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市场调查报告书
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1304447

全球强化水市场 - 2023-2030

Global Enhanced Water Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概述

全球强化水市场规模在2022年达到53亿美元，预计到2030年将达到96亿美元，预计在2023-2030年期间将以7.8%的复合年增长率增长。在功能性和健康饮料需求不断增长的推动下，强化水市场正经历着强劲的增长。

消费者正在积极寻找能够提供一系列益处的强化水产品，以满足他们的特定需求和偏好。功能水、风味水和电解质水越来越受欢迎，因为它们在提供水分的同时还具有补充电解质和提供清爽口味等附加功能。碱性水和矿泉水因其潜在的健康益处和独特的矿物质含量而受到追捧。添加维生素的水吸引了那些希望补充营养的人，而健身水则迎合了从事体育活动的人的需求。

人们对水合作用重要性的认识不断提高，促进了对强化水的需求，使其成为保持最佳水合水平的首选。随着市场提供多种选择来增强水合作用并迎合不同消费者的偏好，强化水市场有望进一步增长。

市场动态

人们日益认识到脱水对健康的不利影响。

由于人们越来越意识到脱水对健康的不利影响，强化水市场正见证着显著的增长。随着人们越来越意识到充足水合的重要性，他们正积极寻求强化水作为保持最佳水合水平的解决方案。脱水对健康的不利影响，如能量水平下降、认知功能受损和体能下降等，已引起消费者的关注。这种意识促使人们对能提高水合作用并带来额外益处的强化水产品的需求不断增长。

例如，2021年6月25日，Voss Water推出了三款旨在支持积极生活方式的强化水。脱水可导致各种健康问题，如疲劳、头痛、认知功能受损，在某些情况下甚至会引起更严重的并发症。随着人们对脱水不良影响的认识不断提高，消费者的偏好也发生了变化，越来越多的人开始积极寻找强化水作为含糖饮料或白开水的健康替代品。

对更健康、更清洁的能量饮料的需求日益增长。

消费者对更健康、更清洁的能量饮料的偏好不断增加，推动了强化水市场的增长。由于人们正在寻找糖分和人工添加剂含量较高的传统能量饮料的替代品，他们倾向于选择更健康、更天然的强化水。强化水产品具有补充水分和额外功能成分（如维生素、矿物质和抗氧化剂）的双重功效，使其成为清爽和滋补的选择。

对健康和保健的重视推动了对强化水的需求，因为消费者认识到这些饮料具有提供更清洁、更有益的能量的潜力。随着越来越多的人将健康放在首位，并积极寻找传统能量饮料的健康替代品，这一趋势有望继续推动强化水市场的扩张。

替代产品的存在阻碍了市场扩张。

替代产品的存在阻碍了强化水市场的扩张。虽然强化水具有独特的优势和特点，但市场上也有其他具有类似作用的饮料可供选择。能量饮料、运动饮料、风味水和其他功能饮料与强化水争夺消费者的注意力和偏好。

COVID-19影响分析

COVID-19分析包括COVID前情景、COVID情景和COVID后情景，以及价格动态（包括大流行期间和之后的价格变化，并与COVID前情景进行比较）、供求光谱（由于贸易限制、封锁和后续问题导致的供求变化）、政府倡议（政府机构为重振市场、部门或行业而采取的倡议）和制造商战略倡议（制造商为缓解COVID问题而采取的措施将在此涵盖）。

人工智能分析

人工智能（AI）分析正在彻底改变强化水市场。通过利用人工智能技术，企业可以获得对消费者偏好和市场动态的宝贵见解。由人工智能驱动的分析平台处理来自不同来源的大量数据，以发现模式、了解消费者情绪并预测市场趋势。

人工智能分析使企业能够根据消费者行为定制营销策略和产品开发。通过分析来自社交媒体、客户评论和市场研究报告的数据，企业可以确定目标人群并创建个性化营销活动。人工智能算法还可通过分析配料组合、营养数据和感官偏好，协助配制更优质的水产品。

此外，人工智能驱动的供应链管理和需求预测系统可优化库存管理和分销。通过分析历史数据和外部因素，人工智能可准确预测需求波动，确保最佳库存水平和及时交付。

目录

第一章 研究方法和范围

  • 研究方法
  • 研究目的和报告范围

第二章：市场定义和概述

第三章：执行摘要

  • 按产品分類的市场摘要
  • 按分销渠道分類的市场摘要
  • 按地区分類的市场摘要

第四章：市场动态

  • 市场影响因素
    • 驱动因素
      • 人们日益认识到脱水对健康的不利影响
    • 限制因素
      • 替代产品的存在阻碍了市场扩张
    • 市场机会
    • 影响分析

