirlpool has been doing laundry since 1911, and the introduction of Swash signals the company's entry into the market for liquid detergent.

Price Fluctuations

Price fluctuations among consumers can hinder market growth. Laundry detergents are considered essential household items, and consumers often seek affordable options. Price competition can lead to reduced profit margins for manufacturers and limit their ability to invest in innovation and marketing. Lower-priced alternatives, including private label or generic brands, can also pose challenges to established brands.

Furthermore, private label or store brands often compete on price and offer lower-priced alternatives to established laundry detergent brands. Price fluctuations can intensify this competition, as private label brands can be more responsive to price changes compared to larger manufacturers. When prices of national or well-known brands increase, consumers may shift to private label products to save money, impacting market share and growth for established brands.

COVID-19 Impact Analysis

The COVID-19 pandemic brought about both challenges and opportunities for the laundry detergent market. Manufacturers adapted to shifting consumer preferences, supply chain disruptions, and the need for increased hygiene measures. Moving forward, the market is expected to continue evolving as consumer habits and expectations continue to shape the demand for laundry detergent products.

Some manufacturers faced cost pressures due to increased raw material prices and supply chain challenges. To manage these costs, some companies adjusted their pricing strategies or made packaging modifications to maintain profitability. It included introducing larger pack sizes, reducing promotional discounts, or using alternative packaging materials.

Segment Analysis

The global laundry detergent market is segmented based on type, season, application and region.

Rising Demand For More Energy-Efficient And Cleaning Solutions Requiring Minimal Use Of Water

Liquid detergents are expected to grow at the fastest CAGR in the forecast period. The household sector is one of the prime application segments for liquid detergents, mainly due to the improving penetration of washing machines in developing economies. Furthermore, the vendor invests a significant chunk of its revenue in bringing organic and eco-friendly laundry care products, creating immense opportunities for liquid detergents to proliferate in the household sector in the forecast period.

For instance, on April 21, 2022, the eco-friendly liquid laundry detergent from the all-free clear brand launched a new, 100% recycled plastic bottle. A new eco-friendly bottle made completely of recycled plastic houses a USDA Certified Biobased formula for all-free clear eco-ultra-concentrated liquid laundry detergent. In March 2022, an all-encompassing, ecologically friendly product was on sale online.

Geographical Analysis

Presence Of Key Players And Increasing Hygiene Awareness in North America

The North American laundry detergent market is one of the largest regional markets globally. It includes countries such as the U.S., Canada, and Mexico. The market has experienced steady growth over the years, driven by factors such as population growth, urbanization, and increasing hygiene awareness.

The North American laundry detergent market is highly competitive, with the presence of both multinational corporations and regional players. Major brands in the region include Procter & Gamble (Tide), Henkel (Persil), Church & Dwight (Arm & Hammer), and Colgate-Palmolive (Fab). These companies engage in extensive marketing and advertising campaigns to promote their products and capture consumer attention.

Competitive Landscape

The major global players include: Procter & Gamble, Unilever, Church & Dwight Co., Henkel AG & Co. KGaA, Method Products, Kao Corporation, Lion Corporation, Reckitt Benckiser Group PLC, S.C. Johnson & Son, Inc and The Clorox Company.

Meyer Corporation.

Why Purchase the Report?

To visualize the global laundry detergent market segmentation based on type, season, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of laundry detergent market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global laundry detergent market report would provide approximately 61 tables, 64 figures and 211 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Season
3.3. Snippet by Application
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing shift towards sustainable detergent products
  - 4.1.1.2. Increasing investments in product innovation and differentiation
- 4.1.2. Restraints
  - 4.1.2.1. Price Fluctuations
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Liquid Detergents*
- 7.2.1. Introduction
  - 7.2.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Powder Detergents
7.4. Detergent Tablets
7.5. Fabric Softeners
7.6. Sheets
7.7. Others

8. By Season

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 8.1.2. Market Attractiveness Index, By Season
8.2. Everyday Use*
- 8.2.1. Introduction
  - 8.2.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. All-Season
8.4. Winter

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Households*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Hotel and Resort
9.4. Laundry Service Provider/Dry Cleaners
9.5. Industrial
9.6. Institutional
9.7. Hospitals and Clinics
9.8. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Procter & Gamble*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Unilever
12.3. Church & Dwight Co.
12.4. Henkel AG & Co. KGaA
12.5. Method Products
12.6. Kao Corporation
12.7. Lion Corporation
12.8. Reckitt Benckiser Group PLC
12.9. S.C. Johnson & Son, Inc.
12.10. The Clorox Company

LIST NOT EXHAUSTIVE