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全球碳酸饮料市场 - 2023-2030年Global Carbonated Beverages Market - 2023-2030 |
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全球碳酸饮料市场在2022年达到了3430亿美元,预计到2030年将见证有利可图的增长,达到4950亿美元。在2023-2030年的预测期内,该市场的年复合增长率为6.9%。
碳酸饮料,也叫苏打水或软饮料,是利用碳酸化技术和饮料碳酸化系统,经历一个碳酸化过程的饮料。这涉及到向液体中注入二氧化碳(CO2)气体,从而产生特有的发泡质地和气泡,并在全球碳酸饮料市场上创造出有利可图的销售。
碳酸化水平可以有所不同,从温和的到高度泡腾的。碳酸饮料有多种口味,包括可乐、柑橘、水果和特殊混合口味,这推动了市场规模。在快餐店和咖啡馆中,碳酸饮料作为辅助饮料的情况越来越普遍。
这种服务选择的扩大,有助于增加消费和市场需求。此外,由于采用更健康的生活方式,消费者对低糖和减肥碳酸饮料的偏好不断增加。
全球对无热量或低热量碳酸饮料的需求正在上升,因为消费者越来越重视健康的选择,以配合他们对热量敏感的生活方式。这种增长的趋势是由人们对与过量食糖有关的负面健康影响的认识的提高所推动的。
因此,对提供低卡路里或零卡路里的碳酸饮料的需求激增。为了满足这一需求,制造商正在推出各种不含卡路里或低卡路里的碳酸饮料,以迎合具有健康意识的消费者的喜好。例如,2023年1月31日,国际食品饮料公司推出了一种新的低卡路里产品,以满足对健康选择日益增长的需求。
对塑料使用的严格规定和限制正阻碍着碳酸饮料的市场增长。政府和监管机构正在实施限制,以解决环境问题和减少塑料垃圾。这些规定直接影响了该行业,因为碳酸饮料通常用塑料瓶包装。
为了遵守这些规定,饮料制造商不得不探索环保的替代包装解决方案,如可回收材料或可生物降解的选择。这种向环保包装的转变给市场带来了挑战,但也给碳酸饮料行业的创新和可持续性带来了机会。
COVID-19分析包括COVID前情景、COVID情景和COVID后情景以及定价动态(包括大流行期间和之后的定价变化与COVID前情景的比较)、需求-供应谱(由于贸易限制、封锁和后续问题造成的需求和供应转移)、政府倡议(政府机构为振兴市场、部门或行业而采取的倡议)和制造商战略倡议(这里将涵盖制造商为缓解COVID问题所采取的措施)。
人工智能技术在碳酸饮料行业发挥着重要作用,为改善生产、分析和客户参与提供了各种应用。一个值得注意的人工智能技术是机器学习,它使用算法来分析大型数据集并识别模式。机器学习可以预测消费者的喜好,优化生产过程,并根据市场趋势和感官数据开发新的口味。
自然语言处理(NLP)能够分析客户评论、社交媒体帖子和调查,以了解消费者的情绪和偏好。图像识别技术利用计算机视觉算法来检查包装质量,确保视觉完整性并识别缺陷。
The Global Carbonated Beverages Market reached US$ 343 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 495 billion by 2030. The market is growing at a CAGR of 6.9% during the forecast period 2023-2030.
Carbonated drinks, also called soda or soft drinks, are beverages that undergo a process of carbonation, utilizing carbonation technology and beverage carbonation systems. This involves infusing carbon dioxide (CO2) gas into the liquid, resulting in the characteristic fizzy texture and bubbles and creating lucrative sales in the Global Carbonated Beverages Market.
The carbonation levels can vary, ranging from mild to highly effervescent. Carbonated beverages are available in a wide range of flavors, including cola, citrus, fruit, and specialty blends which drives the market size. The growing prevalence of carbonated beverages being offered as side drinks in fast food joints and cafes.