第五章 : 行业分析

  • 波特五力分析法
  • 供应链分析
  • 定价分析
  • 法规分析

第六章：COVID-19分析

  • COVID-19市场分析
    • COVID-19之前的情况
    • COVID-19期间的情景
    • COVID-19之后的情况
  • COVID-19 期间的定价动态
  • 供求关系
  • 大流行期间与市场相关的政府倡议
  • 制造商的战略倡议
  • 结论

第七章：按产品分类

  • 风味
  • 平原地区

第八章：按分销渠道

  • 在线销售
  • 线下

第九章：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 法国
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地区
  • 亚太地区
    • 中国
    • 日本
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第十章：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第十一章 ：公司简介

  • ax water
    • 公司概况
    • 产品组合和描述
    • 财务概况
    • 主要发展
  • BiPro USA
  • CORE Nutrition LLC
  • GREEN-GO LLC
  • H2rOse
  • JUST WATER
  • Karma Culture LLC
  • lalpina
  • Liquid Death Mountain Water
  • Montane Sparkling Spring Water

第十二章 ：附录

简介目录
Product Code: FB6474

Market Overview

The Global Enhanced Water Market size reached US$ 5.3 billion in 2022 and is expected to reach US$ 9.6 billion by 2030 and is expected to grow with a CAGR of 7.8% during the forecast period 2023-2030. The enhanced water market is experiencing robust growth, driven by the increasing demand for functional and healthier beverage options.

Consumers are actively seeking out enhanced water products that offer a range of benefits to cater to their specific needs and preferences. Functional water, flavored water, and electrolyte water are gaining popularity as they provide hydration along with additional functionalities such as replenishing electrolytes and delivering refreshing flavors. Alkaline water and mineral water are sought after for their potential health benefits and unique mineral content. Vitamin-infused water appeals to those looking for an added nutritional boost, while fitness water caters to individuals engaged in physical activities.

The growing awareness of the importance of hydration has fueled the demand for enhanced water as a preferred choice for maintaining optimal hydration levels. With the market offering a wide variety of options to enhance hydration and cater to diverse consumer preferences, the enhanced water market is poised for further growth.

Market Dynamics

The Growing Awareness Regarding the Adverse Effects of Dehydration on Health.

The enhanced water market is witnessing a significant growth driven by the increasing awareness of the detrimental effects of dehydration on health. As people become more conscious of the importance of adequate hydration, they are actively seeking out enhanced water as a solution to maintain optimal hydration levels. The detrimental effects of dehydration on health, such as reduced energy levels, impaired cognitive function, and compromised physical performance, have garnered attention among consumers. This awareness has led to a growing demand for enhanced water products that offer improved hydration with additional benefits.

For instance, on June 25, 2021, Voss Water launched three enhanced waters designed to support active lifestyles. Dehydration can lead to various health issues, such as fatigue, headaches, impaired cognitive function, and even more severe complications in some cases. The increasing awareness of the adverse effects of dehydration has created a shift in consumer preferences, with more people actively seeking out enhanced water as a healthier alternative to sugary drinks or plain water.

The Increasing Demand for Healthier and Cleaner Energy Drinks.

The increasing consumer preference for healthier and cleaner energy drinks is fueling the growth of the enhanced water market. As people look for alternatives to traditional energy drinks that are high in sugar and artificial additives, they are gravitating towards enhanced water as a healthier and more natural option. Enhanced water products offer the dual benefits of hydration and additional functional ingredients, such as vitamins, minerals, and antioxidants, making them a refreshing and nourishing choice.

The emphasis on health and wellness is driving the demand for enhanced water, as consumers recognize the potential of these beverages to provide a cleaner and more beneficial energy boost. This trend is expected to continue propelling the expansion of the enhanced water market as more individuals prioritize their well-being and actively seek out healthier alternatives to traditional energy drinks.

The Presence of Alternatives Products Hampering the Market Expansion.

The expansion of the enhanced water market is being hindered by the presence of alternative products. While enhanced water offers unique benefits and features, there are other beverage options available in the market that serve similar purposes. Energy drinks, sports drinks, flavored waters, and other functional beverages compete with enhanced water for consumer attention and preferences.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Artificial Intelligence Analysis

Artificial intelligence (AI) analysis is revolutionizing the enhanced water market. By harnessing AI technologies, companies gain valuable insights into consumer preferences and market dynamics. AI-powered analytics platforms process vast amounts of data from diverse sources to detect patterns, understand consumer sentiments, and forecast market trends.