This expansion in serving options is contributing to increased consumption and market demand. Additionally, a rising consumer preference for low-sugar and diet-carbonated drinks is driven by adopting healthier lifestyles.
The global demand for calorie-free or low-calorie carbonated beverages is rising as consumers increasingly prioritize healthier choices that align with their calorie-conscious lifestyles. This growing trend is propelled by a heightened awareness of the negative health impacts associated with excessive sugar consumption.
As a result, there is a surging demand for carbonated beverages that provide reduced or zero-calorie options. To meet this demand, manufacturers are introducing a diverse range of calorie-free or low-calorie carbonated beverages, catering to the preferences of health-conscious consumers. For instance, on January 31, 2023, Food & Drink International launched a new low-calorie product, tapping into the growing demand for healthier options.
Strict regulations and limitations on the use of plastic are impeding the market growth of carbonated beverages. Government and regulatory bodies are imposing restrictions to address environmental concerns and reduce plastic waste. These regulations directly affect the industry since carbonated beverages are often packaged in plastic bottles.
To comply with the rules, beverage manufacturers are compelled to explore environmentally friendly alternative packaging solutions, such as recyclable materials or biodegradable options. This shift towards eco-friendly packaging presents challenges for the market but also opportunities for innovation and sustainability in the carbonated beverage industry.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
AI technology plays a significant role in the carbonated beverage industry, offering various applications for improved production, analysis, and customer engagement. One notable AI technology is machine learning, which uses algorithms to analyze large datasets and identify patterns. Machine learning can predict consumer preferences, optimize production processes, and develop new flavors based on market trends and sensory data.
Natural language processing (NLP) enables the analysis of customer reviews, social media posts, and surveys to understand consumer sentiments and preferences. Image recognition technology utilizes computer vision algorithms to inspect packaging quality, ensuring visual integrity and identifying defects.
The Global Carbonated Beverages Market is segmented based on type, flavor, distribution channel and region.
Citrus carbonated beverages are carbonated drinks that feature citrus fruits' refreshing and tangy flavors. These beverages are typically infused with the essence or extracts of citrus fruits such as lemon, lime, orange, grapefruit, or a combination of these flavors. The citrusy taste profile provides a zesty and invigorating experience, making them popular among consumers who enjoy vibrant and refreshing beverages.
Citrus carbonated beverages are available in various forms, including traditional sodas, sparkling water with citrus flavors, and mixed citrus fruit blends. They offer a delightful balance of sweetness and acidity, making them a favored choice for those seeking a citrus-infused fizzy drink. For instance, on January 12, 2023, PepsiCo launched "New Citrus-Flavored Soda."
According to a representative from PepsiCo, when describing the flavor of the new soda, Starry, they said it offers enhanced citrus flavors that stay true to the fruit and provide a more aromatic experience. They further explained that Starry delivers a well-balanced, cleaner, and crisp finish compared to Sierra Mist.
The Global Carbonated Beverages Market is segmented by region into North America, South America, Europe, Asia-Pacific, Middle-east and Africa.
North America is a key market for carbonated beverages, including soda and soft drinks. Major players like Coca-Cola, PepsiCo, and Dr. Pepper Snapple Group dominate the market with various flavors and options. For instance, on March 29, 2023, Jack Daniel's & Coca-Cola RTD - a pre-mixed, canned carbonated cocktail first launched in Mexico. However, a trend towards healthier choices, such as low-sugar and sugar-free options, is growing as consumers become more health-conscious.
Government regulations and taxes on sugary drinks also impact the market. Despite the shift towards healthier alternatives, carbonated beverages remain popular in North America, with ongoing product innovation and strong consumer demand.
The major global players include: Danone S.A, Keurig Dr Pepper Inc., JONES SODA CO., National Beverage Corp., Suntory Beverage & Food Limited , Sodastream International Ltd., Monster Energy Company, The Coca-Cola Company, PepsiCo., and Refresco Group.
The Global Carbonated Beverages Market Report Would Provide Approximately 53 Tables, 46 Figures And 195 pages.
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