AI analysis enables companies to tailor marketing strategies and product development based on consumer behavior. By analyzing data from social media, customer reviews, and market research reports, businesses can identify target demographics and create personalized campaigns. AI algorithms also assist in formulating enhanced water products by analyzing ingredient combinations, nutritional data, and sensory preferences.

Moreover, AI-driven supply chain management and demand forecasting systems optimize inventory management and distribution. By analyzing historical data and external factors, AI accurately predicts demand fluctuations, ensuring optimal stock levels and timely delivery.

Segment Analysis

The global enhanced water market is segmented based on product, distribution channel, and region.

In the Global Market of Enhanced Water, the Plain Segment Holds a Significant Market Share

Water serves as the foundation for the enhanced water market, providing a baseline for comparison and a familiar choice for consumers who prefer a more simple and natural form of hydration. While the enhanced water market encompasses a wide range of products with added ingredients and functionalities, the segment of plain water remains an important option for individuals who prioritize the purity and simplicity of their hydration choice. For instance, on July 20, 2022, Booster Water launched a range of Alkaline Ionised plain water.

Geographical Analysis

North America Region Held the Largest Share in Enhanced Water Market.

North America region accounted for the largest revenue share of more than 45.5% in 2022. North America stands out as a rapidly growing region in the enhanced water market, driven by the increasing consumer demand for healthier beverage options. With a strong focus on health and wellness, North American consumers are becoming more aware of the importance of hydration and are actively seeking out enhanced water products to meet their needs.

The region benefits from a well-established infrastructure for beverage production and distribution, allowing for easy accessibility to a wide range of enhanced water options. Additionally, the presence of prominent beverage companies and a competitive market landscape fosters innovation, leading to the introduction of new flavors, formulations, and packaging formats. For instance, on September 18, 2021, Glucose Health, Inc. launched a new product GLUCODOWN enhanced water. It stands out as the first non-dairy beverage enriched with a specific type of soluble fiber that has demonstrated clinical efficacy in maintaining stable blood sugar levels.

Competitive Landscape

The major global players in the market include: ax water, BiPro USA, CORE Nutrition LLC, GREEN-GO LLC, H2rOse, JUST WATER, Karma Culture LLC, lalpina, Liquid Death Mountain Water, and Montane Sparkling Spring Water.

Why Purchase the Report?

  • To visualize the global enhanced water market segmentation based on product, distribution channel, and region as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of Enhanced Water market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global enhanced water market report would provide approximately 61 tables, 58 figures and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Product
  • 3.2. Market Snippet, by Distribution channel
  • 3.3. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. The growing awareness regarding the adverse effects of dehydration on health
    • 4.1.2. Restraints
      • 4.1.2.1. The presence of alternatives products hampering the market expansion
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 7.1.2. Market Attractiveness Index, By Product
  • 7.2. Flavor*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Plain

8. By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. Online *
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Offline

9. By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America*
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
    • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.5.1. The U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
    • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.3.5.1. Germany
      • 9.3.5.2. The U.K.
      • 9.3.5.3. France
      • 9.3.5.4. Italy
      • 9.3.5.5. Spain
      • 9.3.5.6. Rest of Europe
  • 9.4. South America
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
    • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.4.5.1. Brazil
      • 9.4.5.2. Argentina
      • 9.4.5.3. Rest of South America
  • 9.5. Asia-Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
    • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.5.5.1. China
      • 9.5.5.2. India
      • 9.5.5.3. Japan
      • 9.5.5.4. Australia
      • 9.5.5.5. Rest of Asia-Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel

10. Competitive Landscape

  • 10.1. Competitive Scenario
  • 10.2. Market Positioning/Share Analysis
  • 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

  • 11.1. ax water
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Financial Overview
    • 11.1.4. Key Developments
  • 11.2. BiPro USA
  • 11.3. CORE Nutrition LLC
  • 11.4. GREEN-GO LLC
  • 11.5. H2rOse
  • 11.6. JUST WATER
  • 11.7. Karma Culture LLC
  • 11.8. lalpina
  • 11.9. Liquid Death Mountain Water
  • 11.10. Montane Sparkling Spring Water

LIST NOT EXHAUSTIVE

12. Appendix

  • 12.1. About Us and Services
  • 12.2. Contact Us